Designflow
Designflow is a UK-based firm providing outsourced CAD design and documentation services — site packs, engineering schematics, 3D visualisations, lighting design, and handover books — to System Integrators in the smart buildings and home technology sector.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Designflow does
Designflow is a London-headquartered (with a correspondence address in Poole) UK private company founded in 2015 that provides outsourced system design and documentation services to UK-based System Integrators working in smart buildings and home technology. Its offering covers the documentation lifecycle for AV, lighting, and home-automation projects — from upstream lighting schemes through to positional drawings, full wiring plans, equipment elevations, rack and panel schematics, photo-realistic 3D CAD visualisations, and hard-backed client handover books.
The technical foundation is CAD-based rather than software/SaaS: each deliverable is a custom-produced drawing or document set, with internal standards described as J-standard adherent and with colour-coded connectivity schematics. Outputs are scoped into modular, pre-priced bundles (Site Pack, Cinema Site Pack, Engineers Panel, Engineers Rack, Essential/Complete AV Design, plus Commercial and Residential Lighting Design), with all products sold on a one-time, pay-as-you-go basis rather than via subscription.
Commercially, the company runs a self-serve e-commerce storefront at designflow.co where integrators select options by project scope (floors, racks, rows), complemented by email marketing, blog content, and membership-based positioning via AVIXA and CEDIA. It maintains working relationships with major smart-building platforms (Crestron, Lutron, Savant, Control4, KNX, Artcoustic, Cinema Luxe, TDI) plus the WeQuote quoting platform. Headcount is reported at 1–10 employees, co-founder and managing director Keith Jones leads the firm, and no external funding, M&A, or revenue disclosures have been published.
Designflow firmographics
Firmographics- Name
- Designflow
- Legal name
- Designflow
- Website
- https://designflow.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Designflow is a UK-based firm providing outsourced CAD design and documentation services — site packs, engineering schematics, 3D visualisations, lighting design, and handover books — to System Integrators in the smart buildings and home technology sector.
- Ownership category
- akta.pro rank
Designflow industry classification
Industry- Product category
- Smart Building System Design Services
- NAICS
- Drafting Services (54134)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Designflow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Designflow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Design Documentation Services: One-time project-based fees for design documentation services including site packs, engineering packs, AV designs, and lighting designs. Customers select products from predefined bundles with pricing based on project scope (number of floors, racks, rooms, rows, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Built-in Design – Complete AV Design: £3,420.00 – £7,270.00 |
| Unit Pricing | Pay-as-you-go | Built-in Design – Essential AV Design: £770.00 – £4,620.00 |
| Unit Pricing | Pay-as-you-go | Lighting Design – Commercial: £1,500.00 – £12,000.00 |
| Unit Pricing | Pay-as-you-go | Lighting Design – Residential: £1,000.00 – £10,000.00 |
| Unit Pricing | Pay-as-you-go | Site Pack Bundle: £1,485.00 – £9,405.00 |
| Unit Pricing | Pay-as-you-go | Cinema Site Pack Bundle: £825.00 – £2,970.00 |
| Unit Pricing | Pay-as-you-go | Engineers Panel Bundle: £440.00 – £3,960.00 |
| Unit Pricing | Pay-as-you-go | Engineers Rack Bundle: £1,320.00 – £11,880.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Designflow product offering
Product offeringCore offering
Designflow produces CAD-based system design and documentation packages — including site packs, engineering packs, visualisations, handover books, lighting designs and integrated AV design bundles — for system integrators working on smart buildings and home technology projects. Offerings are sold online on a pay-as-you-go, project-by-project basis as packaged bundles rather than ongoing retainers.
Product overview
Designflow provides a portfolio of design and documentation services delivered as modular product bundles to System Integrators working in Smart Buildings and Home Technology. The core offering comprises Site Packs (positional drawings, wiring plans, equipment elevations), Engineering Packs (rack drawings and connectivity schematics), Visualisation (photo-realistic 3D CAD renders), and Handover Books. These are available individually and as bundled packages (Site Pack Bundle, Cinema Site Pack Bundle, Engineers Panel Bundle, Engineers Rack Bundle). The product line is complemented by Built-in Design AV packages (Essential and Complete tiers covering equipment plans and cable schedules per floor) and a dedicated Lighting Design Service for both residential and commercial applications. All services are offered on a pay-as-you-go basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinema Site Pack Bundle Bundle of CAD design documentation for dedicated cinema / home theatre projects, sold to system integrators delivering private cinema rooms.
- Engineers Panel Bundle Bundle of CAD-based engineer panel drawings and related documentation for system integrators building rack and panel designs.
- Engineers Rack Bundle Bundle of CAD documentation covering AV/control rack layouts, wiring schematics and related engineering drawings for system integrators.
- Built-in Design — Complete AV Complete-scope AV system design and documentation package for integrators delivering full audiovisual installations.
- Built-in Design — Essential AV Essential-tier AV system design and documentation bundle for integrators requiring core AV drawings without the full complete-tier scope.
- Lighting Design — Commercial Commercial lighting design and documentation package providing CAD layouts and lighting design drawings for commercial smart-building projects.
- Lighting Design — Residential Residential lighting design and documentation package providing CAD layouts and lighting design drawings for smart-home and residential projects.
Companies that use Designflow
Customer profileSegments1 record
Ideal customer profiles1 record
Designflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Designflow partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Designflow competitors and assessment
Company assessmentOthers
- AWE Europe: AWE Europe is a leading UK distributor and training provider for premium AV and smart-home brands, serving the same integrator customer base Designflow targets — but as a distributor/training partner rather than a design service competitor.
Emerging players
- Modus VR: Modus VR offers VR-based design and visualisation tools for AV integrators, directly addressing the 'Visualisation' product line Designflow offers as a 3D CAD render service. It is a more productized, software competitor in Designflow's visualisation niche.
- System Surveyor: System Surveyor is a cloud-based system-design platform for security, AV, IoT and low-voltage integrators. It overlaps with Designflow on the wiring/equipment-plan stage of system design but is software-led rather than service-led.
Direct peers
- Stardraw: Stardraw Design and Stardraw.com provide AV/lighting system design and documentation software used by AV integrators worldwide — a direct software-based competitor to Designflow's site-pack and engineering-pack service bundles.
- XTEN-AV: XTEN-AV sells AI-powered AV system design software (proposals, schematics, drawings) directly to AV integrators — the same buyer Designflow serves, and positioned as a software substitute for Designflow's outsourced documentation services.
- D-Tools: D-Tools System Designer (and the newer D-Tools Cloud) is the dominant AV/automation system-design software for integrators — the closest substitute for the design-documentation bundles Designflow sells. Both serve system integrators producing AV, smart-home and rack-drawer documentation packages.
Broad incumbents
- ADI Global Distribution: ADI Global Distribution (the merged entity including Snap One/Control4) is the largest multi-channel AV/low-voltage distributor for system integrators globally, supplying hardware that flows through Designflow designs — a broad incumbent ecosystem participant rather than a direct design-service rival.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Designflow social profiles
Digital presenceDesignflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designflow leadership team
Management profileNumber of profiles
Profiles1 record
Designflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designflow
What does Designflow do?
Designflow produces CAD-based system design and documentation packages — including site packs, engineering packs, visualisations, handover books, lighting designs and integrated AV design bundles — for system integrators working on smart buildings and home technology projects. Offerings are sold online on a pay-as-you-go, project-by-project basis as packaged bundles rather than ongoing retainers.
Is Designflow a public or private company?
Designflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designflow founded?
Designflow was founded in 2015. It employs 1 to 10 people.
Where is Designflow based?
Designflow is headquartered in London, United Kingdom, in the Europe region.
How does Designflow make money?
One revenue line is on record: design Documentation Services.
Who are Designflow's main competitors?
AWE Europe is listed as an others. Emerging players are Modus VR and System Surveyor. Direct peers are Stardraw, XTEN-AV and D-Tools. ADI Global Distribution is listed as a broad incumbent.
Does Designflow have an API?
No public API is recorded for Designflow.
What industry is Designflow in?
Designflow's product category is Smart Building System Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54134 and its SIC code is 7373.