Sheetson
Sheetson is a bootstrapped Singapore-based SaaS that provides a RESTful API turning Google Sheets into a backend database, serving indie developers and small teams via a freemium ($99/year Pro) self-serve model.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Sheetson does
Sheetson is a Singapore-based, bootstrapped software company founded in 2019 by a solo indie developer that provides a RESTful API platform converting Google Sheets into a backend database. The product targets indie developers, small teams, and non-technical content managers who need a lightweight, low-cost data layer without standing up a traditional database. The core technology is a RESTful proxy layer sitting between client applications and Google Sheets, enabling read/write operations through standard HTTP endpoints, with Cloudflare CDN caching for performance and read-only API keys for access control. Sheetson operates on a freemium model: a free tier capped at 1,000 rows per sheet, and a Professional plan priced at $99/year (with an annual discount option). The go-to-market is product-led and fully self-serve, with no venture funding and no disclosed enterprise sales motion. Named customers referenced in public materials include Onloop, Red Points, Papersmiths, and Braze, suggesting usage spans early-stage startups through larger firms, though at small per-customer contract values consistent with the indie-developer positioning. Beyond the core API, Sheetson also publishes free utility tools (e.g., JSON Formatter, JSON to CSV) as top-of-funnel acquisition channels and maintains a comparison page against the now-defunct Sheetsu.
Sheetson firmographics
Firmographics- Name
- Sheetson
- Legal name
- Sheetson
- Website
- https://sheetson.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Sheetson is a bootstrapped Singapore-based SaaS that provides a RESTful API turning Google Sheets into a backend database, serving indie developers and small teams via a freemium ($99/year Pro) self-serve model.
- Ownership category
- akta.pro rank
Sheetson industry classification
Industry- Product category
- API-as-a-Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where Sheetson is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sheetson business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Free Plan: Free tier providing basic functionality with 1,000 rows per sheet limit, basic support, and basic queries. Unmetered requests but shared server resources and rate limiting.
- Subscription - Professional Plan: $99/year paid plan offering unlimited rows, priority support, advanced queries, high performance, and better rate limiting with dedicated per-user Google Sheets API quota. 18% discount available for annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic functionality for simple projects |
| Subscription | Annual | Professional tier for complex projects requiring advanced data filtering |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sheetson product offering
Product offeringCore offering
Sheetson provides a RESTful API that turns Google Sheets into a backend database, acting as a proxy layer between the Google Sheets API and client applications. The service enables developers and non-technical users to perform create, read, update, and delete (CRUD) operations on Google Sheets via HTTP endpoints without building custom backend infrastructure.
Product overview
Sheetson is a single unified API product that transforms Google Sheets into a RESTful backend database. The core offering is the Sheetson API service, available through two pricing tiers: a Free Plan (limited to 1,000 rows per sheet) and a Professional Plan ($99/year with unlimited rows and advanced features). The company also provides two free developer utility tools: a JSON to CSV Converter and a JSON Formatter & Validator. All products share the common purpose of simplifying data management and developer workflows around Google Sheets.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheetson API A RESTful API service that allows developers and non-technical users to use Google Sheets as a backend database. Supports create, read, update, and delete operations through HTTP endpoints with bearer-token authentication, targeting developers building prototypes and MVPs as well as content managers exposing spreadsheet data to applications.
- JSON to CSV Converter A free online utility that converts JSON-formatted data into CSV files, offered as a standalone developer tool to support developers working with the Sheetson API.
- JSON Formatter & Validator A free online utility for formatting and validating JSON documents, offered as a standalone developer tool to support developers working with the Sheetson API.
Quantifiable outcome
- 2x-10x faster response times with 8-hour caching (400-700ms for cached responses)
- +1 more outcomes
Companies that use Sheetson
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Sheetson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sheetson partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Sheetson competitors and assessment
Company assessmentDirect peers
- Sheet.best: Direct competitor providing a Google Sheets-to-API service targeting the same developer use cases (CRUD via REST, freemium model, share-with-service-account onboarding).
- Backendless: Visual app development platform with a managed backend-as-a-service offering APIs, database, and user management — competes for the indie-developer / small-team backend use case Sheetson targets.
- SheetDB: Direct competitor offering an API layer that turns Google Sheets into a RESTful database with similar CRUD, filtering, and pricing tiers — the closest functional analog to Sheetson.
Broad incumbents
- Firebase: Google's broad backend-as-a-service platform with Firestore, Authentication, and serverless functions — competes for indie-developer / MVP backends and is owned by the same ecosystem Sheetson depends on.
- Airtable: Established incumbent in the spreadsheet-as-database category with a native API, richer UI, and enterprise features — competes for the same end-user problem but as part of a much wider product portfolio.
Emerging players
- Supabase: Open-source Firebase alternative offering a Postgres-backed backend-as-a-service with REST and auto-generated APIs — competes for the same 'simple backend for small apps' developer use case.
- NocoDB: Open-source Airtable alternative that turns any database (including Google Sheets) into a spreadsheet UI with APIs — overlaps Sheetson's audience of non-technical builders wanting a simple spreadsheet-as-backend workflow.
- Baserow: Open-source Airtable-style database with a built-in REST API — competes for the same low-code / spreadsheet-as-database segment where Sheetson is used as a lightweight backend.
Market position
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Sheetson social profiles
Digital presenceSheetson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheetson leadership team
Management profileNumber of profiles
Sheetson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheetson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheetson
What does Sheetson do?
Sheetson provides a RESTful API that turns Google Sheets into a backend database, acting as a proxy layer between the Google Sheets API and client applications. The service enables developers and non-technical users to perform create, read, update, and delete (CRUD) operations on Google Sheets via HTTP endpoints without building custom backend infrastructure.
Is Sheetson a public or private company?
Sheetson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sheetson founded?
Sheetson was founded in 2019.
Where is Sheetson based?
Sheetson is headquartered in Singapore, Singapore, in the Asia region.
How does Sheetson make money?
Two revenue lines are on record. Subscription - Free Plan is the primary driver. The others are subscription - Professional Plan.
Who are Sheetson's main competitors?
Direct peers on record are Sheet.best, Backendless and SheetDB. Broad incumbents are Firebase and Airtable. Emerging players are Supabase, NocoDB and Baserow.
Does Sheetson have an API?
Yes. Sheetson provides a RESTful API that turns Google Sheets into a backend database. Developers can perform CRUD operations (list, create, read, update, delete) on Google Sheet data through HTTP requests to https://api.sheetson.com. The API supports JSON format for requests and responses, Bearer token authentication via API keys, pagination with limit/skip parameters, data filtering with where clauses (available in paid plans), field selection via keys parameter, and data ordering. Error responses include specific error codes. Cloudflare CDN caching is implemented with 8-hour expiration for GET requests. Developer documentation is at docs.sheetson.com.
What industry is Sheetson in?
Sheetson's product category is API-as-a-Service. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM). Its NAICS code is 518210 and its SIC code is 7372.