GERSTACKER

What GERSTACKER does

GERSTACKER Weinkellerei Likörfabrik GmbH is a privately held, family-owned German beverage manufacturer founded in 1945 and headquartered at Mainstraße 9, Nuremberg. The company produces a portfolio of over 600 alcoholic and non-alcoholic beverages organized into seasonal categories: Sommergetränke (summer drinks, including cocktails such as Sprizzarti, Cream Fizz, and Cula Lou, plus Secco, Bowle, Cider, and Fruchtwein), Herbstgetränke (autumn drinks), and Wintergetränke (winter drinks), with the flagship product being the trademarked Original Nürnberger Christkindles® Markt-Glühwein, which is closely associated with the Nuremberg Christmas market tradition. Underlying operations combine traditional craftsmanship and proprietary recipes developed over eight decades with modern beverage manufacturing and blending technology.

The company operates a primarily direct-to-consumer commercial model, distributing through its own e-commerce storefront on gerstacker.de, a physical factory outlet (Fabrikverkauf) at the Nuremberg headquarters, and gift voucher sales, supplemented by emerging B2B activity initiated at the ProWein 2025 trade fair in Düsseldorf (March 16-18, 2025). The customer base is horizontally segmented toward individual consumers purchasing for seasonal occasions, Christmas markets, and celebrations, with no disclosed enterprise anchor customers. Pricing is not publicly disclosed and appears to operate on quote/contact-based terms for bulk and B2B orders. Marketing is conducted through organic social channels (Facebook, LinkedIn, Instagram, YouTube), seasonal content campaigns, and trade show participation.

The business generates revenue through beverage product sales spanning mulled wine, liqueurs, cocktails, cider, Secco, fruit wines, and seasonal specialty drinks. The company employs 51-100 staff, maintains no subsidiaries or parent company, has no disclosed external funding, and has no recorded M&A activity. Recent strategic emphasis has shifted toward international B2B expansion (ProWein debut), digital channel modernization (Website 2.0 in January 2025), summer portfolio extension, and a formalized cooperation/co-branded product category, while the core 80-year brand heritage and Christkindles® trademark remain the central commercial anchors.

Name

GERSTACKER

Legal name

GERSTACKER Weinkellerei Likörfabrik GmbH

Website

https://gerstacker-weinkellerei.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

GERSTACKER Weinkellerei Likörfabrik GmbH is a family-owned German beverage manufacturer founded in 1945 in Nuremberg, producing over 600 alcoholic and non-alcoholic seasonal beverages including the trademarked Original Nürnberger Christkindles® Markt-Glühwein, distributed via DTC e-commerce, a factory outlet, and emerging B2B channels.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

Keywords

• Traditional German beverages
• Mulled wine production
• Seasonal cocktail manufacturing
• Fruchtwein and secco
• Artisan liqueur production

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: GERSTACKER generates revenue through the sale of alcoholic and non-alcoholic beverages including mulled wine, liqueurs, cocktails, cider, Secco, fruit wines, and seasonal specialty drinks. Products are sold through e-commerce, factory outlet, and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GERSTACKER Weinkellerei Likörfabrik GmbH manufactures and sells traditional German beverages including mulled wine (Glühwein), liqueurs, summer and winter cocktails, cider, Secco, Bowle, and fruit wines. With a portfolio of over 600 products organized into seasonal categories, the company combines artisanal craftsmanship established in 1945 with modern beverage production to serve both individual consumers and professional buyers through e-commerce, factory outlet, and trade show channels.

Product overview

GERSTACKER Weinkellerei Likörfabrik GmbH is a traditional German beverage manufacturer founded in 1945, producing over 600 products including alcoholic and non-alcoholic drinks. The company operates as a single unified product portfolio organized into seasonal categories: Sommergetränke (summer drinks including Sprizzarti, Cream Fizz, Cula Lou, Secco, Bowle, Cider, and Fruchtwein), Herbstgetränke (autumn drinks), and Wintergetränke (winter drinks featuring the flagship Christkindles® Markt-Glühwein). The portfolio also includes Kooperationen (cooperative branded products). The company combines craftsmanship tradition with creative variety, producing everything from the original Nuremberg Christkindles Market mulled wine to innovative seasonal beverages.

Differentiator

Problem solved

Functional benefit

Brands

• Christkindles®: The Original Nürnberger Christkindles® Markt-Glühwein - a classic mulled wine associated with Nuremberg and the Advent season.

Products and services

• Christkindles® Markt-Glühwein The signature Original Nürnberger Christkindles® Markt-Glühwein — a traditional German mulled wine tied to the Nuremberg Christkindles Market and the Advent season, representing the company's heritage product since 1945.
• Sprizzarti Italian-style aperitivo cocktail from the summer drinks collection, positioned as the Italian aperitivo moment in perfection.
• Cream Fizz Fizzy summer cocktail from GERSTACKER's summer drinks collection.
• Cula Lou Summer cocktail beverage from the seasonal summer drinks range.
• Secco Sparkling wine-style beverage from GERSTACKER's summer drinks collection.
• Bowle Traditional German fruit punch beverage, typically served at celebrations and summer events.
• Cider French-style cider from the GERSTACKER summer drinks collection.
• Fruchtwein (Fruit Wine) Fruit-based wine beverage from GERSTACKER's summer drinks range.
• Gift Vouchers (Geschenkgutscheine) Gift vouchers offered by GERSTACKER, redeemable against the company's beverage product range, available via the company website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ProWein 2025minorOthers · 18 March 2025GERSTACKER participated in ProWein 2025 trade show in Düsseldorf from March 16-18, marking their first appearance in the company's 80-year history at this international beverage trade fair. They presented their diverse product range and latest innovations to an international trade audience.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Berentzen-Gruppe AG: Listed German spirits and liqueur manufacturer known for liqueurs, fruit-brandy specialties, and seasonal alcoholic beverages. Comparable as a German alcoholic beverage producer with a broad multi-category portfolio and significant emphasis on liqueurs and traditional recipes.
• Stock Spirits Group: Central European spirits and liqueur producer with strong presence in Germany and Eastern Europe. Comparable to GERSTACKER for overlapping alcoholic beverage categories, seasonal specialties, and mid-tier traditional positioning.
• Henkell & Co. Sektkellerei KG: Major German secco and sparkling wine producer (part of Henkell Freixenet). Comparable product mix (secco, mulled wine, seasonal sparkling beverages) and similar German Mittelstand heritage positioning to GERSTACKER.
• Schlumberger GmbH & Co. KG: Austrian-German secco and sparkling wine producer with a comparable heritage positioning and secco-focused portfolio. Overlaps with GERSTACKER on secco and seasonal celebratory beverages distributed through retail and B2B channels.
• Hardenberg-Wilthen AG: German traditional spirits and liqueur producer (Doornkaat, Mampe, Mariacron). Comparable as a German alcoholic beverage manufacturer with heritage brands, broad SKU portfolio, and traditional-recipe positioning similar to GERSTACKER.
• Bardinet (Marie Brizard Wine & Spirits): French producer of liqueurs, syrups, and mulled wine specialties with strong European seasonal beverage presence. Comparable to GERSTACKER for overlapping product categories (liqueurs, mulled wine) and seasonal/celebration-driven consumption occasions.
• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's leading secco and sparkling wine producer, headquartered in Freyburg. Directly comparable to GERSTACKER as a German-based alcoholic beverage manufacturer selling secco, mulled wine, and seasonal specialties through similar retail and B2B channels.

Broad incumbents

• Bols Royal Distilleries: Global liqueur and spirits portfolio owner with deep European heritage. Broader incumbent compared to GERSTACKER: overlapping liqueur category but operating globally and across many spirits sub-categories rather than the niche seasonal/specialty focus of GERSTACKER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gerstackerweinkellereigmbh4884
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/gerstacker-weinkellerei
• Instagraminstagram.com/gerstacker_weinkellerei?igsh=MXVkaTd0anQ3bXpzMA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GERSTACKER