Ramsey Bros
Ramsey Bros is a third-generation, family-owned agricultural machinery dealership founded in 1950 and operating seven branches across South Australia as the largest Case IH dealer in the state, serving grain and broadacre farmers with new and used machinery, parts, service, and precision agriculture technology.
- Company typePrivate
- Founded1950
- HeadquartersUnley, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ramsey Bros does
Ramsey Bros Pty Ltd is a third-generation, family-owned agricultural machinery dealership founded in 1950 in Cleve on the Eyre Peninsula, South Australia, and now operating as the largest Case IH dealer in South Australia. The company runs seven regional branches — Cleve, Cummins, Kimba, Wudinna (Eyre Peninsula), Riverton (Mid North), Murray Bridge (Murray Mallee and Hills) — plus an Adelaide administrative office, employing 51-100 staff across sales, service, parts, and precision agriculture technology functions. Its core business is the sale of new and used agricultural machinery including Case IH tractors, Axial-Flow combines, sprayers, balers, and header fronts, alongside a multi-brand portfolio of over 20 partner equipment lines such as Morris, MacDon, Trimble/PTx Trimble, Topcon, Stoll, JCB, Bednar, Kverneland, McHale, Augmenta, and CropScan.
The company operates four primary revenue streams: (1) agricultural machinery sales (one-time unit sales ranging from approximately $49,500 for smaller cultivators to over $665,500 for combine harvesters), (2) parts supply across all stocked brands, (3) service and maintenance including workshop, field service, scheduled servicing, and pre-season inspection programs, and (4) finance and insurance facilitation through CNH Industrial Capital. Its go-to-market is enterprise field sales — engaging farmers directly through on-site demonstrations, branch-based sales advisors, and trade-in pathways — supplemented by the EP Field Days event, the PARTNER Magazine, Ramsey TV video testimonials, and an active Instagram presence. The company does not disclose revenue, has no subsidiaries, and is not backed by disclosed external funding.
Precision agriculture technology is a strategically emphasized capability layer, including the company's own RAMNet RTK correction service, EM 38 soil mapping sled, and data management offerings, sold alongside third-party Trimble, Topcon, CropScan, Augmenta, Seed Terminator, and iHSD systems. Customers are primarily South Australian grain and broadacre farmers (owner-operators and family farming operations) with a secondary segment of agricultural contractors; pricing is unit-based across all product categories. Distribution is exclusively within South Australia with no interstate or international operations.
Ramsey Bros firmographics
Firmographics- Name
- Ramsey Bros
- Legal name
- Ramsey Bros Pty Ltd
- Website
- https://ramseybros.com.au
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ramsey Bros is a third-generation, family-owned agricultural machinery dealership founded in 1950 and operating seven branches across South Australia as the largest Case IH dealer in the state, serving grain and broadacre farmers with new and used machinery, parts, service, and precision agriculture technology.
- Ownership category
- akta.pro rank
Ramsey Bros industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industry
- Precision Agriculture & Farm Technology Equipment (IMAHACAH)
Keywords
Where Ramsey Bros is headquartered
LocationHeadquarters
- HQ city
- Unley
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Ramsey Bros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of new and used agricultural machinery including tractors, combines/harvesters, headers, sprayers, tillage equipment, and materials handling equipment. Revenue is generated through direct sales at dealership branches with trade-in capabilities.
- Parts Sales: Sales of replacement parts, components, and accessories for agricultural machinery. Parts are available for all major brands stocked including Case IH, Morris, MacDon, JCB, and other equipment lines.
- Service and Maintenance: Workshop services, field service, scheduled maintenance, pre-season inspection programs, air conditioning servicing, and operator training for agricultural machinery.
- Finance and Insurance: Facilitation of equipment financing through CNH Industrial Capital partnership for approved business applicants purchasing agricultural machinery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Agricultural Machinery |
| Unit Pricing | Pay-as-you-go | Used/Pre-owned Machinery |
| Unit Pricing | Pay-as-you-go | Parts and Components |
| Other | Pay-as-you-go | Service Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ramsey Bros product offering
Product offeringCore offering
Ramsey Bros is a South Australian agricultural machinery dealership that sells new and used farm equipment (primarily Case IH and 40+ other brands), supplies replacement parts, and delivers workshop and field service for that machinery. It also distributes and supports precision agriculture technology (GPS guidance, auto-steer, RTK correction, soil mapping, on-combine NIR grain analysis, crop-sensing cameras) and facilitates equipment financing through CNH Industrial Capital.
Product overview
Ramsey Bros is a third-generation family-owned agricultural machinery dealer operating as a Case IH dealership across South Australia. The company offers a comprehensive portfolio of farm machinery, parts, and services organized into three core areas: (1) Machinery Sales covering tractors (Case IH Farmall, Puma, Maxxum, Magnum), Axial-Flow combines, sprayers, balers, and header fronts; (2) Precision Agriculture Technology including Case IH AFS Connect, Trimble/GNSS guidance systems, Topcon displays and controllers, CropScan on-combine grain analyzers, Augmenta camera systems, and Seed Terminator/iHSD seed destructors; and (3) Full-service support including parts supply, scheduled servicing, pre-season inspections, workshop and field service, and operator training. Finance options are provided through CNH Industrial Capital.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery Sales Sale of new and pre-owned agricultural machinery (tractors, combines/harvesters, headers, sprayers, tillage equipment, materials handling) through dealership branches across South Australia, with trade-in options and forward orders for upcoming season machinery.
- Agricultural Parts Supply Genuine and aftermarket replacement parts, components, and accessories for all major machinery brands stocked by the dealership, including Case IH, Morris, MacDon, and JCB, with an online parts enquiry and CNH Lube lookup system.
- Agricultural Machinery Service and Maintenance Workshop servicing, scheduled maintenance, pre-season inspection programs (Combine Pre-season Service Program, Self-propelled Pre-season Inspection Program, STOLL boomspray pre-season inspection), air conditioning servicing, operator training, and mobile field service for agricultural machinery at customer farm locations.
- RAMNet RTK Correction Service RTK (Real-Time Kinematic) GPS correction service providing high-accuracy positioning for precision guidance and auto-steer in agricultural operations, sold and supported through Ramsey Bros technology team across South Australia.
- EM 38 Sled Soil Mapping Service Electromagnetic soil mapping service using an EM 38 sled to detect soil moisture and conductivity variations across fields, supporting variable rate application and precision agriculture decisions.
- Agricultural Data Management and AccuSync Agricultural data management services including yield monitoring, grain quality mapping, field data analysis and synchronization (AccuSync) for farm operations across South Australia.
- Equipment Financing via CNH Industrial Capital Facilitation of equipment financing through CNH Industrial Capital for approved business applicants purchasing agricultural machinery from Ramsey Bros.
Companies that use Ramsey Bros
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Ramsey Bros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ramsey Bros partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered primary, core and standard.
- Case IHprimaryPrimary brand partnership - authorized Case IH dealer and the largest Case IH dealer in South Australia. Stocks full range of Case IH agricultural equipment including tractors, combines, headers, sprayers, and precision agriculture technology including AFS Connect systems.
- MorriscoreAuthorized dealer for Morris air seeders and air carts including Quantum Air Drill series and 8370, 9450FI models.
- MacDoncoreAuthorized dealer for MacDon header fronts including D140, D65, and R85 models suitable for combine harvesters.
- Trimble / PTx TrimblecoreTechnology partner providing precision agriculture solutions including GPS guidance systems, auto-steer systems, displays, and rate controllers for agricultural equipment.
- TopconcoreTechnology partner for precision agriculture including X25 display systems, ISOBUS controllers, Cors units, and cloud-based farm management solutions.
- StollcoreAuthorized dealer for Stoll boomsprays including S6 series with automatic rate control and section control systems.
- BednarstandardDealer for Bednar tillage equipment including Terraland deep soil cultivators and tillage implements.
- JCBcoreAuthorized dealer for JCB agricultural equipment including telehandlers and materials handling equipment.
- Hustler EquipmentstandardDealer for Hustler bale handling and feeding equipment including Unrolla TX205 bale wagons and SCOOPMAX bale handlers.
- HighlinestandardDealer for Highline rock pickers and rock rakes for land clearing and preparation.
- AusplowstandardDealer for Ausplow air seeders including M22000HD models for broadacre seeding operations.
- AgriSpread / Agri-SpreadstandardDealer for AgriSpread precision fertilizer and manure spreaders including AS2120 series with various axle configurations and sectional control options.
- KvernelandstandardDealer for Kverneland agricultural implements and tillage equipment.
- McHalestandardDealer for McHale balers and materials handling equipment.
- Seed TerminatorstandardDealer for Seed Terminator header-mounted weed seed destruction systems that eliminate weeds during harvest.
- iHSD (Harrington Seed Destructor)standardDealer for iHSD Harrington seed destructor systems for integrated weed management during harvest.
- AugmentastandardTechnology partner providing on-machine crop sensing camera systems for real-time variable rate control during spraying and spreading operations.
- CropScanstandardDealer for CropScan 3300H on-combine NIR grain analysis systems measuring protein, moisture and oil in real-time during harvest.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ramsey Bros competitors and assessment
Company assessmentBroad incumbents
- John Deere Australia: John Deere Australia is the principal competing farm machinery OEM with its own dealer network (including RDO, Vanderfield and others) across Australia. Comparable as the dominant alternative brand competing for the same broadacre farmer customers and dealership relationships in regional Australia.
- Kubota Australia: Kubota Australia distributes tractors, implements and construction equipment through its own dealer network nationally. Comparable as a competing brand whose dealers compete with Ramsey Bros for compact tractor, materials handling, and equipment service business in regional Australia.
- Case IH Australia: Case IH (CNH Industrial) is the principal OEM brand that Ramsey Bros represents; it operates broader Australian distribution, marketing, and product support infrastructure. Comparable as the upstream brand defining the product range, parts ecosystem and financing (CNH Industrial Capital) that Ramsey Bros delivers to end customers.
Direct peers
- AFGRI Equipment: AFGRI Equipment is an Australian agricultural equipment dealer group operating multiple branches across Queensland, NSW, Victoria and WA, supplying leading farm machinery brands with parts and service support. Comparable in branch-network scale, brand portfolio and target farmer customer base.
- Hutcheon & Pearce: Hutcheon & Pearce is a long-standing Case IH dealer network operating across Victoria, NSW and southern Australia, selling tractors, combines, sprayers, and providing parts and service. It is the most direct functional peer to Ramsey Bros given identical Case IH dealership model, multi-branch regional footprint, and full-service offering.
- O'Connors: O'Connors is a multi-branch Case IH agricultural machinery dealer operating across Victoria, South Australia, and Western Australia. It is directly comparable in brand alignment (Case IH), multi-region branch model, and full-line equipment, parts and service offering.
- CLAAS Harvest Centre: CLAAS Harvest Centre is a network of agricultural machinery dealerships across Australia and New Zealand selling CLAAS combines, tractors, and hay/forage equipment with parts and service. It is a direct peer as a multi-brand equipment retailer serving broadacre and mixed farmers in regional Australia.
- RDO Equipment Australia: RDO Equipment is an international John Deere dealership group with Australian operations focused on agricultural and construction equipment sales, service and parts. Comparable as a large-scale, multi-branch equipment dealer serving farming customers.
- Vanderfield: Vanderfield is a long-running John Deere agricultural equipment dealer group across Queensland and northern NSW, providing new and used machinery, parts, service and precision agriculture technology. Comparable multi-branch regional dealer model focused on broadacre farmers.
- Brandt Australia: Brandt (which acquired Cervus Equipment) is a major agricultural, construction and materials handling equipment dealer group with Australian operations. Comparable as a multi-branch dealer selling Case IH, John Deere and other farm machinery lines with full parts and service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ramsey Bros social profiles
Digital presenceRamsey Bros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ramsey Bros leadership team
Management profileNumber of profiles
Profiles1 record
Ramsey Bros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ramsey Bros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ramsey Bros
What does Ramsey Bros do?
Ramsey Bros is a South Australian agricultural machinery dealership that sells new and used farm equipment (primarily Case IH and 40+ other brands), supplies replacement parts, and delivers workshop and field service for that machinery. It also distributes and supports precision agriculture technology (GPS guidance, auto-steer, RTK correction, soil mapping, on-combine NIR grain analysis, crop-sensing cameras) and facilitates equipment financing through CNH Industrial Capital.
Is Ramsey Bros a public or private company?
Ramsey Bros is a private company. It is classified as family owned and is currently operating.
When was Ramsey Bros founded?
Ramsey Bros was founded in 1950. It employs 51 to 100 people.
Where is Ramsey Bros based?
Ramsey Bros is headquartered in Unley, Australia, in the Oceania region.
How does Ramsey Bros make money?
Four revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are parts Sales, service and Maintenance and finance and Insurance.
Who are Ramsey Bros's main competitors?
Broad incumbents on record are John Deere Australia, Kubota Australia and Case IH Australia. Direct peers are AFGRI Equipment, Hutcheon & Pearce, O'Connors, CLAAS Harvest Centre, RDO Equipment Australia, Vanderfield and Brandt Australia.
Does Ramsey Bros have an API?
No public API is recorded for Ramsey Bros.
What industry is Ramsey Bros in?
Ramsey Bros's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMAHACAH, Precision Agriculture & Farm Technology Equipment. Its NAICS code is 42382 and its SIC code is 3523.