Berentzen Group

What Berentzen Group does

Berentzen-Gruppe Aktiengesellschaft is a publicly listed German diversified beverage company headquartered in Haselünne that operates across three core segments — spirits, non-alcoholic beverages, and fresh juice systems — and sells into over 60 countries through a combination of its own field sales force, wholly-owned subsidiaries, and international distributors. The spirits segment includes flagship brands Berentzen (fruity spirits, with Apfelkorn launched 1976 as the most successful post-war German spirits launch), Puschkin (vodka), Doornkaat (the only triple-distilled Korn), Bommerlunder, Tres Países rum, Hansen Rum, and trading/secondary brands managed by subsidiary Pabst & Richarz Vertriebs GmbH. The non-alcoholic segment is run through Vivaris Getränke GmbH & Co. KG and includes Mio Mio (caffeinated soft drinks), Kräuterbraut, Emsland Quelle and St. Ansgari mineral waters, Emsland Sonne lemonades, Vivaris Sport, Quixx Energy, the Sinalco concession in northern/eastern Germany, and the newly acquired Juma functional drinks brand. The fresh juice systems segment, operated via Austrian subsidiary Citrocasa GmbH (acquired 2014), supplies premium orange presses and frutas naturales oranges to food retail and hospitality globally.

The company traces its origins to 1758, listed on the Frankfurt Stock Exchange in 1994, and has completed multiple acquisitions (Puschkin 1990, Doornkaat 1992, Dethleffsen 1998, Citrocasa 2014, Juma 2026). Operations include a spirits production facility in Minden (>80M bottles/year), a central logistics hub in Stadthagen with 30,000 pallet spaces and a rail link to Minden, and a non-alcoholic production site at Haselünne; total production volume exceeds 305 million bottles annually across more than 1,000 products. Revenue model is multi-stream: branded retail and on-trade sales, private-label/trading brands via Pabst & Richarz, hardware sales for Citrocasa presses, professional services at the Berentzen Hof tourism venue (>35,000 visitors/year), and Sinalco concession fees. The company employs ~428 people, uses 100% renewable electricity in production, and is targeting >€200M revenue and >8% EBIT margin by 2030 under its BERENTZEN EVOLVE 2030 strategy.

Financial performance has been weak in the most recent periods: FY2025 revenue declined 10.7% to €162.9M with net profit of €2.4M (a turnaround from a €1.3M FY2024 loss), and H1 2026 saw revenue fall 11.1% YoY to €71M with EBIT down 81.2% YoY, prompting a profit warning with FY2026 EBIT guidance of €3.5–5M. Management has framed EVOLVE 2030 and the Juma acquisition as the principal levers to reaccelerate revenue and margin. Customer concentration is unstated at the named-account level but is implicitly exposed to consolidated German food retail; AI/ML plays no documented role in the business.

Name

Berentzen Group

Legal name

Berentzen-Gruppe Aktiengesellschaft

Website

https://www.berentzen-gruppe.de/

Company type

Public

Founded year

1758

Operating status

Operating

Headcount range

251–500 employees

Short description

Berentzen Group is a publicly listed German beverage company operating three segments — branded spirits (Berentzen, Puschkin, Doornkaat), non-alcoholic beverages under Vivaris (Mio Mio, Emsland Quelle, Sinalco concession), and Citrocasa fresh juice systems — producing over 305 million bottles annually and selling in 60+ countries.

Ownership category

akta.pro rank

Product category

Spirits and Non-Alcoholic Beverages

NAICS

Distilleries (31214), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Spirits manufacturing
• Non-alcoholic beverages
• Fresh juice systems
• Mineral water production
• Private label distribution

Headquarters

HQ city

Haselünne

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spirits: Core spirits business covering production and sale of branded spirits (Berentzen, Puschkin, Bommerlunder, Doornkaat, Strothmann, Hansen Rum, etc.) and private-label/second brands through Pabst & Richarz Vertriebs GmbH. Revenue declined 7.2% in FY2025. Spirits segment is sold in over 60 countries.
2. Non-alcoholic beverages: Vivaris Getränke GmbH & Co. KG manages the non-alcoholic beverages portfolio including Mio Mio, Kräuterbraut, mineral waters (Emsland Quelle, St. Ansgari), Emsland Sonne, Vivaris Sport, Quixx Energy, and Sinalco concession products. Revenue generated through retail and wholesale distribution in Germany.
3. Fresh Juice Systems (Citrocasa): Citrocasa GmbH sells and distributes premium fruit presses and frutas naturales oranges globally, serving the food retail and hospitality sectors internationally.
4. Export & Trading: International export business for spirits and non-alcoholic beverages across over 60 countries. Turkey operations through a local sales subsidiary in Istanbul. European and global distribution via international trading partners.
5. Berentzen Hof Tourism & Events: Der Berentzen Hof GmbH operates the historic estate as an event and experience location, attracting over 35,000 visitors per year, with tours, tastings, and a farm shop.
6. Private Label / Second Brands: Pabst & Richarz Vertriebs GmbH markets trade and second brands, providing price-entry products to the retail trade, as well as developing and distributing premium concepts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Berentzen Group manufactures and distributes branded spirits (vodka, Korn, gin, rum, liqueurs under Berentzen, Puschkin, Tres Países, Strothmann, Doornkaat, Bommerlunder, Stonsdorfer and others), non-alcoholic beverages (mineral water, soft drinks, functional drinks under Mio Mio, Sinalco, Emsland Quelle, Juma), and Citrocasa fresh juice systems for food service. The group sells through German food retail, hospitality, export partners in 60+ countries, specialty beverage retail, and direct e-commerce, alongside private-label B2B trading via its Pabst & Richarz subsidiary.

Product overview

Berentzen Group is a diversified German beverage company operating across three business segments: Spirits (Spirituosen), Non-alcoholic beverages (Alkoholfreie Getränke), and Fresh juice systems (Frischsaftsysteme). The Spirits segment includes flagship brands Berentzen (fruit spirits) and Puschkin (vodka) as core products, along with premium offerings like Tres Países rum and Norden Sea Salt Gin, plus regional brands such as Doornkaat, Bommerlunder, and Strothmann. The Non-alcoholic beverages segment, managed through subsidiary Vivaris Getränke, encompasses caffeinated drinks (Mio Mio), functional beverages (Juma), mineral waters (Emsland Quelle, St. Ansgari), lemonades (Emsland Sonne, Kräuterbraut), sports drinks (Vivaris Sport), and energy drinks (Quixx), plus the licensed Sinalco brand. The Fresh juice systems segment includes Citrocasa fruit presses and Frutas Naturales oranges, managed through Austrian subsidiary Citrocasa GmbH. The company also operates Berentzen Hof as a tourism and events destination. With over 1,000 products marketed across more than 60 countries, the portfolio combines well-established heritage brands with strategic acquisitions to address evolving consumer preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Berentzen: Flagship brand for fruity spirits representing sociability and joy of living
• Puschkin
• Tres Países
• Strothmann
• Doornkaat
• Norden Sea Salt Gin
• Bommerlunder
• Echt Stonsdorfer
• Echter Hansen Rum
• Mio Mio
• Juma
• Kräuterbraut
• Emsland Quelle
• Emsland Sonne
• Vivaris Sport
• Quixx Energy
• Citrocasa
• Frutas Naturales

Products and services

• Berentzen Apfelkorn and Berentzen spirits brand portfolio Flagship Berentzen brand portfolio of fruit liqueurs, vodkas, gin, rum, Korn, and herbal liqueurs sold in German food retail and export markets. Targeted at adult end consumers through grocery, drugstore, and food service channels.
• Puschkin Vodka Established German vodka brand marketed through retail and food service, including flavored vodka variants. Targeted at adult end consumers.
• Tres Países Gin Premium gin targeted at adult consumers via retail, gastronomy, and export channels.
• Strothmann, Doornkaat, Bommerlunder, Echter Stonsdorfer, Echter Hansen Rum Heritage spirits brand portfolio including Kornbrand (Strothmann, Doornkaat, Echter Stonsdorfer), aquavit (Bommerlunder), and rum (Echter Hansen Rum) for retail and food service.
• Kräuterbraut, Polar Limes, Dirty Harry, Springer Urvater, St. Ansgari, Norden Sea Salt Gin Specialty liqueur brands (Kräuterbraut herbal liqueur, Polar Limes, Dirty Harry) and additional gin products (Springer Urvater, St. Ansgari, Norden Sea Salt Gin) sold to retail and food service.
• Mio Mio soft drinks Non-alcoholic flavored soft drinks (Mio Mio range) targeted at retail consumers via German and European food retail.
• Sinalco soft drinks Sinalco brand of German soft drinks distributed through retail and food service channels.
• Emsland Quelle mineral water and Emsland Perle sparkling water Mineral water (Emsland Quelle) and sparkling water (Emsland Perle) sourced from the group's own Euralandquelle well and sold through German food retail.
• Emsland Sonne lemonade Emsland Sonne branded lemonade line sold through German food retail and food service.
• Vivaris Sport and Quixx Energy drinks Vivaris Sport sports drink and Quixx Energy functional drink brands sold through retail and food service.
• Juma functional drinks Juma functional drinks brand (caffeinated and functional beverage range) acquired by Berentzen Group and distributed through German retail and food service.
• Citrocasa fresh juice systems (U-series, XL, World) Citrocasa fully automated orange juice pressing machines (U-series, XL, World) sold to HORECA and food service operators for fresh-juice-on-tap service, including after-sales service and orange supply.
• Pabst & Richarz private-label and B2B trading Private-label and B2B trading services for beverages and food, operated by the Pabst & Richarz subsidiary within the Berentzen Group, supplying retailers and food companies.
• Berentzen Hof heritage distillery and tourism Berentzen Hof visitor experience in Haselünne, Germany, offering distillery tours, hospitality, and direct retail of branded spirits for end consumers.

Quantifiable outcome

• Revenue of €162.9 million in FY2025 with a return to net profit of €2.4 million, compared to a €1.3 million loss in FY2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SinalcocoreChannel Partner/ Reseller/ Distributor · 1 March 2026Vivaris Getränke GmbH & Co. KG (Berentzen Group subsidiary) operates as a concession partner for Sinalco products in northern and eastern Germany, distributing Sinalco branded non-alcoholic beverages under a concession agreement. This partnership dates to 2015 when Vivaris took over the first concession in Sinalco's brand history in these regions. The relationship gives Berentzen access to an established non-alcoholic beverage brand network.
• Food42tomorrow (Juma Brand)coreStrategic or Co-development Partner · 1 March 2026Berentzen acquired the functional drinks brand Juma from Food42tomorrow, marking its entry into the functional beverages market. The acquisition includes the Recharge+ tea-based hydration drink and all associated brand assets. The Juma brand is being integrated under Berentzen's soft drinks subsidiary Die Vivaris Getränke, with the Recharge+ product launching in Germany from May 2026 at €1.79 per 380ml bottle. This acquisition is a key component of the BERENTZEN EVOLVE 2030 strategy.
• Citrocasa GmbH (acquired 2014)coreTechnology or Integration · 1 January 2014Berentzen Group acquired the Austrian Citrocasa GmbH (formerly TMP Technic-Marketing-Products GmbH) in 2014, adding the fresh juice systems business segment. Citrocasa is a leading international system provider for freshly squeezed orange juice, serving food retail and hospitality globally with its proprietary juicer technology and frutas naturales oranges. Headquartered in Linz, Austria.
• Vivaris Getränke GmbH & Co. KGcoreOthersVivaris Getränke is the fully owned subsidiary of Berentzen Group responsible for all non-alcoholic beverage activities, including mineral waters, soft drinks, and functional beverages. Founded in 1958 as Emsland-Getränke, it holds the Sinalco concession for northern and eastern Germany and integrates the Juma brand. Operates from Haselünne and manages the PepsiCo concession (until end of 2014) and now the PepsiCo-independent Vivaris brand portfolio.
• Pabst & Richarz Vertriebs GmbHcoreOthersPabst & Richarz is a wholly-owned subsidiary of Berentzen Group responsible for the export business and private label/trade brand portfolio. It also markets brands acquired through Dethleffsen in 1998 including Bommerlunder, Dirty Harry, Echt Stonsdorfer, Hansen Rum, and Springer Urvater. Headquartered in Minden alongside the spirits production facility.
• Der Berentzen Hof GmbHminorOthersA wholly-owned subsidiary operating the historic Berentzen estate in Haselünne as an event venue and tourism destination. Attracts over 35,000 visitors annually with distillery tours, events, tastings, and a farm shop. Part of the group's diversification beyond beverage manufacturing.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Krombacher Brauerei: One of Germany's largest privately-held breweries with adjacent non-alcoholic beverage portfolio. Comparable as a major German family-owned beverage group operating across alcoholic and non-alcoholic categories with similar food retail channels.
• Pernod Ricard: Global spirits giant (Absolut, Jameson, Beefeater). Comparable in international spirits distribution, premium spirits brand management, and global on-trade presence, though at vastly greater scale and geographic diversification.
• Diageo: Global spirits leader (Smirnoff, Johnnie Walker, Baileys). Comparable in core spirits production and international distribution, though vastly larger and operating at a different scale with premium global brands.
• Campari Group: Major international spirits group (Aperol, Campari, Wild Turkey, Appleton). Comparable as a multi-brand spirits portfolio operator with similar German distribution channels, though much larger scale and broader geographic exposure.

Direct peers

• Gerolsteiner Brunnen: Germany's leading mineral water brand, comparable to Berentzen's Emsland Quelle and St. Ansgari in the premium mineral water segment with similar German food retail distribution dynamics.
• Rotkäppchen-Mumm Sektkellereien: Germany's leading sparkling wine and spirits producer (Rotkäppchen, Mumm, Jürgen Deifel brand portfolio). Listed on the Frankfurt stock exchange like Berentzen, with overlapping German retail distribution and a comparable focus on traditional German consumer categories.
• Mast-Jägermeister: Germany's largest privately held spirits producer (Jägermeister liqueur) headquartered in Wolfenbüttel. Directly comparable as a German spirits manufacturer with a flagship herbal liqueur brand and a global distribution footprint across multiple spirits categories.
• Underberg AG: German family-owned herbal bitters producer (Underberg, St. Hubertus). Comparable as a privately-held German spirits specialist focused on traditional German herbal liqueur brands with strong German food retail and on-trade presence.
• Hardenberg-Wilthen AG: German distillery group owning brands such as Hardenberg Korn and Doornkaat's direct competitors in the Korn segment. Directly comparable in German Korn/grain spirit production and regional brand strategy.
• Sinalco Group: German non-alcoholic beverage brand licensor whose products are distributed by Berentzen's Vivaris subsidiary under concession. Directly comparable in non-alcoholic beverage brand management and German retail distribution of soft drinks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berentzen Group