Eurocali
Eurocali Srl is an Italian multi-category e-commerce retailer founded in 2009 in Castelfidardo, selling LED lighting, photovoltaic systems, batteries, household, personal care, and food products to Italian consumers and B2B partners (LED resellers, tobacconists) via its own website and Eurocali4Partners program.
- Company typePrivate
- Founded2009
- HeadquartersCastelfidardo, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Eurocali does
Eurocali Srl is an Italian e-commerce retailer headquartered in Castelfidardo, Ancona, founded in 2009, that operates a multi-category online storefront (eurocali.com) selling more than 20 product categories to Italian consumers. Its assortment spans LED lighting (bulbs, tubes, panels, strips, smart-home fixtures), photovoltaic systems (panels, hybrid inverters, storage, EV chargers), batteries and chargers, consumer electronics, personal care, household cleaning, baby care, pet care, long-shelf-life foods and coffee capsules, hearing-aid batteries, hobby/DIY, optics, hygiene/disinfectants, and adult wellness products. The platform is built around a Volume-Based Pricing Engine that lowers unit prices as order size increases, complemented by a dedicated B2B channel — Eurocali4Partners — that serves LED resellers, electricians, tobacconists, and dropshipping partners with professional pricing, dropshipping, and triangulation services.
The business operates on a direct online retail revenue model, charging on a transactional basis per order with €5 shipping and free shipping above €59. It derives incremental defensibility from its ADM (Agenzia Dogane e Monopoli) Fiscal Deposit Authorization (ANPAS0002), which permits the legal sale of tobacco-related and excise-duty products to Italian tobacconists and consumers — a regulated distribution segment not accessible to unlicensed generalist e-commerce competitors. Distribution is exclusively direct-to-consumer via eurocali.com within Italy (markets_served: ITA only), with social-media presence on Facebook, YouTube, Instagram, and Telegram supporting top-of-funnel demand capture.
Brand-building efforts are anchored on a network of 80+ brand partnerships (Borotalco, Braun, Duracell, Energizer, L'Oréal, Nivea, Osram, Durex, M&M's, and others) and Platinum Partner relationships with V-Tac (LED and photovoltaic) and Deye (inverters). Customer trust signals include a 4.9/5.0 rating across 32,992 verified Feedaty reviews and a self-reported 17-year operating track record (2009-2026). The company is privately held, owner-operated, with 11-50 employees and no disclosed external investors, funding rounds, or M&A activity.
Eurocali firmographics
Firmographics- Name
- Eurocali
- Legal name
- Eurocali Srl
- Website
- https://eurocali.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eurocali Srl is an Italian multi-category e-commerce retailer founded in 2009 in Castelfidardo, selling LED lighting, photovoltaic systems, batteries, household, personal care, and food products to Italian consumers and B2B partners (LED resellers, tobacconists) via its own website and Eurocali4Partners program.
- Ownership category
- akta.pro rank
Eurocali industry classification
Industry- Product category
- Online Consumer Goods Retail
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)
Keywords
Where Eurocali is headquartered
LocationHeadquarters
- HQ city
- Castelfidardo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Eurocali business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of branded consumer goods across multiple categories including LED lighting, batteries, personal care, food, electronics, and specialty items. Revenue generated through product markups over wholesale costs with volume-based discount tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing with volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eurocali product offering
Product offeringCore offering
Eurocali is an Italian e-commerce retailer operating eurocali.com to sell a broad assortment of branded consumer goods across 20+ categories, including LED lighting, photovoltaic/solar systems, batteries, personal care, cleaning products, coffee pods, food, smoker articles, electronics, and hobby/DIY supplies. The company serves both individual consumers through its main storefront and professional buyers (LED resellers, tobacconists, installers) through the Eurocali4Partners B2B program, applying a volume-based discount model in which unit prices decrease as purchase quantities increase.
Product overview
Eurocali is an Italian e-commerce platform operating as a multi-category online marketplace with a wide assortment of consumer goods. The portfolio is organized into multiple core product verticals including LED lighting (bulbs, tubes, panels, strips, fixtures, smart home, and solar/photovoltaic systems), smoker articles (lighters, rolling accessories, narghile), personal care (cosmetics, hygiene, BIO cosmetics, baby care), household cleaning products, consumer electronics, batteries and chargers, hearing aid batteries, disposable products, hobby and DIY supplies, long-shelf-life foods, coffee pods/capsules, protein supplements, pet care, optics, and a dedicated sexy shop category. The platform also features a B2B program (Eurocali4Partners) targeting LED resellers, tobacco shops, and dropshippers. The company operates a discount/pricing model (tagline: 'Prezzi Giusti' / 'Più acquisti più caliAmo la spesa') offering quantity discounts, coupons, and a wholesale channel alongside its consumer-facing storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Illuminazione LED (LED Lighting)
Quantifiable outcome
- Customer satisfaction rating of 4.9/5.0 based on 32,992 reviews
Companies that use Eurocali
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Eurocali technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eurocali partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- V-TaccoreV-Tac is a key brand partner, with Eurocali operating as Platinum Partner for V-Tac LED and photovoltaic products. Dedicated V-Tac product categories including LED bulbs, tubes, panels, floodlights, and solar inverters.
- DeyecoreEurocali operates as Platinum Partner for Deye inverter products, prominently featured on homepage slider as 'Eurocali Platinum Partner Deye'. Deye hybrid inverters are part of Eurocali's photovoltaic offerings.
- Brand Partners (80+ brands)coreExtensive network of 80+ brand partners including Borotalco, Braun, Caffè Borbone, Cesar, Duracell, Durex, Energizer, L'Oréal, M&M's, Nivea, Optimum Nutrition, Oral B, Osram, Scholl, Vape, Veet, Whiskas. Products marketed under 'Brand Partner per la Spesa' section.
- Agenzia Dogane e Monopoli (ADM)coreRegulatory partnership for tobacco product distribution. Eurocali is an authorized dealer with ADM Fiscal Deposit ANPAS0002, enabling legal sale of tobacco-related products in Italy.
- FeedatyminorThird-party review platform partnership providing customer review integration with 32,992 reviews and 4.9 rating displayed on website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eurocali competitors and assessment
Company assessmentDirect peers
- ManoMano: ManoMano is a European online marketplace specialized in DIY, home improvement, and gardening with strong overlap to Eurocali's LED lighting, electrical materials, and hobby/DIY categories; it competes head-on in Eurocali's higher-AOV professional and prosumer segments.
- Subito: Subito is Italy's leading general C2C/B2C classifieds and marketplace platform for new and used goods; it competes with Eurocali for Italian value-seeking multi-category online buyers and overlaps in electronics, household, and DIY-adjacent categories.
- Unieuro: Unieuro is a major Italian consumer-electronics and household-appliance retailer with a strong online storefront; it is directly comparable to Eurocali's electronics, batteries, and personal-care electrical categories within the Italian market.
- AliExpress: AliExpress is an international discount multi-category marketplace shipping into Italy; it competes directly with Eurocali's volume-pricing and broadline assortment narrative on price-led cross-border purchases of consumer electronics, accessories, and household goods.
- Cdiscount: Cdiscount is a French discount multi-category e-commerce retailer with pricing-led positioning analogous to Eurocali; while it primarily serves France, its model and assortment breadth are directly comparable to Eurocali's broadline discount approach.
- Bricoman: Bricoman is an Italian home-improvement and DIY trade retailer carrying electrical, lighting, and tool categories with a B2B/professional channel; it directly overlaps with Eurocali's LED and electrical materials assortment and Eurocali4Partners pro audience.
- Veepee: Veepee (formerly Vente-Privée) is a European flash-sale and limited-stock discount e-commerce operator active in Italy; it competes with Eurocali on the value-buyer, deal-driven multi-category online shopper across home, electronics, and lifestyle.
- eBay Italy: eBay.it is a multi-category online marketplace serving Italian consumers with broad assortment and seller-driven pricing; it competes with Eurocali for Italian online discretionary spend across electronics, home, and lifestyle categories.
Broad incumbents
- Amazon Italy: Amazon's Italian storefront is the dominant multi-category online retailer in Italy, selling consumer goods, electronics, and household items across virtually all of Eurocali's categories; it competes on breadth, logistics, and pricing power rather than on Eurocali's regulated-category (tobacco) or B2B wedge.
- Leroy Merlin Italy: Leroy Merlin Italy is a broad-incumbent home-improvement and DIY retailer with a substantial online channel; it competes with Eurocali across lighting, electrical, and hobby/DIY categories and sets the service- and assortment benchmark Italian prosumer buyers compare against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eurocali social profiles
Digital presenceEurocali compliance and trust
Trust signalCompliance1 record
Eurocali financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurocali leadership team
Management profileNumber of profiles
Eurocali funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurocali M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurocali
What does Eurocali do?
Eurocali is an Italian e-commerce retailer operating eurocali.com to sell a broad assortment of branded consumer goods across 20+ categories, including LED lighting, photovoltaic/solar systems, batteries, personal care, cleaning products, coffee pods, food, smoker articles, electronics, and hobby/DIY supplies. The company serves both individual consumers through its main storefront and professional buyers (LED resellers, tobacconists, installers) through the Eurocali4Partners B2B program, applying a volume-based discount model in which unit prices decrease as purchase quantities increase.
Is Eurocali a public or private company?
Eurocali is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eurocali founded?
Eurocali was founded in 2009. It employs 11 to 50 people.
Where is Eurocali based?
Eurocali is headquartered in Castelfidardo, Italy, in the Europe region.
How does Eurocali make money?
One revenue line is on record: E-commerce Product Sales.
Who are Eurocali's main competitors?
Direct peers on record are ManoMano, Subito, Unieuro, AliExpress, Cdiscount, Bricoman, Veepee and eBay Italy. Broad incumbents are Amazon Italy and Leroy Merlin Italy.
Does Eurocali have an API?
No public API is recorded for Eurocali.
What industry is Eurocali in?
Eurocali's product category is Online Consumer Goods Retail. Its primary akta.pro industry code is CRAEAAAA, National/Regional Dollar Store Chains (Broadline). Its NAICS code is 45999 and its SIC code is 5960.