4080 Marketing
4080 Marketing is a Pittsburgh-based Conversion Revenue Optimization agency and growth partner serving DTC ecommerce, SaaS, and info-product brands at the $3M–$10M revenue tier, monetizing through monthly CRO retainers and productized training courses.
- Company typePrivate
- Founded2015
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 4080 Marketing does
4080 Marketing is a privately held Conversion Revenue Optimization (CRO) agency and growth partner based in Pittsburgh, Pennsylvania, founded by Ethan Bence in 2015. The firm serves direct-to-consumer ecommerce brands, info/digital product sellers, coaching/consulting businesses, and subscription companies, with a stated ideal client profile of brands generating $3M–$10M in annual revenue. Core services focus on increasing conversion rates and average order value through a proprietary Inside-Out CRO Roadmap that combines business economics and site speed audits, customer research and behavior reports, split-testing execution with statistical confidence thresholds, and iterative testing cycles. The firm reports having managed over $100M per year in client sales across verticals including supplements, beverage, subscription, outdoor, and apparel.
The company monetizes through three streams: monthly CRO consulting retainers ranging from $3,000 (consulting basis) up to $15,000 per month (full-service Hybrid Program with a money-back guarantee tied to incremental revenue); a $49 Conversion Revenue Optimization Workshop; and broader training programs (Scaling Academy, iOS14 Tracking Academy, and a Spanish-language Scaling Academy variant) sold through the 4080 Testing Academy sub-brand. Distribution combines sales-led engagement via a self-booking CRO Calendar for discovery and strategy sessions, plus content marketing, a free Split Test Library, and organic social channels. Delivery is supported by a globally distributed team of roughly 10 members across the United States, South Africa, Canada, Brazil, and Colombia operating at a 1:1 client-to-team ratio.
4080 Marketing firmographics
Firmographics- Name
- 4080 Marketing
- Legal name
- 4080 MARKETING LLC
- Website
- https://4080marketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 4080 Marketing is a Pittsburgh-based Conversion Revenue Optimization agency and growth partner serving DTC ecommerce, SaaS, and info-product brands at the $3M–$10M revenue tier, monetizing through monthly CRO retainers and productized training courses.
- Ownership category
- akta.pro rank
4080 Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where 4080 Marketing is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
4080 Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- CRO Consulting Services: Monthly consulting retainer for Conversion Revenue Optimization services. They work with brands on an ongoing basis, running split tests and providing strategic guidance. Services range from consulting basis at $3k/month to full-service programs at $15k/month.
- Training Programs: Revenue from educational products including the Conversion Revenue Optimization Workshop ($49) and Scaling Academy training programs.
- Hybrid Growth Partner Program: Full-service growth partnership with money-back guarantee based on incremental revenue. Requires minimum $50k/month revenue and $10k/month ad spend from clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conversion Revenue Optimization Workshop - Self-paced training |
| Subscription | Monthly | Consulting Basis |
| Subscription | Monthly | Full-Service Hybrid Program |
| Hybrid | Multi-year contract | Custom Roadmap Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
4080 Marketing product offering
Product offeringCore offering
4080 Marketing is a Conversion Revenue Optimization (CRO) agency that runs data-driven split-testing programs, customer research, and iterative testing to lift conversion rates, average order value, and earnings per session for DTC ecommerce, SaaS, and info-product brands. Engagements are delivered as monthly consulting retainers or full-service "Hybrid" growth-partner programs (with a money-back guarantee tied to incremental revenue), and are supplemented by paid self-paced training products (CRO Workshop, Scaling Academy).
Product overview
4080 Marketing offers a core Conversion Revenue Optimization (CRO) service—a hybrid program combining CRO strategy, split-testing execution, customer research, and iterative testing. Their paid training product is the Conversion Revenue Optimization Workshop ($49). They also provide free educational resources including a Split Test Library, Scaling Academy, and iOS14 Tracking Academy.
Differentiator
Problem solved
Functional benefit
Brands
- 4080 Testing Academy: Training platform offering the Conversion Revenue Optimization Workshop ($49), Scaling Academy, and iOS14 Tracking Academy for marketers and brand owners.
Products and services
- Conversion Revenue Optimization (CRO) Service Full-service conversion rate optimization program combining CRO strategy, split-testing, customer research, and iterative testing to increase conversion rates and average order value for DTC ecommerce, info/digital product, and coaching/consulting brands. Delivered as monthly consulting retainers (from ~$3,000/month) up to full-service Hybrid Growth Partner Programs (up to ~$15,000/month) with a money-back guarantee tied to incremental revenue for qualifying brands.
- Conversion Revenue Optimization Workshop Self-paced online training product that teaches conversion revenue optimization strategies and frameworks, aimed at ecommerce and info-product brand owners and marketers who want to apply the firm's CRO approach themselves. Sold via 4080testingacademy.com.
Quantifiable outcome
- Reduced CPA by up to 17% for info-digital products through sales page optimization
- +7 more outcomes
Companies that use 4080 Marketing
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
4080 Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
4080 Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
4080 Marketing competitors and assessment
Company assessmentDirect peers
- Conversion Sciences: Conversion Sciences is a CRO agency focused on ecommerce and lead-generation clients, pairing split testing with analytics. It competes with 4080 for direct-to-consumer brands seeking measurable conversion improvements.
- Wider Funnel: Wider Funnel is a well-known conversion rate optimization agency serving mid-market and enterprise ecommerce, SaaS, and financial services clients. It competes for the same $3M-$10M revenue brand ICP as 4080.
- KlientBoost: KlientBoost is a digital marketing agency specializing in paid acquisition plus CRO for SaaS and ecommerce brands. Its hybrid of paid media and landing-page/conversion-rate testing maps directly to 4080's CRO-plus-paid-ads positioning.
- The Good (The Good Agency): The Good is a CRO-focused agency using experimentation and behavioral science. It is comparable to 4080 in methodology rigor (statistical testing, customer research) and target clientele.
- Northcutt (Conversion Fanatics): Northcutt/Conversion Fanatics is a CRO consultancy serving B2B, ecommerce, and SaaS clients. Similar to 4080, it offers split-testing engagements plus consulting retainers for mid-market brands.
- CXL (formerly ConversionXL): CXL is a leading CRO research, training, and agency brand. Like 4080, it offers both paid training programs and CRO services to ecommerce/SaaS clients, making it the most directly comparable peer.
Emerging players
- Omniconvert: Omniconvert combines a CRO/AB-testing software platform with agency services for ecommerce brands. It overlaps with 4080 on the split-testing methodology and ecommerce ICP, but differentiates via its owned platform.
- Recart: Recart is a Shopify-focused CRO/email-marketing toolset for DTC ecommerce brands. While productized rather than agency-led, it overlaps with 4080's ecommerce CRO focus and competes for the same brands' optimization budgets.
- Conversioner: Conversioner is a CRO agency working with ecommerce and SaaS brands on conversion and UX audits. It targets a similar clientele to 4080 with a more audit-led, UI/UX-heavy offering.
Broad incumbents
- Shopify Optimize (In-house): Shopify's own apps, AI agents (e.g., Shop App, Shopify Magic), and partner ecosystem increasingly bundle conversion optimization features. As the underlying ecommerce platform, it both enables and threatens specialized agencies like 4080 by automating parts of the CRO stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
4080 Marketing social profiles
Digital presence4080 Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
4080 Marketing leadership team
Management profileNumber of profiles
Profiles8 records
4080 Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4080 Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4080 Marketing
What does 4080 Marketing do?
4080 Marketing is a Conversion Revenue Optimization (CRO) agency that runs data-driven split-testing programs, customer research, and iterative testing to lift conversion rates, average order value, and earnings per session for DTC ecommerce, SaaS, and info-product brands. Engagements are delivered as monthly consulting retainers or full-service "Hybrid" growth-partner programs (with a money-back guarantee tied to incremental revenue), and are supplemented by paid self-paced training products (CRO Workshop, Scaling Academy).
Is 4080 Marketing a public or private company?
4080 Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4080 Marketing founded?
4080 Marketing was founded in 2015. It employs 1 to 10 people.
Where is 4080 Marketing based?
4080 Marketing is headquartered in Pittsburgh, United States, in the North America region.
How does 4080 Marketing make money?
Three revenue lines are on record. CRO Consulting Services are the primary driver. The others are training Programs and hybrid Growth Partner Program.
Who are 4080 Marketing's main competitors?
Direct peers on record are Conversion Sciences, Wider Funnel, KlientBoost, The Good (The Good Agency), Northcutt (Conversion Fanatics) and CXL (formerly ConversionXL). Emerging players are Omniconvert, Recart and Conversioner. Shopify Optimize (In-house) is listed as a broad incumbent.
Does 4080 Marketing have an API?
No public API is recorded for 4080 Marketing.
What industry is 4080 Marketing in?
4080 Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541810 and its SIC code is 7311.