Roundtable Learning
Roundtable Learning is a privately held Ohio-based firm, founded in 1997, that develops custom VR, AR, and MR corporate training programs along with traditional eLearning and instructor-led content for Fortune 500 enterprises, delivered through its proprietary Mercury XRS platform.
- Company typePrivate
- Founded1997
- HeadquartersChagrin Falls, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Roundtable Learning does
Roundtable Learning is a privately held, Ohio-based corporate training provider founded in 1997 that builds custom extended reality (VR, AR, and MR) and traditional learning content for Fortune 500 enterprises. The company develops immersive training simulations using Unity as its primary authoring platform and delivers them through its proprietary Mercury XRS platform, which provides cloud-based content management, real-time KPI tracking, LMS integration, and over-the-air Wi-Fi updates to headsets. Its product portfolio spans VR, AR, and MR training programs, eLearning built on Articulate 360, instructor-led training (ILT), virtual instructor-led training (VILT), industry-specific solutions for manufacturing, warehouse, engineering, retail, and logistics, and a specialized VR forklift simulator (PIT Trainer XR). Reported customer outcomes include up to 75% reduction in training time, 43% reduction in workplace injuries, and 25% increase in operational efficiency.
The company's business model combines project-based custom development fees ($50K entry-level to $200K+ premium multi-module programs) with recurring Mercury XRS subscription revenue priced per headset with unlimited users, plus hardware pass-through for VR headsets. Roundtable serves 50+ Fortune 500 customers including Walmart, Amazon, BNSF Railway, Kellanova, Lincoln Electric, Cox Communications, AmerisourceBergen, Avery Dennison, and Six Flags, distributed across retail, manufacturing, transportation, telecommunications, healthcare, and food sectors. Go-to-market is exclusively direct enterprise sales via consultative discovery calls and custom proposals, supported by a content marketing strategy spanning blog, YouTube, e-books, LinkedIn, TikTok, and Instagram. The company is bootstrapped with no disclosed external funding and is led by Founder & CTO Bob Baskette and President Dan Grajzl.
Roundtable Learning firmographics
Firmographics- Name
- Roundtable Learning
- Legal name
- Roundtable Learning
- Website
- https://roundtablelearning.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roundtable Learning is a privately held Ohio-based firm, founded in 1997, that develops custom VR, AR, and MR corporate training programs along with traditional eLearning and instructor-led content for Fortune 500 enterprises, delivered through its proprietary Mercury XRS platform.
- Ownership category
- akta.pro rank
Roundtable Learning industry classification
Industry- Product category
- Corporate Extended Reality (XR) Training Services
- NAICS
- Computer Training (611420)
- akta.pro primary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
- akta.pro secondary industries
- Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Roundtable Learning is headquartered
LocationHeadquarters
- HQ city
- Chagrin Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roundtable Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Custom VR Training Development: Project-based custom VR training development with tiered pricing: entry-level starting at $50,000, standard at $100,000-$200,000, and premium multi-module programs at $200,000+. Costs vary based on complexity, customization level, number of modules, and interactivity requirements.
- Mercury XRS Subscription: Subscription-based pricing per VR headset with unlimited users. Scalable solution for organizations of any size. Part of the Mercury XRS platform for XR training management and analytics.
- 360° VR Training Programs: Custom 360° VR training programs ranging from $30,000 to $75,000 depending on scope, interactivity, filming requirements, and headset procurement.
- VR Hardware Provisioning: VR headsets provided at cost plus setup and shipping fees ($150-$200 per headset). Hardware includes Meta Quest 3 ($599.99), Pico 4E ($799), Varjo XR-4 ($3,990), and HTC Vive Focus 3 ($1,300).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level VR training starting at $50,000 for single-module projects |
| One time/ perpetual license | Multi-year contract | Standard custom VR training ($100,000-$200,000) |
| One time/ perpetual license | Multi-year contract | Premium advanced VR training ($200,000+) |
| One time/ perpetual license | Multi-year contract | 360° VR Training Programs ($30,000-$75,000) |
| Subscription | Monthly | Mercury XRS subscription-based pricing per headset |
Distribution channels1 record
Marketing channels7 records
Roundtable Learning product offering
Product offeringCore offering
Roundtable Learning designs and develops custom Virtual Reality, Augmented Reality, and Mixed Reality corporate training content, augmented by eLearning and instructor-led training programs. The proprietary Mercury XRS platform delivers, manages, assigns, and tracks XR training across devices with KPI analytics and LMS integration. Offerings span industry-specific VR solutions for manufacturing, warehouse, engineering, retail, and logistics operations, plus a specialized forklift simulator (PIT Trainer XR), all delivered through a four-stage consultative content development process.
Product overview
Roundtable Learning offers a comprehensive corporate training platform combining extended reality (XR) technologies with traditional learning methods. The core offerings include VR Training Programs, AR Training Programs, and MR Training Programs for immersive learning, supported by Mercury XRS - an Extended Reality System for managing, delivering, and tracking training content. Traditional modalities include eLearning (using Articulate 360), Instructor-Led Training (ILT), and Virtual Instructor-Led Training (VILT). The company provides industry-specific VR solutions for manufacturing, warehouse, engineering, retail, and logistics sectors, plus specialized products like PIT Trainer XR for forklift training. All content is custom-built to client specifications and delivered through a four-stage development process: consulting, pre-pixel development, content creation, and delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Mercury XRS: Extended Reality System (XRS) platform for managing, delivering, and tracking VR/AR training programs with cloud-based analytics and LMS integration.
- PIT Trainer XR
Products and services
- Mercury XRS Proprietary cloud-based Extended Reality System that delivers, assigns, updates, and tracks VR and AR training programs. Includes LMS integration, custom dashboards, real-time KPI analytics, and over-the-air Wi-Fi content updates to headsets worldwide for any organization.
- VR Training Programs Custom-built immersive virtual reality training experiences that allow employees to practice safety protocols and technical skills in realistic, risk-free simulations, designed per enterprise client requirements.
- AR Training Programs Custom augmented reality training that overlays digital content onto the learner's real environment to provide step-by-step guidance and on-the-job support.
- MR Training Programs Custom mixed reality training that blends physical and digital worlds to create corporate training programs adapting to real-time learner environments.
- eLearning Custom digital learning courses authored in Articulate 360 and tailored to specific learner needs with anytime, anywhere access, delivered alongside XR programs.
- Instructor-Led Training (ILT) Live, expert-led training sessions providing personalized guidance and group activities for complex training topics that benefit from high instructor engagement.
- Virtual Instructor-Led Training (VILT) Combines live instruction benefits with virtual learning flexibility, connecting learners and instructors in real time from any location.
- PIT Trainer XR VR forklift simulator built for distribution centers that teaches the fundamentals of power industrial truck operations and supports Mercury XRS performance metric tracking.
- Training Needs Analysis Consultative analysis service that identifies organizational learning pain points and recommends the best training approach (XR, eLearning, or classroom) for specific corporate needs.
Quantifiable outcome
- VR training reduces training time up to 75%
- +11 more outcomes
Companies that use Roundtable Learning
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
Roundtable Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roundtable Learning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UnitycoreUnity is the primary authoring tool used for VR content development. Developers write custom C# scripts and build projects into playable programs using Unity. Unity's weekly updates and patches require ongoing expertise and development time.
- Existing LMS SystemscoreMercury XRS integrates with existing Learning Management Systems to streamline reporting and consolidate training metrics. The integration allows organizations to maintain their existing LMS infrastructure while adopting XR training.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roundtable Learning competitors and assessment
Company assessmentDirect peers
- Interplay Learning: Interplay Learning delivers VR simulations for skilled trades (HVAC, plumbing, electrical, solar, manufacturing). It is a direct peer to Roundtable's PIT Trainer XR and manufacturing/warehouse training verticals.
- SweetRush: SweetRush is a custom corporate learning content and consulting firm covering eLearning, VR, and ILT/VILT. Competes with Roundtable for the same Fortune 500 custom-training engagements and instructional design work.
- Mursion: Mursion provides VR-based simulations for soft-skills training (customer service, leadership, sales). Competes with Roundtable's retail/customer-service and empathy-training engagements (e.g., AmerisourceBergen).
- STRIVR: STRIVR is one of the most established enterprise VR training platforms, originally known for sports performance and now serving Fortune 500 retailers and logistics companies. It is the closest direct competitor to Roundtable's custom VR training and analytics offering.
- AllenComm: AllenComm is a corporate learning design and development agency offering custom eLearning, VR, and blended solutions. Direct peer in the bespoke corporate learning services category.
- Talespin: Talespin provides an XR-based enterprise learning platform with immersive soft-skills and operational training modules, plus a content authoring toolset. Overlaps directly with Roundtable's VR/AR/MR corporate training and analytics offering.
- PIXO Group: PIXO Group offers enterprise XR/AR training and content development services, particularly for industrial and government clients. Comparable to Roundtable's custom VR/AR development and analytics delivery model.
Broad incumbents
- Skillsoft: Skillsoft is a large, publicly-listed corporate learning platform spanning content, coaching, and immersive content. Overlaps with Roundtable's eLearning, ILT/VILT, and broader L&D offerings but at much greater scale and breadth.
- Cornerstone OnDemand: Cornerstone is a broad enterprise talent and learning management platform with content, compliance training, and extended enterprise capabilities. Adjacent incumbent to Roundtable via LMS integration and corporate training buying centers.
Emerging players
- Arist: Arist delivers text-based microlearning for corporate training, focusing on lightweight, accessible delivery rather than XR. Adjacent emerging competitor for budget-constrained corporate training budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roundtable Learning social profiles
Digital presenceRoundtable Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roundtable Learning leadership team
Management profileNumber of profiles
Profiles3 records
Roundtable Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roundtable Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roundtable Learning
What does Roundtable Learning do?
Roundtable Learning designs and develops custom Virtual Reality, Augmented Reality, and Mixed Reality corporate training content, augmented by eLearning and instructor-led training programs. The proprietary Mercury XRS platform delivers, manages, assigns, and tracks XR training across devices with KPI analytics and LMS integration. Offerings span industry-specific VR solutions for manufacturing, warehouse, engineering, retail, and logistics operations, plus a specialized forklift simulator (PIT Trainer XR), all delivered through a four-stage consultative content development process.
Is Roundtable Learning a public or private company?
Roundtable Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roundtable Learning founded?
Roundtable Learning was founded in 1997. It employs 51 to 100 people.
Where is Roundtable Learning based?
Roundtable Learning is headquartered in Chagrin Falls, United States, in the North America region.
How does Roundtable Learning make money?
Four revenue lines are on record. Custom VR Training Development is the primary driver. The others are mercury XRS Subscription, 360° VR Training Programs and VR Hardware Provisioning.
Who are Roundtable Learning's main competitors?
Direct peers on record are Interplay Learning, SweetRush, Mursion, STRIVR, AllenComm, Talespin and PIXO Group. Broad incumbents are Skillsoft and Cornerstone OnDemand. Arist is listed as an emerging player.
Does Roundtable Learning have an API?
No public API is recorded for Roundtable Learning.
What industry is Roundtable Learning in?
Roundtable Learning's product category is Corporate Extended Reality (XR) Training Services. Its primary akta.pro industry code is EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows), with a secondary code of EDAFAJAB, Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive). Its NAICS code is 611420.