What Easit does

Easit AB is a Swedish software company founded in 1999 and headquartered in Sundsvall, Sweden, that develops the Easit GO service management platform — a cloud-based Enterprise Service Management (ESM) and IT Service Management (ITSM) solution aimed at European enterprises. The platform offers pre-built functionality for case management, ITSM processes, GDPR compliance, and project management, augmented by customization tools (Design Studio), integration capabilities (GO Connect), automation (Process Runner), relationship modeling (Relationsmodeller), and WCAG accessibility features. Adjacent products include Easit IO and Easit Test Engine, the latter extending the portfolio into test data management.

The company serves a diversified Nordic customer base spanning financial services (Marginalen Bank, Ålandsbanken, Afa Försäkring, Svea), public sector and municipalities (Region Kronoberg, Norrtälje, Norrköping, Umeå municipalities, Bolagsverket), education (Linnaeus University, SLU, 10hundra), logistics (DHL, Skånetrafiken, Returpack), and other enterprises (Filmstaden, Uniper, Viking Line, Motorit, Kommunals Akassa, Bergans of Norway, Ryds Bilglas). Easit operates on a subscription/recurring revenue model with a sales-led go-to-market combining enterprise direct sales, demo-based acquisition, and a partner/reseller channel. The company is ISO 27001 certified, holds 51-100 employees, and is privately held with co-founder Ake Lindblom serving on the board; no institutional funding rounds are disclosed.

Name

Easit

Legal name

Easit AB

Website

https://easit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Easit AB is a Swedish software company, founded in 1999 and based in Sundsvall, that sells the Easit GO cloud-based ESM/ITSM platform on a subscription basis to Nordic enterprises, municipalities, financial institutions, and education organizations, with adjacent products Easit IO and Easit Test Engine.

Ownership category

akta.pro rank

Product category

Enterprise Service Management (ESM) / IT Service Management (ITSM) Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

Keywords

• Enterprise service management
• IT service management
• Service management platform
• Test data management
• Digital workflow automation

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing/Subscription: Easit offers its service management platform (Easit GO) and related products (Easit IO, Easit Test Engine) as software solutions, likely through subscription or licensing models typical for enterprise software vendors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Easit develops and licenses a flexible cloud-based service management platform, Easit GO, that delivers Enterprise Service Management (ESM) and IT Service Management (ITSM) capabilities — including case handling, service catalog, asset management, automation, onboarding, and knowledge base — tailored to IT, HR, Finance, and Customer Service functions. The product line is complemented by Easit IO for digital operations and Easit Test Engine for test data management, sold to Nordic and European enterprises, financial institutions, universities, and municipalities.

Product overview

Easit is a European provider of flexible service management solutions built on a platform-plus-modules architecture. The core product is Easit GO, a comprehensive service management platform that offers ITSM processes, case management, GDPR compliance, and project management capabilities. Easit GO includes integrated features such as Design Studio for customization, GO Connect for integrations, Process Runner for automation, and Relationsmodeller for relationship modeling. The product portfolio also includes Easit IO (an additional offering) and Easit Test Engine (a test data management solution). The platform is designed to scale with customer needs across industries including finance and public sector.

Differentiator

Problem solved

Functional benefit

Brands

• Easit GO: Service Management platform offering comprehensive ITSM and ESM functions and processes for streamlining daily operations, including case management, GDPR compliance, and project management
• Easit IO
• Easit Test Engine

Products and services

• Easit GO Cloud-based Enterprise Service Management (ESM) and IT Service Management (ITSM) platform providing ready-made functions for case handling, service catalog, asset management, automation, onboarding, knowledge base, GDPR compliance, and project management. Designed for IT, HR, Finance, and Customer Service departments in Nordic and European enterprises, financial institutions, universities, and municipalities.
• Easit IO Additional product in the Easit portfolio for digital operations, listed alongside Easit GO as part of the company's service management offerings.
• Easit Test Engine Test data management solution enabling precise extraction of test data subsets to save time and streamline the test process. Targeted at teams needing tailored, repeatable test data sets.

Quantifiable outcome

• Positive customer feedback highlighting collaboration ease, responsiveness, flexibility, and solution-focused approach

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Microsoft 365 Integration (GO + 365)coreTechnology or IntegrationEasit GO offers integration with Microsoft 365, enabling seamless workflow between the service management platform and Microsoft productivity tools. This integration allows customers to leverage existing Microsoft infrastructure.
• Various Technology IntegrationssupportingTechnology or IntegrationEasit GO provides integration capabilities through GO Connect with various external systems and services. The integrations enable customers to connect their service management platform with existing enterprise systems.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freshworks (Freshservice): Cloud-native ITSM and ESM vendor targeting mid-market and enterprise IT, HR, and customer-service teams. Closely comparable to Easit GO on modular service management, customization, and mid-market sales-led GTM.
• Zendesk: Customer service and ticketing platform that overlaps with Easit's customer-service use cases. Increasingly expands into broader ESM workflows similar to Easit GO's HR/finance/IT coverage.
• ManageEngine (Zoho): Provides ServiceDesk Plus ITSM and related IT management tools. Comparable modular, mid-market ITSM offering with broad European SMB and enterprise adoption, often competing on price.
• SysAid: Mid-market ITSM platform with AI-assisted automation and service management workflows. Comparable in size, target customer, and configurability to Easit GO.
• TOPdesk: Dutch-headquartered European ITSM/ESM vendor focused on mid-market and public-sector customers in the Benelux and DACH region. Comparable European alternative with strong customization and similar municipal/government footprint.

Broad incumbents

• IFS: Enterprise SaaS vendor with an IFS assyst ESM/ITSM suite competing in the same European enterprise and asset-intensive verticals (energy, manufacturing, public sector) where Easit operates.
• ServiceNow: Global leader in ITSM/ESM and digital workflow platforms. Offers a much broader portfolio but directly competes with Easit GO for the same IT, HR, and customer-service workflow use cases in the European enterprise and public-sector market.
• Atlassian (Jira Service Management): Provides Jira Service Management as a leading ITSM solution alongside its broader collaboration suite. Competes head-to-head with Easit GO on incident, change, and asset management, with strong developer and IT-team adoption in Europe.
• BMC Software (BMC Helix ITSM): Long-standing enterprise ITSM incumbent (formerly Remedy/ITSM) with AI-augmented service management. Directly competes for large Nordic enterprise and public-sector ITSM deals alongside Easit.
• Ivanti: IT service management, asset management, and endpoint security vendor. Overlaps with Easit GO on ITSM, asset lifecycle, and Microsoft 365 ecosystem integrations for enterprise IT teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easit-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easit