What Float Consulting does

Float Consulting is a privately held B2B SaaS consulting firm operating as Float Consulting, LLC and trading publicly under the brand Seed to Series (with a sub-brand SeriesLab). The firm delivers four integrated professional services: Martech Solutions (tech stack audits, integrations, and implementation ranging from vanilla setups to AI/ML-driven systems), User Growth (demand generation, SEM, lifecycle marketing, funnel and cohort analysis, and A/B testing), Attribution Analytics (multi-touch revenue attribution, customer journey mapping, and LTV-focused KPI frameworks), and Fractional CMO (hands-on marketing leadership for startups without a full-time executive). Its customers are early- to growth-stage B2B SaaS companies, including seed-to-Series B startups, VC-backed companies that need to demonstrate marketing ROI to investors, and private equity portfolio companies seeking growth acceleration. The firm claims integrations with HubSpot, Salesforce, Mixpanel, Amplitude, Google Ads, LinkedIn, Segment, Snowflake, AWS, Azure, GCP, and Tealium, but does not operate its own proprietary technology platform; the work is services-led rather than software-led. The business model is project-based consulting with disclosed budget tiers under $5K, $5K–$10K, $10K–$15K, and over $15K, structured as multi-year contracts and sold directly to founders and marketing leaders through the website and four US offices (Solana Beach CA, Boulder CO, Lehi UT, Portland OR). Float Consulting was founded in 2018, remains private with no disclosed external funding or parent company, and operates with 1–10 employees.

Name

Float Consulting

Legal name

Float Consulting, LLC

Website

https://seedtoseries.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Float Consulting (DBA Seed to Series / SeriesLab) is a US-based B2B SaaS consulting firm providing Martech Solutions, User Growth, Attribution Analytics, and Fractional CMO services to VC-backed startups and private equity portfolio companies on a project basis.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• B2B SaaS consulting
• Marketing technology services
• Attribution analytics consulting
• Fractional CMO services
• User growth consulting

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B SaaS Consulting Services: Professional services revenue generated through project-based consulting engagements. Services include Martech Solutions, User Growth, Attribution Analytics, and Fractional CMO engagements. Pricing ranges from under $5K to over $15K per engagement based on scope and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Float Consulting provides B2B SaaS marketing and valuation consulting services for startup and growth-stage software companies. The firm delivers four integrated service offerings: Martech Solutions (marketing technology audits, integrations, and AI/ML-driven implementations), User Growth (data-driven customer acquisition and conversion optimization), Attribution Analytics (multi-touch revenue attribution and ROI measurement), and Fractional CMO (hands-on executive marketing leadership).

Product overview

Float Consulting operates as a B2B SaaS consulting firm providing four integrated service offerings: Martech Solutions (marketing technology strategy, audits, and AI/ML-driven integrations), User Growth (data-driven customer acquisition and conversion optimization), Attribution Analytics (multi-touch revenue attribution and ROI measurement), and Fractional CMO (executive marketing leadership). The services are offered as standalone consulting engagements or as a coordinated full-spectrum offering for VC-backed startups and private equity portfolio companies seeking to accelerate growth and prove marketing impact to investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Martech Solutions
• User Growth
• Attribution Analytics
• Fractional CMO

Quantifiable outcome

• Average 28% decrease in blended CAC through attribution-driven channel optimization
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lean Labs: Lean Labs is a B2B SaaS growth marketing agency offering demand generation, content, and marketing strategy for software companies. It targets a similar seed-to-Series B SaaS buyer as Float Consulting.
• Kalungi: Kalungi is a B2B SaaS-focused fractional CMO and marketing services firm serving early-stage software companies. It directly overlaps Float Consulting's fractional CMO and growth marketing offerings for venture-backed SaaS startups.
• New Breed Revenue: New Breed Revenue is a B2B marketing and sales agency specializing in SaaS and technology clients. It competes with Float on demand generation, martech implementation, and revenue-focused marketing strategy.
• Tilt Metrics: Tilt Metrics is a SaaS marketing consulting firm focused on analytics, attribution, and demand generation for software companies. Its service mix closely mirrors Float's Attribution Analytics and User Growth offerings.
• Square 2 Marketing: Square 2 Marketing is a B2B SaaS marketing agency providing strategy, demand generation, and martech implementation. It overlaps with Float's Martech Solutions and User Growth services for software clients.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing consultancy serving mid-market technology and SaaS companies. Its strategic consulting and pipeline-acceleration focus align closely with Float's User Growth and Fractional CMO services.
• Growth Collectiv: Growth Collectiv provides fractional CMO and demand generation services to B2B SaaS companies. It competes head-to-head with Float on fractional executive leadership engagements and SaaS-specific growth playbooks.

Emerging players

• Section: Section offers marketing and AI education combined with fractional CMO-style services for B2B companies. It competes with Float on fractional marketing leadership, particularly for growth-stage SaaS buyers.
• DemandZEN: DemandZEN is a B2B SaaS demand generation and appointment-setting firm. It overlaps with Float's User Growth service but is narrower in scope, focused on outbound and lead generation rather than full marketing leadership.

Broad incumbents

• Gorilla 76: Gorilla 76 is a B2B marketing agency with deep experience in industrial and SaaS verticals. It provides brand, demand gen, and martech services that overlap with Float's full-spectrum offerings but serves a broader set of B2B verticals beyond pure SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/float-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Float Consulting