What Feedaty does

Feedaty S.r.l. is an Italian SaaS company that operates a professional customer feedback and user-generated content management platform for e-commerce businesses and omnichannel retailers. The platform collects verified reviews from confirmed purchasers through email-token invitation, order verification and a human moderation layer, and publishes them across company, product, and store-location surfaces. Core product pillars are Recensioni (verified reviews), Visual UGC (collection and licensing of customer-shared images and video, including Instagram-tagged content), and Loyalty & Referral (operated through wholly-owned subsidiary Poinzilla). Add-on modules include Q&A, Location reviews, Reputation Manager (third-party review aggregation), Silver/Gold certification badges, and Stelline su Google (Google Seller Ratings integration under an official Google partnership).

The technology stack is a multi-tenant SaaS with native plugins for major European e-commerce platforms (Shopify, PrestaShop, WooCommerce, Magento 2, plus a long tail including VirtueMart, Zen Cart, Open2b, Newcart, Ready Pro) and a documented REST-style API for order-data transmission. An AI layer launched in 2024 — AI Reply for generative review responses and AI Insights for NLP-based topic extraction and sentiment analysis — sits on top of the review corpus and supports multimodal handling of text, image, and video through Visual UGC. A 2025-launched Reputation Intelligence module extends the offering into broader brand-reputation monitoring. The platform supports nine languages (Italian, English, French, Spanish, Portuguese, German, Dutch, Danish, Swedish) and operates under GDPR and EU Omnibus Directive compliance frameworks.

Feedaty monetizes through subscription fees billed monthly, quarterly, or annually, plus annual activation costs tied to the merchant's website, with optional bundling of Poinzilla loyalty services. GTM is hybrid: self-serve SaaS for SMBs via plugins and CSV/API integrations, paired with an enterprise field-sales motion featuring demo requests and dedicated Customer Success Managers. The customer base spans more than 30 industry verticals with enterprise anchors including Diadora, AW Lab, Compass, Trony, Segugio, Sella Personal Credit, Natura Sì, Nestlé Salute, Collistar, Breil, Robe di Kappa, Doctor Glass, and Conte.it, served from a Milan headquarters with operational reach across Italy and eight additional European markets.

Name

Feedaty

Legal name

Feedaty S.r.l.

Website

https://feedaty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Feedaty is an Italian SaaS platform that collects verified customer reviews, user-generated visual content, and loyalty data for e-commerce businesses and omnichannel retailers across Italy and eight European markets. It serves enterprise brands and SMB merchants through self-serve plugins and dedicated customer success support.

Ownership category

akta.pro rank

Headquarters

HQ city

Giussago

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Canoni): Monthly subscription fees (Canoni) for access to the Feedaty review management platform. Fees are specified in the Order form and can be paid monthly, quarterly, or annually. Automatic renewal unless cancelled.
2. Activation Costs (Costi di Attivazione): Annual activation fees for service setup, tied to the client's website URL and software. Due at the beginning of each contract period and for any upgrades.
3. Poinzilla Loyalty Service: Additional loyalty and referral program service (poinzilla.com) that can be bundled with review services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feedaty is a SaaS platform that enables businesses and e-commerce merchants to collect, manage, and publish verified customer reviews and User Generated Content (UGC). The platform authenticates that reviews originate from real purchasers, distributes reviews across websites via embeddable widgets and plugins for major e-commerce platforms, and surfaces collected reviews as star ratings in Google Ads and Google search results through an official Google partnership. It bundles AI-powered response generation and analytics, plus visual UGC (customer images and videos from Instagram) and an optional loyalty and referral program (Poinzilla).

Product overview

Feedaty is a review and UGC (user-generated content) management platform for businesses and e-commerce, consisting of three core product pillars: Recensioni (Reviews), Visual UGC, and Loyalty & Referral. The Reviews service forms the foundation, offering company reviews, product reviews, and location reviews with verified buyer authentication. Visual UGC enables collection and showcase of customer images and videos, particularly from Instagram. Loyalty & Referral, powered by Poinzilla, provides loyalty program capabilities. Additional AI-powered features include AI Reply for automated response generation and AI Insights for advanced analytics. The platform integrates with major e-commerce platforms (Shopify, PrestaShop, WooCommerce, Magento 2) and Google for advertising optimization. Certifications include Silver and Gold trust badges based on review performance.

Differentiator

Problem solved

Functional benefit

Brands

• Poinzilla: Loyalty and referral program service offered by Feedaty.

Products and services

• Recensioni (Reviews) Core review collection service enabling businesses to gather verified customer reviews for their company, products, and store locations. Includes company reviews, product reviews, and location reviews, with reviews authenticated as coming from real purchasers.
• Visual UGC User-generated content service that collects, manages, and showcases images and videos shared by customers, integrating content from Instagram including tagged posts, mentions, and hashtag usage.
• Loyalty & Referral (Poinzilla) Loyalty and referral program builder operated under the Poinzilla sub-brand for customer retention and word-of-mouth marketing, offered as a bundled service on the Feedaty platform.
• Reputation Manager Module that aggregates reviews from third-party sites into the Feedaty platform for centralized reputation monitoring and analysis across multiple review sources.
• Reputation Intelligence Advanced reputation intelligence solution for comprehensive brand reputation monitoring and management, positioned as a new solution category on the Feedaty website.

Quantifiable outcome

• Word-of-mouth influences more than 50% of all purchases
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google partner enabling collected reviews to display as star ratings in Google Ads campaigns and Google search results. This partnership allows Feedaty clients to earn Google seller stars, improving ad performance and organic search visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Customer Reviews: Free Google program that surfaces seller ratings in Shopping ads and search results; represents a baseline alternative that competes for the same merchant attention as Feedaty's Stelline su Google / Google Seller Ratings offering.

Direct peers

• Yotpo: E-commerce reviews, ratings, UGC, and loyalty platform with deep Shopify, WooCommerce, and Magento integrations; competes head-to-head with Feedaty's Recensioni, Visual UGC, and Poinzilla loyalty modules for the same online retail customers.
• REVIEWS.io: Reviews and UGC platform with strong e-commerce platform integrations and a Merchant Insights analytics layer; comparable product set to Feedaty's Reviews and AI Insights modules.
• Stamped.io: Reviews, ratings, and loyalty app for Shopify and Shopify Plus merchants; direct overlap with Feedaty's reviews, UGC, and Poinzilla offerings in the SMB e-commerce segment.
• Trustpilot: Global consumer reviews platform with open review collection and business subscription plans; directly competes with Feedaty's Reviews product and targets similar e-commerce and multi-location merchants, including European SMBs and enterprises.
• PowerReviews: Reviews and UGC platform tightly integrated with major e-commerce platforms; competes with Feedaty's verified-buyer product reviews and display widgets for mid-market and enterprise retailers.
• Birdeye: Multi-location customer experience and reviews platform for retail and services brands; comparable to Feedaty's Location and reputation management modules, especially for physical-store and multi-location merchants in Europe.
• Bazaarvoice: Enterprise-focused ratings, reviews, and UGC syndication network serving global retailers and brands; overlaps directly with Feedaty's Reputation Manager and visual content syndication capabilities for larger merchants.

Emerging players

• Loox: Visual reviews and photo/video UGC app focused on Shopify merchants; overlaps with Feedaty's Visual UGC module for the same visual-content-driven social proof use case, especially in fashion and beauty.
• Junip: Shopify-focused product reviews and UGC platform with a strong direct-to-consumer brand base; comparable to Feedaty's Recensioni product for smaller Shopify-native merchants in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feedaty
• LinkedInlinkedin.com/company/feedaty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedaty