First United Mortgage Group

What First United Mortgage Group does

First United Mortgage Group is the mortgage lending division of First United Bank, a privately held Oklahoma-chartered bank founded around 1900 with assets exceeding $13.5 billion. The company originates, processes, underwrites, closes, funds, and services residential mortgages in-house, operating primarily across Oklahoma and Texas through a network of 20+ licensed loan officers distributed across regional offices in markets including Dallas, Fort Worth, Plano, McKinney, Frisco, Denton, Sherman, Austin, San Antonio, Houston, Tulsa, Oklahoma City, and Durant. The technology stack is anchored by third-party industry platforms, including ICE Mortgage Technology for loan processing, LenderLogix-powered online application tools, and the LoanSphere Servicing Digital customer portal, layered with a suite of in-house mortgage calculators and the Loan App Elite digital application.

The company offers a comprehensive mortgage product suite spanning government-backed programs (FHA, VA, USDA), conforming and non-conforming conventional loans, jumbo financing (up to $7 million), construction-to-permanent loans with the Platinum Builder Program, Fannie Mae HomeStyle Renovation, Non-Warrantable Condo financing, Physician Loans (MD/DO/DDS/DMD), Home Possible and Home Ready affordable programs, and loan assumption products. Specialty programs target medical professionals, builders, contractors, and government-program-eligible borrowers (including Section 184 Native American lending), differentiating the offering beyond vanilla agency lending. The company holds NMLS #400025 and Member FDIC status, is CCPA compliant, and has pursued WCAG 2.1/ADA accessibility conformance through a partnership with Level Access.

Revenue is generated through three primary streams: (1) transaction-fee mortgage origination revenue from purchase mortgages, refinances, and specialty programs, (2) recurring loan servicing fee income from the retained servicing portfolio serviced nationally, and (3) application and origination fees including processing, underwriting, and third-party fees (credit reports, title, escrow, notary, recording). Pricing is quote-based and varies by loan program, borrower qualifications, property type, and market conditions. The go-to-market combines direct-to-consumer online applications, enterprise field sales through the regional loan officer network, referral partnerships with real estate professionals and builders, and distribution through the parent bank's branch network. Consecutive annual recognition by Scotsman Guide (Top 1% 2020-2024), Texas Monthly (Five Star 2015-2024), and D Magazine (Best Mortgage Professionals 2016-2024) indicates sustained production and customer service quality.

Name

First United Mortgage Group

Legal name

First United Bank

Website

https://firstunitedteam.mymortgage-online.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

First United Mortgage Group is the residential mortgage lending division of First United Bank ($13.5B+ in assets), originating and servicing in-house purchase, refinance, and specialty mortgages across Oklahoma and Texas through a network of 20+ loan officers serving homebuyers, builders, and medical professionals.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Depository Credit Intermediation (5221)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM), Mortgage Pre-Approval / Prequalification & Lead-to-Loan Retail Origination (FSALAAAN)

Keywords

• Mortgage lending
• Home loan origination
• Loan servicing
• Construction loans
• Government-backed mortgages

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Loan Origination: Revenue generated from originating mortgage loans including purchase mortgages, refinances, construction loans, and specialty programs. Interest rates and fees are determined based on loan type, borrower qualifications, and market conditions.
2. Loan Servicing: Ongoing revenue from servicing mortgage loans including escrow administration, payment processing, and loss mitigation services. The company services loans nationally and retains servicing on most originated loans.
3. Application and Origination Fees: Fees collected during the loan application and origination process including processing fees, underwriting fees, and other third-party fees such as credit reports, title, escrow, notary, and recording fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

First United Mortgage Group originates, processes, underwrites, closes, funds, and services residential mortgage loans for individual homebuyers, real estate professionals, and builders across Oklahoma and Texas. The company offers a full suite of loan products including conventional, FHA, VA, USDA, jumbo, construction-to-permanent, renovation, physician, non-warrantable condo, and affordable housing loans, supported by in-house operations that enable 30-day closings.

Product overview

First United Mortgage Group operates as a mortgage lending division of First United Bank, offering a comprehensive suite of mortgage products organized across three main categories: government-backed loan programs (FHA, VA, USDA), conventional financing (conforming and non-conforming/jumbo), and specialized products (Construction Loans, HomeStyle Renovation, Physician Loans, Non-Warrantable Condos, Assumption Loans, and Home Possible/Home Ready affordable programs). The company also provides a digital tools layer including the Loan App Elite online application platform, a suite of mortgage calculators, and the Servicing Digital borrower portal for ongoing loan management. All products are supported by in-house processing, underwriting, closing, and funding departments enabling 30-day closings.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Mortgage products not part of a specific government program, available in conforming and non-conforming categories. Conforming loans follow Fannie Mae/Freddie Mac rules with standard loan limits; non-conforming includes jumbo and specialized products for complex borrower situations. For individual homebuyers.
• FHA Home Loans Federal Housing Administration insured loans designed to help first-time and experienced homebuyers with a low down payment option. FHA mortgage insurance protects lenders in the event of homeowner default. For individual homebuyers.
• VA Home Loans U.S. Veterans Administration guaranteed home mortgages reserved for active military members and veterans, offering benefits such as no private mortgage insurance and flexible credit requirements. For military service members and veterans.
• USDA Home Loans U.S. Department of Agriculture Guaranteed Rural Housing Loans designed to help families finance home purchases in rural areas with no down payment required and incomes up to 115% of the area median income. For rural residents.
• Fixed Rate Mortgages Mortgages with an interest rate that remains unchanged throughout the loan duration, offering consistent monthly payments and protection against market fluctuations over the life of the loan. For individual homebuyers and refinancers.
• Adjustable Rate Mortgages (ARM) Mortgages with interest rates that may change periodically in relation to an index, typically offering lower initial rates and payments in exchange for possible future rate adjustments. For individual homebuyers and refinancers.
• Jumbo Loans Loans exceeding conforming loan limits for primary residences and second homes, ranging from $647,200 to $7,000,000, with in-house approval and competitive rates as a community bank. For high-value property buyers.
• Construction Loans One-Time Close and Two-Time Close Construction-to-Permanent loan programs providing financing to build, remodel, or improve a primary residence, including a Platinum Builder Program for builders. For individual homebuyers and home builders.
• Fannie Mae HomeStyle Renovation Loans Renovation loans combining home purchase or refinance costs with renovation expenses into a single mortgage, usable for any renovation project on primary residence, second home, or investment properties. For individual homeowners and investors.
• Non-Warrantable Condo Financing Financing for jumbo and conforming loan balances on condominiums not eligible for Fannie Mae, covering projects with up to 60% investment concentration, single owners up to 25% of units, and up to 40% commercial space. For condo buyers.
• Physician Loans Specialized mortgage financing for doctors and dentists (MD, DO, DDS, DMD), featuring competitive pricing, no mortgage insurance, FICO scores down to 700, and deferred student loan qualification treatment. For medical professionals including residents and fellows.
• Home Possible & Home Ready Programs Affordable homeownership programs backed by Freddie Mac (Home Possible) and Fannie Mae (Home Ready) designed for low- to moderate-income borrowers with flexible eligibility criteria and down payment assistance options. For low- to moderate-income homebuyers.
• Assumption Loans Mortgage assumption products allowing qualified buyers to take over existing home loans with the same interest rate, balance, and terms, available for government-backed loans including FHA, VA, and USDA. For home buyers purchasing from existing loan holders.
• Loan App Elite (Online Application Platform) Online mortgage application platform enabling borrowers to apply for loans digitally, with session-saving and loan officer assignment capabilities. For individual borrowers applying for a mortgage.
• Servicing Digital Portal Customer-facing online portal for existing mortgage borrowers to access their accounts, make payments, and manage their loans, accessible through the Servicing Digital website. For existing mortgage borrowers.

Quantifiable outcome

• 30-day loan closings
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Real Estate ProfessionalscoreChannel Partner/ Reseller/ DistributorReal estate agents and brokers who refer homebuyers to First United Mortgage Group for financing. The company emphasizes reliable service and 30-day closings to maintain strong referral relationships. These partners represent a key customer acquisition channel.
• Home Builders and ContractorscoreChannel Partner/ Reseller/ DistributorBuilders and contractors who work with buyers using construction and renovation loan programs. The Platinum Builder Program offers owner title policy credits to buyers who close with First United financing, incentivizing builder partnerships.
• Insurance Companies (Joint Marketing)minorGTM or Marketing PartnerCompanies related by common ownership or control that together market financial products or services. Part of joint marketing arrangements under the Gramm-Leach-Bliley Act.
• First United Bank and Trust CompanyflagshipStrategic or Co-development PartnerParent bank entity providing the mortgage group with capital, brand, regulatory framework, and branch distribution network. The mortgage group operates as a division of the bank, leveraging its $13.5+ billion in assets and over 100-year history.
• ICE Mortgage TechnologyTechnology or IntegrationTechnology platform provider for the mortgage origin technology infrastructure, powering the online application and loan processing systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PrimeLending: PrimeLending is a Plano, Texas-based retail mortgage lender and subsidiary of PlainsCapital Bank. It is directly comparable as a bank-owned mortgage operation with similar product breadth (conventional, government, jumbo) and multi-state loan officer distribution across the South and Midwest.
• Caliber Home Loans: Caliber is a national retail and correspondent mortgage lender offering conventional, government, and specialty products. Comparable on broad product menu and specialty programs (including physician and non-QM lending).
• Supreme Lending: Dallas-based retail mortgage lender with strong Texas footprint and full product lineup including FHA, VA, USDA, jumbo, and construction. Directly comparable on geography and on the regional community-lender identity.
• Academy Mortgage: Academy Mortgage is a retail mortgage originator with a multi-state loan officer model and full product menu including FHA, VA, USDA, and construction loans. Comparable on retail-direct go-to-market and specialization in government and specialty loan programs.
• Guild Mortgage Company: Guild Mortgage is a large retail mortgage lender with a broad product menu including physician, construction, and government programs. Comparable as a direct competitor on retail origination channels, specialty programs, and in-house servicing model.
• Cornerstone Home Lending: Houston-based retail mortgage lender with strong Texas and Oklahoma presence and community-banking-style local decision-making. Comparable on geography, product mix (including construction and specialty programs), and bank-affiliated operating posture.

Broad incumbents

• Wells Fargo Home Mortgage: Large national bank mortgage division offering the full product set across all 50 states. Comparable as a broad incumbent competitor in retail mortgage origination with overlapping conventional, government, and jumbo loan products.
• Chase Home Lending: National retail mortgage division of JPMorgan Chase with broad product lineup and significant Texas/Oklahoma presence. Comparable as a broad incumbent bank-owned mortgage operation.
• U.S. Bank Mortgage: U.S. Bank's mortgage division offers retail and wholesale origination across the country with full government, conventional, and specialty programs. Comparable as a diversified bank mortgage franchise.

Regional players

• FirstBank (Texas): Texas-based community bank offering mortgage products across the same state footprint as First United. Comparable as a regional community bank competitor with mortgage lending and localized decision-making.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firstunitedmortgagegroup
• LinkedInlinkedin.com/company/first-united-mortgage-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First United Mortgage Group