Lancaster Farming
Lancaster Farming is a regional agricultural media company and weekly farm newspaper serving Mid-Atlantic farmers and agribusinesses with digital news, market reports, specialty newsletters, podcasts, and a two-sided equipment/livestock marketplace, operating as a subsidiary of Steinman Communications.
- Company typePrivate
- Founded1955
- HeadquartersEphrata, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Lancaster Farming does
Lancaster Farming is a regional agricultural media company founded in 1955 and headquartered in Ephrata, Pennsylvania, serving the Mid-Atlantic farming community across Pennsylvania, Maryland, Delaware, West Virginia, and surrounding states. It operates a digital-first publishing platform (lancasterfarming.com) combined with a legacy weekly print newspaper, delivering farming news across verticals including dairy, livestock, poultry, field crops, produce, hemp, conservation, and organic agriculture, plus rural lifestyle content. Its core technology stack is a web-based publishing platform with e-newspaper delivery, nine specialty email newsletters, podcast hosting (Industrial Hemp, Super Smart Farm Show, FarmHouse), video content, and a two-sided classifieds marketplace called Mailbox Markets that lists over 2,000 deals weekly.
The business model combines subscription revenue (digital or print, starting at $2.99/month, with subscribers receiving exclusive marketplace access and two free classified listings per month), advertising (via a dedicated Lancaster Farming Advertising arm and an LF Digital Media Agency), transaction-based classifieds and business directory listings, and media services. The go-to-market is largely product-led growth: free trials and content marketing across eight social channels drive top-of-funnel acquisition, while marketplace utility converts free readers into paying subscribers. The company is privately held and operates as a subsidiary of Steinman Communications, a diversified media conglomerate; no external funding, M&A activity, or public-market signals are present in the data.
Lancaster Farming firmographics
Firmographics- Name
- Lancaster Farming
- Legal name
- Lancaster Farming
- Website
- https://lancasterfarming.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lancaster Farming is a regional agricultural media company and weekly farm newspaper serving Mid-Atlantic farmers and agribusinesses with digital news, market reports, specialty newsletters, podcasts, and a two-sided equipment/livestock marketplace, operating as a subsidiary of Steinman Communications.
- Ownership category
- akta.pro rank
Lancaster Farming industry classification
Industry- Product category
- Agricultural News Publishing
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Lancaster Farming is headquartered
LocationHeadquarters
- HQ city
- Ephrata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lancaster Farming business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Digital subscriptions and weekly print newspaper delivery. Subscribers receive exclusive access to Mailbox Marketplace listings with over 2,000 weekly deals and two free listings per month.
- Advertising: Lancaster Farming Advertising (lancasterfarming.ag) and LF Digital Media Agency (lfdigitalmedia.com) provide advertising and media services to agricultural businesses.
- Classifieds and Marketplace: Fee-based classified listings, premium marketplace placements, and business directory listings for farm-related businesses, equipment dealers, and service providers.
- Media Services: Media kit and agency services for advertisers seeking to reach the farming and rural community audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital and Print Subscription starting at $2.99/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Lancaster Farming product offering
Product offeringCore offering
Lancaster Farming publishes a weekly regional farm newspaper in print and digital editions covering agriculture across Pennsylvania, Maryland, Delaware, and West Virginia. It delivers daily e-newsletters, market reports, podcasts, videos, and operates the Mailbox Markets classifieds marketplace and business directory serving farmers, rural residents, and agribusinesses. Revenue is generated through consumer subscriptions starting at $2.99/month, advertising sales, marketplace listings, and digital media agency services for agricultural businesses.
Product overview
Lancaster Farming is a farming news publication serving the Mid-Atlantic agricultural community. The company's offerings consist primarily of content products: a flagship farming news website with category-specific coverage (dairy, livestock, poultry, field crops, produce, hemp, conservation, organic, ag business, equipment), an e-newspaper digital edition, email newsletters, and market reports. The platform also operates a two-sided marketplace through its Mailbox Markets/Classifieds section where subscribers buy and sell farm equipment, vehicles, real estate, and livestock, and a business directory for agricultural service providers. Additional digital content includes podcasts (Industrial Hemp, Super Smart Farm Show, FarmHouse) and video content. Revenue is generated through subscriptions (digital or print delivery) and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Lancaster Farming Newspaper Weekly regional farm newspaper (print and digital editions) covering agriculture, livestock, markets, rural life, and farming news for Mid-Atlantic farmers, producers, and rural subscribers.
- E-Newspaper Digital edition of the Lancaster Farming newspaper providing subscribers with online access to the weekly publication and an archive of past editions.
- E-Newsletters Daily and topical email newsletters delivering agricultural news, market updates, and farming information to subscribers across multiple interest areas.
- Market Reports Agricultural market reports providing commodity prices, market data, and pricing information for farmers and agricultural producers.
- Mailbox Markets (Classifieds Marketplace) Online classifieds marketplace where subscribers list and browse farm equipment, livestock, vehicles, real estate, and other agricultural goods, featuring more than 2,000 listings weekly.
- Business Directory Online directory of agribusinesses, farm service providers, and agricultural businesses serving the Mid-Atlantic region, providing listings for industry buyers and sellers.
- Podcasts and Videos Audio podcasts and video content covering agricultural topics, farming techniques, and rural life, distributed as part of the publication's digital content offering.
- Lancaster Farming Advertising / LF Digital Media Agency Advertising placement sales and digital media agency services for agricultural businesses, equipment dealers, seed and input suppliers, and farm service providers seeking to reach the publication's Mid-Atlantic farmer audience.
Companies that use Lancaster Farming
Customer profileSegments4 records
Ideal customer profiles4 records
Lancaster Farming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lancaster Farming partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights5 records
Lancaster Farming competitors and assessment
Company assessmentDirect peers
- Successful Farming: Meredith Corporation's flagship agricultural media brand serving U.S. farmers with news, market data, and equipment content. Directly comparable as a multi-channel ag news and information publication targeting farming audiences.
- Wisconsin State Farmer: Regional farm newspaper covering Wisconsin and Upper Midwest agriculture with print and digital editions. Directly comparable as a regional agricultural newspaper serving a defined U.S. farming geography.
- Ohio Farmer: Farm Progress-owned regional farm publication serving Ohio growers. Directly comparable as a regional ag publication with similar editorial verticals and subscription/advertising business model.
- DTN / Progressive Farmer: Combines The Progressive Farmer magazine with DTN's ag market data, weather, and digital news services. Comparable as a subscription + advertising ag media business with market-reporting capabilities similar to Lancaster Farming's Market Reports.
- Farm Progress: Operates a portfolio of regional U.S. farm publications including Prairie Farmer, Wisconsin State Farmer, and Ohio Farmer. Highly comparable as a multi-region agricultural newspaper/media group with digital + print + marketplace offerings.
- AgWeb: Farm Journal Media's flagship digital property delivering daily ag news, market commentary, and weather. Comparable as a digital-first ag news and market data platform targeting U.S. farmers.
- Hoard's Dairyman: Long-running specialty dairy publication with print, digital, and newsletter products serving dairy producers. Comparable as an established niche agricultural publication with subscription and advertising revenue.
- Agri-Pulse: Agricultural policy and agribusiness news publisher with subscription newsletters and digital content. Comparable as an ag-focused news and information subscription business targeting professional farming and agribusiness audiences.
- Farm Journal: One of the largest U.S. agricultural media companies, publishing magazines, digital content, and data products for farmers. Comparable in business model (subs, ads, events, data) and audience.
- Brownfield Ag News: Network of agricultural radio stations and digital content serving U.S. farmers with news and market reports. Comparable as a multi-channel regional/national agricultural news operation targeting farm operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lancaster Farming social profiles
Digital presenceLancaster Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lancaster Farming leadership team
Management profileNumber of profiles
Profiles6 records
Lancaster Farming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lancaster Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lancaster Farming
What does Lancaster Farming do?
Lancaster Farming publishes a weekly regional farm newspaper in print and digital editions covering agriculture across Pennsylvania, Maryland, Delaware, and West Virginia. It delivers daily e-newsletters, market reports, podcasts, videos, and operates the Mailbox Markets classifieds marketplace and business directory serving farmers, rural residents, and agribusinesses. Revenue is generated through consumer subscriptions starting at $2.99/month, advertising sales, marketplace listings, and digital media agency services for agricultural businesses.
Is Lancaster Farming a public or private company?
Lancaster Farming is a private company. It is classified as corporate owned and is currently operating.
When was Lancaster Farming founded?
Lancaster Farming was founded in 1955. It employs 101 to 250 people.
Where is Lancaster Farming based?
Lancaster Farming is headquartered in Ephrata, United States, in the North America region.
How does Lancaster Farming make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, classifieds and Marketplace and media Services.
Who are Lancaster Farming's main competitors?
Direct peers on record are Successful Farming, Wisconsin State Farmer, Ohio Farmer, DTN / Progressive Farmer, Farm Progress, AgWeb, Hoard's Dairyman, Agri-Pulse, Farm Journal and Brownfield Ag News.
Does Lancaster Farming have an API?
No public API is recorded for Lancaster Farming.
What industry is Lancaster Farming in?
Lancaster Farming's product category is Agricultural News Publishing. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing).