Ultiqa Lifestyle
Ultiqa Lifestyle is an Australia-based, privately-held hospitality company founded in 2001 that specializes in holiday destinations and hospitality services, operating a membership and points-based platform for its customers.
- Company typePrivate
- Founded2001
- HeadquartersLakes Creek, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Ultiqa Lifestyle firmographics
Firmographics- Name
- Ultiqa Lifestyle
- Website
- https://ultiqalifestyle.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ultiqa Lifestyle is an Australia-based, privately-held hospitality company founded in 2001 that specializes in holiday destinations and hospitality services, operating a membership and points-based platform for its customers.
- Ownership category
- akta.pro rank
Ultiqa Lifestyle industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Style Extended-Stay Properties (THAGAEAL)
- akta.pro secondary industries
- Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)
Keywords
Where Ultiqa Lifestyle is headquartered
LocationHeadquarters
- HQ city
- Lakes Creek
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Ultiqa Lifestyle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Ultiqa Lifestyle product offering
Product offeringCore offering
Ultiqa Lifestyle operates in the hospitality sector, providing holiday destinations and accommodation services to leisure travelers. The company maintains an online portal where members can log in to view account summaries and track membership points status, indicating a loyalty-based service model.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Destinations and Hospitality Services Holiday accommodations and hospitality offerings provided to individual leisure travelers seeking vacation destinations.
- Membership and Loyalty Points Program Online loyalty program where members can log in to view their membership account summary and track accumulated points status through the company website portal.
Companies that use Ultiqa Lifestyle
Customer profileIdeal customer profiles1 record
Ultiqa Lifestyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ultiqa Lifestyle competitors and assessment
Company assessmentDirect peers
- Quest Apartment Hotels: Australia-focused serviced apartment network with franchise and owner-operator models in leisure and regional markets; directly comparable in extended-stay and serviced apartment product and Australian geography.
- Meriton Suites: Australia's largest owner-operator of serviced apartment buildings, directly comparable to Ultiqa in business model (serviced apartments for short and extended stays) and geography (major Australian cities and leisure destinations).
- Classic Holidays: Australian holiday accommodation and timeshare operator with inventory in Queensland and other leisure corridors; directly comparable in vacation accommodation and owner-management model.
- Oaks Hotels & Resorts: Operates a portfolio of serviced apartments and hotels across Australia, New Zealand, and the Middle East under the Minor Hotels group; directly comparable in offering apartment-style holiday and extended-stay accommodation.
Regional players
- NRMA Parks and Resorts: Operates holiday parks and resorts across Australian tourism destinations; comparable as a regional Australian hospitality operator serving family and group travelers in leisure corridors.
- Sea World Resort & Water Park: Resort-style accommodation on Queensland's Gold Coast serving family leisure travelers; comparable to Ultiqa's resort-style extended-stay offering in the same regional market.
Broad incumbents
- Wyndham Destinations (Asia Pacific): Global vacation ownership and holiday club operator with Australian resort and apartment inventory; competes with Ultiqa for family/group leisure travelers in Queensland destinations.
- Stayz (Vrbo): Australia's leading dedicated vacation rental marketplace; competes with Ultiqa for both traveler bookings and property owner listings in Queensland holiday destinations.
- Airbnb: Global short-stay rental platform that competes with Ultiqa for traveler demand and short-term rental inventory in Australian leisure destinations, particularly across Queensland.
- Mantra Group: One of Australia's largest accommodation groups (now part of Accor) operating hotels, resorts, and serviced apartments across leisure destinations including the Gold Coast and Queensland, overlapping with Ultiqa's core holiday market.
Market position
Customer concentration
Ultiqa Lifestyle social profiles
Digital presenceUltiqa Lifestyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultiqa Lifestyle leadership team
Management profileNumber of profiles
Ultiqa Lifestyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultiqa Lifestyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultiqa Lifestyle
What does Ultiqa Lifestyle do?
Ultiqa Lifestyle operates in the hospitality sector, providing holiday destinations and accommodation services to leisure travelers. The company maintains an online portal where members can log in to view account summaries and track membership points status, indicating a loyalty-based service model.
When was Ultiqa Lifestyle founded?
Ultiqa Lifestyle was founded in 2001. It employs 101 to 250 people.
Where is Ultiqa Lifestyle based?
Ultiqa Lifestyle is headquartered in Lakes Creek, Australia, in the Oceania region.
Who are Ultiqa Lifestyle's main competitors?
Direct peers on record are Quest Apartment Hotels, Meriton Suites, Classic Holidays and Oaks Hotels & Resorts. Regional players are NRMA Parks and Resorts and Sea World Resort & Water Park. Broad incumbents are Wyndham Destinations (Asia Pacific), Stayz (Vrbo), Airbnb and Mantra Group.
Does Ultiqa Lifestyle have an API?
No public API is recorded for Ultiqa Lifestyle.
What industry is Ultiqa Lifestyle in?
Ultiqa Lifestyle's product category is Hospitality Services. Its primary akta.pro industry code is THAGAEAL, Resort-Style Extended-Stay Properties, with a secondary code of THAGANAI, Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds). Its NAICS code is 7211 and its SIC code is 7000.