Inno-Versity
Inno-Versity, LLC (DBA MindSpring) is a Grand Rapids, Michigan-based custom learning agency that designs eLearning, blended, instructor-led, simulation, and immersive training experiences for enterprise and mid-market clients, supported by strategy, technology selection, and staff augmentation services.
- Company typePrivate
- Founded2011
- HeadquartersAda, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Inno-Versity does
Inno-Versity, LLC operates under the MindSpring brand and is a US-based custom learning agency headquartered in Grand Rapids, Michigan. The firm designs and develops custom eLearning, blended learning, instructor-led training, scenario-based simulations, microlearning, video, and immersive learning experiences for enterprise and mid-market clients, with additional service lines in learning strategy consulting, Articulate author training, AI workshops, and staff augmentation. Its delivery is organized around three integrated pillars — Strategy (aligning learning to business goals and success metrics), Experience (adult-learning-grounded instructional design), and Technology (tool selection and integration support). The company is tool-agnostic by design, choosing modalities and platforms to fit each client rather than reselling a single product.
The underlying technology stack is deliberately non-proprietary: MindSpring integrates motion graphics, character-driven animation, immersive simulation tooling, and a range of digital learning modalities without owning a branded LMS or authoring platform. There are no patents or proprietary software products disclosed; intellectual property is concentrated in design expertise and a portfolio of award-winning client work rather than in code. Revenue is generated through project-based professional services engagements and a newer embedded staff augmentation model, sold on a quote-based, non-public pricing structure. The go-to-market is sales-led, with experienced partners involved from initial strategy conversations through development and delivery, targeting enterprise and mid-market buyers in the US Midwest and broader North America.
MindSpring is privately held by what appears to be founder/operator ownership, with no disclosed funding rounds, parent company, subsidiaries, or M&A activity. It has accumulated 50+ industry accolades from 2021-2026 across eLearning Industry, Brandon Hall Group, Training Industry, and ATD, which constitute the principal intangible-asset signal in the absence of disclosed financials.
Inno-Versity firmographics
Firmographics- Name
- Inno-Versity
- Legal name
- Inno-Versity, LLC
- Website
- https://inno-versity.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Inno-Versity, LLC (DBA MindSpring) is a Grand Rapids, Michigan-based custom learning agency that designs eLearning, blended, instructor-led, simulation, and immersive training experiences for enterprise and mid-market clients, supported by strategy, technology selection, and staff augmentation services.
- Ownership category
- akta.pro rank
Inno-Versity industry classification
Industry- Product category
- Corporate Learning Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Inno-Versity is headquartered
LocationHeadquarters
- HQ city
- Ada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inno-Versity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Learning Experience Design & Development: MindSpring creates custom training programs and learning experiences for clients, including custom eLearning, blended learning, instructor-led training, scenario-based learning, simulations, video, microlearning, and immersive experiences. Revenue is generated through project-based professional services engagements.
- Learning Strategy & Consulting: The company provides strategic guidance to align learning initiatives with business goals, audience needs, and success metrics, offering advisory and consulting services as part of its integrated service offering.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Inno-Versity product offering
Product offeringCore offering
MindSpring (Inno-Versity, LLC) designs and develops custom learning experiences for enterprise and mid-market organizations, integrating three capabilities: Learning Strategy, Learning Experience Design, and Learning Technology selection/integration. Deliverables include custom eLearning, blended learning, instructor-led training, scenario-based learning and simulations, video and microlearning, performance support, and immersive learning experiences, with specialized offerings such as AI Workshops, Articulate training, and Staff Augmentation. All solutions are custom-built and the company is tool-agnostic by design, choosing modalities and technologies that best support each client's context, culture, and goals.
Product overview
MindSpring (Inno-Versity) is an award-winning learning agency offering integrated learning services organized around three core pillars: Strategy (aligning learning with business goals and success metrics), Experience (designing learning grounded in adult learning principles), and Technology (tool selection and integration support, tool-agnostic by design). The company delivers a comprehensive suite of service offerings including Custom eLearning and Blended Learning Programs, Instructor-Led Training and Facilitation Design, Scenario-Based Learning and Simulations, Video and Microlearning, and Immersive Learning Experiences. Specialized offerings include AI Workshops, Articulate Training, and Staff Augmentation services. These services are organized into portfolio categories covering Immersive Learning, Animation, and eLearning content types. The company operates as a service-oriented agency rather than a software product platform, providing end-to-end support from strategy through development and delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom eLearning and Blended Learning Programs Custom eLearning and blended learning program development tailored to each organization's context, culture, and goals, for enterprise and mid-market L&D buyers.
- Instructor-Led Training (ILT) and Facilitation Design Instructor-led training and facilitation design services for delivering engaging live learning experiences for enterprise learners.
- Scenario-Based Learning, Simulations, and Practice Environments Scenario-based learning, simulations, and practice environments that allow learners to practice skills and make decisions in controlled, risk-free settings, used for capability building.
- Video, Microlearning, and Performance Support Video content, microlearning modules, and performance support resources designed to enhance learner engagement and on-the-job application for employees.
- Immersive and Emerging Learning Experiences Immersive learning experiences using cutting-edge technology to create realistic simulations that enhance retention and build confidence, deployed thoughtfully and intentionally for enterprise learners.
- AI Workshops Workshops designed to help enterprise teams learn about and work with AI technologies effectively.
- Articulate Training Training programs focused on Articulate e-learning authoring tools, for L&D teams building internal eLearning content.
- Staff Augmentation Staff augmentation services to scale and support internal learning and development teams with experienced instructional design and development talent.
- Learning Strategy Consulting Strategic guidance to align learning initiatives with business goals, audience needs, and success metrics, ensuring programs address real business and human needs from the start.
- Learning Technology Selection and Integration Tool-agnostic advisory and integration services to help teams select, integrate, and use learning technologies that make learning more accessible, flexible, and scalable.
Quantifiable outcome
- Learning that supports meaningful growth, performance, and change (aligned strategy outcome)
- +2 more outcomes
Companies that use Inno-Versity
Customer profileSegments3 records
Ideal customer profiles3 records
Inno-Versity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Inno-Versity partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Inno-Versity competitors and assessment
Company assessmentDirect peers
- Designing Digitally: Designing Digitally is a custom eLearning and game-based learning solutions provider serving enterprise and mid-market organizations, with offerings in custom eLearning, simulations, and immersive learning that overlap directly with MindSpring's portfolio.
- RoundTable Learning: RoundTable Learning is a custom learning and immersive experience provider specializing in VR/AR, simulations, and custom content for enterprise L&D — directly comparable to MindSpring's immersive learning and simulation portfolio.
- Allen Interactions: Allen Interactions is a long-established custom eLearning and custom learning experience design agency serving enterprise customers with instructional design, eLearning development, and immersive learning — directly comparable to MindSpring on custom content and immersive/simulation offerings.
- Nomadic Learning: Nomadic Learning is a custom learning experience design agency offering custom eLearning, instructional design, and learning strategy for enterprise clients — closely aligned with MindSpring's Strategy-Experience-Technology integrated service model.
- Bottom-Line Performance (BLP): BLP is a custom learning solutions company providing custom eLearning, ILT, and performance support for enterprise clients. Its custom content development focus and mid-market/enterprise customer base make it a direct comparable to MindSpring's core service line.
- Float Consulting: Float is a learning experience design and custom content development agency providing custom eLearning, microlearning, and learning strategy to enterprise customers, with a comparable mid-sized services model to MindSpring.
- ELB Learning: ELB Learning offers custom eLearning development, instructional design, and a portfolio of learning offerings including gamification and immersive experiences, serving enterprise and mid-market customers — closely overlapping with MindSpring's custom eLearning and immersive learning services.
- Obsidian Learning: Obsidian Learning is a custom corporate training and eLearning content development firm with a portfolio spanning custom courses, simulations, and microlearning — directly comparable to MindSpring on project-based custom learning delivery for enterprise clients.
- SweetRush: SweetRush is a custom eLearning and corporate training solutions agency offering custom learning experiences, simulations, gamification, and performance support to enterprise clients — a near-direct competitor to MindSpring's core custom eLearning, blended, and ILT service portfolio.
Broad incumbents
- Articulate Global: Articulate is the dominant authoring tool provider (Storyline, Rise) used widely in the eLearning industry. While it sells software rather than custom services, it is a key ecosystem player — MindSpring even offers dedicated 'Articulate Training' services — making it a broad incumbent that intersects with MindSpring's market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Inno-Versity social profiles
Digital presenceInno-Versity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inno-Versity leadership team
Management profileNumber of profiles
Inno-Versity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inno-Versity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inno-Versity
What does Inno-Versity do?
MindSpring (Inno-Versity, LLC) designs and develops custom learning experiences for enterprise and mid-market organizations, integrating three capabilities: Learning Strategy, Learning Experience Design, and Learning Technology selection/integration. Deliverables include custom eLearning, blended learning, instructor-led training, scenario-based learning and simulations, video and microlearning, performance support, and immersive learning experiences, with specialized offerings such as AI Workshops, Articulate training, and Staff Augmentation. All solutions are custom-built and the company is tool-agnostic by design, choosing modalities and technologies that best support each client's context, culture, and goals.
Is Inno-Versity a public or private company?
Inno-Versity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inno-Versity founded?
Inno-Versity was founded in 2011. It employs 101 to 250 people.
Where is Inno-Versity based?
Inno-Versity is headquartered in Ada, United States, in the North America region.
How does Inno-Versity make money?
Two revenue lines are on record. Custom Learning Experience Design & Development is the primary driver. The others are learning Strategy & Consulting.
Who are Inno-Versity's main competitors?
Direct peers on record are Designing Digitally, RoundTable Learning, Allen Interactions, Nomadic Learning, Bottom-Line Performance (BLP), Float Consulting, ELB Learning, Obsidian Learning and SweetRush. Articulate Global is listed as a broad incumbent.
Does Inno-Versity have an API?
No public API is recorded for Inno-Versity.
What industry is Inno-Versity in?
Inno-Versity's product category is Corporate Learning Services. Its primary akta.pro industry code is BPACANAG, Learning Strategy, Instructional Design & Content Development, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 611430 and its SIC code is 8742.