Coffee Machine Technologies
- Company typePrivate
- Founded2004
- HeadquartersTullamarine, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Coffee Machine Technologies firmographics
Firmographics- Name
- Coffee Machine Technologies
- Legal name
- Coffee Machine Technologies P/L
- Website
- https://coffeemachinetechnologies.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Coffee Machine Technologies industry classification
Industry- Product category
- Commercial Coffee Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Coffee & Tea Service Supplies Wholesale (AFAIALAH)
Keywords
Where Coffee Machine Technologies is headquartered
LocationHeadquarters
- HQ city
- Tullamarine
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Coffee Machine Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time sales of coffee machines (domestic and commercial), grinders, and accessories through e-commerce and showrooms. Products range from entry-level domestic machines to high-end commercial equipment.
- Service and Repairs: CMT provides 24hr/7 day support for service, repairs, and maintenance of all coffee machine brands. They carry substantial spare parts inventory covering early models to latest technology.
- Spare Parts: Sales of spare parts for various coffee machine brands including Mazzer, Slayer, La Pavoni, La Marzocco, Wega, Elektra, Fiorenzato, San Remo, and Isomac.
- Refurbishment: Machine refurbishment services that transform used machines to new condition with internal parts overhaul, offering cost savings compared to buying new.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Domestic Coffee Machines - Entry to Mid-range |
| One time/ perpetual license | Pay-as-you-go | Domestic Coffee Machines - Premium |
| One time/ perpetual license | Pay-as-you-go | Commercial Coffee Machines |
| Unit Pricing | Pay-as-you-go | Coffee Grinders |
| Unit Pricing | Pay-as-you-go | Accessories |
| One time/ perpetual license | Pay-as-you-go | Bundled Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Coffee Machine Technologies product offering
Product offeringCore offering
Coffee Machine Technologies sells, services, and refurbishes domestic and commercial espresso machines, grinders, and barista accessories from premium international brands (La Marzocco, La Pavoni, Orchestrale, Brugnetti, Elektra, Synesso, Victoria Arduino, Lelit, Rocket, ECM, Fiorenzato, Mazzer), alongside its own Australian-made Viper brand of commercial steamers, boilers, and hot water dispensers. The company also provides 24/7 repair, installation, barista training, and a comprehensive spare parts inventory supporting all major coffee machine brands across Australia.
Product overview
Coffee Machine Technologies is an Australian company founded in 2004 that sells, services, and repairs coffee equipment. Their product portfolio comprises domestic and commercial espresso machines from multiple Italian brands (La Pavoni, La Marzocco, Orchestrale, Brugnetti, Elektra, Rocket, ECM, Lelit, Bezzera, Victoria Arduino, Synesso, Slayer, San Remo, Faema, Wega), coffee grinders (Fiorenzato, Mazzer, Ditting, Mahlkonig), and accessories (milk jugs, knock bins, portafilters, scales). They also offer their own Viper brand commercial equipment (boilers, steamers, hot water dispensers) and provide repair services, spare parts, and machine refurbishment. The company operates R&D for electronics and partners with overseas manufacturers to bring new technologies to the Australian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Orchestrale Nota EVO Coffee Machine Automatic 1-group domestic espresso machine with E61 brewing group, 3-litre copper boiler, Fluid-o-Tech GA rotary pump, integrated touchscreen with PID temperature control, and three programmable extraction profiles. Targeted at home espresso enthusiasts seeking café-quality results.
- La Pavoni Cellini EVO PID Coffee Machine Domestic rotary pump espresso machine with 1.8L heat exchange boiler, hidden PID temperature control, 1.7L water tank, and simultaneous brewing and steaming capability. Aimed at home baristas seeking commercial-grade performance.
- Orchestrale Nota Steel Coffee Machine Heat exchanger domestic espresso machine with 3L copper boiler, E61 brew group, commercial rotary pump, cool touch steam and hot water wands, and 2.8L water tank. Designed for home use.
- La Pavoni Cellini Mini X Coffee Machine Compact 1.5L heat exchange espresso machine with chromed brass group head, hidden PID control, integrated shot timer, and simultaneous brewing and steaming. Targeted at home baristas with limited space.
- Brugnetti Aurora Commercial Coffee Machine Italian semi-automatic commercial espresso machine with saturated group head technology for thermal stability, commercial-grade rotary pump, and stainless steel construction. Designed for cafe and commercial use.
- La Marzocco Linea S Commercial Coffee Machine Dual-boiler commercial espresso machine with saturated group heads for temperature stability, pre-infusion system, and commercial-grade rotary pump available in 2, 3, or 4-group configurations. Targeted at cafes and commercial venues.
- La Marzocco PB Linea Commercial Coffee Machine Dual-boiler commercial espresso machine with PID temperature control, simultaneous brewing and steaming capability, and commercial-grade rotary pump. Designed for high-volume cafe operations.
- Fiorenzato All Ground Sense Coffee Grinder Precision grinder suitable for espresso and alternative brewing methods with consistent dosing and professional-grade burrs, for both home and commercial baristas.
- Fiorenzato F4 ECO Coffee Grinder Compact single-dose grinder with continuous micro-metric grinding adjustment and electronic touch display for single or double shot grinds.
- Fiorenzato F4 Electronic Coffee Grinder Compact grinder with touch screen display (1 cup, 2 cups, continuous), 58mm commercial flat burrs, and 600g bean container capacity.
- Artisan Barista Single Dose Coffee Grinder Variable-speed espresso grinder with electronic touch interface for RPM adjustment, flat-burr stainless steel mechanism, and single-dose capability for minimizing waste.
- La Pavoni Kube Coffee Grinder Burr grinder with conical burr mechanism for consistent particle size distribution, stepless grind adjustment from espresso-fine to French press coarseness.
- Fiorenzato F4 Auto Coffee Grinder Automatic grinder with continuous micro-metric adjustment, automatic microswitch, and choice of total or partial dispenser filling.
- Milk Jugs Barista milk jugs available in 300ml, 600ml, and 1000ml sizes, including stainless steel and teflon coated options for latte art and milk frothing.
- Viper Jug Rinsers In-bench stainless steel milk jug rinsing system with removable shower disk, available in 220mm, 440mm, and 540mm sizes for demanding cafe environments.
- Coffee Knock Bin Commercial knock out tubes made in Australia with removable top for quick, mess-free coffee waste disposal and high density sleeve for durability.
- Porta Filter Portafilters for E61 and La Marzocco machines, including bottomless (naked) portafilters for monitoring water flow and adjusting extraction technique.
- Barista Precision Digital Scale Shock-resistant precision scale for measuring espresso ratios and timing pour-over brewing, sized to accommodate standard coffee portafilters.
- Coffee Machine Services (Repair, Service & Maintenance) Repair, service, and maintenance for all makes and models of coffee machines including early models through to latest technology (La Marzocco, Slayer, Synesso). Provides 24hr/7 day support, refurbishment options, and electronics R&D. Targeted at commercial cafes, roasters, and corporate organisations.
- Spare Parts Supply Extensive inventory of spare parts covering all early models to latest technology models for Mazzer, Slayer, La Pavoni, La Marzocco, Wega, Elektra, Fiorenzato, San Remo, and other brands. Sold directly to commercial and domestic customers.
- Viper Boiler (Australian-made Independent Steamer) Australian-made independent milk steamer available in 5L, 10L, and 15L capacities with dedicated under-bench boiler to increase output without straining coffee machine pressure. Winner of Fine Foods Australia Most Innovative New Australian Product Award 2015.
- Viper Steamer Independent steam wand system with lever activation available in above/below configurations for left or right positioning, designed for commercial cafe environments.
- Viper Hot Water Dispenser Hot water dispensing system for tea and other hot beverages, available in right or left configurations. Australian-made.
- Orchestrale Etnica Commercial Coffee Machine Commercial-grade espresso machine with E61 group head, rotary pump, and professional components suitable for cafe environments.
- Brugnetti Luna Commercial Coffee Machine Italian commercial espresso machine with professional features for high-volume cafe operations.
- Brugnetti Giulia Commercial Coffee Machine Commercial espresso machine with volumetric controls, rotary pump, and shot timers for consistent cafe-quality espresso.
- Brugnetti Viola Compact Commercial Coffee Machine Compact commercial espresso machine designed for smaller cafe spaces while maintaining professional performance.
- Elektra EVOK Commercial Coffee Machine Premium Italian commercial espresso machine with professional components and precision temperature control.
- Elektra Indie Commercial Coffee Machine High-end commercial espresso machine with advanced features for specialty coffee venues.
- Tech Bar Commercial Coffee Machine Modular commercial espresso system with thermally insulated or thermodynamic group heads, touch screen controls, precision milk dispensing, and energy-efficient design.
- Synesso S300 Commercial Coffee Machine Precision commercial espresso machine with saturated group heads for temperature stability and ergonomic portafilter design for reduced operator fatigue.
- Victoria Arduino Eagle One Commercial Coffee Machine Premium commercial espresso machine with advanced temperature stability and robust group head system for consistent extraction in high-volume environments.
- La Marzocco Linea Micra Domestic Coffee Machine Compact dual boiler espresso machine with PID control, insulated steam wand, 2L reservoir, La Marzocco Home app connectivity, and dimensions of 33.5 x 29.0 x 47.0 cm.
- La Marzocco Linea Mini R Domestic Coffee Machine 2024 dual-boiler home espresso machine with built-in shot timer, two-valve pre-infusion, pressure adjustment, IOT connectivity via La Marzocco Home App, and 3L steam boiler. Priced at $8,990.
- Elektra Verve Domestic Coffee Machine Premium dual boiler espresso machine with PID control, lever-activated professional group head, app connectivity for preinfusion and temperature settings, and 5L integrated water tank.
- Rocket Appartamento TCA Domestic Coffee Machine Heat exchanger espresso machine with PID temperature control, 1.8L copper boiler with brass end plates, E61 group head, and circular side panel design with debossing treatment.
- ECM Technika V PID Domestic Coffee Machine Semi-professional heat exchange espresso machine with rotary pump, PID control, E61 group head, and up to 3L water tank capacity.
- La Marzocco GS3 MP Domestic Coffee Machine Dual-boiler espresso machine with independent temperature control for group head and steam wand, saturated group head technology, and PID controller for micro-adjustments. Priced at $11,499.
- Lelit Bianca Domestic Coffee Machine Dual boiler espresso machine with pressure profiling, PID temperature control, E61 group head, rotary pump, flow control device, and 2.7L water tank.
- Lelit Mara X Domestic Coffee Machine Heat exchange espresso machine with E61 group head, temperature probe sensor for automatic temperature control, PID system with analog rocker switches, and 1.8L stainless steel boiler.
- El Rocio Manus Pesado Edition Domestic Coffee Machine Compact espresso machine with adjustable pre-infusion (4-10 seconds), adjustable flow rate (50-100%), Eco-Standby mode (39% energy reduction), and E61 group head.
- Brugnetti Giulietta Domestic Coffee Machine Single-group lever-activated espresso machine with E61 group head, 3L heat exchanger boiler, commercial rotary pump, and 2.8L water tank or mains connection.
- BFC Experta Domestic Coffee Machine Entry-level domestic espresso machine priced at $2,600, an accessible option for home baristas.
- Orchestrale Nota (Black/White) Domestic Coffee Machine Domestic espresso machine sold in black and white colour variants, priced at $4,600.
Quantifiable outcome
- Same-day repairs possible for many issues (testimonial: 'fixed it on the spot')
- +1 more outcomes
Companies that use Coffee Machine Technologies
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Coffee Machine Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coffee Machine Technologies partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Coffee Machine Technologies competitors and assessment
Company assessmentBroad incumbents
- De'Longhi: Global Italian manufacturer of domestic and commercial coffee machines including bean-to-cup and traditional espresso lines. Comparable to CMT through overlapping product category and target customers, but operating as a broad incumbent OEM rather than a specialty retailer.
- Breville Group: Australian-listed global small appliance and coffee equipment manufacturer/brand covering home espresso, drip, and bean-to-cup machines. Comparable to CMT as a coffee equipment incumbent in Australia with overlapping domestic-coffee customer demand, but at vastly greater scale.
Direct peers
- Seattle Coffee Gear: Specialty US coffee equipment retailer with a deep catalog of espresso machines, grinders, and brewing gear plus trade-in/refurb services. Comparable to CMT in product breadth, premium positioning, and complementary service offerings.
- Whole Latte Love: US specialty coffee equipment retailer carrying premium espresso machines, grinders, and accessories with strong service and refurbishment offerings. Comparable to CMT's combination of premium retail plus service/refurbishment business model.
- Clive Coffee: US-based specialty retailer of premium espresso machines, grinders, and accessories with a strong service and education offering. Comparable to CMT in positioning on premium imported brands, mix of home and commercial customers, and emphasis on expert support.
- Prima Coffee Equipment: Specialty US retailer and wholesaler of espresso equipment, grinders, and coffee supplies serving both home enthusiasts and commercial cafes. Comparable to CMT in business model (specialty retailer + service), product categories, and customer segmentation.
- Alternative Brewing: Australian specialty coffee equipment retailer selling premium home espresso machines, grinders, and accessories online with nationwide shipping. Closely comparable to CMT's domestic segment, target customer base (home baristas), and product mix of premium imported machines.
- Jet Black Espresso: Australian specialty coffee equipment and accessory retailer operating online with a curated catalog of premium machines and grinders. Comparable to CMT in geographic market, premium positioning, and product mix targeting home and prosumer customers.
- Espresso Tools Australia: Australian specialty retailer focused on espresso machine parts, accessories, and tools serving home baristas and technicians. Comparable to CMT's spare parts and accessories segments and shared domestic customer base.
Others
- La Marzocco: Italian premium commercial and home espresso machine manufacturer whose products (Linea, GS3, Linea Mini, Linea Micra) make up a significant portion of CMT's catalog. Comparable as a key upstream supplier partner rather than a direct competitor, with overlapping customer demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coffee Machine Technologies social profiles
Digital presenceCoffee Machine Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffee Machine Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Coffee Machine Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffee Machine Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffee Machine Technologies
What does Coffee Machine Technologies do?
Coffee Machine Technologies sells, services, and refurbishes domestic and commercial espresso machines, grinders, and barista accessories from premium international brands (La Marzocco, La Pavoni, Orchestrale, Brugnetti, Elektra, Synesso, Victoria Arduino, Lelit, Rocket, ECM, Fiorenzato, Mazzer), alongside its own Australian-made Viper brand of commercial steamers, boilers, and hot water dispensers. The company also provides 24/7 repair, installation, barista training, and a comprehensive spare parts inventory supporting all major coffee machine brands across Australia.
Is Coffee Machine Technologies a public or private company?
Coffee Machine Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffee Machine Technologies founded?
Coffee Machine Technologies was founded in 2004. It employs 1 to 10 people.
Where is Coffee Machine Technologies based?
Coffee Machine Technologies is headquartered in Tullamarine, Australia, in the Oceania region.
How does Coffee Machine Technologies make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are service and Repairs, spare Parts and refurbishment.
Who are Coffee Machine Technologies's main competitors?
Broad incumbents on record are De'Longhi and Breville Group. Direct peers are Seattle Coffee Gear, Whole Latte Love, Clive Coffee, Prima Coffee Equipment, Alternative Brewing, Jet Black Espresso and Espresso Tools Australia. La Marzocco is listed as an others.
Does Coffee Machine Technologies have an API?
No public API is recorded for Coffee Machine Technologies.
What industry is Coffee Machine Technologies in?
Coffee Machine Technologies's product category is Commercial Coffee Equipment. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of AFAIALAH, Coffee & Tea Service Supplies Wholesale. Its NAICS code is 333310 and its SIC code is 3550.