The Shops At Wailea
The Shops At Wailea is a luxury open-air shopping center in Maui's Wailea resort area, featuring 70+ retail and dining tenants anchored by brands like Gucci, Louis Vuitton, and Tiffany & Co. It serves tourists, resort visitors, and Maui residents with daily Hawaiian cultural programming and premium amenities.
- Company typePrivate
- Founded-
- HeadquartersWaimea, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Shops At Wailea does
The Shops At Wailea is a Class-A luxury retail shopping center located at 3750 Wailea Alanui Drive in the Wailea resort area on Maui's south shore, Hawaii. The property is owned by The Festival Companies (a holding/investment company) and operated by Placewise LLC, which provides the digital platform, website infrastructure, tenant directory, and event management systems. The mall houses more than 70 retail and dining tenants, anchored by world-renowned luxury brands including Gucci, Louis Vuitton, Prada, Saint Laurent, Tiffany & Co., and Bottega Veneta, alongside fashion retailers, jewelry stores, restaurants (e.g., Ruth's Chris Steak House, Tommy Bahama Restaurant and Bar), and service providers. The property differentiates through daily Hawaiian cultural programming — lei making, ukulele lessons, hula workshops, Polynesian shows, coconut husking, and wood carving — and offers visitor amenities including free parking and free WiFi, operating daily from 10am to 9pm.
The company operates a landlord/operator business model, generating revenue through tenant lease agreements rather than direct product sales. Pricing is set independently by each tenant, and the mall does not sell goods or services directly to consumers. Customer segments are split between tourists and resort visitors (primary) seeking luxury shopping and Hawaiian cultural experiences, and local Maui residents (secondary) seeking access to premium retail. Marketing channels include the corporate website (theshopsatwailea.com), email newsletters, Pinterest social presence, and in-mall events and promotions. Diana Whitt serves as General Manager and VP of Property Management, overseeing daily operations and tenant relations.
The technology stack is a standard property marketing and tenant management platform — no proprietary AI, data analytics, or advanced technical capabilities are disclosed. The digital property includes an online store directory, restaurant listings, interactive directory map, promotions and deals platform, events calendar, and visitor information services, all accessible through the Placewise-managed website, which conforms to WCAG 2.0 and 2.1 AA accessibility guidelines. The company is privately held, headquartered in Wailea, Hawaii, and does not disclose financial information.
The Shops At Wailea firmographics
Firmographics- Name
- The Shops At Wailea
- Legal name
- The Festival Companies
- Website
- https://theshopsatwailea.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Shops At Wailea is a luxury open-air shopping center in Maui's Wailea resort area, featuring 70+ retail and dining tenants anchored by brands like Gucci, Louis Vuitton, and Tiffany & Co. It serves tourists, resort visitors, and Maui residents with daily Hawaiian cultural programming and premium amenities.
- Ownership category
- akta.pro rank
The Shops At Wailea industry classification
Industry- Product category
- Upscale Shopping Center
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where The Shops At Wailea is headquartered
LocationHeadquarters
- HQ city
- Waimea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Shops At Wailea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tenant Lease Revenue: The Shops at Wailea generates revenue by leasing retail space to third-party tenants. Tenants include luxury brands (Gucci, Louis Vuitton, Prada, Saint Laurent, Tiffany & Co., Bottega Veneta), fashion retailers, jewelry stores, restaurants, and service providers. The mall functions as a landlord/operator model, collecting rent from 70+ retail tenants operating within the shopping center.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Shops At Wailea product offering
Product offeringCore offering
The Shops At Wailea is an upscale open-air shopping center located at 3750 Wailea Alanui Drive in Wailea, Maui, Hawaii, hosting 70+ retail tenants. The center features luxury fashion brands including Gucci, Louis Vuitton, Prada, Saint Laurent, Tiffany & Co., and Bottega Veneta, alongside fine dining restaurants such as Ruth's Chris Steak House and Tommy Bahama. It also offers Hawaiian cultural programming (lei making, ukulele, hula) for visiting tourists and local residents, and operates daily from 10am-9pm with free parking and free WiFi.
Product overview
The Shops at Wailea is a single retail destination mall serving as Maui's premier shopping location. The product portfolio consists of the core mall property itself offering retail space with over 70 stores and restaurants, supplemented by digital services including an online store directory, restaurant listings, interactive directory map, promotions and deals platform, events calendar featuring Hawaiian cultural activities, visitor information services (parking, WiFi, directions), and employment listings. The mall is owned by The Festival Companies and operated by Placewise LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Retail Space Leasing
Companies that use The Shops At Wailea
Customer profileSegments2 records
Ideal customer profiles3 records
The Shops At Wailea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Shops At Wailea partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and support.
- Placewise LLCcorePlacewise LLC is the digital platform operator for The Shops at Wailea's website and tenant management systems. They provide the website infrastructure, digital tenant directory, event management, and mall management technology. The website is described as 'Brought to you by the Placewise Network.'
- The Festival CompaniescoreThe Festival Companies is the property owner of The Shops at Wailea. According to the Terms of Use, 'this Site is owned by The Festival Companies and operated by Placewise LLC.' The Festival Companies logo appears as the copyright holder on the website footer.
- Allied Universal SecuritysupportAllied Universal Security provides security services for The Shops at Wailea. Contact information listed as (808) 344-1031.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Shops At Wailea competitors and assessment
Company assessmentDirect peers
- International Market Place: Open-air luxury retail and dining destination in the heart of Waikiki. Houses Saks Fifth Avenue and luxury brands, directly comparable in tenant mix, experiential cultural programming, and resort-area luxury positioning to The Shops at Wailea.
- Royal Hawaiian Center: Four-story open-air luxury shopping and dining destination on Kalakaua Avenue in Waikiki. Comparable as a Hawaiian luxury tourist-retail destination with flagship brand tenants, daily cultural programming, and resort-area foot traffic model.
- Whalers Village: Open-air destination shopping center in Kaanapali, West Maui. The most direct competitor on Maui for tourist and resort-visitor foot traffic, with overlapping dining and retail tenant mix (though generally more mid-tier than Wailea's luxury anchor).
- Ala Moana Center: Hawaii's largest open-air shopping center in Honolulu, housing 290+ stores including luxury anchors (Hermès, Louis Vuitton, Prada, Tiffany & Co.). Comparable luxury destination mall with tourist and local demographic mix; broader scale than Wailea but same retail real estate model.
Others
- Placewise: Digital platform operator for The Shops at Wailea and a network of shopping center clients. Not a competitor but a key enabling partner providing mall-management technology, tenant directory, and digital marketing infrastructure across the broader retail real estate ecosystem.
Regional players
- Lahaina Cannery Mall: Enclosed shopping center in West Maui, primarily serving local resident demand. Comparable as a Maui-based mall operator, though less luxury-focused and more convenience-oriented than The Shops at Wailea.
- Prince Resorts Hawaii: Hawaii-based hospitality and retail real estate holding company with resort and shopping center properties. Comparable as a Hawaiian resort-area retail real estate operator; serves a complementary role to The Shops at Wailea in the destination retail ecosystem.
Broad incumbents
- South Coast Plaza: Among the highest-grossing luxury destination retail centers in the United States, located in Costa Mesa, California. Comparable luxury tenant concentration (LVMH, Kering, Tiffany & Co. flagships), experiential programming, and destination-retail positioning.
- Grand Canal Shoppes: Venetian-themed luxury destination retail and dining on the Las Vegas Strip, anchored by luxury brands and experiential attractions. Comparable in luxury tourist-destination positioning and open-air experiential retail format.
- The Forum Shops at Caesars Palace: Iconic Las Vegas Strip luxury destination mall with flagship stores from LVMH and Kering brands plus immersive Roman-themed experiential design. Comparable in luxury tenant mix, tourist-tropic destination positioning, and high-end experiential retail concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Shops At Wailea social profiles
Digital presenceThe Shops At Wailea financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shops At Wailea leadership team
Management profileNumber of profiles
Profiles1 record
The Shops At Wailea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shops At Wailea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shops At Wailea
What does The Shops At Wailea do?
The Shops At Wailea is an upscale open-air shopping center located at 3750 Wailea Alanui Drive in Wailea, Maui, Hawaii, hosting 70+ retail tenants. The center features luxury fashion brands including Gucci, Louis Vuitton, Prada, Saint Laurent, Tiffany & Co., and Bottega Veneta, alongside fine dining restaurants such as Ruth's Chris Steak House and Tommy Bahama. It also offers Hawaiian cultural programming (lei making, ukulele, hula) for visiting tourists and local residents, and operates daily from 10am-9pm with free parking and free WiFi.
Is The Shops At Wailea a public or private company?
The Shops At Wailea is a private company. It is classified as corporate owned and is currently operating.
When was The Shops At Wailea founded?
The Shops At Wailea was founded in -1. It employs 11 to 50 people.
Where is The Shops At Wailea based?
The Shops At Wailea is headquartered in Waimea, United States, in the North America region.
How does The Shops At Wailea make money?
One revenue line is on record: tenant Lease Revenue.
Who are The Shops At Wailea's main competitors?
Direct peers on record are International Market Place, Royal Hawaiian Center, Whalers Village and Ala Moana Center. Placewise is listed as an others. Regional players are Lahaina Cannery Mall and Prince Resorts Hawaii. Broad incumbents are South Coast Plaza, Grand Canal Shoppes and The Forum Shops at Caesars Palace.
Does The Shops At Wailea have an API?
No public API is recorded for The Shops At Wailea.
What industry is The Shops At Wailea in?
The Shops At Wailea's product category is Upscale Shopping Center. Its primary akta.pro industry code is CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 458 and its SIC code is 5311.