What Omniconvert does

Omniconvert is a Romanian-headquartered SaaS company founded in 2013 by Valentin Radu that builds AI-powered ecommerce growth software for direct-to-consumer brands, Shopify merchants, and growth agencies. Its core offering centers on Nexus by Omniconvert, an AI ecommerce execution engine that deploys 840 AI agents across seven functions — anomaly detection, opportunity mining, hypothesis generation, creative production, experiment execution, profit measurement, and competitor monitoring — built on a proprietary dataset of 70,000+ experiments and 4,200+ anomaly patterns accumulated over 13 years. The product portfolio is rounded out by Omniconvert Explore (CRO and A/B testing platform), Omniconvert Pulse (NPS and voice-of-customer software), Omniconvert Reveal (now the Customer Intelligence layer inside Nexus, providing RFM and CLV segmentation), CROBenchmark (industry benchmarking tool covering 7,000+ websites), and BrandFeel (sentiment analysis).

The platform targets brands ranging from $5M Shopify merchants up to global retailers such as Decathlon, Patagonia, Auchan, Heineken, Culture Kings, Avon, Tempur, Leroy Merlin, and Zalando, with integrations spanning Shopify, Meta Ads, Google Ads and GA4, Klaviyo, TikTok, Yotpo, Trustpilot, Judge.me, Okendo, Gorgias, and Zendesk. Omniconvert operates a hybrid go-to-market combining product-led self-serve installation via the Shopify App Store with enterprise sales motions targeting VPs of Growth, CMOs, CFOs, and agencies through role-based landing pages and demo requests. Revenue is generated primarily through tiered SaaS subscriptions for Nexus, Explore, and Pulse, supplemented by managed services and data services for implementation, optimization, and benchmarking. The company is registered as Omniconvert SRL in Bucharest (J40/3841/2013), operates with 11-50 employees, and has disclosed only one external funding round of approximately $1.09M from 3TS Capital Partners in March 2016.

Name

Omniconvert

Legal name

Omniconvert SRL

Website

https://omniconvert.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Omniconvert builds AI ecommerce growth software for DTC brands and Shopify merchants, anchored by Nexus, an AI execution engine with 840 agents across 7 functions built on 70,000+ experiments, plus Explore (A/B testing) and Pulse (NPS).

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Conversion rate optimization
• A/B testing software
• Ecommerce growth platform
• Customer lifetime value
• NPS customer feedback

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Nexus: AI ecommerce growth platform subscription with tiered pricing based on features and usage. Nexus is in pre-launch with founding member pricing.
2. SaaS Subscription - Explore: CRO and A/B testing platform subscription. Tiered pricing with options for different team sizes and feature access.
3. SaaS Subscription - Pulse: NPS and customer voice software subscription for retail. Pricing tied to survey volume and features.
4. Managed Services: Additional managed services for implementation, optimization, and ongoing support beyond self-serve platform access.
5. Data Services: Additional data services for deeper analytics, benchmarking, and custom reporting beyond core platform capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Omniconvert sells an AI-powered ecommerce growth platform composed of Nexus (an autonomous AI execution engine with 840 agents), Explore (A/B testing and CRO software), and Pulse (NPS and voice-of-customer software), supported by Reveal (RFM/CLV segmentation, now the Customer Intelligence layer inside Nexus) and CROBenchmark (industry benchmarking tool). The products are sold as tiered SaaS subscriptions targeted primarily at DTC brands, Shopify merchants, and growth agencies.

Product overview

Omniconvert is an AI ecommerce platform company serving DTC brands, Shopify merchants, and ecommerce teams through a portfolio of integrated products. The core offering consists of Nexus by Omniconvert (the AI ecommerce execution engine), Omniconvert Explore (CRO and A/B testing platform), and Omniconvert Pulse (NPS and customer voice software). Supporting products include Omniconvert Reveal (customer segmentation, RFM, and CLV analytics — now integrated as the Customer Intelligence layer inside Nexus), CROBenchmark (industry benchmarking and CRO audit tool), and BrandFeel (sentiment analysis). The platform is built on 13 years of experience and 70,000+ experiments, with 840 AI agents running continuously inside Nexus to handle execution work while humans supervise strategy. Shopify is the primary ecommerce platform at launch.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus by Omniconvert: AI ecommerce execution engine with 840 AI agents that acts on data, not just advises. Connects Shopify, GA4, and ad accounts to detect revenue leaks, generate ad creatives, run experiments, and launch campaigns.
• Omniconvert Explore
• Omniconvert Pulse
• CROBenchmark

Products and services

• Nexus by Omniconvert AI ecommerce execution engine that connects Shopify, customer data, and ad accounts to detect opportunities, prioritize experiments, generate ad creatives, and launch campaigns autonomously. Targets ecommerce growth and marketing teams at DTC brands.
• Omniconvert Explore CRO and A/B testing platform for ecommerce that enables no-code A/B and multivariate testing on product pages, checkouts, and revenue-impacting elements. Built for ecommerce teams and growth managers without developer dependency.
• Omniconvert Pulse NPS and voice-of-customer software for retail and ecommerce that measures customer sentiment, triggers real-time action, and reduces churn. Targets ecommerce and customer experience teams.
• Omniconvert Reveal Customer segmentation, RFM analysis, and CLV analytics software. Now positioned as the Customer Intelligence layer built natively into Nexus; existing customers retain full access and new customers access the capabilities through Nexus.
• CROBenchmark AI-powered CRO audit and benchmarking tool providing ecommerce sites with industry-relative performance context across 300+ audit criteria. Free audit covers 40 criteria; full audit covers 300+ with competitive benchmarking by industry.
• BrandFeel Customer sentiment analysis tool that processes customer feedback across multiple sources to identify sentiment themes and extract actionable insights for ad creative and CRO testing.

Quantifiable outcome

• 31% higher experiment win rate when tests are prioritized by segment profitability instead of gut feel
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability13 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationPrimary platform partnership. Nexus is Shopify-only at launch with native integration that connects in under 2 hours without developer requirements. Omniconvert Explore, Pulse, and Reveal all operate as Shopify apps/extensions. Core go-to-market platform for all products.
• Meta (Facebook/Instagram)coreTechnology or IntegrationDeep ad platform integration for campaign management, creative generation, and budget optimization. Nexus generates Meta ad creatives and launches campaigns. Custom audience creation from customer data. Facebook pixel conversion tracking.
• Google (GA4, Google Ads)coreTechnology or IntegrationGoogle Analytics 4 integration for traffic, behavior, and funnel signal analysis. Google Ads integration for campaign management and performance tracking. Nexus reconciles GA4 data with ad performance for True Profit measurement.
• KlaviyocoreTechnology or IntegrationEmail platform integration for campaign and flow performance tracking. Nexus reads Klaviyo flows, segments, and campaign results. RFM-segmented Klaviyo sequences generated by Nexus tied to NPS themes. Subject line optimization averaging +31% open rate lift.
• TikToksecondaryTechnology or IntegrationTikTok Ads integration for campaign management and creative fatigue detection. Ad library crawling for competitor intelligence. TikTok + Pinterest Ads in Phase 2 per roadmap.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• VWO: VWO is a leading CRO and A/B testing platform that directly competes with Omniconvert Explore. Both target ecommerce and digital teams with experimentation, personalization, and conversion optimization capabilities. VWO is explicitly listed as a comparison competitor on Omniconvert's website.
• Optimizely: Optimizely is an enterprise experimentation and digital experience platform that competes directly with Omniconvert Explore in A/B testing and CRO. Omniconvert publishes comparison pages against Optimizely as part of its evaluation-stage content strategy.
• AB Tasty: AB Tasty is a CRO and personalization platform serving enterprise brands, directly comparable to Omniconvert Explore for A/B testing and experimentation. Listed explicitly as a competitor in Omniconvert's comparison pages.
• Kameleoon: Kameleoon is an AI-powered A/B testing and personalization platform that competes with Omniconvert Explore. Both target ecommerce and enterprise teams for experimentation, with Kameleoon emphasizing AI-driven personalization.
• Convert.com: Convert.com is an A/B testing and experimentation platform serving enterprise and ecommerce teams, directly comparable to Omniconvert Explore. Both offer no-code experiment builders and CRO capabilities.

Broad incumbents

• Klaviyo: Klaviyo is a leading ecommerce marketing automation platform that Omniconvert Nexus integrates with and competes against for customer intelligence and lifecycle marketing. Comparison pages explicitly position Nexus against Klaviyo for ecommerce brands seeking unified growth orchestration.
• Adobe Target: Adobe Target is an enterprise personalization and experimentation platform within Adobe Experience Cloud. As a broad incumbent with extensive enterprise reach, it competes with Omniconvert Explore for large-company CRO budgets while operating across a much broader portfolio.

Emerging players

• Triple Whale: Triple Whale is a DTC ecommerce analytics and AI platform that overlaps with Omniconvert Nexus on attribution, ad spend optimization, and AI-driven insights for Shopify brands. Omniconvert publishes Nexus vs Triple Whale comparison pages.
• Northbeam: Northbeam is an ecommerce attribution and analytics platform that overlaps with Omniconvert's Nexus True Profit measurement and ad performance attribution capabilities for DTC brands.
• Postscript: Postscript is an SMS marketing platform for Shopify and ecommerce brands that overlaps with Omniconvert's customer engagement and lifecycle marketing capabilities. Both serve DTC brands seeking direct customer communication channels.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Omni_Convert
• YouTubeyoutube.com/user/Omniconvert
• Facebookfacebook.com/omniconvert
• LinkedInlinkedin.com/company/omniconvert

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniconvert