CherryPickr

What CherryPickr does

CherryPickr (operating as CherryPick, DBA CherryPick Technologies) is an AI-powered creator marketing platform headquartered in San Francisco, with claimed operations across 45+ countries. The company operates a two-sided marketplace connecting brands with content creators, reporting 2,000+ brand customers and 124,000+ active creators on the platform, and processing $2.3B+ in annual creator marketing volume. Core technology is an AI-driven matching engine that analyzes 200+ data points per creator covering demographic, psychographic, audience overlap, engagement quality, and brand safety dimensions, with the company claiming a 94.2% match accuracy rate. The product surface comprises AI-Powered Discovery, Advanced Analytics (real-time performance tracking refreshing every 3 seconds), Campaign Automation (end-to-end workflow from outreach through payment), a Creative Studio with generative AI for image, video, copy, and design, Team Collaboration tools, and an Enterprise Security module (SOC 2 Type 2, GDPR-compliant, $50M guarantee backing payment processing).

The platform's revenue model is a three-tier subscription (Free Starter; Growth at $2,990/year; Enterprise with custom pricing), supplemented by transaction fees on processed campaign spend and managed services for enterprise white-label deployments. Go-to-market combines product-led growth (self-serve free trial, 60-second matching, 24-hour setup) with enterprise field sales (custom pricing, dedicated account managers, quarterly business reviews) and community-led creator acquisition (referrals, MrBeast testimonial, social channels aggregating 495K+ followers). The company was founded around 2022 by Sarah Mitchell (former creator with 2M+ followers) with leadership including Marcus Chen (ex-TikTok partnerships) and Alex Rodriguez (former CMO at major consumer brands); disclosed funding totals $50M.

Key validation evidence includes named enterprise case studies with Nike (4.8x ROAS across 12 markets), Apple (+32% conversion on product launch), Gucci (+67% earned reach), and LuxeGlow Beauty (1,247% ROI on $250K budget), plus certifications (SOC 2 Type 2, GDPR) and integrations with Slack, Microsoft Teams, and Asana. The data set carries notable conflicts: firmographics list the company as a 1-10 employee London-based entity founded in 2014 under the name CherryPickr, while all product, funding, and team data describe a 50+-employee San Francisco-based company founded in 2022 named CherryPick; the latter is treated as the primary profile given volume and consistency of supporting sources.

Name

CherryPickr

Legal name

CherryPick

Website

https://cherrypickr.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

CherryPickr is an AI-powered creator marketing platform connecting 2,000+ brands with 124,000+ influencers across 45+ countries. It provides AI-driven matching, campaign automation, real-time analytics, and generative AI creative tools via tiered subscriptions and enterprise managed services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industry

Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH)

Keywords

• Influencer marketing platform
• Creator marketing software
• AI influencer matching
• Campaign automation platform
• Creator brand partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Three-tier subscription model: Free Starter tier, Growth tier at $2,990/year, and Enterprise tier with custom pricing. Revenue generated from recurring subscription fees across tiered plans.
2. Platform Transaction Fees: Transaction-based revenue from processing creator-brand partnerships including payment processing with $50M guarantee. Platform takes a percentage of campaign spending processed through the system.
3. Enterprise Custom Solutions: White-label platform options, custom API integrations, dedicated account management, and priority creator network access for enterprise clients at custom pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CherryPickr is an AI-powered creator marketing platform that connects brands with influencers and content creators through machine learning-based matching, end-to-end campaign automation, and predictive analytics. The platform enables brands to discover, contract, pay, and measure creator partnerships while giving creators tools to monetize their audience, generate AI-assisted content, and manage brand collaborations across 45+ countries.

Product overview

CherryPickr operates as a unified creator marketing platform with AI-powered matching at its core. The platform combines AI-Powered Discovery for influencer identification, Advanced Analytics for real-time performance tracking, Campaign Automation for end-to-end workflow management, and Creative Studio for AI-generated content. Enterprise-tier offerings include Team Collaboration tools and Enterprise Security features. The platform is available through Starter (free), Growth ($2,990/year), and Enterprise (custom) pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• CherryPick AI Platform An AI-powered creator marketing SaaS platform that enables brands to discover, contract, pay, and measure influencer partnerships while giving creators tools to monetize their audience, generate AI-assisted content, and manage brand collaborations. Sold to enterprise brands, agencies, SMBs, and creators with tiered subscriptions.

Quantifiable outcome

• 520% average ROI increase for brands using the platform
• +9 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Klear: Influencer marketing platform with deep audience analytics and AI-driven creator discovery — comparable on AI matching, audience insights, and enterprise reporting claims.
• Upfluence: All-in-one influencer marketing platform with creator discovery, campaign management, analytics, and ecommerce integrations — competes head-to-head across SMB and mid-market tiers.
• Influencer.com (formerly IZEA): Long-standing influencer marketing marketplace and SaaS platform connecting brands with creators — comparable two-sided marketplace and managed-services monetization model.
• CreatorIQ: Enterprise-grade creator marketing platform offering AI-powered influencer discovery, workflow automation, and analytics — directly comparable SaaS offering for Fortune 500 brands and a clear leader in CherryPick's stated sweet spot.
• GRIN: Creator marketing platform purpose-built for ecommerce and DTC brands with end-to-end campaign management, payments, and content workflows — overlapping ICP and feature set with CherryPick's Growth and Enterprise tiers.
• Aspire (formerly AspireIQ): Creator marketing platform combining influencer discovery, relationship management, and UGC content workflows; serves both enterprise brands and SMBs with similar subscription tiers and AI features.
• Tagger by Sprout Social: Influencer marketing and social intelligence platform acquired by Sprout Social, providing discovery, campaign management, and competitive benchmarking — overlapping AI analytics and brand collaboration features.
• Traackr: Influencer marketing platform focused on creator discovery, performance analytics, and brand safety scoring for global enterprise brands — directly comparable on AI-driven matching and brand-safety positioning.

Broad incumbents

• LTK (formerly rewardStyle): Large creator commerce platform connecting influencers to brands with measurable performance and shopping integrations — broader incumbent with deeper retail/affiliate roots and a wider creator network.
• Emplifi: Social media marketing and customer experience platform that includes influencer and UGC capabilities as part of a wider enterprise suite — broader incumbent competing for the same enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cherrypickr
• YouTubeyoutube.com/c/cherrypick
• LinkedInlinkedin.com/company/cherrypick
• Instagraminstagram.com/cherrypick
• Facebookfacebook.com/cherrypickr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CherryPickr