Outdoor Media Group

What Outdoor Media Group does

Outdoor Media Group is a full-service out-of-home (OOH) media agency founded in 2001 and headquartered in Jersey City, New Jersey, that self-describes as the largest OOH media agency in North America. The company serves brand advertisers and consumer-facing brands seeking to reach audiences in physical spaces, delivering end-to-end OOH campaign services across seven modules: strategic planning and buying, full-service programmatic, digital out-of-home (DOOH) capabilities, project management, experiential marketing, creative and print production, and consultancy.

The technical platform integrates market data, analytics, and emerging technologies with a location-based targeting approach to inform OOH planning and activation. Programmatic and DOOH capabilities indicate automated media buying and digital inventory execution, while experiential and creative production services extend the offering into brand experience and asset production. Outdoor Media Group operates as a subsidiary within the Omnicom Media Group network, with corporate governance links (privacy policy, terms of use) pointing to the parent, giving the agency access to the broader Omnicom holding-company infrastructure.

The business model is professional services–based, with revenue generated from media planning, buying fees, creative production, and campaign management charged to enterprise brand clients. Go-to-market is sales-led, targeting enterprise brand marketers and advertisers through direct engagement; pricing is quote-based and not publicly disclosed. The customer base is concentrated in consumer-facing brand advertisers, with Doritos (Food & Beverage) publicly named on the company's website, and the operating footprint is limited to North America.

Name

Outdoor Media Group

Legal name

Outdoor Media Group

Website

https://outdoormediagroup.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Outdoor Media Group is a full-service out-of-home (OOH) media agency, self-described as the largest in North America, providing strategic planning, programmatic buying, DOOH, experiential marketing, and creative production to enterprise brand advertisers.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Production, Printing & Installation Services (MPAAAKAJ), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• OOH media planning
• Programmatic DOOH buying
• Experiential marketing services
• Outdoor advertising agency
• Media consultancy services

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. OOH Media Services: Full-service out-of-home media agency providing strategic planning, media buying, creative production, and campaign management services to brand advertisers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Full-service out-of-home (OOH) media agency providing strategic planning and buying, programmatic and digital OOH (DOOH), project management, experiential marketing, creative and print production, and consultancy services to brand advertisers across North America. The firm operates as the largest OOH media agency in North America, combining data, technology, and location-based targeting capabilities with creative expertise.

Product overview

Outdoor Media Group is a full-service OOH (out-of-home) media agency that offers an integrated suite of seven service modules. The core offering combines Strategic Planning and Buying with Full-Service Programmatic capabilities, augmented by DOOH (Digital Out-of-Home) Capabilities, Project Management, Experiential Marketing, Creative and Print Production, and Consultancy services. The agency differentiates itself by fusing data and technology with market insights to deliver effective OOH campaigns with a focus on market penetration and cultural engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning and Buying End-to-end strategic media planning and OOH media buying service for brand advertisers seeking to reach audiences through outdoor advertising channels.
• Programmatic OOH Programmatic out-of-home advertising buying service that enables automated, data-driven purchasing of OOH media inventory for brand advertisers.
• Digital OOH (DOOH) Digital out-of-home advertising service for planning, buying, and executing campaigns across digital billboards and screens for brand advertisers.
• Project Management End-to-end project management service overseeing the execution of OOH advertising campaigns for brand advertisers.
• Experiential Marketing Experiential marketing service designing and executing live brand experiences and events that complement OOH advertising campaigns for brand advertisers.
• Creative and Print Production Creative design and physical print production services for OOH advertising assets, including billboards and other out-of-home formats, for brand advertisers.
• Consultancy Services Strategic OOH advertising consultancy providing expert guidance to brand advertisers on out-of-home media strategy, planning, and execution best practices.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Omnicom Media Groupparent companyOthersOutdoor Media Group operates under Omnicom Media Group as part of the Omnicom network of marketing and communications companies. The company website privacy policy and terms of use link to Omnicom Media Group pages, indicating corporate ownership or affiliation.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Billups: Independent OOH media agency providing planning, buying, and measurement services with a focus on data-driven and programmatic OOH. Comparable as a similarly sized OOH specialist agency competing in the U.S. market.
• Posterscope (dentsu): Global OOH and location-based media agency within the dentsu network, offering strategic planning and buying of out-of-home advertising. Comparable as a network-owned OOH specialist competing for similar accounts.
• Rapport (IPG Mediabrands): Specialist OOH media agency within the IPG Mediabrands network, offering planning, buying, and activation of out-of-home campaigns. Closely comparable as a network-affiliated OOH agency competitor.
• Talon Outdoor: Independent full-service OOH media agency offering planning, buying, and data-driven OOH solutions. Directly comparable as a similarly positioned OOH specialist agency competing for enterprise brand clients.

Broad incumbents

• Lamar Advertising: Leading U.S. out-of-home advertising operator with a large static and digital billboard portfolio. Relevant as a major OOH inventory owner and competitor in the North American OOH value chain.
• Clear Channel Outdoor: Global out-of-home advertising company with extensive billboard, street furniture, and airport media assets. Comparable as a dominant OOH inventory provider competing for the same enterprise advertiser budgets.
• JCDecaux: World's largest outdoor advertising company specializing in street furniture and airport advertising. Overlaps with Outdoor Media Group in DOOH, transit, and large-format OOH categories.
• Outfront Media: One of the largest out-of-home media companies in North America, operating billboards, transit, and digital OOH inventory. Comparable as a major OOH supply and media partner that Outdoor Media Group would buy inventory from and compete alongside for advertiser mindshare.

Emerging players

• Vistar Media: Leading programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Comparable as a technology-enabled DOOH partner/competitor in the programmatic OOH value chain.
• Place Exchange: Programmatic SSP for OOH and DOOH inventory, enabling automated transacting of outdoor media. Comparable as a programmatic DOOH infrastructure player intersecting with Outdoor Media Group's programmatic offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Media Group