Odem

What Odem does

Odem runs a hybrid go-to-market model combining a self-service Shopify-based e-commerce storefront (odem.pt) with a B2B company registration program that grants registered businesses a 10% discount on first orders above €150, access to proprietary and exclusive manufacturer brands, and dedicated commercial technician support including on-site visits to construction locations and stores. The company serves three primary customer segments: construction professionals (installers and contractors) needing specialized technical advice and fast delivery, individual consumers undertaking home improvement and renovation projects, and business customers (distributors, retailers, resellers) seeking competitive pricing and exclusive product access, with a secondary use-case segment of property owners and landscapers for fencing. Revenue is generated primarily through one-time product sales on a per-unit, per-piece, per-meter, or per-square-meter basis, with volume discounts available for bulk purchases (e.g., skirting board boxes at €2.08/m versus €2.29 per piece). Distribution is anchored in Portugal with stated international presence in Italy, Spain, and Brazil, supported by 48-hour delivery within continental Portugal and a 15-day return policy.

Name

Odem

Legal name

Odem

Website

https://odem.pt

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Odem is a Portuguese construction materials manufacturer and e-commerce retailer founded in 1998, distributing stainless steel shower channels, attic windows, gutters, fencing, wall panels, and drainage systems to construction professionals, individual consumers, and resellers across Portugal, Italy, Spain, and Brazil.

Ownership category

akta.pro rank

Product category

Construction and Rehabilitation Materials

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)

Keywords

• Construction materials distribution
• Shower drainage systems
• Wall cladding panels
• Attic roof windows
• Rainwater gutter systems

Headquarters

HQ city

Terrugem

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through direct e-commerce sales of construction and rehabilitation materials including wall panels, drainage systems, attic windows, fencing, gutters, and building accessories. Primarily one-time transaction model with some volume/bulk purchasing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Odem manufactures, distributes, and retails construction and rehabilitation materials through its own e-commerce platform and physical operations. Its catalog spans shower drainage systems (stainless steel channels and drains), wall cladding and coverings (acoustic panels, WPC and SPC panels, baseboards, cornices), fencing, ground drainage, attic windows, ventilation grilles, attic and terrace stairs, rainwater gutters, roofing systems, sliding door frames, ceramic profiles, ETICS insulation, formwork, waterproofing chemicals, drainage membranes, glass blocks, and site signage. The company combines its own ODEM-brand products with exclusive distribution rights for major international manufacturers (OKPOL, Devorex, Eurocassonetto, Progress Profiles, T-REX/Soudal).

Product overview

Odem is a construction and rehabilitation materials company operating since 1998, specializing in a comprehensive portfolio of building products. The company offers an e-commerce platform (Shopify-based) for purchasing materials including decorative wall coverings (slatted acoustic panels in MDF/polystyrene, WPC exterior cladding, SPC stone-plastic composite panels, HD polystyrene baseboards, and cornices), bathroom drainage systems (stainless steel shower channels in Frameless/Premium Line/Updrain/Easy Drain variants, point drains with waterproofing membranes), fencing solutions (Ventia modular occulting panels, steel mesh panels with posts and gates), and extensive building materials (attic windows, ventilation grilles, attic/terrace stairs, gutters, roofing, sliding door frames, ceramic profiles, ETICS insulation, formwork, chemical waterproofing, drainage membranes, and glass blocks). The product portfolio includes both own-brand products and exclusive distribution partnerships with manufacturers like Okpol (attic windows), Devorex (gutters), Eurocasonetto (sliding doors), and Progress Profiles (ceramic accessories).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 48-hour delivery in continental Portugal
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OKPOLcoreChannel Partner/ Reseller/ DistributorExclusive distributor of OKPOL attic windows - a brand known for solutions that respect the latest energy efficiency requirements. Partnership has lasted for several years, providing Odem with premium attic window products for traditional and flat roofs.
• DevorexcoreChannel Partner/ Reseller/ DistributorNational exclusive partner for Devorex gutters. Devorex offers differentiating gutter solutions characterized by ease of installation and strong UV radiation resistance, with 10-year warranty.
• EurocassonettocoreChannel Partner/ Reseller/ DistributorExclusive partnership for sliding door frames and accessories. Odem offers a variety of accessories for various types of sliding doors including without top, with top, double door, single door, interior wall systems. Stock is extensive with custom sizing available.
• Progress ProfilesminorChannel Partner/ Reseller/ DistributorDistributor of Progress Profiles ceramic profiles, a brand well-known among designers and architects. Products include stainless steel and aluminum profiles, spacers, levelers, and installation tools.
• Soudal (T-REX)minorChannel Partner/ Reseller/ DistributorOffers T-REX construction chemicals including resistant adhesives, foams, fillers for crack repair, waterproofing solutions, and products with anti-mold and anti-bacterial characteristics.
• Drainage System Production PartnercoreStrategic or Co-development PartnerOwn production partnership for drainage systems (channels, grates, covers, boxes, siphons) dating back to company founding in 1998. This is Odem's area of expertise with comprehensive solutions for various drainage functionalities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hornbach: European DIY and home improvement chain with a strong trade and pro-customer proposition across construction materials, tools, and renovation products. Comparable category mix and customer overlap, but operating at much larger scale and predominantly physical.
• Bricomart: Spanish construction materials retailer focused on professional and trade customers with warehouse-format stores. Comparable on product categories (drainage, roofing, profiles, finishes) and trade-customer orientation, but operates at larger scale and with a different channel mix.
• Leroy Merlin: Largest home improvement retailer in Europe with full Iberian store coverage across construction, DIY, and renovation. Competes broadly with Odem in product categories and customer segments, though as a much larger multi-format incumbent rather than an online specialist.
• Bauhaus: European home improvement and DIY chain with Iberian presence offering workshop, construction, and renovation products. Comparable across product categories and customer segments, with a different store-led operating model.
• Brico Depôt: Iberian DIY and home improvement chain serving both consumers and professionals across construction and renovation categories. Overlaps with Odem in product breadth and trade customer base, but as a large-format incumbent retailer rather than a digital-led operator.

Regional players

• BigMat: Iberian construction materials buying group and distributor serving trade professionals across roofing, insulation, waterproofing, and structural categories. Comparable on trade-customer focus and product mix, but operating as a multi-member distribution network primarily in Spain.

Others

• Sanitana: Portuguese bathroom fixtures and shower solutions manufacturer. Related as a domestic Portuguese supplier active in adjacent bathroom and drainage categories that intersect with Odem's shower-channel and bathroom waterproofing offerings.

Direct peers

• Maxmat: Portuguese home improvement and construction materials retail chain selling tools, DIY, and renovation products to consumers and trade customers. Comparable as a domestic Iberian competitor with overlapping product breadth across construction, renovation, and finishing categories.
• AKI Bricolage: DIY and home improvement chain with physical stores in Portugal and Spain offering construction, renovation, tools, and finishing products. Directly comparable as an Iberian multi-category retailer serving both consumers and trade buyers.
• ManoMano: Leading European online marketplace for DIY, home improvement, and construction materials serving consumers and trade professionals. Closest pure-play digital competitor to Odem's e-commerce-led model, with overlapping product categories and European geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/odem_portugal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odem