Roller Technology

What Roller Technology does

Roller Technology is a private Thai logistics technology company founded in 2020 that operates a two-sided freight marketplace for truck owners and fleet operators, cargo or job owners, and truck drivers. Its platform matches available trucks with freight jobs across 4-wheel, 6-wheel, 10-wheel, trailer, and semi-trailer vehicles while supporting fleet management, job assignment, communication, and shipment visibility.

The company distributes the service through a self-serve web portal and dedicated iOS and Android applications. RollerTruck is the principal interface for searching and posting jobs and trucks, managing vehicles and drivers, and tracking transportation status and vehicle location; RollerDriver supports driver assignments and operator communication. Public job listings are monetized on a per-ton basis, and the platform also identifies commissions from facilitated transactions, while the parties make payment directly rather than passing funds through Roller. No disclosed revenue, transaction volume, customer concentration, or funding data is available.

Name

Roller Technology

Legal name

บริษัท โรลเลอร์ เทคโนโลยี จำกัด (ROLLER TECHNOLOGY CO.,LTD.)

Website

https://rollerglobal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Roller Technology is a Thai freight marketplace serving truck owners, fleet operators, shippers, and drivers through self-serve web and mobile tools for matching, shipment tracking, fleet management, and driver coordination.

Ownership category

akta.pro rank

Product category

Freight Marketplace

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Spot Load Boards (Open Marketplace) (TLAEAJAA)

akta.pro secondary industry

Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Freight matching platform
• Truck marketplace
• Logistics marketplace
• Freight job board
• Fleet management mobile

Headquarters

HQ city

Lop Buri

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Job Listing Fees: Users pay fees to post freight jobs on the platform. Pricing varies by job type and visibility level - public job listings are priced per ton (e.g., 1,500 baht/ton, 350 baht/ton mentioned in sample listings)
2. Platform Commission: The platform facilitates direct payment between job owners and truck owners, with Roller taking a commission from transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Roller Technology operates a two-sided digital freight marketplace that connects Thai truck owners (4-wheel, 6-wheel, 10-wheel, trailer, semi-trailer) with goods/job owners via mobile apps (RollerTruck and RollerDriver) and a web portal. It enables self-serve job posting, truck search, driver assignment, and real-time vehicle/shipment tracking, while facilitating direct payment between shippers and carriers on matched loads.

Product overview

Roller Technology operates a unified freight-matching and fleet management platform consisting of two mobile applications. Roller Truck serves truck owners and operators as the primary interface for finding freight jobs, posting trucks, and managing shipments with real-time tracking capabilities. RollerDriver is a companion application for truck drivers to receive work assignments from fleet operators. The platform connects truck owners with cargo owners across Thailand, supporting various truck types (4-wheeler, 6-wheeler, 10-wheeler, trailer, semi-trailer) and facilitates direct payment between parties without going through Roller.

Differentiator

Problem solved

Functional benefit

Brands

• RollerTruck: Application for finding trucking jobs, finding trucks, and managing drivers.
• RollerDriver

Products and services

• RollerTruck (Roller Truck) Mobile and web application for Thai truck owners, fleet operators, and goods/job owners to find freight jobs, search for available trucks, manage truck fleets, and track shipment status in real time. Supports 4-wheel, 6-wheel, 10-wheel, trailer, and semi-trailer vehicles and operates 24/7.
• RollerDriver Dedicated iOS and Android mobile application for truck drivers working for fleet operators, enabling them to receive work assignments directly from operators and communicate efficiently with fleet management.

Quantifiable outcome

• 24/7 platform availability for job and truck searching

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Shippop: Shippop is a Thai e-commerce shipping aggregator that consolidates multiple carriers behind a single API and dashboard for SMB shippers. While focused on parcels rather than full-truck freight, it shares Roller's Thailand market focus and digital self-serve model for SMB logistics users.
• GoGoX (GOGOX): GoGoX runs a Hong Kong-origin vehicle and freight matching platform expanded across Southeast Asia, serving shippers and fleet owners in the same truck-marketplace category as Roller. Both provide mobile app-based matching of available vehicles with freight demand in Asian markets.
• Haulio: Haulio is a Singapore-based digital container haulage marketplace matching shippers with trucking capacity. Although focused on containerized freight, it operates a comparable two-sided marketplace model in a neighboring Southeast Asian market to Roller.

Emerging players

• Kargo Technologies: Kargo operates an Indonesia-focused digital freight marketplace connecting shippers with truckers, taking a commission on transactions. As an emerging Southeast Asian freight marketplace, it competes for the same regional thesis on digitizing fragmented trucking.
• Witailer (now part of aCommerce): Witailer was a Thailand-based digital logistics and e-commerce fulfillment platform serving SMB sellers. While more focused on fulfillment than freight matching, it shares Roller's Thailand-centric digital logistics positioning for SMEs.

Broad incumbents

• Ninja Van: Ninja Van is a well-funded Southeast Asian last-mile and cross-border logistics platform serving merchants across the region. It overlaps with Roller only at the edges (logistics tech for SMBs in SEA) but represents the broader logistics platform category Roller sits within.
• J&T Express: J&T Express is a major Southeast Asian logistics and delivery network operating across Thailand and neighboring markets. As a broad incumbent, it provides logistics services that overlap with Roller's offering but as part of a much larger integrated network.
• Uber Freight: Uber Freight is a global digital freight brokerage and managed marketplace operated as part of Uber. It addresses the same shipper-carrier matching pain point as Roller but at vastly larger scale and with embedded payments and capacity management.

Direct peers

• Deliveree: Deliveree is an Indonesia-headquartered on-demand trucking marketplace connecting businesses with truck owners across multiple vehicle types, very similar to Roller's spot-market model. Both operate digital freight matching platforms in Southeast Asia with comparable target customers and truck-type segmentation.
• Lalamove: Lalamove operates an on-demand freight and delivery marketplace across Southeast Asia with a mobile-first model for matching drivers to shippers, closely paralleling Roller's two-sided marketplace for trucks and jobs. Both serve SMB shippers with real-time matching and direct driver/customer payments, making it the most direct comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roller Technology