What Meatingplace does

Meatingplace, operated by LHC MTG LLC (New York) and founded in 1993, is a B2B trade media platform serving the red meat and poultry processing industry in North America. Its core product is a web-based news and data platform covering beef, pork, poultry, food safety, regulatory, business, foodservice, retail, and plant-based protein categories, distributed via the meatingplace.com website, twice-daily email briefings, RSS, LinkedIn, X, Facebook, and the MeatingPod podcast. The platform serves more than 100,000 industry decision-makers across processors, buyers and traders, equipment and service suppliers, government and regulatory bodies, and financial institutions, with named readers including Tyson Foods, Cargill, Smithfield Foods, JBS USA, Perdue Farms, Hormel Foods, Pilgrim's Pride, National Beef, USDA, Rabobank, Wells Fargo, the National Cattlemen's Beef Association, and the National Pork Board.

Meatingplace monetizes through three revenue streams: Pro membership subscriptions (currently $399/year against a $875 retail benchmark), display and sponsored advertising including a Supplier Showroom and Partner Content, and event promotion via an Industry Events calendar. Premium Pro content bundles the Daily Livestock Report (sponsored in part by CME Group), the Hales Cattle Letter (supplied by Hales Trading Co.), and Meatingplace AI, a natural-language search capability that retrieves answers from a 20-year archive of Meatingplace reporting. Ancillary offerings include the Supplier Directory across 20 equipment and service categories, the MeatingPod podcast on Buzzsprout, expert columnist columns such as Legally Speaking and Omnivorous Opinions, and a proprietary NWS Tracker launched in 2026 that aggregates USDA-APHIS New World Screwworm case data. The company has 11–50 employees and is privately held with no disclosed outside funding.

The underlying technology stack is a standard content management system (WordPress-class, based on the asset URL structure) augmented by a directory/database for supplier listings, a form/authentication integration (Dragonforms) for membership management, and a third-party-hosted AI retrieval feature layered on top of the editorial archive. The business has earned 13 Jesse H. Neal National Business Journalism Awards and cites 1M+ monthly article reads and 150,000+ active users as engagement benchmarks. Geographic footprint is limited to the United States and Canada, and there is no mobile app or public API; all distribution is digital-first via the website, email, social, RSS, and podcast channels.

Name

Meatingplace

Legal name

LHC MTG LLC

Website

https://meatingplace.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Meatingplace is a B2B trade media platform, founded in 1993, that provides news, data, and AI-powered search to more than 100,000 decision-makers across the North American meat and poultry processing industry through subscription, advertising, and supplier directory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pro Membership Subscription: Paid subscription model providing access to premium content including Daily Livestock Report, Hales Cattle Letter, AI-powered 20-year archive search, and twice-daily breaking news updates. Priced at $399/year (limited time offer, retail value $875).
2. Advertising: Display advertising and sponsored content throughout the platform, including supplier showroom features, partner content, and supplier news sections. Advertisers include equipment manufacturers and service providers in the meat processing industry.
3. Industry Events: Event promotion and listing services for industry conferences and trade shows, including submission process for event organizers to list on Meatingplace's industry event calendar.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Meatingplace is a B2B subscription-based multimedia information platform serving the red meat and poultry processing industry since 1993. It delivers original journalism, market analysis reports (Daily Livestock Report, Hales Cattle Letter), an AI-powered 20-year searchable archive for Pro members, a proprietary New World screwworm (NWS) Tracker, a categorized Supplier Directory, the MeatingPod podcast, and a print/digital magazine. The platform serves over 100,000 industry professionals including processors, buyers, traders, suppliers, regulators, and financial analysts.

Product overview

Meatingplace is a B2B news and data platform for the meat and poultry processing industry, operating since 1993. The core offering is the Meatingplace online platform providing industry news across beef, pork, poultry, and business categories. Premium services are delivered through Meatingplace Pro membership, which bundles access to the Daily Livestock Report, Hales Cattle Letter market reports, and AI-powered search through a 20-year news archive. The platform also operates a Supplier Directory connecting processors with equipment vendors, an Industry Events calendar, the MeatingPod podcast, and the Expert Insights editorial section featuring industry columnists. A notable recent addition is the NWS Tracker tool for monitoring screwworm outbreaks. The platform serves over 100,000 industry professionals including decision-makers at Tyson Foods, Cargill, Smithfield Foods, JBS USA, Perdue Farms, Hormel Foods, and USDA.

Differentiator

Problem solved

Functional benefit

Brands

• Meatingplace Pro: Premium membership tier offering AI search, 20-year archive access, and Daily Livestock Report.
• MeatingPod

Products and services

• Meatingplace Online News Platform The flagship online news platform providing breaking news, analysis, and industry insights for meat and poultry processing professionals across beef, pork, poultry, business, legal/regulatory, food safety, foodservice, retail, and plant-based protein categories. Includes a free basic membership tier.
• Meatingplace Pro Membership Premium annual subscription providing Pro members with AI-powered search across 20 years of archived industry content, twice-daily breaking news emails, 12 magazine issues annually, and access to Daily Livestock Report and Hales Cattle Letter market reports. Priced at $399/year (limited-time offer, retail value $875).
• Daily Livestock Report Daily subscriber-only market report providing analysis of cattle, hog, and poultry markets, delivered to Pro members' inboxes. Sponsored in part by CME Group.
• Hales Cattle Letter Pro-only daily report focused on cattle slaughter estimates, fed cattle pricing, and cattle market analysis from Hales Trading Co.
• MeatingPod Podcast Industry podcast hosted on Buzzsprout covering meat and poultry processing trends, interviews, and analysis.
• Meatingplace Data Data platform providing market intelligence, pricing analysis, and industry statistics for meat and poultry processing professionals.
• Supplier Directory Comprehensive directory of equipment and service suppliers for the meat and poultry industry, organized by 20 categories including casings, plant equipment, cooking/smoking/frying, cooling/freezing, food safety, further processing, sanitation, ingredients, packaging, rendering, transportation, and worker safety.
• Industry Events Calendar Calendar of industry events relevant to meat and poultry processing professionals, including conferences, trade shows, and conventions (AAMP Annual Conference, IFT First, Southwest Meat Association Annual Convention, Chicken Marketing Summit, etc.) with submission process for event organizers.
• Meat Processor's Journal In-depth downloadable technical publication covering core production categories: whole muscle processing, dry and semi-dry sausages, fresh sausage, and formed/extruded products. Includes real-world applications, illustrations, and technical detail.
• NWS Tracker Proprietary New World screwworm (NWS) spread tracker developed exclusively by Meatingplace. Updates throughout the day with confirmed cases sourced from USDA-APHIS, covering outbreaks in Texas cattle and sheep and other affected regions.

Quantifiable outcome

• Trusted by over 100,000 industry decision makers
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• CME GroupminorGTM or Marketing PartnerCME Group sponsors the Daily Livestock Report, providing market intelligence content that appears on Meatingplace's platform as part of the Pro subscription offering.
• Hales Trading Co.minorGTM or Marketing PartnerHales Trading Co. provides the Hales Cattle Letter, a Pro-only market report featured on Meatingplace's platform providing cattle industry analysis and slaughter estimates.
• USDA-APHISminorOthersMeatingplace's proprietary NWS Tracker aggregates and displays confirmed New World Screwworm cases data from USDA-APHIS, providing a public service to the industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Industry Dive: Larger B2B digital media company operating dozens of vertical-specific news brands with advertising-led business models. Comparable publisher economics and operating philosophy (vertical-focused niche publications), but at much greater scale across multiple unrelated industries.
• Drovers / Farm Journal: Multi-title agricultural media company (including Drovers for cattle producers) reaching the upstream livestock supply chain that feeds meat processors. Comparable B2B media model with strong audit-based audience and integrated events; partial overlap with Meatingplace's cattle-market coverage.
• Food Engineering (BNP Media): B2B media brand covering food and beverage manufacturing more broadly under BNP Media's portfolio. Operates a similar subscription + advertising + events model but at the broader food manufacturing category, overlapping with Meatingplace's processing and food safety coverage.
• Food Navigator (Informa Markets): Informa's B2B food industry news brand covering ingredients, processing, and regulatory developments. Adjacent to Meatingplace's audience of protein-industry buyers and uses the same subscription/newsletter/event advertising playbook at higher altitude in the food value chain.
• Successful Farming (Meredith / Dotdash Meredith): Established agricultural trade publication covering livestock, crop production, and farm economics. Overlaps Meatingplace on livestock production and farm-to-processor economics and operates a substantially larger consumer-leaning audience via the broader Agriculture.com network.

Direct peers

• Feedstuffs: Long-running weekly serving the livestock feed and animal agriculture industry with news, market analysis, and pricing. Comparable vertical-adjacent B2B media model; overlaps on livestock markets, regulatory reporting, and supplier ecosystem that Meatingplace also serves.
• Watt Global Media (WattPoultry, Feed Strategy): Multi-title B2B media company in the animal protein and feed space (Meat+Poultry, Poultry USA, Feed Strategy, Pet Food Industry). Comparable business model (subscription + advertising + events) and overlapping audience with Meatingplace's poultry and supplier coverage.
• Meat+Poultry (Watt Global Media): Watt Global Media's flagship meat industry title, covering processing, business, and regulatory news for the same U.S. processor base. Same vertical, same reader profile, same advertiser set — direct head-to-head competitor for both subscription and supplier advertising dollars.
• The National Provisioner: The historic American trade publication covering the meat processing industry since 1898. It is the most directly comparable trade media property to Meatingplace, targeting the same processor, supplier, and regulatory audience with news, technical content, and an annual buyer's guide.

Emerging players

• Urner Barry (Rabobank-owned commodity data): Specialized commodity price reporting and market intelligence service for protein and seafood — a subscription data product comparable to the Daily Livestock Report and Hales Cattle Letter but as a paid third-party price benchmark rather than media content. Increasingly competitive as Meatingplace expands Meatingplace Data.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meatingplace
• Facebookfacebook.com/Meatingplace
• LinkedInlinkedin.com/company/meatingplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meatingplace