What Gintarinė Vaistinė does

Gintarinė Vaistinė (legal entity UAB Gintarinė vaistinė, company code 125877727) is a Lithuanian private pharmacy chain headquartered in Ramučiai, Kauno r., operating since 2002 with between 1,001 and 5,000 employees. The company runs a network of physical pharmacies across Lithuania and an online pharmacy platform at gintarine.lt, distributing prescription and OTC medications, dietary supplements, cosmetics, medical devices, herbal teas, and health foods. It holds a license under Lithuania's State Medicines Control Agency (VVKT) for both in-store and remote dispensing operations and offers in-pharmacy vaccination services.

The company's product surface extends well beyond dispensing, anchored by a portfolio of registered private-label sub-brands including ŽIEDĖ (natural cosmetics), EPITOME (collagen and joint supplements), AMBIO (vitamins and minerals), and herbal tea lines (Emili, KANAPŲKIS, Acorus Balance, Švenčionių Vaistažolės). Specialized consumer programs target families with children (Gintarinė vaikystė) and seniors aged 60+ (Senjorams), while the MYLIMIAUSIA loyalty program (transitioning to a non-bank card system from September 2026) accumulates loyalty euros redeemable against future purchases, driving repeat behavior. Digital login is supported through Apple, Facebook, and Google integrations.

Commercially, Gintarinė Vaistinė operates a direct-to-consumer unit-pricing model across both physical and online channels, with revenue generated through product sales, prescription dispensing (including compensated medicines), gift voucher sales, and vaccination services. Distribution is dual-channel — brick-and-mortar pharmacies combined with home-delivery e-commerce built on UAB Limedika's Web Pharmacy technology platform. Marketing relies on seasonal promotional campaigns, email, social login-driven acquisition, loyalty programs, and educational blog content. The customer base is entirely B2C and segmented across general consumers, seniors, families/children, and sports/fitness users, with all operations confined to the Lithuanian domestic market.

Name

Gintarinė Vaistinė

Legal name

UAB Gintarinė vaistinė

Website

https://gintarine.lt

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gintarinė Vaistinė is a Lithuanian pharmacy chain operating a network of physical pharmacies and an online pharmacy (gintarine.lt), selling prescription and OTC medicines, supplements, cosmetics, medical devices, herbal teas, and offering vaccination services to general consumers, seniors, families, and sports/fitness users across Lithuania.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industry

OTC, Vitamins & Supplement Management (HSABALAM)

Keywords

• Retail pharmacy services
• Pharmaceutical products
• Dietary supplements
• Herbal medicines
• Health and wellness products

Headquarters

HQ city

Ramuciai

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail and e-commerce product sales: Gintarinė Vaistinė generates revenue through the sale of pharmaceutical products, dietary supplements, cosmetics, medical devices, herbal teas, and health foods both in physical pharmacies and via its online store at gintarine.lt. The company also sells prescription medications and dispenses Compensated Medicines (receptiniai kompensuojami vaistai). Additional revenue streams include gift vouchers (dovanų kuponai) and vaccination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gintarinė Vaistinė operates a network of retail pharmacies and an online pharmacy (gintarine.lt) in Lithuania, dispensing prescription and OTC medicines, dietary supplements, cosmetics, medical devices, and herbal teas to consumers. The company also offers in-pharmacy vaccination services, gift vouchers, and runs private-label brands (ŽIEDĖ natural cosmetics, EPITOME collagen supplements, AMBIO vitamins) alongside its loyalty programs (GINTARINĖ and MYLIMIAUSIA).

Product overview

Gintarinė Vaistinė operates as an online pharmacy platform with a multi-format retail presence across Lithuania. The core offering is the digital pharmacy platform (gintarine.lt) enabling e-commerce for medicines, dietary supplements, cosmetics, medical equipment, and health products. The company supports its main platform with branded sub-products including Žiedė natural cosmetics, EPITOME collagen supplements, and AMBIO vitamin lines. Additional services include loyalty programs (MYLIMIAUSIA), vaccination services, pharmacy locator, and gift voucher systems. The product portfolio spans prescription medicines, OTC medications, herbal teas (Emili, KANAPŪKIS, Acorus Balance, Švenčionių Vaistažolės brands), cosmetics, sports nutrition, and specialized medical supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Gintarinė vaikystė: A specialized program or sub-brand focused on children's health and products.
• MYLIMIAUSIA
• ŽIEDĖ

Products and services

• Online Pharmacy (gintarine.lt) E-commerce pharmacy storefront enabling Lithuanian consumers to order medicines, dietary supplements, cosmetics, medical equipment, and health products online with home delivery options.
• Vaccination Services In-pharmacy vaccination services with appointment scheduling available at physical Gintarinė Vaistinė locations.
• Prescription Medicines Compensated and non-compensated prescription medications dispensed in physical pharmacies to patients.
• ŽIEDĖ Natural Cosmetics Private-label natural cosmetics brand sold exclusively through Gintarinė Vaistinė, including facial creams, serums, body products, oils, and hydrolylates made from natural ingredients.
• EPITOME Collagen Supplements Private-label brand of collagen-based dietary supplements for joint health and beauty, including bovine collagen 12,000 mg products and Vital Joints formulations.
• AMBIO Dietary Supplements Private-label line of dietary supplements including magnesium citrate, vitamin D3, and children's vitamins sold through Gintarinė Vaistinė.
• Emili Herbal Teas Private-label brand of single-ingredient herbal teas including raspberry leaves, oak bark, horsetail, and other medicinal plant preparations.
• KANAPĖKIS Hemp Products Private-label line featuring hemp leaf teas, hemp inflorescence teas, and related botanical preparations.
• Gift Vouchers Digital gift vouchers available in multiple denominations (€100, €50, €20, €10 and others) for purchase at the pharmacy.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UAB "Limedika"coreTechnology or IntegrationUAB 'Limedika' provides website infrastructure and content management for gintarine.lt. Gintarinė Vaistinė's e-commerce platform is built on Limedika's web pharmacy technology (Plugins/Limedika.Plugin.Web.Pharmacy). Limedika employees involved in survey-lottery organization and website operations have access to customer data.
• UAB "Norstat LT"minorOthersNorstat LT is engaged by Gintarinė Vaistinė to conduct customer surveys and organize prize lotteries. Survey invitations are sent via email to loyalty card holders who have opted in to direct marketing. The lottery awards Gintarinė Vaistinė gift vouchers (€100, €50, €20, €10 denominations) to randomly selected participants.
• Valstybinė vaistų kontrolės tarnyba (VVKT)coreOthersThe State Medicines Control Agency under the Ministry of Health of Lithuania regulates Gintarinė Vaistinė's operations. The company is listed on VVKT's licensed remote dispensing pharmacy registry.
• Apple, Facebook, GoogleminorGTM or Marketing PartnerGintarinė Vaistinė offers social login options through Apple, Facebook, and Google on its e-commerce platform, allowing customers to register and log in using existing social media accounts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DocMorris: European cross-border online pharmacy serving Lithuanian consumers digitally; competes with gintarine.lt on convenience, pricing, and selection rather than physical-store density.
• Shop Apotheke Europe: Pan-European online pharmacy that ships OTC and selected Rx products to Lithuania, acting as an emerging cross-border competitor to Gintarinė's e-commerce channel and pricing architecture.

Direct peers

• Eurovaistinė: One of the largest chain pharmacy operators in Lithuania, operating both physical stores and an online pharmacy serving the same national consumer base with prescription dispensing, OTC, supplements, and cosmetics.
• BENU Aptieka: Lithuanian arm of the international BENU pharmacy network, operating a national chain of dispensaries competing head-to-head with Gintarinė on Rx, OTC, and health/wellness merchandise.
• Norfos vaistinė: Pharmacy operations affiliated with the Norfa retail/grocery chain in Lithuania, combining grocery-trip convenience with prescription dispensing and OTC sales as a value-focused competitor.
• Camelia: Major Lithuanian pharmacy chain with multi-store presence and an online pharmacy, directly competing in prescription dispensing, OTC, supplements, and wellness categories against Gintarinė Vaistinė.
• Apotheka: Lithuanian pharmacy chain offering prescription dispensing and a broad OTC, supplement, and personal-care assortment, directly comparable to Gintarinė's omnichannel positioning.
• Curantis: Lithuanian pharmacy/health-store chain operating in adjacent price points and categories; competes for the same wellness, supplement, and personal-care basket as Gintarinė Vaistinė.

Others

• Limedika: Lithuanian technology provider whose web pharmacy platform powers gintarine.lt and who operates other pharmacy IT systems across the Baltic market — an enabling technology ecosystem participant rather than a direct competitor.

Regional players

• Ingos vaistinė: Smaller independent Lithuanian pharmacy brand operating within the same domestic regulatory environment; partial overlap in assortment and customer base with Gintarinė at the local-store level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gintarinė Vaistinė