What Agricomercio does

Agricomercio, operated by AGROVIP S.A.P.I DE C.V., is a Mexican online agricultural marketplace headquartered in Navojoa, Sonora. Founded in 2020, the platform enables farmers, ranchers, livestock producers, machinery dealers, input suppliers, and rural professionals across Mexico to buy, sell, rent, and exchange agricultural products, machinery, livestock, insumos (inputs), equipment, parts, food products, rural land, and agricultural services. Categories span Agroempleos, Alimentos, Equipamiento, Ganadería, Insumos, Maquinaria agrícola, Repuestos, Servicios, Terrenos, and Tecnología. The founder, Chrystian Yepiz, leads a small team of 1-10 employees.

The platform is built on a WordPress-based classified marketplace stack, with a user-account system, AJAX-based internal messaging, geolocation-enabled search, a bidirectional review/rating system, and an auction module supporting timed bidding with minimum bid requirements. A distinguishing feature is the Tienda Oficial (Official Digital Store), which allows verified agricultural businesses to create branded storefronts within the platform. The technology is commodity (WordPress) rather than proprietary infrastructure, and there is no disclosed AI/ML layer, mobile application, or third-party integrations.

Agricomercio operates a freemium revenue model: basic listings are free, while monetization comes from optional paid promotional upgrades (ad bumps, featured listings, top-position placement, urgent badges, and map visibility) and transaction-related fees on auction wins. Distribution is exclusively digital through the responsive web platform at agricomercio.com, with no physical retail presence and no disclosed funding, partnerships, or institutional investors. The company is privately held and bootstrapped.

Name

Agricomercio

Legal name

AGROVIP S.A.P.I DE C.V.

Website

https://agricomercio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Agricomercio is a Mexican online agricultural marketplace that enables farmers, ranchers, machinery dealers, and input suppliers nationwide to buy, sell, rent, exchange, and auction agricultural products, livestock, equipment, and rural services through a WordPress-based classified platform.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

NAICS

Food and Beverage Retailers (445), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Farm Product Raw Materials (5150), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural marketplace
• Farm equipment classifieds
• Livestock trading platform
• Agricultural input listings
• Rural land marketplace

Headquarters

HQ city

Navojoa

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Promotional Advertising Services: The platform generates revenue through optional paid promotion services that sellers can purchase to enhance their listings. Promotions include: ad bumping (updates creation date while keeping expiration), featured listings (highlighted in search results), top position ads (premium placement at top of listings), urgent ad badges (displays urgency ribbon), and map visibility (location-based advertising).
2. Marketplace Listing Fees: Free registration for basic listings with optional paid upgrades. The platform takes a commission or transaction fee on certain transaction types including auction wins and potentially other classified listings.
3. Digital Store Subscriptions: Free digital store feature mentioned, but may have premium tiers for enhanced storefront capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agricomercio operates a nationwide online marketplace where users in Mexico can list, buy, sell, rent, and exchange agricultural products including machinery, livestock, inputs, equipment, parts, food, land, and agricultural services. The platform supports direct sales, auctions, exchanges, and agrojobs listings, with free basic listings and optional paid promotional upgrades to increase ad visibility.

Product overview

Agricomercio is an online agricultural marketplace operated by AGROVIP S.A.P.I DE C.V., based in Navojoa, Sonora, Mexico. The platform operates as a unified marketplace enabling users across Mexico to buy, sell, rent, and exchange agricultural products and services. The core product encompasses the marketplace itself, supported by digital store creation, messaging, review systems, and auction functionality as integrated modules. Product categories span agricultural machinery, insumos (inputs including pesticides, fertilizers, fungicides), livestock, equipment, parts, land, food products, agricultural employment, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricomercio Marketplace Core online marketplace platform enabling users in Mexico to list and browse agricultural products across nine categories. Users can register accounts, post listings, participate in auctions, message sellers directly, and complete transactions in MXN or USD.
• Digital Store (Tienda Digital) Free digital storefront service that allows verified agricultural businesses to create official branded stores within the Agricomercio platform, providing enhanced credibility and a persistent branded presence for their products.
• Listing Promotion Services Optional paid promotion packages for sellers that include ad bumping, featured listings, top placement, urgent ad badges, and map-based visibility to increase listing reach and buyer engagement across the Mexican agricultural marketplace.
• Auction Listing Service Auction functionality within the marketplace that allows sellers to list agricultural products and machinery for time-limited competitive bidding with minimum bid requirements, enabling fair market price discovery for items such as machinery and livestock.

Quantifiable outcome

• 90 agricultural input products listed across 8 pages
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• CropX: Digital agronomy and farm management platform — adjacent rather than directly competitive, but illustrates the broader agtech ecosystem in Mexico where Agricomercio could expand into SaaS or data services over time.

Direct peers

• Agrofy: Argentine-founded Latin American agricultural marketplace covering machinery, inputs, livestock, and farmland — the closest conceptual peer to Agricomercio in the region, serving the same SMB farmer and dealer segments with a multi-category vertical marketplace.
• TractorJunction: Indian farm equipment marketplace listing tractors, harvesters, and implements from dealers and individuals — operates the same classifieds-plus-promotional-tools model that Agricomercio uses, particularly relevant for the maquinaria agricola category.
• OLX Mexico: Mexico-focused online classifieds platform covering vehicles, real estate, and general goods including agricultural equipment — directly comparable classifieds model competing for the same SMB seller audience with established brand recognition.
• Agriaffaires: Global agricultural machinery classifieds platform with a dedicated Mexico presence — direct competitor in used tractors, harvesters, and farm equipment listings with established network effects in the machinery dealer segment.

Emerging players

• DeHaat: Indian full-stack agricultural marketplace offering inputs, advisory, and market linkages to smallholder farmers — relevant comparable for the insumos and advisory product categories, though focused on the Indian market.
• Farms.com: North American agricultural classifieds and content platform connecting farmers, ranchers, and agribusinesses — comparable marketplace model with partial geographic overlap and similar SMB farmer target audience.

Broad incumbents

• Mercado Libre: Dominant Latin American e-commerce and classifieds platform with massive scale, logistics infrastructure, and capital — competes with Agricomercio for general agricultural listings while offering broader product categories and built-in payments/shipping.
• Facebook Marketplace: Free C2C classifieds platform widely used in rural Mexico for agricultural goods including livestock, machinery, and inputs — represents a free alternative with massive built-in audience but no agricultural specialization.

Regional players

• Maqsa / Maquinaria Agricola usada Mexico: Mexican-focused used agricultural machinery listing sites serving the same dealer and farmer segments as Agricomercio's maquinaria agricola category, providing regional competition for high-value equipment transactions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/agricomerciomx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricomercio