Queens' MarketPlace

What Queens' MarketPlace does

Queens' Marketplace is a privately-held, single-location open-air retail, dining, and entertainment center operating within the Waikoloa Beach Resort on the Kohala Coast of Hawaii's Big Island. The property houses over 35 retail shops, premier retailers, and restaurants, and claims the largest food court on the Kohala Coast. It operates daily from 10:00 am to 8:00 pm and serves two principal end-customer segments: visiting tourists to the Hawaiian Islands and local kamaʻaina families on the Kohala Coast. Programming is a defining feature — recurring events include weekly Mākeke Fridays, a bi-weekly Queens' Culinary Market showcasing local farmers and artisans, Kanikapila live music performances, and seasonal events such as Black Friday and holiday pop-up markets, anchored at the Coronation Pavilion.

The underlying business is a commercial real estate operation with no proprietary technology platform. Revenue is generated through leasing arrangements with retail and food tenants, supplemented by food court operations and event-driven traffic programming. Distribution is exclusively physical: the property has no e-commerce or direct-to-consumer shipping capability, and the website (offered in English and Japanese) serves as an information and marketing hub rather than a transactional channel. Marketing relies on owned social channels (Instagram, Facebook, YouTube), an email newsletter, community events, and co-marketing partnerships — notably Hawaiian Airlines' HawaiianMiles loyalty program and KWXX Radio.

The company is privately held with no disclosed parent, ownership entity, or financial metrics. Management consists of General Manager K.J. Hayes. Strategic positioning emphasizes authentic Hawaiian cultural integration (Hawaiian-language event naming, local farmer/artisan partnerships, community gathering identity) as a differentiator from generic mainland retail malls, with deliberate localization for the Japanese tourist segment. Tenant mix combines national brands (e.g., OluKai) with local boutiques, and partnerships extend to local farmers, artisans, non-profits, Waikoloa Shrimp Co. (beer garden/mimosa bar), and HawaiianMiles — forming a community-rooted ecosystem intended to drive both tourist and local repeat visitation.

Name

Queens' MarketPlace

Legal name

Queens' Marketplace

Website

https://queensmarketplace.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Waikoloa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Tenant Leasing: Queens' Marketplace generates primary revenue through leasing space to over 35 retail shops, premier retailers, and restaurants. Tenants include specialty boutiques, national brands (referenced via Instagram partners like @olukai, @oliviaclareboutique, @mauidiversjewelry), and food court vendors. Revenue model is likely commercial real estate based with fixed rent or percentage rent structures typical of shopping centers.
2. Food Court Operations: The property features the largest food court on the Kohala coast, generating revenue through tenant agreements with food vendors and potentially through revenue-sharing arrangements.
3. Events and Promotions: The property drives traffic and commercial activity through events like Mākeke Fridays, Queens' Culinary Market, holiday markets, and Black Friday promotions that generate foot traffic for tenants and may create promotional revenue opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Queens' Marketplace is an open-air retail, dining, and entertainment destination located within Waikoloa Beach Resort on Hawaii's Big Island (Kohala coast). The property houses over 35 retail shops, premier retailers, and restaurants, including the largest food court on the Kohala coast, and operates signature community events such as Mākeke Fridays, Queens' Culinary Market, Kanikapila live music, and annual seasonal celebrations.

Product overview

Queens' Marketplace is a single-location shopping, dining, and entertainment destination (a retail center/mall) located in Waikoloa Beach Resort on Hawaii's Big Island. The property serves as a unified venue combining retail shopping (over 35 shops and premier retailers), dining (restaurants and the largest food court on the Kohala coast), and event programming (including Mākeke Fridays, Queens' Culinary Market, and annual events). The marketplace targets both kama'aina families and visitors to the Hawaiian Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Queens' Marketplace Retail Destination A consolidated open-air shopping, dining, and entertainment complex in Waikoloa Beach Resort that aggregates over 35 independent retailers, premier retailers, and restaurants for visitors to the Hawaiian Islands and local kama'aina families. Open daily 10:00 am to 8:00 pm.
• Queens' Culinary Market A recurring public farmers and culinary market featuring local farmers, artisans, and food vendors offering fresh produce, baked goods, honey, jam, coffee, artisanal items, live music, a beer garden, and non-profit engagement, held every 2nd and 4th Thursday at the property for locals and visitors.
• Mākeke Fridays A weekly recurring Friday market event featuring local vendors, products, and community activities hosted at Queens' Marketplace.
• Annual Events Program A recurring calendar of special events and celebrations throughout the year, including Black Friday sales events with HawaiianMiles rewards, holiday markets, and seasonal community gatherings held at the Coronation Pavilion.
• Kohala Coast Food Court The largest food court on the Kohala coast, providing a diverse mix of food vendors and restaurants within Queens' Marketplace for shoppers, visitors, and local families.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Waikoloa Shrimp Co.minorStrategic or Co-development PartnerWaikoloa Shrimp Co. partners with Queens' Marketplace to host the beer garden at Queens' Culinary Market events. The shrimp company also operates a mimosa bar during special events such as Black Friday. This partnership provides food and beverage offerings at community events, enhancing the overall event experience.
• Local Farmers and ArtisansminorStrategic or Co-development PartnerQueens' Marketplace partners with local farmers and businesses for the Queens' Culinary Market, a weekly market celebrating Hawaii's agricultural and culinary heritage. Vendors offer fresh produce, baked goods, honey, jam, coffee, and artisanal items. Non-profit organizations also participate in these markets.
• Hawaiian Airlines (HawaiianMiles)minorGTM or Marketing PartnerQueens' Marketplace partners with Hawaiian Airlines for the HawaiianMiles rewards program. During promotional events like Black Friday 2024, shoppers can earn 5X HawaiianMiles on purchases. Customers spending a minimum of $50 combined can earn miles on every dollar spent at the property.
• KWXX RadiominorGTM or Marketing PartnerKWXX Radio, a local radio station, partners with Queens' Marketplace for event emceeing. G.Cruz from KWXX Radio served as emcee for the Black Friday 2024 event, providing radio personality engagement for the property's promotional activities.
• Local Retailers and RestaurantscoreChannel Partner/ Reseller/ DistributorQueens' Marketplace houses over 35 independent retail shops, premier retailers, and restaurants as tenants. These tenants operate their own storefronts within the property and pay rent or lease fees to Queens' Marketplace. The property provides the physical space, foot traffic, and promotional support. Tenants include national brands (implied by Instagram features of @olukai) and local boutiques (e.g., @oliviaclareboutique, @mauidiversjewelry).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Market Place: Waikiki open-air shopping and dining center with event programming and cultural activations. Comparable Hawaiian resort-area retail destination combining national brands, local tenants, and live entertainment.
• Princeville Center: Shopping center serving the Princeville resort area on Kauai's north shore. Comparable Hawaiian resort-anchored retail destination catering to both visitors and limited local population.
• Royal Hawaiian Center: Open-air shopping, dining, and entertainment complex on Kalakaua Avenue in Waikiki. Comparable multi-tenant retail destination serving Hawaiian tourist traffic with curated events and cultural programming.
• The Shops at Wailea: Luxury open-air resort shopping center in Wailea, Maui. Comparable curated mix of upscale retail and dining in a Hawaiian resort setting, targeting both visitors and affluent residents.
• Kings' Shops: Adjacent shopping center within Waikoloa Beach Resort, competing directly with Queens' Marketplace for the same Kohala coast tourist and resident foot traffic. Most direct comparable by location and customer overlap.
• Whalers Village: Beachfront resort shopping and dining center in Ka'anapali, Maui. Comparable as a Hawaiian resort-anchored open-air retail center combining dining, shopping, and event programming for both tourists and locals.

Broad incumbents

• Simon Property Group: Largest US REIT operating enclosed and open-air shopping centers including Hawaiian properties. Comparable as a broad industry incumbent shaping retail tenant economics, lease structures, and mall operating benchmarks.
• Ala Moana Center: Hawaii's largest open-air shopping center, located in Honolulu. Larger, more diversified incumbent in the same Hawaiian retail category, with broader tenant mix and significantly higher foot traffic scale.
• Brookfield Properties: Major retail real estate operator and owner with significant US mall and open-air retail portfolio. Comparable as a broad incumbent setting industry standards for leasing, marketing, and mixed-use retail operations.

Regional players

• Hilton Hawaiian Village Waikiki Beach Resort: Major Waikiki resort with extensive on-property retail and dining offerings. Comparable as a Hawaiian resort-anchored retail/dining destination, though operating as part of a hospitality rather than pure retail platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/QueensMarketPlace
• Facebookfacebook.com/queensmarketplace
• Instagraminstagram.com/queensmarketplace
• LinkedInlinkedin.com/company/queens-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queens' MarketPlace