Norfa

What Norfa does

Norfa is the third-largest retail chain in Lithuania, operated by UAB "Norfos mažmena" since 1997. The company runs a multi-format physical store network — Hyper, XXL, XL, L, and S formats — across Lithuanian cities including Vilnius, Kaunas, Klaipėda, Šiauliai, and Panevėžys, complemented by a 126-location "N" pharmacy chain in 65 cities and towns (planned to grow to 129 in 2026). It targets practical middle-income families with value-for-money positioning, weekly promotional events such as 50%-off Monday bakery sales and half-price fresh produce after 5 PM, and a tiered loyalty program covering 1.1 million cardholders.

The business model is traditional discount retail. Revenue is generated through direct in-store transactions across grocery and household goods, with no e-commerce channel disclosed. Pricing leverages a three-tier loyalty program — Classic (up to €2,000 annual spend), Silver (€2,000–€3,999.99), and Gold (€4,000+) — offering instant discounts of up to 5%, additional monthly and "Practical Hours" discounts, and accumulated "N euros" redeemable for up to 50% of purchase value. In 2025, 83.52% of total turnover flowed through loyalty cards, and €64.994 million in discounts was disbursed to loyalty members. A mobile application launched in 2023 digitizes the loyalty card, personal offers, and purchase history. Distribution is entirely domestic, and no proprietary technology stack or AI/ML capability is evident in the source data.

Financially, Norfa posted €988.159 million in 2025 turnover excluding VAT (€1,188.065 million including VAT), a 10.18% year-over-year increase. The pharmacy subsidiary (Norfos vaistinė) contributed €115.264 million, up 13.14%. The company employs over 3,600 staff and operates within the "Norfos" įmonių grupė corporate group, which also includes Rivona (logistics, international shipping, real estate rental) as a principal supplier — 75% of Rivona's sales are made to Norfa. The business is privately held, with no public listing, no disclosed shareholders, and no funding rounds in the source data.

Name

Norfa

Legal name

UAB "Norfos mažmena"

Website

https://norfa.lt

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Norfa is the third-largest retail chain in Lithuania, operating a multi-format physical grocery store network and a 126-location pharmacy chain. It serves practical middle-income families through discount retail and a tiered loyalty program covering 1.1 million cardholders.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from selling products through Norfa retail stores. The company operates as a discount retail chain offering Lithuanian and international products with competitive pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Norfa operates a multi-format grocery retail chain in Lithuania (Hyper, XXL, XL, L, S formats) selling food and household goods directly to consumers. It also runs the N vaistinė (N Pharmacy) chain of 126 pharmacies and a tiered NORFA loyalty card program (Classic, Silver, Gold) supported by a mobile app launched in 2023.

Product overview

Norfa is a Lithuanian retail grocery chain operated by UAB Norfos mažmena, established in 1997. The company operates physical retail stores in multiple formats (Hyper, XXL, XL, L, S) across Lithuania, complemented by the N pharmacy chain (126 locations). The product portfolio centers on the Norfa retail stores with specialized departments (hot foods, bakery, fresh fish), supported by the NORFA Loyalty Card Program with three tiers (Klasikinė, Sidabrinė, Auksinė), the NORFA Mobile Application for digital loyalty management, and promotional features including Monday Sales and Praktiškos Valandos discounts. The loyalty ecosystem utilizes accumulated N euros that can cover up to 50% of purchases. The company generated 1188.065 million EUR in revenue with VAT in 2025 and employs over 3,600 staff.

Differentiator

Problem solved

Functional benefit

Brands

• N" vaistinės: Pharmacy chain operating under the "N" brand, part of the Norfa group with 126 pharmacies in 65 cities and towns as of 2025.
• Rivona

Products and services

• Norfa Retail Stores Multi-format grocery and household goods retail stores (Hyper, XXL, XL, L, S) located across Lithuania, selling food and everyday goods directly to Lithuanian consumers.
• N vaistinė (N Pharmacy) Chain

Quantifiable outcome

• 10.18% revenue growth in 2025 compared to 2024
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Norfos vaistinėcoreStrategic or Co-development Partner · 1 January 2006UAB Norfos vaistinė was established in 2006 and owned 126 'N' pharmacies in 65 cities and towns of Lithuania in 2025. The pharmacy network is planned to grow to 129 in 2026. Norfa discount cards provide discounts at N pharmacies.
• RivonacoreStrategic or Co-development PartnerRivona is the principal supplier of UAB Norfos mažmena. The company's sales to Norfa amount to three quarters (75%) of all Rivona sales. Rivona operates in logistics, international shipping, real estate rental and other areas, forming the core of the Norfa group of companies alongside Norfos mažmena.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gintarinė vaistinė: Gintarinė vaistinė is a Lithuanian pharmacy chain with broad national presence. It directly competes with Norfa's N pharmacy network in the retail pharmacy market across Lithuania.
• RIMI Baltic: RIMI is a Nordic-owned grocery chain operating across the Baltic states. It directly competes with Norfa in Lithuania with similar mid-market positioning, broad product assortment, and private label offerings.
• Coop Pirk: Coop Lithuania is a cooperative retail network operating grocery stores across Lithuania. It directly competes with Norfa in the Lithuanian grocery market with similar broad-assortment, value-focused positioning targeting practical middle-income shoppers.
• Lidl Lithuania: Lidl is a German discount grocery retailer operating in Lithuania. As a discount-led competitor, Lidl directly competes with Norfa's value-oriented positioning and similar discount-driven GTM motion, exerting pricing pressure on the Lithuanian grocery market.
• Maxima Group: Maxima Group is the largest grocery retail chain in Lithuania, Latvia, Estonia, Bulgaria, and Poland. It directly competes with Norfa in the Lithuanian grocery market with similar discount-led positioning, broad assortment, and loyalty program infrastructure.
• Benu Vaistinė: Benu Vaistinė is a major pharmacy chain operating across the Baltic states. It directly competes with Norfa's N pharmacy network in the retail pharmacy market with similar urban and suburban store presence.
• IKI: IKI is a major Lithuanian grocery chain owned by REWE Group. It directly competes with Norfa in the Lithuanian grocery market with overlapping store formats, similar mid-market customer base, and comparable loyalty program offerings.
• EUROVAISTINĖ: EUROVAISTINĖ is one of the largest pharmacy chains in Lithuania. It directly competes with Norfa's N pharmacy chain in the retail pharmacy market, with overlapping store footprint in Lithuanian cities and towns.

Broad incumbents

• Aldi: Aldi is a global discount grocery retailer. While primarily serving different geographies, it competes with Norfa's discount-led positioning in adjacent European markets and represents a benchmark for discount retail operations and private label strategy.
• Ahold Delhaize: Ahold Delhaize is a major European and US grocery retailer. While not directly competing in Lithuania, it serves as a broad incumbent example for grocery retail operations, scale advantages, and omnichannel strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Norfalt
• LinkedInlinkedin.com/company/norfos-mazmena-uab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfa