latin! branding

What latin! branding does

Latin! Branding (legal entity 90 Degree Branding, LLC) is a private, bootstrapped software company founded in 2018 and headquartered at 270 E Douglas Ave., El Cajon, California. It builds and sells an all-in-one mobile-first business operating system, marketed as Latin Branding 2.0, aimed at small and mid-sized service businesses in the United States, with a particular focus on Latino entrepreneurs. The platform consolidates website hosting, CRM, scheduling, invoicing, payments processing, marketing automation, and AI-driven customer engagement into a single subscription product available on iOS and Android.

The product stack includes three SaaS tiers — Core at $39/month, Connect at $79/month, and Grow at $159/month — plus a website-and-software bundle starting at $69.99/month and an AI Agents add-on starting at $99/month. Revenue is generated through SaaS subscriptions, bundled web design services, one-time printing and screen-printing orders, AI feature add-ons, and payments-processing transaction fees (2.5–2.9% on card and 0.8–1.0% on ACH). An annual billing option provides a 20% discount. The company serves 2,000+ business owners across all 50 US states and approximately 11–50 employees, with no external funding disclosed.

Distribution is primarily community- and word-of-mouth-driven within the US Latino entrepreneur segment, an underserved niche relative to horizontal SMB SaaS competitors. AI capabilities — including a 24/7 bilingual AI receptionist, multi-channel conversational agents, image-based photo-to-quote, and generative SEO content — function as the primary differentiation. The company also operates Bilingue.ai as a separable AI receptionist sub-brand launched in 2025 and has integrated Figma-based design tooling and ecommerce capabilities into the platform.

Name

latin! branding

Legal name

90 Degree Branding, LLC

Website

https://latinbranding.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Latin! Branding is a bootstrapped SaaS company that sells an all-in-one mobile-first business operating system — combining website, CRM, scheduling, invoicing, payments, and AI agents — to 2,000+ small service businesses across the United States, with a focus on Latino entrepreneurs.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Software Publishers (513210), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Field service management software
• SMB business operating system
• AI virtual receptionist
• Branding and web design
• Contractor CRM software

Headquarters

HQ city

El Cajon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model: Core ($39/mo), Connect ($79/mo), and Grow ($159/mo). Annual billing saves 20%. Revenue is recurring and subscription-based with tiered feature differentiation. Upgrade/downgrade flexibility with no long-term contracts.
2. Website + Software Bundle: Combined website and software package starting at $69.99/month. Includes professional website, booking, quotes, scheduling, invoicing, and CRM in one subscription.
3. Branding Services: Graphic design, web design, video editing, and brand identity services included in membership. Deliveries in 24-48 hours. One membership covers all design needs.
4. Printing Services: Flyers, postcards, business cards, brochures, signage printed and shipped nationwide. Design included. Delivery in 2-5 business days. Examples: 4x6 postcard 500pcs for $89.
5. Screen Printing: T-shirts, polos, hoodies with company logo. Minimum 12 pieces. Design included. 5-day delivery. Prices: Crew neck $18/ea, Polo $22/ea, Zip-up hoodie $35/ea.
6. AI Agents Add-on: AI agents for WhatsApp, SMS, email, and web chat. Responds in 3 seconds, qualifies leads, books appointments. Starting from $99/mo.
7. Payment Processing: Payment processing on transactions. Card rates: 2.9% (Core), 2.7% (Connect), 2.5% (Grow). ACH: 1% (Core/Connect), 0.8% (Grow).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Latin Branding sells an all-in-one SaaS operating system for small US service businesses that bundles a professional website, client CRM, drag-and-drop scheduling, photo-based quoting, text-to-pay invoicing, tap-to-pay payments, automated review collection, and email/SMS marketing with AI-powered automation (AI receptionist, AI agents, photo-to-quote). The platform is offered under three subscription tiers and is complemented by add-on services including web design, AI agents, professional printing, screen printing, and subscription-based branding and graphic design work.

Product overview

Latin Branding operates as a membership-based branding platform and business Operating System for service business owners in the USA. The core product is Latin Branding 2.0 — a unified platform combining a professional custom website, client management software, and AI-powered automation. The software stack includes CRM, scheduling/dispatch, quotes/proposals, invoicing, payments (Tap-to-Pay, ACH, payment links), review collection, and email/SMS marketing — all organized into three pricing tiers: Core ($39/mo), Connect ($79/mo), and Grow ($159/mo). Add-on services beyond software include AI Agents ($99/mo) for 24/7 autonomous lead handling, professional Web Design (from $69.99/mo), Printing, Screen Printing, and Branding Services (graphic design, video editing). The company serves 50+ industries including HVAC, plumbing, electrical, landscaping, roofing, cleaning, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Bilingue.ai: AI-powered virtual receptionist solution launched in 2025 that answers calls, qualifies leads, books appointments, and sends bilingual summaries.

Quantifiable outcome

• 46% revenue increase with same team through faster invoicing, win-back campaigns, and better pricing
• +11 more outcomes

Named customers45 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature9 records

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jobber: Jobber is a field service software platform for small home service businesses. It offers quoting, scheduling, invoicing, and CRM features that directly overlap with Latin Branding's core offering, and is similarly positioned to serve solo operators and small crews in trades like HVAC, plumbing, and landscaping.
• ServiceFusion: ServiceFusion provides field service management software for small to mid-sized contractors. It offers scheduling, dispatching, invoicing, and payment features comparable to Latin Branding's core, targeting the same HVAC, plumbing, electrical, and similar trade verticals.
• ServiceM8: ServiceM8 is a mobile-first field service management app targeted at small trade and service businesses. It competes directly with Latin Branding on scheduling, job management, invoicing, and mobile workflows for SMB contractors and field service operators.
• ServiceTitan: ServiceTitan is the leading field service management SaaS platform for commercial and residential contractors (HVAC, plumbing, electrical, etc.). It directly overlaps with Latin Branding's core CRM, scheduling, invoicing, and dispatch functionality for SMB service businesses, but operates at a significantly larger scale with enterprise-grade features.
• Housecall Pro: Housecall Pro is a leading field service management SaaS for SMB home service businesses (plumbing, HVAC, electrical, cleaning, etc.). It competes head-to-head with Latin Branding on scheduling, dispatching, invoicing, payments, and customer communication — and serves a similarly SMB-focused customer base.

Broad incumbents

• Wix: Wix is a leading website builder and SMB digital presence platform. It competes with Latin Branding's web design subscription and integrated booking/marketing features for service business owners building an online presence.
• Square (Block): Square provides payment processing, point-of-sale, and basic business management tools for SMBs. While broader in scope, Square's payment processing, invoicing, and customer communication features overlap with Latin Branding's payments, text-to-pay, and CRM capabilities.
• Salesforce: Salesforce is the dominant CRM platform with built-in marketing automation and AI capabilities. While serving a different customer scale, it competes with Latin Branding on CRM, marketing automation, and customer communication functions for service businesses.
• GoDaddy: GoDaddy provides website building, hosting, and digital marketing tools for small businesses. While not a field-service SaaS, it competes with Latin Branding's web design and website-plus-marketing offerings for SMB customers seeking an online presence.

Emerging players

• HoneyBook: HoneyBook is a client management and business platform for small service-based businesses (photographers, event planners, coaches). It overlaps with Latin Branding's CRM, invoicing, and proposal workflows, though it focuses more on creative and event-based service providers rather than field contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LatinBranding
• Facebookfacebook.com/latinbranding
• LinkedInlinkedin.com/company/latin-branding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about latin! branding