Energize

What Energize does

Energize (legally Energize Shropshire, Telford & Wrekin) is a UK-registered charity (Charitable Company Limited by Guarantee, charity number 1147861) founded in 2005 and headquartered in Shrewsbury. It is one of 42 designated Active Partnerships in England and operates as a coordination and system-change organization rather than a direct service provider, working through partnerships with local councils (Shropshire Council, Telford & Wrekin Council), NHS trusts (Shrewsbury and Telford Hospital NHS Trust, Midlands Partnership University NHS Foundation Trust, the NHS Shropshire, Telford and Wrekin Integrated Care System), schools, and VCSE organizations to promote physical activity across three segments: Health & Social Care, Education, and Communities.

Its core programmes include Elevate (evidence-based strength and balance falls-prevention classes for over-60s), Moving Medicine (Physical Activity Clinical Champions and Active Hospitals initiatives), the Wellbeing, Belonging and Moving for Mental Health project (launched July 2025 for adults with severe mental illness), Get Yourself Active Local (co-production with Disability Rights UK for disabled people and those with long-term health conditions), Green Social Prescribing (with Shropshire Wildlife Trust), School Games and Creating Active Schools, a Sport Welfare Officer Network, safeguarding resources, and place-based work concentrated in Donnington and across Shropshire and Telford & Wrekin. The underlying technology stack is non-proprietary and not a focus; the only third-party integration disclosed is the Recite Me assistive accessibility toolbar.

Energize's business model is grant-funded: it provides free services to beneficiaries and is financed primarily through Sport England place-based grants (£510,510 for Shropshire in 2024, over £400,000 for Telford & Wrekin through March 2027, drawn from Sport England's £250m national investment by 2028), with supplementary funding from the National Lottery, UK Shared Prosperity Funding (until December 2025), and the Lloyds Bank Foundation. It does not charge for programmes and has no commercial pricing model; revenue is recorded as professional services-style grant income under charity accounting. Governance is via a Board of Trustees, with operational leadership by Chief Executive Pete Ezard.

Name

Energize

Legal name

Energize Shropshire, Telford & Wrekin

Website

https://energizestw.org.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Energize is a Shrewsbury-based charity and one of 42 Active Partnerships in England that coordinates physical activity programmes across health, education, and community segments in Shropshire, Telford & Wrekin, funded primarily by Sport England grants and delivered through local councils, NHS trusts, and VCSE partners.

Ownership category

akta.pro rank

Product category

Community Physical Activity Services

NAICS

Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health Equity, Access & Social Determinants Programs (BPAIAJAO)

akta.pro secondary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Physical activity promotion
• Community health programs
• Active partnerships
• Sport welfare services
• Falls prevention programs

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant Funding and Sport England Investment: As a charitable organization, Energize operates primarily through grant funding and Sport England investments to support physical activity programs across Shropshire, Telford & Wrekin.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Energize is a local charity and one of 42 Active Partnerships operating across Shropshire, Telford & Wrekin. It coordinates and delivers community-based physical activity programmes spanning three pillars — Health & Social Care, Education, and Communities — working with councils, NHS trusts, schools, and voluntary sector partners to tackle inactivity and health inequalities. Programmes include falls-prevention classes, school games, social prescribing, safeguarding support, and place-based interventions.

Product overview

Energize is a local charity and Active Partnership operating as a coordination and support organisation rather than a technology product company. Its offering consists of community health programmes centred on physical activity promotion across three core areas: Health & Social Care (including Elevate strength and balance classes, Moving Medicine clinical integration, Wellbeing and Mental Health programmes, and Get Yourself Active Local), Education (School Games events and Creating Active Schools), and Communities (Green Social Prescribing, Safeguarding Resources, and Place-Based Working initiatives in Donnington, Telford & Wrekin, and Shropshire). These programmes are delivered through partnerships with local councils, NHS trusts, voluntary sector organisations, and national bodies like Sport England, Disability Rights UK, and Shropshire Wildlife Trust. The organisation also provides Sport Welfare Officer Network support and funding guidance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Elevate Strength & Balance Programme

Quantifiable outcome

• One in three people over 65 experience a fall each year - Elevate classes reduce this risk by strengthening muscles to improve posture, coordination, and balance
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Youth Sport TrustcoreStrategic or Co-development PartnerNational partner supporting youth physical activity and school games programs.
• Shropshire CouncilcoreStrategic or Co-development PartnerLocal authority partner in Shropshire Integrated Place Partnership (SHIPP) for place-based physical activity initiatives.
• Telford & Wrekin CouncilcoreStrategic or Co-development PartnerLocal authority partner in Telford Strategic Oversight Group and place-based work in Donnington.
• Shropshire Wildlife TrustcoreStrategic or Co-development PartnerPartnership for Green Social Prescribing initiatives, connecting people with nature for health benefits.
• The Shrewsbury and Telford Hospital NHS Trust (SaTH)coreStrategic or Co-development PartnerNHS partner for health system collaboration and physical activity integration in healthcare settings.
• Disability Rights UKcoreStrategic or Co-development PartnerPartnership for Get Yourself Active Local program, co-producing physical activity programs for disabled people and those with long-term health conditions.
• UK ActivecoreStrategic or Co-development PartnerNational partner organization in the physical activity sector.
• Street GamesminorStrategic or Co-development PartnerNational partner supporting doorstep sport and community-based physical activity.
• Telford & Wrekin VCSE AlliancecoreStrategic or Co-development PartnerVoluntary Community Social Enterprise sector partnership for strengthening local infrastructure and system engagement.
• NHS Shropshire, Telford and Wrekin Integrated Care SystemcoreStrategic or Co-development PartnerNHS Integrated Care System partner in Shropshire Integrated Place Partnership (SHIPP) for health system integration.
• Physical Activity Clinical Champions (PACC)coreStrategic or Co-development PartnerFree clinician-to-clinician training initiative to help healthcare professionals integrate physical activity within clinical care.
• Active HospitalscoreStrategic or Co-development PartnerInitiative to change physical activity culture within hospitals to encourage patients to move more.
• Midlands Partnership University NHS Foundation TrustcoreStrategic or Co-development PartnerPartnership for Wellbeing, Belonging and Moving for Mental Health project, coordinating activities for adults with severe mental illness.
• Telford MindcoreStrategic or Co-development PartnerMental health charity partner in Wellbeing, Belonging and Moving for Mental Health project.
• Ann Craft TrustcoreStrategic or Co-development PartnerLeading UK authority on Safeguarding Adults at Risk, providing resources, policies and guidance for safe sport.
• Child Protection in Sport (CPSU)coreStrategic or Co-development PartnerNSPCC Sport unit providing safeguarding support, resources and training for sports organizations.
• Sport Welfare Officer NetworkcoreStrategic or Co-development PartnerNational network of sport welfare officers Energize participates in, supporting clubs and community organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• London Sport: London's Active Partnership tackling physical inactivity and inequalities through sport and physical activity programs. Operates the same Active Partnership model as Energize in a major urban region.
• Active Black Country: The Active Partnership for the Black Country region delivering physical activity and Sport England-funded place-based programs. Comparable to Energize in scale and approach.
• Greater Manchester Moving: Greater Manchester's Active Partnership delivering place-based physical activity programs across health, education, and community settings. Operates the same model as Energize STW in a different region, with similar Sport England funding and partnerships.
• Active Norfolk: Norfolk's Active Partnership delivering physical activity programs across health, education, and communities. Directly comparable structure and mission to Energize STW.
• Get Berkshire Active: Berkshire's Active Partnership delivering physical activity programs with similar Sport England funding and partner structures. Directly comparable peer in terms of model and regional focus.

Emerging players

• Disability Rights UK: National disability rights organization partnering with Energize on the Get Yourself Active Local program. Co-produces physical activity programs for disabled people in Shropshire, Telford & Wrekin.
• Telford Mind: Local mental health charity partnering with Energize on the Wellbeing, Belonging and Movement for Mental Health project. Operates an adjacent community health focus in the same geography.

Broad incumbents

• Sport England: National body investing in physical activity and the primary funder of Energize STW. While not a peer in the competitive sense, it is the principal shaper of Energize's operating context and funding pipeline.
• UK Active: National not-for-profit body representing the physical activity sector. Energize is a partner of UK Active; both advocate for and enable physical activity promotion across the UK.
• Active Partnerships: The national network of 42 Active Partnerships of which Energize is a member. Provides overarching coordination, advocacy, and shared infrastructure for the entire network including Energize STW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EnergizeSTW
• YouTubeyoutube.com/@EnergizestwOrgUk
• Facebookfacebook.com/EnergizeSTW
• LinkedInlinkedin.com/company/energize-shropshire-telford-wrekin
• Instagraminstagram.com/energizestw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energize