Linking Brands
Linking Brands is a Salzburg, Austria-based private marketing services firm founded in 2008 that creates brand partnerships and manages marketing campaigns for its clients, operating with a team of 11-50 employees.
- Company typePrivate
- Founded2008
- HeadquartersSalzburg, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Linking Brands does
Linking Brands is a private, for-profit marketing services firm headquartered in Salzburg, Austria, founded in 2008. According to the firm's own short description, it "creates brand partnerships and manages marketing campaigns," positioning it as a boutique intermediary between brands seeking marketing exposure and potential collaboration or activation partners. The company operates with a small team (11-50 employees) and maintains a public web presence at linkingbrands.com, although at the time of data capture the website rendered only a loading/verification page, and no further product, campaign, or client details were accessible.
No information is available on the firm's underlying technology stack, proprietary platform, pricing model, distribution channels, or specific productized services. Likewise, there are no disclosed funding rounds, investors, parent entities, subsidiaries, patents, awards, certifications, or named customer logos in the source data. The firmographic record is limited to name, location, founding year, employee band, legal form, and the self-described service line.
Commercially, the absence of disclosed pricing, revenue, customer segments, or partnership details means the revenue model cannot be specified beyond the general characterization of a project-based marketing services business. Management team, regulatory actions, M&A activity, restructuring, and contact information are all unreported. As a result, any deeper analytical claims about revenue mechanics, go-to-market motion, or unit economics would be speculative and are not made here.
Linking Brands firmographics
Firmographics- Name
- Linking Brands
- Website
- https://linkingbrands.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linking Brands is a Salzburg, Austria-based private marketing services firm founded in 2008 that creates brand partnerships and manages marketing campaigns for its clients, operating with a team of 11-50 employees.
- Ownership category
- akta.pro rank
Linking Brands industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Linking Brands is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Markets served
Linking Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Linking Brands product offering
Product offeringCore offering
Linking Brands is a marketing services firm that creates brand partnerships and manages marketing campaigns for its clients. The company operates as a service-based agency supporting brand collaboration initiatives and end-to-end campaign execution.
Differentiator
Problem solved
Functional benefit
Companies that use Linking Brands
Customer profileIdeal customer profiles1 record
Linking Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Linking Brands partnerships and signals
Strategic signalRecent moves1 record
Linking Brands competitors and assessment
Company assessmentBroad incumbents
- GroupM: World's largest media investment company within WPP, offering advertising, media planning, and partnership-marketing services. Comparable to Linking Brands as a broad incumbent covering the same brand-campaign territory but at vastly greater scale.
- Publicis Groupe: Global advertising and communications holding company with agencies in creative, media, digital, and partnership marketing. Directly comparable as a broad incumbent providing integrated brand communications services.
- Momentum Worldwide: Global experiential and brand partnership agency within the Interpublic Group. Comparable to Linking Brands as a specialized brand partnership and campaign agency, though significantly larger and network-owned.
Direct peers
- IZEA Worldwide: Influencer marketing and branded content platform that brokers creator partnerships and manages campaigns for brands. Comparable to Linking Brands because it monetizes brand partnerships via managed campaigns, though IZEA is platform-led.
- Goodbrand (Brand Partnerships): Boutique European agency specializing in brand partnerships and purpose-driven marketing collaborations. Comparable to Linking Brands as a direct competitor in the brand partnerships and co-marketing agency space.
Emerging players
- impact.com: Leading partnership management platform for affiliate, influencer, and brand partnerships. Comparable to Linking Brands because both operate at the intersection of brand partnerships and campaign management, though impact.com is a SaaS platform rather than a service agency.
- PartnerStack: Partnership ecosystem platform for managing brand-to-brand, affiliate, and referral programs. Comparable as a brand partnerships operator, though it is a SaaS layer rather than the agency services Linking Brands provides.
Regional players
- Mama Creative Agency: Boutique creative and brand-strategy agency based in Germany. Comparable to Linking Brands as a small DACH-region creative agency offering brand-campaign and partnership services at a similar boutique scale.
- Kolibri Images (Kolibri360): Austrian digital and creative agency offering brand storytelling and campaign services. Comparable as a Salzburg/Austrian-region agency operating in the same local brand-campaign market.
- Cherrypicker (now part of IF): European creative and influencer marketing agency focused on brand partnerships and content. Comparable to Linking Brands because it operates in the same niche of brand partnership and influencer campaign management within Europe.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Linking Brands social profiles
Digital presenceLinking Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linking Brands leadership team
Management profileNumber of profiles
Linking Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linking Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linking Brands
What does Linking Brands do?
Linking Brands is a marketing services firm that creates brand partnerships and manages marketing campaigns for its clients. The company operates as a service-based agency supporting brand collaboration initiatives and end-to-end campaign execution.
When was Linking Brands founded?
Linking Brands was founded in 2008. It employs 11 to 50 people.
Where is Linking Brands based?
Linking Brands is headquartered in Salzburg, Austria, in the Europe region.
Who are Linking Brands's main competitors?
Broad incumbents on record are GroupM, Publicis Groupe and Momentum Worldwide. Direct peers are IZEA Worldwide and Goodbrand (Brand Partnerships). Emerging players are impact.com and PartnerStack. Regional players are Mama Creative Agency, Kolibri Images (Kolibri360) and Cherrypicker (now part of IF).
Does Linking Brands have an API?
No public API is recorded for Linking Brands.
What industry is Linking Brands in?
Linking Brands's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.