What Apheta does

Apheta is a Southern California-based insurance consulting firm founded in 2007 that specializes in estate planning, wealth transfer, and risk management for ultra high net-worth families and the professional advisors who serve them. Its core services include estate and trust planning, life insurance consulting, risk management, non-profit and planned-giving consulting, business due diligence, and business succession financing, supported by two proprietary platforms — the Supplemental Income Retirement Program (SIRP), which combines low-cost financing with equity-indexed insurance to generate tax-free supplemental income, and a Business Succession Financing Platform that pre-funds ownership transitions without encumbering business assets. The firm's delivery model is a multi-disciplinary team of legal, tax, and financial professionals working in concert with CPAs, attorneys, and investment managers; the team has placed more than $10 billion in life insurance coverage over 18+ years and includes cases spanning Forbes 400 families, 300+ physician groups, and estates in excess of $100M.

Apheta monetizes through professional services and insurance brokerage/consulting fees on a quote basis, with no public pricing. Its go-to-market is sales-led, relying on direct engagement with UHNW families and on referral relationships with CPA firms, law practices, brokerage houses, and pension administration firms. The firm operates from Century City/Los Angeles and West Hollywood in the U.S., with a Mumbai office opened in 2010 that targets foreign nationals from India and the Middle East for U.S. life insurance placement using streamlined underwriting and financing through partner carriers. There is no public revenue, no external funding, and no parent company — the firm is privately held and founder-led by the Pattanaik principals.

Name

Apheta

Legal name

Apheta

Website

https://apheta.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Apheta is a Southern California insurance consulting firm that designs estate planning, wealth transfer, and life insurance strategies for ultra high net-worth families and the CPA, legal, and investment advisors who serve them, using proprietary succession and retirement-income platforms.

Ownership category

akta.pro rank

Product category

Insurance Consulting / Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Estate Planning & Trust Structuring Advisory (FSAEAKAC)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Estate Administration & Probate Services (FSAAANAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance consulting
• Estate planning
• Risk management
• Life insurance advisory
• Business succession planning

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Consulting Fees: Fees generated from analyzing insurance portfolios, developing insurance programs for clients, and placing life insurance coverage. The firm has placed over $10B of coverage for companies and families worldwide.
2. Estate and Legacy Planning Services: Multi-disciplinary planning services including estate and trust planning, risk management, business consulting, and non-profit consulting for ultra high net-worth clients and families.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Apheta is an insurance consulting firm that delivers estate planning, life insurance advisory, risk management, business succession, due diligence, non-profit/charitable planning, and captive insurance structuring services to ultra high net-worth families, business owners, and the professional advisor ecosystem (CPAs, attorneys, investment managers). Engagements are supported by proprietary platforms including the SIRP (Supplemental Income Retirement Program) and a Business Succession Financing Platform, with the firm having placed over $10B in life insurance coverage.

Product overview

Apheta is a Southern California-based insurance consulting firm offering a comprehensive suite of wealth management and estate planning services to ultra high net-worth individuals and families. The firm operates through distinct service lines including Estate & Trust Planning, Life Insurance Consulting (with specialized offerings for foreign nationals), Risk Management, Non-Profit Consulting, and Business Consulting (Due Diligence and Succession Planning). The firm utilizes a proprietary platform for succession planning and offers specialized products like the SIRP (Supplemental Income Retirement Program) and captive insurance solutions. All services are delivered through a multi-disciplinary team approach collaborating with CPAs, attorneys, and investment managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate & Trust Planning Comprehensive estate and trust planning services for high net-worth families, including trust and entity planning, business or personal asset transfer strategies, and multi-generational wealth planning.
• Life Insurance Consulting Insurance consulting services providing estate tax liquidity, succession planning liquidity, supplemental cash flow planning, and portfolio analysis for cost efficiency; the firm has placed over $10B of coverage.
• Life Insurance for Foreign Nationals Advanced life insurance planning for foreign nationals from Southeast Asia, India, the Middle East, and other regions, featuring streamlined underwriting and financing options through U.S. insurance carriers.
• Risk Management Risk management services focused on understanding client wealth planning objectives and structuring appropriate strategies and tools within estate plans.
• Non-Profit Consulting Planned giving and charitable strategy consulting including private foundation management, charitable lead trusts, and legacy planning for high net-worth families.
• Due Diligence Business consulting services for examining parties and structures involved in new transactions, investments, financing, expansion, or sale arrangements.
• Succession Planning (Proprietary Platform) Proprietary platform for pre-funding and financing business ownership transitions from founders to key employees without encumbering business assets, offering tax-efficient exits for sellers and favorable financing for buyers.
• SIRP (Supplemental Income Retirement Program) Tax-free supplemental income stream program using low-cost financing and progressive equity-indexed insurance products, designed for younger clients with limited income windows or unpredictable cash flows.
• Captive Insurance Solutions Organization and structuring of domestic captive insurance companies for groups of physicians to manage medical malpractice insurance needs, controlling premium costs and improving underwriting profits and claims management processes.

Quantifiable outcome

• 30-50% cost reduction in insurance coverage found through portfolio reviews as people live longer
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Top U.S. Insurance CarrierscoreOthers · 1 January 2010Strategic relationships with top U.S. insurance carriers enabling streamlined underwriting and often financing for foreign nationals seeking life insurance. These carrier relationships are essential to delivering the firms life insurance products to clients.
• RN IndiaminorStrategic or Co-development PartnerHealthcare staffing company specializing in placement of nurses in hospitals in the U.S., Australia, Canada, and UK. Lalat Pattanaik serves on the Board of Directors. Laban Pattanaik is President of RNI Group of Companies.
• Allianz (Life Advisory Board)minorStrategic or Co-development PartnerKip Barton has served on the Life Advisory Board for Allianz.
• Genworth (Life Advisory Board)minorStrategic or Co-development PartnerKip Barton has served on the Life Advisory Board for Genworth.
• Northern Trust CompanyminorStrategic or Co-development PartnerPrior to founding Apheta, Lalat Pattanaik worked within Private Client Services and Structured Equity Group at Northern Trust Company focusing on derivatives and synthetic securities for institutional and ultra high net-worth clients.
• Goldman Sachs Asset ManagementminorStrategic or Co-development PartnerIn the early 1990s, worked as part of a team with Goldman Sachs Asset Management and Northern Trust Company Senior Management to convert several billion dollars of client investment funds into mutual funds.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lion Street: Member-owned firm providing advanced life insurance and wealth strategies through independent advisors serving UHNW families, estates, and business owners — closely aligned with Apheta's estate-planning and life insurance consulting model.
• PartnersFinancial: Insurance consulting firm serving CPAs, attorneys, and financial advisors to deliver estate, business succession, and executive benefit planning for UHNW clients — same advisor-referral go-to-market as Apheta.
• M Financial Group: Network of independent insurance and wealth management firms focused on UHNW clients, life insurance planning, and proprietary products for affluent markets — directly comparable business model and customer base to Apheta.
• Highland Capital Brokerage: Life insurance brokerage general agency providing advanced case design, underwriting, and estate strategies to financial advisors serving UHNW clients — multiple Apheta alumni worked here.
• Forbes Financial Group: Specialty life insurance brokerage and advanced planning firm focused on estate, business, and retirement planning for affluent families, working through CPA and attorney partners — directly comparable model.
• BDF Group: Boutique wealth strategy firm specializing in estate planning, business succession, and life insurance solutions for UHNW clients and their advisors — overlaps materially with Apheta's core service lines.
• WAEPA Financial Group: Specialty insurance advisory focused on niche affluent segments (federal employees and professionals), with structured life insurance and estate planning solutions — comparable niche advisory positioning.

Broad incumbents

• OneDigital: National insurance, wealth management, and HR consulting firm with private client and estate planning capabilities that overlap with Apheta's advisory services, though serving a broader market.
• Northern Trust (Wealth Management): Large wealth and asset manager with deep estate planning, family office, and trust capabilities serving UHNW families — relevant incumbent given founder Lalat Pattanaik's prior tenure and Apheta's collaboration with the firm.
• NFP (Insurance / Private Client): Large insurance brokerage and advisory platform with significant private client / estate planning practice serving UHNW clients through advisors — a broader incumbent with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aphetallc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apheta