HempToday™
HempToday™ is a Poland-based digital media platform publishing daily news, specialized reports, and a B2B directory for the global industrial hemp industry, serving growers, manufacturers, policy makers, and investors across multiple regions and hemp verticals.
- Company typePrivate
- Founded2015
- HeadquartersLelów, Poland
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What HempToday™ does
HempToday™ is a Poland-based digital media company founded in 2015 that publishes news, analysis, and market intelligence across the global industrial hemp industry. Operating from Lelów, Poland under the tagline "Voice of the Global Hemp Industries," the platform delivers daily editorial coverage organized by both region (Africa, Asia, Australia, China, Europe, India, Latin America, and North America) and category (CBD, Farming, Building, Fashion & Textiles, Food, Health & Beauty, Sustainability, and Innovation). The company's underlying technology is a web-based content publishing platform built around its hemptoday.net domain, supplemented by a free email newsletter, an RSS feed, and a magazine format (HT Magazine). The platform maintains an editorial archive of 227+ pages dating to 2015.
The company's product portfolio centers on three monetizable offerings: HT Magazine with advertising placements, a catalog of seven specialized paid reports (covering Australia & New Zealand, sustainability, North American fiber processing, SWOT analysis, textile product development, carbon in hemp, and hemp cultivation strategies) sold under a one-time license model, and the HT HempConnect business directory connecting hemp industry participants. Revenue is generated through a mix of report sales, display advertising, affiliate commissions, and full-page magazine advertisements. The company is privately held, founder-led, operates with 1-10 employees, has no disclosed funding, and is led by CEO and Publisher Kehrt Reyher.
HempToday serves a horizontal segmentation of hemp industry professionals — including growers, processors, manufacturers, policy makers, regulators, and investors — with a stated mission of providing information that strengthens the global hemp community. Strategic relationships include a core media partnership with the European Industrial Hemp Association (EIHA) and cross-promotional appearances on complementary agricultural media such as the Lancaster Farming Industrial Hemp Podcast. The company does not offer APIs, AI-driven products, mobile applications, or documented enterprise contracts, and operates primarily as a content-led niche B2B media business with adjacent directory and consultancy-style services.
HempToday™ firmographics
Firmographics- Name
- HempToday™
- Legal name
- HempToday™
- Website
- https://hemptoday.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HempToday™ is a Poland-based digital media platform publishing daily news, specialized reports, and a B2B directory for the global industrial hemp industry, serving growers, manufacturers, policy makers, and investors across multiple regions and hemp verticals.
- Ownership category
- akta.pro rank
HempToday™ industry classification
Industry- Product category
- Trade Media and Market Intelligence
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where HempToday™ is headquartered
LocationHeadquarters
- HQ city
- Lelów
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
HempToday™ business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industry Publications and Reports: HempToday generates revenue through the sale of specialized industry reports covering regional hemp markets (Australia & New Zealand), sustainability, fiber processing, SWOT analysis, textiles product development, carbon in hemp, and strategies for hemp cultivation.
- Advertising and Sponsorships: The platform generates revenue through display advertising, affiliate links, and magazine advertisements. The site explicitly states affiliate relationships where commissions are earned when users click links and make purchases on third-party websites.
- HT Magazine Advertisements: The HT Magazine section offers full-page advertisement placements as a revenue stream for the publication.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HempToday™ product offering
Product offeringCore offering
HempToday operates a global B2B hemp industry news and market intelligence platform, publishing daily editorial content across regions (Africa, Asia, Australia, China, Europe, India, Latin America, North America) and verticals (Building, CBD, Farming, Fashions & Textiles, Food, Health & Beauty, Sustainability). Its sellable offerings include HT Magazine (with advertising), seven specialized paid industry reports, the HT HempConnect business directory, a free newsletter, and marketing services (TOOLBOX PDF resource). Revenue is generated primarily through advertising, sponsorships, affiliate commissions, and report sales to hemp industry professionals, businesses, policymakers, and investors.
Product overview
HempToday is a global hemp industry news and media publishing platform providing daily coverage across multiple regions and topic categories. The platform operates as a content hub with multiple complementary offerings: a flagship news portal, HT Magazine (with advertising), seven specialized industry reports covering regional markets and key topics (Australia/New Zealand, Sustainability, Fiber Processing, SWOT, Textiles, Carbon, Cultivation), the HT HempConnect business directory for industry networking, a free email newsletter, and marketing services including a downloadable TOOLBOX resource. The portfolio is unified around serving the industrial hemp sector's information and business development needs.
Differentiator
Problem solved
Functional benefit
Brands
- HT Magazine: Magazine publication covering hemp industry news, features, and in-depth reporting
- Business Directory
Products and services
- HT Magazine Magazine covering hemp industry news, business developments, food, investing, and legal matters, with advertising opportunities for businesses reaching the global hemp industry audience.
- Special Reports Paid specialized industry reports covering the Australia & New Zealand hemp market, sustainability, North American fiber processing, SWOT analysis, textiles product development, carbon in hemp, and hemp cultivation strategies.
- HT HempConnect Business Directory B2B directory service connecting hemp industry stakeholders, allowing companies to list and discover partners across the global hemp supply chain.
- Free Newsletter Email newsletter delivering hemp industry news, analysis, and updates directly to subscribers globally.
- Marketing Services / TOOLBOX Marketing services and a downloadable comprehensive business toolbox PDF offering resources for hemp industry marketing and operations.
- News Coverage Daily news coverage of the global hemp industry spanning regions (Africa, Asia, Australia, China, Europe, India, Latin America, North America) and categories (Building, CBD, Farming, Fashions & Textiles, Food, Health & Beauty, Sustainability, Innovation).
Quantifiable outcome
- Coverage spanning 9 major geographic regions including North America, Europe, Asia, Africa, Australia, Latin America, India, and China
Companies that use HempToday™
Customer profileSegments3 records
Ideal customer profiles3 records
HempToday™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HempToday™ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- European Industrial Hemp Association (EIHA)coreHempToday CEO Kehrt Reyher participates in EIHA conferences and discusses industry policy and market development. The publication covers EIHA's annual conferences, including the 23rd conference hosted in Poznań, Poland at the Institute of Natural Fibres and Medicinal Plants. The partnership provides mutual benefit: EIHA gains media coverage while HempToday maintains access to primary industry information and leadership perspectives.
- Lancaster FarmingminorHempToday CEO Kehrt Reyher appeared on the Lancaster Farming Industrial Hemp Podcast to discuss industrial hemp policy, market development, and CBD regulation. This represents a cross-promotional relationship where content is shared across complementary agricultural media platforms.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HempToday™ competitors and assessment
Company assessmentDirect peers
- Cannabis Business Times: Cannabis Business Times covers cannabis/hemp cultivators, retailers, and policy with print magazine and digital news. Comparable to HempToday's magazine-plus-digital content model serving industry professionals.
- Benzinga Cannabis: Benzinga Cannabis covers cannabis and hemp market news, including investment and policy angles. Comparable to HempToday's news and market-intelligence orientation toward investors and industry professionals.
- Hemp Industry Daily: Hemp Industry Daily is the hemp-focused vertical within MJBizDaily's family, dedicated to business news, data, and analysis for industrial hemp. Comparable to HempToday as a hemp-specific B2B intelligence publication.
- Ganjapreneur: Ganjapreneur is a B2B media and resource platform serving cannabis/hemp entrepreneurs with news, business resources, and a vendor directory. Closely aligned with HempToday's business-directory and entrepreneur-focused journalism model.
- MJBizDaily: MJBizDaily is a B2B trade media outlet covering the cannabis and hemp industries with news, reports, and events. Directly comparable as a B2B information platform serving hemp/cannabis operators and investors globally.
- Hemp Grower Magazine: Hemp Grower is a print and digital trade publication covering hemp cultivation, processing, and business. Comparable to HempToday as a hemp-focused trade publication targeting growers and industry operators.
- Industrial Hemp Magazine: Industrial Hemp Magazine is a trade publication dedicated to the industrial hemp sector, similar to HempToday in focusing on fiber, processing, and applications beyond recreational cannabis.
Broad incumbents
- High Times: High Times is a long-established cannabis media brand with broader consumer and cultural coverage. Overlaps HempToday on hemp/cannabis industry coverage but skews consumer/recreational rather than B2B trade.
- Leafly: Leafly is a consumer-facing cannabis/hemp information and discovery platform. Adjacent to HempToday in covering the cannabis/hemp space but focused on consumer strain and product information rather than B2B trade journalism.
Others
- Sourcing Journal: Sourcing Journal is a B2B trade publication focused on apparel and textile supply chains, including sustainable and hemp-based fibers. Adjacent peer given HempToday's fashions-and-textiles category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HempToday™ social profiles
Digital presenceHempToday™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
HempToday™ leadership team
Management profileNumber of profiles
Profiles1 record
HempToday™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HempToday™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HempToday™
What does HempToday™ do?
HempToday operates a global B2B hemp industry news and market intelligence platform, publishing daily editorial content across regions (Africa, Asia, Australia, China, Europe, India, Latin America, North America) and verticals (Building, CBD, Farming, Fashions & Textiles, Food, Health & Beauty, Sustainability). Its sellable offerings include HT Magazine (with advertising), seven specialized paid industry reports, the HT HempConnect business directory, a free newsletter, and marketing services (TOOLBOX PDF resource). Revenue is generated primarily through advertising, sponsorships, affiliate commissions, and report sales to hemp industry professionals, businesses, policymakers, and investors.
Is HempToday™ a public or private company?
HempToday™ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HempToday™ founded?
HempToday™ was founded in 2015. It employs 1 to 10 people.
Where is HempToday™ based?
HempToday™ is headquartered in Lelów, Poland, in the Europe region.
How does HempToday™ make money?
Three revenue lines are on record. Industry Publications and Reports are the primary driver. The others are advertising and Sponsorships and HT Magazine Advertisements.
Who are HempToday™'s main competitors?
Direct peers on record are Cannabis Business Times, Benzinga Cannabis, Hemp Industry Daily, Ganjapreneur, MJBizDaily, Hemp Grower Magazine and Industrial Hemp Magazine. Broad incumbents are High Times and Leafly. Sourcing Journal is listed as an others.
Does HempToday™ have an API?
No public API is recorded for HempToday™.
What industry is HempToday™ in?
HempToday™'s product category is Trade Media and Market Intelligence. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 513120 and its SIC code is 2711.