What Lacson and Lacson Insurance Brokers does

Lacson & Lacson Insurance Brokers, Inc. (LLIBI) is an independent, family-controlled Philippine insurance brokerage founded in 1973 and headquartered in Makati City, with additional offices in Alabang, Cebu, and Bacolod. The firm places coverage across Property & Casualty (property all risks, business interruption, engineering and construction, marine/cargo, aviation, liability, financial lines, cyber, and surety) and Employee Benefits (group HMO/health, group life and accident, and corporate and individual travel), serving approximately 90% corporate clients and 10% individuals across logistics, BPO, construction, energy, technology, and education. Operations are supported by proprietary digital platforms including LLIBI QuickQuotes and QuickMotor for online quotation and purchase of motor, travel, health, life, and computer insurance through 15+ partner carriers, as well as a Member Health Services Portal handling LOA requests, claims reimbursement, provider accreditation, and teleprovider consultations. International servicing is enabled through memberships in four global broker networks: WBN (since 2009), Aesis Network (2021), Acrisure (2023), and WING (2026), supplemented by a 2025 CyberCube partnership that adds data-driven cyber risk analytics via the Broking Manager platform. LLIBI employs 180+ staff, places PHP 2.5 billion in annual premiums, and ranks among the top three independent insurance brokers in the Philippines, with reported net worth of PHP 178 million and paid-up capital of PHP 150 million.

LLIBI's business model is commission-based, earning placement fees from carriers for policies placed across its product lines, supplemented by risk advisory and consulting fees for program review, policy design, market insight, risk engineering, and claims management services. Distribution is primarily sales-led through dedicated account managers and brokers handling enterprise relationships, paired with a partner-broker channel servicing international brokers requiring Philippine placement, and a self-serve digital channel (QuickQuotes, QuickMotor) for retail/SMB products. The firm is privately held with no PE/VC ownership, no disclosed parent company, and no M&A activity, with leadership concentrated among the Lacson family (Chairman/CEO Salvador L. Lacson, VP Lilibeth Y. Lacson, COO/Treasurer Nicolas Benigno Y. Lacson, plus three additional directors), supplemented by independent directors.

Name

Lacson and Lacson Insurance Brokers

Legal name

Lacson & Lacson Insurance Brokers, Inc.

Website

https://llibi.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Lacson & Lacson Insurance Brokers (LLIBI) is an independent Philippine insurance brokerage founded in 1973 that places Property & Casualty and Employee Benefits coverage for predominantly corporate clients across logistics, BPO, energy, tech, and education, supported by digital self-serve platforms and four global broker network memberships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Property and casualty insurance
• Employee benefits broking
• Corporate risk advisory
• Commercial insurance placement

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: LLIBI earns commissions from insurance carriers for placing insurance policies on behalf of clients. The company serves as an intermediary between insurance buyers and insurers, earning placement fees and commissions based on premium volumes placed.
2. Risk Advisory and Consulting Fees: Revenue generated from providing risk advisory services including risk review and analysis, policy and program design, market insight, risk engineering, and claims management support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lacson and Lacson Insurance Brokers (LLIBI) operates as an independent all-lines insurance brokerage placing Property & Casualty and Employee Benefits coverage for corporate clients across the Philippines. The firm designs, markets, and places insurance programs with leading local and international carriers, provides risk advisory services, manages claims advocacy, and offers digital self-service platforms (QuickQuotes, Member Health Services Portal) for retail products and member support.

Product overview

Lacson & Lacson Insurance Brokers, Inc. (LLIBI) operates as an independent all-lines insurance brokerage firm offering a comprehensive portfolio of insurance products and risk advisory services. The core offerings span Property & Casualty Insurance (including cyber, liability, construction, and specialty risks) and Employee Benefits (health, life, accident, and travel coverage). The product portfolio includes proprietary digital platforms—LLIBI QuickQuotes for online insurance comparison and purchase, and the Member Health Services Portal for claims management and provider access—alongside partner insurance products (motor, travel, health, life, computer insurance) accessed through QuickQuotes. Risk Advisory Services complement the product suite with consulting capabilities in risk analysis, program design, and claims management. The company serves primarily corporate clients (90%) across diverse industries including logistics, BPO, construction, energy, tech, and education.

Differentiator

Problem solved

Functional benefit

Brands

• LLIBI QuickQuotes: Online platform for quick insurance quotes from trusted partners including motor insurance, travel insurance, computer insurance, health plans, and life insurance.
• LLIBI QuickMotor
• Member Health Services
• LLIBI Online Accreditation

Products and services

• Property & Casualty Insurance Broking

Quantifiable outcome

• PHP 2.5 billion in premiums placed in 2025
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• WING (Worldwide Insurance Network Group)coreStrategic or Co-development Partner · 1 January 2026LLIBI joined WING (Worldwide Insurance Network Group) in 2026, further expanding their global broker network connections and international insurance capabilities.
• CyberCubecoreTechnology or Integration · 4 November 2025CyberCube, a provider of cyber risk analytics, expanded into Asian markets by partnering with Lacson & Lacson Insurance Brokers in the Philippines. The partnership enables Lacson & Lacson to offer data-driven insights on cyber threats using CyberCube's Broking Manager platform, providing cyber risk analytics services to Philippine clients.
• Acrisure Global NetworkcoreStrategic or Co-development Partner · 1 January 2023LLIBI became part of the Acrisure global network in 2023, a major insurance broker network providing international reach and resources.
• AESIS NetworkcoreStrategic or Co-development Partner · 1 January 2021LLIBI joined the Aesis Network in 2021, expanding their global broker network capabilities and access to international markets and specialized insurance expertise.
• WBN (Worldwide Broker Network)coreStrategic or Co-development Partner · 1 January 2009LLIBI joined WBN (Worldwide Broker Network) in 2009, gaining access to a global network of independent insurance brokers and employee benefits consultants with partners in over 100 countries. This membership enables international reach and local understanding for clients with cross-border operations.
• Insurance Carrier PartnerscoreChannel Partner/ Reseller/ DistributorLLIBI partners with leading local and international insurers including Philippine Insurers (Milestone, FPG, Oona, Maagap, Philcare, Intellicare, Sun Life, Cocogen, SICI, Maxicare, MPI-AIA, Etiqa, Pioneer) to provide comprehensive coverage options for clients.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Acrisure: Global insurance broker network of which LLIBI is a partner (since 2023). Acrisure is a broad incumbent offering brokerage, cyber, and specialty capabilities across 30+ countries, with LLIBI acting as its Philippine franchise partner.

Direct peers

• Lockton Philippines: Philippine office of Lockton, the world's largest independent insurance broker. Directly comparable as another large independent broker serving corporate and specialty risks in the Philippines.
• Willis Towers Watson (WTW) Philippines: Local presence of WTW, a leading global advisory and broking firm. Overlaps with LLIBI on commercial P&C brokerage, employee benefits, and risk advisory for large Philippine corporates.
• Howden Philippines: Philippine operations of Howden Group, formed in part through the JLT acquisition. Competes with LLIBI in commercial P&C and specialty lines for mid-market and enterprise clients.
• Marsh Philippines: Philippine arm of Marsh McLennan, the world's largest insurance broker. Directly competes with LLIBI in commercial P&C and risk advisory for large Philippine corporates, with similar global network reach and corporate client focus.
• Aon Philippines: Philippine operations of Aon plc, a top-3 global insurance and reinsurance broker. Competes head-to-head with LLIBI on commercial lines, employee benefits, and risk advisory for enterprise clients in the Philippines.

Others

• Asia Insurance Review: Regional industry publication and intelligence provider covering Asian insurance markets including the Philippines. Adjacent ecosystem participant that signals competitive context for LLIBI's positioning.

Regional players

• Pioneer Insurance & Surety Corporation: Philippine-headquartered insurance and surety provider. Listed as one of LLIBI's carrier partners but also competes in adjacent brokerage and risk advisory services within the domestic Philippine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lacson-and-lacson-insurance-brokers-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacson and Lacson Insurance Brokers