2040 LTD

What 2040 LTD does

2040 Limited is a Christchurch, New Zealand-based social enterprise operating as the commercial manufacturing, sales, and support arm for The Cacophony Project, a not-for-profit that develops open-source predator control and biodiversity monitoring technology. The company sells and supports a suite of conservation hardware centered on the DOC AI Cam, an AI-enabled thermal camera (FLIR Lepton 160x120 sensor) with integrated audio bird monitoring that automatically classifies predators (possums, rats, mice, cats, hedgehogs, mustelids) and identifies more than 60 bird species including kiwi, kākā, tui, and bellbird. The platform pairs the camera with a High Interaction Rate AI Trap V3, which can be AI-triggered via the camera to selectively catch target species while avoiding non-target casualties, and is supported by the web-based Cacophony Portal for review, tagging, alerts, and data export, plus a Sidekick mobile app for iOS and Android. Underlying hardware designs, software, and AI models are open source, with a stated proportion of each sale donated back to The Cacophony Project.

The business operates primarily as a direct-to-consumer e-commerce storefront on Shopify (www.2040.co.nz), selling hardware outright (DOC AI Cam NZ$1,499 ex GST; High Interaction Rate Trap V3 NZ$2,259 ex GST; refurbished Lime batteries NZ$199; solar battery packs NZ$418; chargers and accessories) and bundling first-year cloud storage. Recurring revenue comes from annual cloud storage and processing subscriptions (NZ$159/year after the first year), monthly Spark cellular data plans (from NZ$35/month), monthly camera rental that credits toward purchase, and an audio reprocessing service (NZ$200 setup plus NZ$4 per 1,000 minutes). Go-to-market is product-led and community-led, combining the e-commerce site, a rental try-before-you-buy option, phone and email sales, content marketing (blog, newsletter, YouTube), and case-study-driven engagement with conservation communities.

Customer segments are predominantly New Zealand conservation organizations, government agencies (notably the Department of Conservation and local councils), academic researchers (Lincoln University), community trapping groups, and individual landowners; international deployments have been referenced in the Cayman Islands and Orkney Islands. The company is privately held with 1-10 employees, no disclosed external funding, and no parent company, operating against a mission of making New Zealand predator-free by 2040.

Name

2040 LTD

Legal name

2040 Limited

Website

https://2040.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

2040 Limited is a Christchurch, New Zealand-based social enterprise that manufactures and sells AI-powered thermal cameras, audio bird monitors, and AI-triggered traps developed by The Cacophony Project, serving conservation groups, government agencies, and community trappers in New Zealand.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Technology

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Wildlife Control & Exclusion (IMAIAHAJ)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE)

Keywords

• AI predator monitoring
• Thermal imaging cameras
• Wildlife conservation technology
• AI-controlled traps
• Bird population monitoring

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of DOC AI Cam thermal cameras ($1,499 ex GST), High Interaction Rate Traps V3 ($2,259 ex GST), batteries ($199), battery chargers ($19), solar battery packs ($418), and accessories. One-time purchase model with optional accessories.
2. Cloud Storage and Processing: Annual subscription for storing and processing thermal and audio recordings. First year included with camera purchase. Subsequent years invoiced at $159/year for cloud data storage and machine learning processing.
3. Mobile Data Plans: Monthly data plans for camera connectivity via Spark network. Plans range from $35/month for 5GB up to higher tiers. Camera uses approximately 3GB/month typically.
4. Equipment Rental: Monthly rental of DOC AI Cam with power supply and battery options. Rental costs can be credited toward purchase if customer decides to buy. Only available in New Zealand.
5. Audio Reprocessing Service: Service to reprocess old audio recordings with improved AI models. $200 setup fee plus $4 per 1000 minutes of recordings. Enables customers to get value from historical recordings as bird recognition improves.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

2040 manufactures, sells, and supports AI-enabled predator monitoring instruments for New Zealand wildlife conservation, centered on the DOC AI Cam (a thermal camera with integrated audio bird monitoring and machine vision that automatically identifies predators and bird species) and the High Interaction Rate AI Trap V3 (an AI-controlled live capture trap). Products are sold directly to conservation NGOs, government agencies (Department of Conservation, local councils), community trapping groups, ecological researchers, and individual landowners in New Zealand.

Product overview

2040 LTD offers a suite of predator monitoring and control products for conservation in New Zealand, centered on the DOC AI Cam platform. The core product is the DOC AI Cam - an AI-enabled thermal camera with integrated audio bird monitoring that automatically identifies predators and birds using machine vision and speech recognition. This integrates with the High Interaction Rate AI Trap V3, which can be AI-controlled to catch target species while avoiding non-targets. The product ecosystem includes power solutions (refurbished Lime batteries, solar battery packs, chargers), connectivity options (Spark SIM, Celium Network, YARN Mesh), and accessories (hazing, mounts, auxiliary cables). Products are sold directly and via monthly rental. Cloud storage and data processing are provided through the Cacophony Portal. All technology is open source, developed by The Cacophony Project non-profit organization.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3.5x more sensitive than infrared trail cameras for possum detection, 200x faster to analyze, 8x cheaper per detection
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Cacophony ProjectcoreStrategic or Co-development PartnerThe Cacophony Project is a not-for-profit organization that developed the open-source technology underlying all 2040 products. 2040 manufactures, sells, and supports the technology developed by The Cacophony Project. A proportion of each sale is donated to The Cacophony Project to support further development. All technology (hardware designs, software, AI algorithms) remains open source.
• LimeminorOthersLime donated end-of-life scooter batteries which 2040 refurbishes for use powering thermal cameras and traps. This partnership makes batteries significantly cheaper while being environmentally friendly through reuse. Batteries are refurbished in Christchurch, New Zealand.
• SparkcoreTechnology or IntegrationSpark provides cellular network connectivity for DOC AI Cam modems via data plans. 2040 offers Spark SIM cards and data plans as part of camera packages. Coverage maps show Spark network availability for camera placement.
• Lincoln UniversitycoreStrategic or Co-development PartnerLincoln University conducted research proving DOC AI Cam effectiveness. Study showed thermal cameras are 3.5x more sensitive than infrared trail cameras for possum detection, 200x faster to analyze, and 8x cheaper per detection. Dr James Ross from Department of Pest Management and Conservation recommends hazing to improve trap effectiveness.
• Department of Conservation (DOC)coreStrategic or Co-development PartnerDOC tested high interaction rate traps at Te Waihora showing 10x higher catch rates. Published paper comparing thermal and trail cameras. DOC also published research on camera selection and total cost of ownership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tactacam: US maker of hunting action cameras and cellular trail cameras with cloud subscription. Overlaps on remotely-connected wildlife cameras for outdoor users.
• Bushnell: Large US outdoor optics and trail-camera company with broad consumer distribution. Adjacent to 2040's thermal-camera wildlife product but at consumer-grade rather than conservation-grade.
• Cuddeback: Established US trail-camera manufacturer focused on hunting and outdoor recreation. Comparable product category but operates in consumer hunting rather than conservation-monitoring markets.
• Browning Trail Cameras: Mass-market US trail-camera brand serving hunting and outdoor markets. Comparable general category of remote wildlife imaging but lacks the AI/trap-integration and conservation specialization.

Direct peers

• Wildlife Acoustics: US-based maker of SongMeter acoustic bird-recording devices used in biodiversity and conservation monitoring. Closely comparable to 2040's audio bird monitoring mode, which automatically identifies 60+ bird species from field recordings.
• Goodnature: New Zealand-based developer of the A24 automatic rat and stoat trap used widely in Predator Free campaigns. Direct competitor in the AI-enabled predator-trap category for the same NZ conservation customers.
• Spypoint: Canadian manufacturer of cellular-connected trail cameras with cloud subscription plans. Closely comparable GTM to 2040's hardware-plus-cloud subscription model for wildlife/trap monitoring.
• Reconyx: US maker of HyperFire research-grade wildlife cameras used by ecologists and conservation programmes. Comparable product category (triggered wildlife imaging) and overlapping research customers.

Others

• Teledyne FLIR: US thermal imaging technology supplier that manufactures the Lepton sensor used in 2040's DOC AI Cam. A potential upstream partner but also a possible competitor if FLIR bundles wildlife-classification software into its own camera line.
• SMART Conservation Software: Open-source conservation monitoring toolkit (SMART, Movebank) used for ranger patrols and wildlife tracking. Complementary rather than competing, and potential integration partner for 2040's monitoring data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/2040kiwi
• YouTubeyoutube.com/channel/UCnY6JxVDKFNhAryk1fQxusg/featured
• Facebookfacebook.com/2040conz-388788675326624
• Instagraminstagram.com/2040kiwi/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2040 LTD