Excel Sports Coaching

What Excel Sports Coaching does

Excel Sports Coaching is a family-run sports coaching business headquartered in Nottinghamshire, United Kingdom, providing in-person sports activities to children aged 5-11. The company operates a four-product service portfolio: Holiday Camps (day camps held at Rushcliffe Arena during school holidays), In School Sessions (sports coaching delivered directly within school premises), Birthday Parties (sports-themed party entertainment), and Toddler Soccer School (soccer training for younger children). Its primary customer base is parents and caregivers booking recreational activities for their children, with schools representing a secondary institutional customer segment.

The company's technology stack is minimal and operational rather than product-led. Bookings are processed through an integrated third-party online booking platform (coordinate.cloud), which serves as the primary transaction interface. Bookings close 24 hours prior to the start of each camp and the system provides real-time availability, with sold-out sessions marked accordingly. The company maintains a Squarespace-hosted website and an active Facebook presence (WeAreEXCELest2007) for community engagement, but there is no proprietary mobile application, no API surface, and no documented integrations beyond the booking platform.

The business model is transactional and direct-to-consumer. Revenue is generated per child per session across all four service lines, with no disclosed subscription, membership, or voucher-acceptance arrangements (childcare vouchers are explicitly not accepted). Pricing is not publicly listed. The company is privately held, independently owned, and operates without external equity funding, parent company, or institutional ownership. Geographic scope is limited to the Nottinghamshire region, making it a hyper-local lifestyle business with a stable but bounded addressable market.

Name

Excel Sports Coaching

Legal name

Excel Sports Coaching

Website

https://excelsportscoaching.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Excel Sports Coaching is a family-run Nottinghamshire-based sports coaching firm offering holiday camps, in-school sessions, birthday parties, and toddler soccer classes for children aged 5-11, with bookings processed through the coordinate.cloud platform.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth sports coaching
• Children's holiday camps
• School sports sessions
• Kids birthday parties
• Toddler soccer school

Headquarters

HQ city

Wilford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Holiday Camps: Revenue generated from booking spots at children's holiday sports camps. Parents pay per child per camp session.
2. In School Sessions: Revenue from providing sports coaching sessions directly within schools.
3. Birthday Parties: Revenue from hosting sports-themed birthday parties for children.
4. Toddler Soccer School: Revenue from toddler soccer coaching sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Excel Sports Coaching is a family-run Nottinghamshire-based sports coaching company that delivers structured sports activities to children aged 5-11. Its core offerings are Holiday Camps held at Rushcliffe Arena during school holidays, In School Sessions delivered on-site at educational institutions, sports-themed Birthday Parties, and a Toddler Soccer School, all booked through the coordinate.cloud platform.

Product overview

Excel Sports Coaching is a family-run sports coaching company based in Nottinghamshire, England, offering a portfolio of four distinct service products for children aged 5-11. The core offerings include Holiday Camps (day camps at Rushcliffe Arena), In School Sessions (delivered on-site at educational institutions), Birthday Parties (sports-themed celebrations), and Toddler Soccer School (soccer-specific training for toddlers). These services are booked through their coordinate.cloud booking platform and collectively target parents seeking structured sporting activities and childcare during school holidays and after-school hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Camps Day camps offering fun sports activities for children aged 5-11 at Rushcliffe Arena during school holidays, with all necessary equipment provided. Parents book and pay per child per camp session through the coordinate.cloud platform, and bookings close 24 hours prior to the start of camp.
• In School Sessions Sports coaching sessions delivered directly within school settings for children, targeting schools and educational institutions that need qualified sports coaches to deliver physical education and extracurricular sports activities.
• Birthday Parties Sports-themed birthday party entertainment for children, featuring various activity options and hosted by Excel Sports Coaching for parents booking celebrations.
• Toddler Soccer School Soccer training sessions designed specifically for toddlers and young children, delivered by Excel Sports Coaching coaches.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Little Kickers: UK franchised network delivering soccer coaching classes to young children (typically 18 months-7 years). Highly comparable to Excel Sports Coaching's Toddler Soccer School product in target age, coaching format, and franchise-style local-operator model.
• Premier Sport: UK provider of in-school sports coaching, holiday activity programmes, and curriculum PE delivery. Directly overlaps Excel Sports Coaching's In-School Sessions and Holiday Camps offerings with a similar D2C plus schools hybrid model.
• Energize Sport: UK sports coaching provider delivering in-school PE, holiday camps, and after-school clubs. Comparable to Excel Sports Coaching on B2B school contracts and holiday camp operations within a single-region operator model.
• Soccer Stars UK: Children's soccer coaching franchise operating toddler and youth classes across the UK. Directly comparable to Excel Sports Coaching's Toddler Soccer School in sport focus, age range, and class-based delivery.
• Fun Fest: UK holiday activity camp provider delivering multi-sport day camps for primary-age children during school breaks. Direct competitor to Excel Sports Coaching's Holiday Camps product on age, format, and seasonal demand profile.
• Sport4Kids: UK children's multi-sport coaching provider running after-school clubs, holiday camps, and birthday parties. Closely comparable across all four of Excel Sports Coaching's service lines.
• Total Sport UK: UK children's multi-sport coaching company offering holiday camps, birthday parties, and in-school sessions. Overlaps Excel Sports Coaching's full portfolio with similar direct-to-parent and school channel structure.

Broad incumbents

• The Little Gym: Internationally franchised children's motor-skills and gymnastics programme operating UK locations. Comparable in target age (pre-school to early primary) and parent-paid membership model, though focused on structured gymnastics rather than multi-sport coaching.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WeAreEXCELest2007
• Xx.com/weareexcel
• LinkedInlinkedin.com/company/excel-sports-coaching-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Sports Coaching