G1 Architecture

What G1 Architecture does

G1 Architecture is a privately held UK-based architecture and design firm founded in 2009 by Gordon Pickering, specializing exclusively in the hospitality sector. The firm delivers architecture, masterplanning, and interior design services for hotels, resorts, mixed-use developments, and serviced residences, serving hotel owners, operators, developers, and government entities across the UK, Europe, the Middle East, Africa, and other regions including Brazil, Georgia, and Grand Bahama. Its portfolio spans high-end UK refurbishments (The Royal Horseguards, Groucho Club, Intercontinental O2), African Marriott-flagged developments across Nigeria, Gabon, Benin, and Rwanda, and large-scale masterplans such as Victoria Waterfront in Lagos and Al Najada in Qatar.

The firm operates a project-based professional services model, earning fees from individually scoped architectural and design engagements rather than recurring subscriptions. It maintains a team of approximately 20 staff across offices in London (headquarters), Windsor, Johannesburg, and Rome, and has formed an association with StudioSperi in Rome to deliver Structural and MEP engineering alongside core architecture services. Its technology footprint is limited to traditional architectural design tools; the firm does not offer software products, developer APIs, or AI platforms, relying instead on the founder's 30+ years of hospitality design experience, senior leadership pedigree from firms including WATG, ReardonSmith, and HKR Architects, and direct endorsements from international hotel operators including Marriott and IHG. Client acquisition is driven primarily by industry reputation, operator referrals, and a track record with global hotel brands rather than outbound sales.

Name

G1 Architecture

Legal name

G1 Architecture

Website

https://g1architecture.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

G1 Architecture is a London-headquartered architecture and interior design firm specializing exclusively in hospitality projects — hotels, resorts, and mixed-use developments — serving hotel owners, operators, and developers across the UK, Europe, Middle East, Africa, and other international markets.

Ownership category

akta.pro rank

Product category

Hospitality Architecture Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Hospitality architecture services
• Hotel design services
• Resort masterplanning
• Hotel interior design
• Mixed-use development design

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and Design Services: G1 Architecture generates revenue through project-based fees for architectural services, masterplanning, and interior design. Projects are scoped individually with clients including hotel owners, operators, and developers. Revenue is earned through professional service engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

G1 Architecture is a hospitality-focused architectural practice that delivers full-service architecture, masterplanning, and interior design for hotels, resorts, mixed-use developments, serviced residences, and hotel refurbishments. The firm works with global hotel brands and international operators, coordinating architectural design with structural and MEP engineering through its Rome-based association with StudioSperi to provide turn-key, fully coordinated design services for projects across the UK, Europe, Middle East, Africa, and other regions.

Product overview

G1 Architecture is a focused architectural and design services firm specializing exclusively in the hospitality sector. The company operates as a unified service offering, combining architecture, masterplanning, and interior design capabilities into an integrated design service for hotel and resort projects. The portfolio includes project categories: Hotels, Interior Design, Resorts, Masterplanning, Mixed Use, and Residential. Key projects span Africa (Nigeria, Kenya, Benin, Gabon, Rwanda), Middle East (Qatar, UAE, Oman), Europe (UK), and Other Areas (Georgia, Azerbaijan, Brazil, Grand Bahama). Notable projects include Lagos Waterfront Hotel, Marriott properties across Africa, Al Najada Mixed-Use in Qatar, Victoria Waterfront Masterplan, and various UK hotel refurbishments. The company has three offices: London (UK), Johannesburg, and Rome.

Differentiator

Problem solved

Functional benefit

Named customers17 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: Large global architecture firm with a significant hospitality practice. Competes for larger hospitality commissions as part of a broad portfolio rather than as a niche specialist, representing the incumbent tier above G1.

Direct peers

• WATG: Global hospitality architecture and interior design firm with deep hotel and resort specialism. Highly comparable to G1 as both firms focus exclusively on hospitality and share talent lineage (Gordon Pickering and Nick Poynton both previously at WATG).
• Rottet Studio: US-based architecture and interior design firm specializing in luxury hotels and hospitality. Comparable in scale and focus, competing for similar operator-driven hospitality commissions in the luxury segment.
• ForrestPerkins: US-based hospitality interior design firm with strong operator relationships. Comparable in focus and delivery model on the interior design side of hotel projects.
• GA Design International: UK hospitality interior design firm. Direct comparable on interior design scope — G1 Associate Alejandra de Cordoba Estepa previously collaborated with GA Design on the Corinthia hotel.
• Richmond International: UK hospitality interior design firm serving luxury and boutique hotels. Direct comparable on interior design scope and tier of operator clientele.
• Wilson Associates: International hospitality interior design firm serving luxury hotel operators. Competes for similar interior design scope on global hotel projects and shares the operator-endorsement-driven GTM model.
• ReardonSmith: London-based hospitality architecture firm specializing in luxury hotels. Direct comparable — founder Gordon Pickering was CEO of ReardonSmith from 1998-2007 before founding G1, making this a near-twin in business model and client base.
• Hirsch Bedner Associates (HBA): World-leading hospitality interior design firm with global operator relationships. Direct peer on interior design scope; G1's interior design offering competes with HBA for the same hotel owner and operator clients on FF&E and interior packages.
• HKS Hotels: Hospitality design practice within large US architecture firm HKS. Competes for similar operator-driven full-service hotel architecture commissions but with materially larger delivery capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/g1architecture
• Facebookfacebook.com/pages/G1-Architecture/219096611526294
• LinkedInlinkedin.com/company/g1-architecture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G1 Architecture