What Marketagent does

Marketagent.com online reSEARCH GmbH is an Austrian owner-managed market and opinion research company founded in 2000 and headquartered in Baden, with regional representation in Vienna, Zürich, and Maribor. The company operates a proprietary online access panel of more than 3 million verified members across 89 markets, conducts roughly 1,000 online studies and over 1 million interviews annually, and holds ISO 20252 certification for its panel since 2010. Enterprise clients including A1, Brauunion, Generali, IKEA, McDonald's, Spar, Intersport, Willhaben, and bwin are served through Market Research Consultants and a dedicated B2B platform (b2b.marketagent.com), while panel members are recruited and retained via web and mobile apps under a community/gamified model.

The core product is a CAWI-based survey platform extended by a broad toolset: Web-Omnibus (multi-topic shared-cost surveys), Concept Testing, Online Focus Groups, Home Use Test, Mobile tools (Fotosafari, QR-Recruitment), Dashboards, Implicit/Metaphorical questioning modules, and the BRAND.Diamonds, Champagner-Index, and Journalistenbarometer recurring-study IP. More recent additions include AI-supported qualitative tools (KI-gestützte Tiefeninterviews and Res | Vis), a mobile app with an embedded Playtime feature via adjoe, and a community/leveling layer for panelists.

The revenue model combines project-based custom research (questionnaire design, programming, hosting, field work, analysis) with published pricing for Web-Omnibus (€500 per closed question, €750 per open-ended question, minimum 5 questions) and an annual subscription tier (15 closed questions for 12 months at €6,000), plus a Start-up Package aimed at smaller customers. Panel members are monetized indirectly via incentive economics (points, cash, vouchers, referrals).

Name

Marketagent

Legal name

Marketagent.com online reSEARCH GmbH

Website

https://marketagent.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketagent.com online reSEARCH GmbH is an Austrian owner-managed online market and opinion research firm that operates a 3+ million-member ISO 20252-certified online access panel across 89 markets, delivering custom studies, Web-Omnibus surveys, and AI-augmented qualitative research to enterprise B2B clients.

Ownership category

akta.pro rank

Product category

Online Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Online market research
• Consumer panel surveys
• Web omnibus
• Concept testing
• Market research services

Headquarters

HQ city

Baden

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Market Research Services: Marketagent generates revenue by conducting online market research studies for corporate clients (B2B). Services include custom studies, omnibus surveys, and various research tools. Pricing is per-question for omnibus surveys or project-based for custom studies.
2. Panel-Based Survey Revenue: Revenue is generated from conducting surveys for clients using the panel. Each study involves questionnaire design, programming, hosting, field work, and results delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marketagent operates a proprietary online consumer access panel with 3+ million members across 89 countries to conduct quantitative and qualitative market and opinion research studies for corporate clients. Core deliverables include the recurring Web-Omnibus multi-topic survey, custom market research studies, concept testing, brand tracking, online focus groups, home-use tests, mobile photo research, and AI-supported qualitative interviews, delivered through dedicated Market Research Consultants and self-service tools.

Product overview

Marketagent is a digital market and opinion research company operating an online access panel platform. The core offering is the Marketagent Online Access Panel with over 3 million panel members across 89 markets, supporting around 1,000 online studies per year and over 1 million interviews annually. The platform operates as a platform-plus-modules architecture where the core panel and survey infrastructure is complemented by specialized research tools including the Web-Omnibus (multi-topic survey service), AI-supported qualitative tools (KI-gestützte Tiefeninterviews, Res | Vis), concept testing, online focus groups, mobile research tools (Fotosafari, QR-Code Rekrutierung), implicit research methods (Metaphorische/Implizite Fragestellungen), dashboard reporting, and the Marketagent App for mobile panel access. The company also publishes recurring studies including BRAND.Diamonds, Arbeitsmarkt-Kompass, Champagner-Index, and Journalistenbarometer. Panel members can participate through the web platform or mobile app, creating mini-surveys and engaging in the Marketagent Community social layer. Research services are delivered B2B to corporate clients while maintaining a consumer-facing panel recruitment and retention operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Web-Omnibus
• Custom Market Research Studies
• KI-gestützte Tiefeninterviews (AI-Supported In-Depth Interviews)
• Res | Vis: Research trifft Künstliche Intelligenz
• Concept Testing
• Online Focus Groups
• Home Use Test
• Omnibus Abo (Web-Omnibus Subscription)
• Start-up Package
• BRAND.Diamonds
• Size Matters
• Content Machine
• Infografiken (Infographics)
• Online Research als PR- und Social Media Tool
• Marketagent App
• Marketagent Consumer Panel
• Mini-Surveys

Quantifiable outcome

• 20,000+ Trustpilot reviews with 4.4/5 stars (EXCELLENT rating)
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CintcoreTechnology or IntegrationCint provides panel management services for participating in international market and opinion research projects. Marketagent transfers pseudonymized socio-demographic datasets to Cint AB for panel integration purposes.
• GooglecoreTechnology or IntegrationGoogle provides analytics (Google Analytics), advertising (Google Ads, Customer Match), and font services. Marketagent uses Google Customer Match to show personalized advertising to registered users within Google services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Toluna: Global online panel and survey technology provider with a consumer community and enterprise research delivery. Operates a comparable panel-plus-technology stack serving B2B research clients across multiple verticals.
• Dynata: One of the world's largest first-party data and online panel operators for market research. Directly comparable panel-based B2B research model with global reach, competing for the same enterprise research budgets.
• YouGov: Public online research and data analytics firm operating one of the largest proprietary panels globally. Competes directly with Marketagent in panel-based B2B research and syndicated studies across European and global markets.
• Norstat: Northern European data collection company operating proprietary online panels across the Nordics and broader Europe. Comparable in operating model (proprietary panel + B2B research delivery) and target market segments.
• Bilendi: European-headquartered online panel and data collection provider with proprietary panels across multiple countries. Closest like-for-like European competitor given similar DACH/Central European footprint and panel-based B2B model.
• Cint: Global panel-exchange and audience infrastructure operator. Both operate online access panels and serve B2B market research buyers; Cint is also a partner/integration for Marketagent's international panel reach, making it a simultaneous competitor and supplier.

Broad incumbents

• Ipsos: Global market research and consumer insights incumbent with extensive online panels and syndicated products. While vastly larger and broader, it competes head-to-head with Marketagent for enterprise research budgets across Europe.
• Kantar: World-leading market research, data, and insights group operating proprietary panels and syndicated studies. Overlaps with Marketagent in panel-based B2B research and brand tracking, particularly in Europe.

Emerging players

• Prolific: Tech-led online participant recruitment platform for academic and commercial research. Competes at the self-serve, API-accessible end of the market where Marketagent's traditional services-led model is most exposed to disruption.
• Attest: Self-serve consumer research platform targeting growth-stage and mid-market brands with fast-turnaround surveys. Targets the same B2B mid-market buyers as Marketagent with a tech-first, lower-cost delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketagent

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketagent