Santos Bikes
Santos Bikes is an independent Dutch manufacturer founded in 1997 that builds custom-made touring, e-bike, gravel, and patrol bicycles to individual customer specifications, sold through a tiered dealer network across six countries.
- Company typePrivate
- Founded1997
- HeadquartersNieuw-vennep, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Santos Bikes firmographics
Firmographics- Name
- Santos Bikes
- Legal name
- Santos Bikes
- Website
- https://santosbikes.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Santos Bikes is an independent Dutch manufacturer founded in 1997 that builds custom-made touring, e-bike, gravel, and patrol bicycles to individual customer specifications, sold through a tiered dealer network across six countries.
- Ownership category
- akta.pro rank
Santos Bikes industry classification
Industry- Product category
- Custom-built bicycles (touring, e-bike, gravel, lite, tandem, and B2B patrol/cargo)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Santos Bikes is headquartered
LocationHeadquarters
- HQ city
- Nieuw-vennep
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Santos Bikes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom-Built Bicycle Sales: Santos generates revenue through selling custom-built bicycles. Every bike is made to order based on customer specifications via customizer tool. Customers work with dealers for frame selection, drivetrain, brakes, colors, and accessories. Bicycles are assembled at company workshop and shipped worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom-built bicycles with pricing determined by component selection |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Santos Bikes product offering
Product offeringCore offering
Santos Bikes designs, custom-builds, and assembles made-to-order bicycles at its workshop near Amsterdam, selling them exclusively through a tiered dealer network across the Netherlands, Belgium, Germany, Austria, the UK, and Australia. The portfolio covers touring, e-bike, gravel, lite-series, low-step, tandem, and B2B patrol/cargo models, with extensive personalization via proprietary Santos Only components, Rohloff and Pinion drivetrains, belt drive systems, and a 58-color frame program.
Product overview
Santos Bikes is an independent Dutch bicycle brand founded in 1997, specializing in custombuilt bicycles assembled to order at their workshop near Amsterdam. The product portfolio centers on five bicycle series: the Travelmaster series (Travelmaster E+, Travelmaster 3+, Travelmaster 2+, Travelmaster 2.9) for touring and travel riding; the Gravel series (Cross Lite, Gravelmaster) for off-road cycling; the Lite series (Travel Lite, Adventure Lite, Trekking Lite, Race Lite) for lightweight sport/trekking use; the LowStep E-bikes for step-through accessibility; and the Double Travel tandem. All models support extensive customization through the Santos PX E-bike system (Pendix-powered mid-motor with extended range), Rohloff or Pinion drivetrains, belt or chain drives, and 58 frame color options. The company also offers an extensive Santos Only accessories line including racks (AdventureRack 40kg, LiteRack XL 20kg, ClassicRack 25kg, TwinRack lowrider), the Adventure Fork system, Adventure Cage, Drybags, Adventure Straps, belt tensioners, cable guides, hubs, and fitting tools. B2B offerings include Patrol Bike and E-Patrol for security services, and Cargo bikes. Digital tools include a 3D Color Customizer and Technical Customizer for online bike configuration.
Differentiator
Problem solved
Functional benefit
Products and services
- Travelmaster E+ Premium electric travel bike for long-distance touring, available with Rohloff/Bosch or Pinion/Neodrives drivetrains and the Pendix PX mid-motor system, aimed at cyclists wanting e-assistance on extended trips.
- Travelmaster 3+ Flagship Santos travel bike with Rohloff internal gear hub and hydraulic Fahrwerker brakes, designed for serious long-distance touring and available with a PX E-bike upgrade.
- Travelmaster 2+ Travel bike with Rohloff hub engineered for long-distance touring with heavy luggage loads.
- Travelmaster 2.9 Travel bike built around 29-inch wheels for touring, offering large tire clearance for mixed surfaces.
- Cross Lite Lightweight gravel bike aimed at off-road adventures and bikepacking, available as part of the Lite series.
- Gravelmaster Full-featured gravel bike designed for adventurous cycling on mixed terrain including gravel and unpaved paths.
- Travel Lite Lightweight travel bike in Santos's Lite series, aimed at touring with moderate luggage.
- Adventure Lite Versatile Lite-series bicycle built for adventure cycling and bikepacking trips.
- Trekking Lite Lite-series trekking bike, available with the Santos PX E-bike system for assisted riding.
- Race Lite Performance-oriented Lite model designed for fast road cycling, available with a PX E-bike option.
- LowStep Step-through E-bike with a low entry frame, available with Rohloff/Bosch or Pinion/Neodrives drivetrains and the Pendix PX system, targeted at commuters and riders needing easy mounting.
- Double Travel (Tandem) Fully equipped touring tandem bicycle with Santos touring wheels, available with Rohloff hub, optional belt drive, PX E-bike upgrade, and hydraulic Fahrwerker brakes; fits 27.5" or 28" wheels.
- Patrol Bike (SUB) B2B professional patrol bicycle developed for police and security services, supporting rapid deployment in demanding environments.
- E-Patrol B2B electric patrol bike for professional security services that require quick response and durable equipment.
- Cargo (Adventure Cargo) Adventure Cargo bike aimed at commercial and business logistics applications within Santos's B2B portfolio.
- Santos PX E-bike System Proprietary E-bike propulsion system co-developed with German Pendix, featuring a direct-drive mid-motor with Santos PX software for extended range (eco >30%, smart >40% extra range), 500Wh battery, 100,000km/5-year motor warranty, and 58 color-matched battery options.
- Santos B2B Trade Show Program (Zakelijke beurzen) B2B trade fair program where Santos presents its professional bicycles (Patrol Bike, E-Patrol, Cargo) to police, lifeguard, and logistics buyers at business events.
Quantifiable outcome
- E-bike range: 25-100km with 500Wh battery depending on conditions and mode
- +2 more outcomes
Companies that use Santos Bikes
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Santos Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Santos Bikes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reddingsbrigade Nederland (Royal Dutch Lifesaving Society)coreSantos Bikes and Reddingsbrigade Nederland formed a partnership focused on mobility and water safety. The partnership provides lifesaving organizations access to specially developed Patrol Bikes and E-Patrol for intensive professional use. These bikes support lifeguards during patrols, supervision duties, and rapid response situations along beaches, lakes, and rivers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Santos Bikes competitors and assessment
Company assessmentDirect peers
- Velo de Ville: German premium custom-built bicycle manufacturer offering made-to-order touring, e-bikes, and city bikes through a dealer network. Highly comparable custom-built model and premium touring focus directly mirrors Santos' approach.
- Kalkhoff: German e-bike and trekking bicycle manufacturer owned by Derby Cycle, with broad European dealer distribution. Comparable trekking/e-bike product mix and similar dealer-led sales motion across DACH and Benelux markets.
- Bulls Bikes: German e-bike and mountain bike manufacturer with extensive European dealer network. Comparable premium e-bike positioning, broad product range, and dealer-led distribution in overlapping DACH/Benelux markets.
- Tout Terrain: German manufacturer of premium touring, expedition, and adventure bicycles with belt drive and Pinion integration. Comparable technical DNA around Pinion gearboxes, Rohloff hubs, and loaded touring use cases overlapping Santos' core SKUs.
- Riese & Müller: German premium e-bike manufacturer with deep dealer network across Europe, offering high-end touring, cargo, and commuter e-bikes with Bosch and proprietary systems. Comparable premium e-bike positioning and full-suspension/touring product overlap.
- Koga: Dutch premium bicycle manufacturer specializing in touring, trekking, and e-bikes with high-end components (Rohloff, belt drive). Closest direct geographic and product peer to Santos, also assembling in the Netherlands with similar premium custom-built positioning.
Broad incumbents
- Trek Bicycle: Global premium bicycle manufacturer with extensive touring, gravel, and e-bike ranges plus worldwide dealer network. Overlaps with Santos on touring/gravel products but at much broader scale and lower price points.
Emerging players
- Canyon: German direct-to-consumer premium bicycle brand with strong gravel, road, and e-bike offerings. Comparable premium positioning but DTC rather than dealer-led model; represents a channel-disruption threat to Santos' dealer-dependent model.
Regional players
- Gazelle: Dutch bicycle manufacturer (Royal Dutch Gazelle) with deep Benelux dealer network and growing e-bike portfolio. Comparable Dutch heritage, dealer-led distribution, and e-bike + trekking product overlap in the home market.
- Batavus: Heritage Dutch bicycle brand offering city, e-bike, and touring models through Dutch/Benelux dealers. Comparable Dutch heritage and dealer-led GTM in Santos' home market, with broader mass-market positioning rather than custom-built premium.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Santos Bikes social profiles
Digital presenceSantos Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santos Bikes leadership team
Management profileNumber of profiles
Profiles1 record
Santos Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santos Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santos Bikes
What does Santos Bikes do?
Santos Bikes designs, custom-builds, and assembles made-to-order bicycles at its workshop near Amsterdam, selling them exclusively through a tiered dealer network across the Netherlands, Belgium, Germany, Austria, the UK, and Australia. The portfolio covers touring, e-bike, gravel, lite-series, low-step, tandem, and B2B patrol/cargo models, with extensive personalization via proprietary Santos Only components, Rohloff and Pinion drivetrains, belt drive systems, and a 58-color frame program.
Is Santos Bikes a public or private company?
Santos Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Santos Bikes founded?
Santos Bikes was founded in 1997. It employs 11 to 50 people.
Where is Santos Bikes based?
Santos Bikes is headquartered in Nieuw-vennep, Netherlands, in the Europe region.
How does Santos Bikes make money?
One revenue line is on record: custom-Built Bicycle Sales.
Who are Santos Bikes's main competitors?
Direct peers on record are Velo de Ville, Kalkhoff, Bulls Bikes, Tout Terrain, Riese & Müller and Koga. Trek Bicycle is listed as a broad incumbent. Canyon is listed as an emerging player. Regional players are Gazelle and Batavus.
Does Santos Bikes have an API?
No public API is recorded for Santos Bikes.
What industry is Santos Bikes in?
Santos Bikes's product category is Custom-built bicycles (touring, e-bike, gravel, lite, tandem, and B2B patrol/cargo). Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.