BOBS CARS

What BOBS CARS does

BOBS CARS is a private taxi and private hire operator headquartered at 17 Trinity Street, Dorchester, Dorset, operating as a trading name of Rayford Ltd, a UK holding company that also owns Yeovil Radio Cabs Ltd and has traded in Somerset and Dorset for over four decades. The company runs a fleet of more than 100 vehicles spanning 4-seater and 8-seater taxis, a 16-seater minibus, executive cars with tinted windows, and adapted vehicles for disabled passengers. Core service lines include 24/7 local taxi service across Dorset (56+ towns and villages), airport transfers to major UK airports (Bournemouth, Bristol, Southampton, Heathrow, Gatwick, Manchester, etc.) with publicly listed fixed pricing, seaport transfers to Poole, Southampton, Portsmouth, Dover, and other UK ports, train station transfers, and a specialist disabled transport vertical. Distribution is conducted through a 24/7 phone booking line (01305 269500), website enquiries, dedicated accounts (01305 300291), and on-the-ground contracts. Underlying technology is limited to operational fleet tooling — GPS tracking, CCTV, 65 mph speed limiters, PVC bulkheads, and an SMS/ringback passenger notification service — with no app, API, or AI/ML systems. The company does not disclose revenue, and the operating model is a traditional asset-heavy, driver-led private hire business rather than a software platform.

Name

BOBS CARS

Legal name

Rayford Ltd

Website

https://bobscars.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BOBS CARS is a Dorset-based taxi and private hire operator (trading name of Rayford Ltd) running 100+ vehicles to deliver 24/7 local, airport, seaport, train station, and specialist disabled transport services across 56+ Dorset locations.

Ownership category

akta.pro rank

Product category

Taxi and Private Hire Ground Transportation

NAICS

Taxi and Ridesharing Services (485310), Limousine Service (485320)

akta.pro primary industry

Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)

akta.pro secondary industry

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

Keywords

• Taxi services
• Airport transfers
• Disabled transport
• Private hire vehicles
• Seaport transfers

Headquarters

HQ city

Dorchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Taxi Fares (Per Journey): Standard taxi fares charged per journey. Pricing varies by distance and vehicle type (4-seater vs 8-seater). Payment can be made by cash (under £8), prepayment for larger amounts, or via monthly business accounts.
2. Airport Transfers: Pre-booked airport transfer service with fixed pricing based on destination airport. Includes flights from regional airports (Bournemouth £80-110) to major hubs (Manchester £600-620). Prepayment required for airport pickups.
3. Seaport Transfers: Transfer services to major UK seaports with fixed pricing. Routes include Poole (£50+), Southampton (£95+), Portsmouth (£130), Dover (£340), with pricing varying by distance.
4. Disabled Transport Contracts: Specialist disabled passenger transport services for government clients including NHS, Dorset Police, and local councils. Monthly billing available for contract customers.
5. Business Accounts: Monthly transport accounts with itemised billing and discounted rates for corporate clients. Includes dedicated account manager and custom vehicle arrangements.
6. Government and Institutional Contracts: Transport services for schools, hospitals, and government agencies including school contracts, hospital transport, and secure transport for HM Government Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BOBS CARS is a Dorset-based taxi and private hire service operating a fleet of over 100 vehicles including 4-seaters, 8-seaters, executive cars, adapted vehicles, and a 16-seater minibus. The company delivers 24/7 local taxi service alongside pre-booked airport transfers, seaport transfers, train station transfers, and specialist disabled passenger transport for government clients such as NHS, Dorset Police, and local councils. Bobs Cars also runs monthly-billed business accounts with dedicated account management for frequent corporate users.

Product overview

BOBS CARS operates a traditional taxi and private hire service, not a software platform. The company offers a unified portfolio of passenger transport services centred on their taxi fleet, with specialized disabled transport as a key differentiator. The core offering includes local taxi services, airport transfers (4-seater and 8-seater pricing), train station transfers, and seaport transfers across Dorset and the wider UK. Business Accounts provides a billing and account management layer on top. The fleet of over 100 vehicles ranges from standard taxis to a 16-seater mini bus and adapted vehicles for disabled passengers. No AI or advanced technology features are present.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4 decades of transport industry experience through parent company Rayford Ltd
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered parent company and sister company.

• Rayford Ltdparent companyOthersRayford Ltd acquired Bob's Cars in 2018. The parent company also owns Yeovil Radio Cabs Ltd and has been trading for well over 4 decades in Somerset and Dorset. Rayford Ltd T/A Bobs Cars operates the business.
• Yeovil Radio Cabs Ltdsister companyOthersYeovil Radio Cabs Ltd is another trading entity owned by Rayford Ltd, operating alongside Bobs Cars under the same parent company structure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bolt (UK): App-based ride-hailing platform expanding across UK regional markets with consumer and airport-focused trips — overlapping demand pool with Bob's Cars' consumer and airport-transfer services in Dorset.
• Uber UK: App-based rideshare platform active across UK cities including regional centers — comparable as a competitor for consumer taxi demand (airport, evening, group travel) in Dorset, but book-end app-only model without specialized disabled-contract fleet.
• FreeNow (UK): Multi-mode mobility app covering taxis, private hire, and airport transfer bookings across UK cities — directly comparable as a digital competitor for both consumer taxi and airport/seaport transfer demand Bob's Cars serves.

Broad incumbents

• ComfortDelGro Trans-Taxi: UK and global taxi/private hire and coach operator providing corporate, airport, and contract transport — comparable in offering a multi-segment passenger transport portfolio including adapted and contract services at much larger international scale.
• Addison Lee: Large UK private hire/minicab and courier operator with corporate accounts, fixed-price airport transfers, and adapted vehicles — comparable in service menu (airport, corporate, account-based billing) but operating primarily in London at substantially greater scale.
• Radio Taxis (London): UK taxi cooperative dispatching fleet across London with phone/app booking and corporate accounts — comparable in serving as a taxi fleet operator with mixed airport/corporate/consumer demand, though much larger and London-focused.

Regional players

• City Cabs (various UK cities): Regional UK city-based taxi firms with phone/app booking, fixed-price airport transfers, and corporate accounts — comparable business model (regional fleet operator with airport and account work) but serving different UK geographies rather than Dorset directly.
• Sam Smith Transport (local Dorset/Somerset operators): Smaller local taxi and private hire operators in Dorset and adjacent counties — most direct head-to-head competitors for Bob's Cars' local taxi, school contract, and basic airport runs in the immediate service area.

Direct peers

• Yeovil Radio Cabs Ltd: Sister company under Rayford Ltd, operating traditional taxi and private hire services in Yeovil/Somerset with the same 24/7 phone-based booking model and minicab structure — directly comparable in operating model, fleet breadth, and target customer segments.
• Wheelchair Accessible Taxi Services (community transport providers): Specialist accessible/community transport operators in UK counties that win similar NHS and council-disabled passenger transport contracts — directly comparable in the disabled transport vertical Bob's Cars anchors, with bidding for the same council and NHS tenders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOBS CARS