Eatmore

What Eatmore does

EatMore (legally EatMore ApS, CVR 39081814) is a Denmark-based online takeaway marketplace headquartered at Møllegade 71, 6400 Sønderborg, and operated under parent company Innovium ApS. The platform, eatmore.dk, connects individual diners with local small-to-medium takeaway restaurants across more than 150 Danish cities, with a stated concentration in southern Denmark (Sønderjylland) including Sønderborg, Kolding, Vejle, Fredericia, Esbjerg, Herning, Haderslev, and Aabenraa. Restaurant partners are predominantly independent pizza, grill, burger, sushi, and Vietnamese outlets; diners browse restaurants by city or cuisine, place orders via the web or mobile browser, and pay by cash, card, or MobilePay.

The core technology is a web-based two-sided marketplace. On the restaurant side, EatMore provides each partner with a tailored mini-website (menus, pricing, ordering), the EatMore Terminal (also called EatMore Box) for receiving and managing incoming orders, and a PartnerCenter dashboard for self-service updates to menus, opening hours, and promotional campaigns. On the consumer side, the platform is fully self-serve via eatmore.dk, accessible on desktop and mobile. Payment processing is handled through PCI-DSS certified partners Bambora Danmark A/S and Nets, with card data never stored by EatMore.

EatMore's revenue model is a pure transaction commission: a 9% transaction fee plus a 1.95 DKK administration fee per completed order, with no fixed monthly subscription, no setup fee (normally 999 DKK, currently waived), and no terminal fee (normally 2,499 DKK, currently waived). Restaurant acquisition is driven by direct telephone outreach and self-signup via restaurants.eatmore.dk; diner acquisition relies on organic SEO of eatmore.dk plus Facebook and Google retargeting disclosed in the privacy policy (updated 25 September 2022). The company is GDPR compliant and PCI-DSS certified through its payment partners.

Name

Eatmore

Legal name

EatMore ApS

Website

https://eatmore.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

EatMore is a Danish online takeaway marketplace headquartered in Sønderborg, operating under Innovium ApS. It connects individual diners with independent SMB restaurants across 150+ Danish cities, earning a 9% transaction commission plus a 1.95 DKK admin fee per order.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Online food ordering
• Takeaway marketplace
• Food delivery platform
• Restaurant ordering platform
• Local restaurant aggregator

Headquarters

HQ city

Sønderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Restaurant Transaction Commission: EatMore charges restaurant partners a 9% transaction fee plus an administration fee of 1.95 DKK per completed order. There are no fixed monthly subscription costs, no setup fees (currently waived, normally 999 DKK), and no terminal fees (normally 2,499 DKK). The no-order, no-payment model means restaurants pay only when they generate revenue through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EatMore operates an online takeaway ordering marketplace at eatmore.dk that connects Danish consumers with local restaurants across 150+ cities for food pickup and delivery. Restaurants join at no cost, receive a free EatMore Order Terminal, free PartnerCenter dashboard access, and a free personalised mini-website, with EatMore monetising only via a 9% transaction fee plus a 1.95 DKK admin fee per completed order.

Product overview

EatMore operates a multi-sided takeaway ordering platform in Denmark. The core product is EatMore.dk, a customer-facing online ordering marketplace connecting diners with local restaurants in over 150 Danish cities. Restaurants join through a Software-as-a-Service model offering a mini-website for each partner, the EatMore Terminal for order management, and the Partner Center dashboard for controlling menus, prices, and promotions. Customers access the platform via the main website or mobile browsers to order from their choice of restaurant, with payment options including cash, card, and MobilePay. The company charges restaurants a transaction fee model with no upfront costs.

Differentiator

Problem solved

Functional benefit

Products and services

• EatMore.dk Online Ordering Marketplace

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bambora Danmark A/ScoreTechnology or IntegrationBambora Danmark A/S is EatMore's PCI (Payment Card Industry - Data Security Standard) certified payment processing partner. All payment card transactions on eatmore.dk are processed through Bambora. Card data is handled exclusively by Bambora and is not stored by EatMore. This is a critical infrastructure partnership for secure payment processing.
• Facebook (Meta Platforms)minorGTM or Marketing PartnerEatMore uses Facebook for retargeting marketing activities and maintains a Facebook page for customer engagement, competitions, and promotions. Customer data shared with Facebook is governed by Facebook's own privacy and cookie policies.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wolt: Operates wolt.com / Wolt Denmark as a restaurant meal delivery marketplace with courier delivery. Same target market (Danish takeaway diners) and same SMB restaurant-partner acquisition motion; differs in owning last-mile logistics.
• Just Eat Takeaway: Largest food-delivery marketplace in Denmark (just-eat.dk), operating the same two-sided takeaway model with restaurant commissions and consumer ordering. Directly comparable on product, target customer (Danish diners) and revenue model (transaction-based commission).
• Uber Eats: Global food-delivery aggregator with a Danish footprint (ubereats.com/dk). Directly comparable marketplace model with restaurant commissions and consumer ordering; competes head-to-head for the same SMB restaurant partners and diners.
• Foodora: European food-delivery brand owned by Delivery Hero, operating takeaway ordering in Denmark. Same commission-based marketplace model targeting local restaurants and Danish consumers, with rider-led delivery.

Broad incumbents

• Delivery Hero: Berlin-based parent of Foodora and other regional takeaway platforms. Operates broadly across European food delivery; competes in Denmark through its local brands with substantially larger capital and marketing resources than EatMore.
• DoorDash: Global food-delivery aggregator that acquired Wolt in 2022. Operates indirectly in Denmark via Wolt; comparable marketplace-commission business model at vastly larger scale and with stronger consumer brand and logistics capabilities.

Emerging players

• Too Good To Go: Danish-origin surplus-meal marketplace connecting consumers with restaurants and food retailers. Operates a different model (surplus inventory at discount), but competes for the same Danish diner and SMB restaurant audience via a mobile-first marketplace experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eatmoredk
• LinkedInlinkedin.com/company/eatmoredk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatmore