QUALICONTACT

Name

QUALICONTACT

Legal name

QUALICONTACT

Website

https://qualicontact.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Non-profit Fundraising Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• Telephone fundraising services
• Non-profit donor management
• Call center services
• Charity fundraising agency
• Donor lifecycle campaigns

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outbound Calling Campaigns: QUALICONTACT conducts outbound calling campaigns for associations and foundations, contacting donors for recruitment, retention, and conversion purposes. They charge for campaign execution and management services.
2. Inbound Call Reception Services: Handling inbound calls for donor service lines, events, crisis situations, and urgent appeals. Revenue generated through service fees for call reception and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

QUALICONTACT is a B2B multimedia marketing agency that conducts telephone-based fundraising campaigns for associations and foundations in the non-profit sector. Its core offerings are outbound calling campaigns (donor recruitment, conversion, retention, reactivation, PA upgrades), inbound call reception services (donor service lines, events, crisis support, DRTV), and back-office support (J+1 personalized letter dispatch, real-time email and SMS routing). The company delivers services through its own telephone-based fundraising and donor relationship management platform with integrated multi-channel communication, targeting charitable associations and foundations across France.

Product overview

QUALICONTACT is a multimedia marketing agency specializing in donor relationships and telephone fundraising for associations and foundations. The company operates as a service-based offering rather than a software platform, comprising three interconnected services: (1) Outbound Calling for donor recruitment, conversion, and retention campaigns, (2) Inbound Calling for donor services and crisis/event management, and (3) Back Office services handling correspondence and digital communications. Founded in 1994, the company manages millions of calls annually across two production sites in Clichy (92) and Cosne-Cours-Sur-Loire (58).

Differentiator

Problem solved

Functional benefit

Products and services

• Emission d'appels (Outbound Calling Campaigns) Outbound telemarketing campaigns for charity associations and foundations, covering donor recruitment, lead conversion, loyalty/welcome calls, automatic debit conversions, anniversary calls, retention, reactivation, PA upgrades, thank-you and courtesy calls, press/radio/web media space research, apprenticeship tax recovery, and legacy brochure inquiries.
• Réception d'appels (Inbound Calling Services) Inbound call center services for non-profit associations and foundations, handling donor service lines, events, crisis situations, emergencies, and direct response television (DRTV) campaigns.
• Back Office QUALICONTACT Administrative support services for fundraising campaigns, including automated letter dispatching within J+1 of calls (drafting, BAT, personalization, printing and mailing), and real-time email and SMS routing during and after call campaigns.

Quantifiable outcome

• Several millions of calls per year for associations and foundations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Publicis Groupe: Global advertising and communications group with non-profit and fundraising practices (e.g., Publicis Fundraisers). Comparable as a donor/cause communications provider but operating at vastly different scale and across many verticals.
• Teleperformance: Global leader in outsourced call-center and customer-experience services, including inbound and outbound calling for non-profit and fundraising clients. A much larger incumbent competing in the same BPO/call-center layer as QUALICONTACT but without the charity specialization.
• arvato (Bertelsmann): International BPO and customer-experience provider with European call-center operations, including work for non-profit and charity clients. Direct overlap with QUALICONTACT's telephony and back-office services, but at much larger scale and across multiple verticals.
• Dentsu: Global advertising and customer-experience group active in social-impact and non-profit campaigns. Competes with QUALICONTACT for cause-marketing and donor-communications budgets, but at a much larger scale and broader service portfolio.
• Havas: Global communications group with cause-related and donor-engagement work. Comparable to QUALICONTACT in serving cause-driven clients, but as a broad incumbent rather than a phone-fundraising specialist.

Direct peers

• Cerphi: French fundraising consultancy and training provider for associations and foundations. Overlaps with QUALICONTACT on the charity fundraising customer base and go-to-market in France, although Cerphi focuses on advisory/training rather than tele-operations.
• Webconseil: French digital fundraising agency serving associations and foundations. Comparable on customer base and France-only footprint, but competing more on digital/online giving channels than phone-based donor acquisition.
• Sidièse: Paris-based fundraising data and consulting firm serving French associations and foundations. Highly comparable to QUALICONTACT in customer base (French non-profits) and fundraising-services focus, though Sidièse is more analytics-led vs. call-center-led.

Others

• Blackbaud: US-listed provider of software and services for non-profits, including donor CRM and fundraising tools. Comparable customer base (associations and foundations) and overlapping fundraising value proposition, but offers cloud software rather than outsourced tele-fundraising labor.
• Salesforce / Salesforce.org: Enterprise CRM with a dedicated non-profit program (Salesforce.org) including donor management and fundraising workflows. Competes indirectly with QUALICONTACT by enabling non-profits to manage donor relationships in-house rather than outsourcing to a call center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quali-contact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUALICONTACT