What Elmich does

Elmich is a European-origin premium household goods brand established in 1995 in Ostrava, Czech Republic, with its primary commercial operations now in Vietnam where it has operated since 2011. The company designs, manufactures, and distributes a broad household portfolio including ceramic non-stick cookware (anchored by its proprietary CeraTitan™ 5th generation coating), stainless steel cookware, cast iron enamel products, vacuum-insulated thermal bottles (304/316 stainless steel with up to 36-hour retention), small kitchen appliances (blenders, air fryers, induction cooktops, juicers, coffee makers), and baby care items. Products are certified to European food safety and CE standards and are manufactured at the company's 5+ hectare Ninh Binh facility in Vietnam, which has a designed capacity exceeding 7 million finished products per year.

The business operates a hybrid go-to-market combining 40+ owned showrooms across Vietnamese cities (including AEON, Vincom, and Crescent Mall locations), a 15,000+ agent/dealer network covering all provinces, an e-commerce platform (shop.elmich.vn) with 4-hour delivery in Hanoi and HCMC, supermarket chain presence (GO!, Big C, VinMart), and a B2B corporate gift service that supplies banks and large enterprises (Vietcombank, VPBank, Samsung Vietnam, LienVietPostBank). The company is also distributed through major Central European retail chains (Coop, Glbus, Hruska Market, Prio Market) in Czech Republic, Slovakia, Poland, Germany, Austria, and Hungary. Revenue is unit-priced across a VND 109,000–3,599,000 SKU range with a 24-month warranty and loyalty program underpinning consumer retention. The Vietnamese operating entity is structured as a joint-stock company (Công ty Cổ phần Elmich).

Name

Elmich

Legal name

CÔNG TY CỔ PHẦN ELMICH

Website

https://elmich.vn

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Elmich is a European-origin premium household goods brand manufacturing cookware, thermal bottles, and small kitchen appliances in Vietnam for distribution across 6 European countries and a 40+ showroom, 15,000+ agent network in Vietnam, plus B2B corporate gifting.

Ownership category

akta.pro rank

Product category

Premium Kitchen Cookware & Housewares

NAICS

Small Electrical Appliance Manufacturing (33521), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electric Housewares & Fans (3634), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Premium kitchen cookware
• Thermal insulated bottles
• Household electrical appliances
• Baby care products
• Corporate gift services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Consumer Sales (Showroom & E-commerce): Products sold directly to consumers through 40+ showrooms across Vietnam and the online store shop.elmich.vn. Revenue from thermal bottles, cookware, kitchen appliances, and home goods.
2. B2B Corporate Gift Service: Custom-manufactured European-standard gift products sold in bulk to enterprise clients including banks and large corporations for gifting occasions. Full-service offering including design, production, and delivery.
3. Agent/Distribution Network Sales: Products distributed through a network of 15,000+ agents across Vietnam, with wholesale/retail distribution to local markets and supermarkets.
4. European Market Distribution: Products distributed across European markets including Czech Republic, Slovakia, Poland, Germany, Austria, and Hungary through major retail chains such as Coop, Glbus, Hruska Market, and Prio Market.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Elmich manufactures and sells premium European-standard household products spanning ceramic non-stick cookware (featuring proprietary CeraTitan™ coating), stainless steel and cast iron cookware, vacuum-insulated thermal bottles and food containers, kitchen electrical appliances (blenders, induction cooktops, air fryers), baby care items, and home goods. The company operates an integrated business serving individual consumers through showrooms, e-commerce, agents, and supermarkets, while also providing custom-manufactured B2B corporate gift solutions to banks, financial institutions, and large corporations in Vietnam.

Product overview

Elmich is a European premium household goods brand originating from the Czech Republic, established in 1995, with a comprehensive product portfolio spanning multiple categories. The core offering includes ceramic non-stick cookware (Harmony and Mocha series featuring proprietary CeraTitan™ 5th generation ceramic coating technology), stainless steel cookware (Premium Hybrid and Hera collections), and cast iron enamel cookware (Cast Enamel line). The thermal products division offers vacuum-insulated bottles and lunch containers using 304/316 stainless steel with up to 36-hour heat retention. Electrical appliances include blenders (Daily series), juicers, air fryers, induction cooktops, vacuum cleaners, and coffee makers, with select items integrated into the Smarthome ecosystem for connected kitchen solutions. Baby care products round out the portfolio with specialized cookware, sterilizers, and feeding accessories. The company operates an extensive retail network of 40+ showrooms and 15,000+ dealers across Vietnam, supported by a manufacturing facility in Ninh Binh province with 7+ million units annual capacity. Corporate gift services offer personalized products to business clients.

Differentiator

Problem solved

Functional benefit

Brands

• Elmich Dr.Sleep: Sleep products sub-brand operating at elmichsleep.vn
• Elmich BabyCare
• Elmich Daily
• Elmich Premium Hybrid
• Elmich Harmony
• Elmich Mocha
• Elmich Plus
• Elmich Core Faro
• Elmich Olive
• Elmich Olive Classic
• Elmich Olive Baby
• Elmich CeraTitan
• Bộ sưu tập Hera
• Bộ sưu tập Nature

Products and services

• Bộ nồi chống dính Ceramic Elmich Harmony (Elmich Harmony Ceramic Non-Stick Cookware Set) Ceramic non-stick cookware set featuring CeraTitan™ technology, designed for healthy cooking with easy food release and superior heat distribution, available in 18/20/24cm size configurations.
• Bộ nồi chống dính Ceramic Elmich Mocha (Elmich Mocha Ceramic Non-Stick Cookware Set) Ceramic non-stick cookware set in Mocha color featuring advanced ceramic coating technology for durable, healthy cooking, available in 18/20/24cm sizes with 16cm saucepan.
• Bình giữ nhiệt Elmich (Elmich Thermal Insulated Bottles) Vacuum-insulated thermal bottles and containers made from premium 304/316 stainless steel with up to 36-hour heat/cold retention, available across office, sports, outdoor, family, and children's segments.
• Nồi gang tráng men sứ cao cấp Elmich Cast Enamel Cookware (Elmich Cast Iron Enamel Cookware) Premium cast iron cookware with enamel coating combining traditional cooking excellence with modern convenience and aesthetic appeal.
• Nồi/Bộ nồi Inox Elmich Premium Hybrid (Elmich Premium Hybrid Stainless Steel Cookware) Stainless steel cookware line including premium hybrid series with multi-layer construction for optimal heat distribution and durability.
• Chảo Inox liền khối Elmich (Elmich One-Piece Stainless Steel Frying Pans) One-piece stainless steel frying pans designed for professional cooking performance with even heat distribution.
• Nồi chiên không dầu Elmich (Elmich Air Fryer) Air fryer appliances offering healthier cooking with little to no oil, part of the smart home integration ecosystem.
• Bếp từ Elmich (Elmich Induction Cooktops) Induction cooktops available in single, double, and triple configurations, also integrated into the Smarthome product line for modern kitchen solutions.
• Máy xay sinh tố Elmich (Elmich Blender) Blender line including desktop models (Daily series) with capacities up to 1500ml and powerful motors for various blending needs.
• Máy ép hoa quả Elmich (Elmich Juice Extractor) Juice extractors and slow juicers designed for extracting maximum nutrition from fruits and vegetables.
• Máy hút bụi Elmich (Elmich Vacuum Cleaner) Vacuum cleaners for household cleaning needs, part of the diverse electrical appliance portfolio.
• Hộp cơm giữ nhiệt Elmich (Elmich Thermal Lunch Box) Thermal lunch boxes with vacuum insulation technology to keep food warm or cold, available in various configurations including 2-tier designs.
• Hộp bảo quản Elmich (Elmich Food Storage Containers) Food storage containers including plastic, stainless steel, and glass options for various food preservation needs.
• Chăm sóc trẻ em Elmich (Elmich Baby Care Line) Baby care product line including slow cookers, baby cookware, sterilizers, warmers, feeding sets, baby scales, and thermal products designed for infants.
• Pha lê và thủy tinh Elmich (Elmich Crystal and Glassware) Crystal and glass product line including drinking glasses, crystal vases, porcelain dishes, and ceramic cups.
• Máy và dụng cụ làm bánh Elmich (Elmich Baking Machines and Tools) Baking machines and tools including stand mixers, rolling pins, egg beaters, scales, sifters, and baking molds.
• Máy pha cà phê Elmich (Elmich Coffee Maker) Coffee makers and coffee brewing equipment for home and office use.
• Smarthome Elmich Smart home product line including smart induction cookers, air fryers, and connected appliances for modern home automation.
• Nồi lẩu điện Elmich Daily (Elmich Daily Electric Hot Pot) Electric hot pot appliance with 4.0L capacity, designed for family dining and interactive cooking experiences.
• Chảo xào chống dính Ceramic Elmich Core Faro (Elmich Core Faro Ceramic Non-Stick Wok) Ceramic non-stick wok/stir-fry pan from the Core Faro line, sized at 36cm for large quantity cooking.
• Dịch vụ quà tặng doanh nghiệp Elmich (Elmich Corporate Gift Service) B2B corporate gift service providing customized Elmich products for businesses, featuring personalization options, European standard quality, custom manufacturing, and comprehensive after-sales support. Targets banks, financial institutions, and large corporations for gifting occasions including holidays, anniversaries, and employee rewards.
• Bộ nồi Ceramic Elmich Plus Mocha (Elmich Plus Mocha Ceramic Cookware Set) Ceramic cookware set in Mocha color, mid-range collection available in various size configurations.

Quantifiable outcome

• Up to 36 hours thermal retention for hot/cold beverages and food
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Báo Giáo dục & Thời đại – Cầu Vồng Tuổi Thơ (Education & Times Magazine – Rainbow of Childhood)coreStrategic or Co-development Partner · 4 February 2026Collaboration on the 'Green School' (Học đường Xanh) environmental education campaign targeting schoolchildren across Vietnam. The partnership involves organizing green living competitions, educational activities, and environmental awareness programs in schools, launched February 2026 at Binh My commune, Ninh Binh Province.
• Tổng Liên đoàn Lao động Việt Nam (Vietnam General Confederation of Labor)coreStrategic or Co-development Partner · 31 January 2026Strategic partnership with Vietnam's national labor confederation for the 'Chợ Tết Công Đoàn 2026' (Labor Union Tet Market 2026) program, supporting union members and workers with affordable access to quality household products. Also includes factory tour programs for labor union representatives.
• Mình Cùng Sống Xanh Competition Participants (Schools and Families)minorOthers · 10 December 2025Environmental competition 'Mình Cùng Sống Xanh' run in partnership with schools and families, promoting green living habits including electricity/water conservation, waste sorting, and recycling. Competition ran for two months with participation transforming environmental knowledge into concrete school actions.
• VietcombankminorOthersVietcombank utilizes Elmich premium cookware sets as corporate gifts for high-value customer and partner appreciation. Products selected for their European quality standards, durability, and premium aesthetic suitable for VIP corporate gifting.
• VPBankminorOthersVPBank partners with Elmich for corporate gift procurement including non-stick pans and cookware sets for office culinary experiences and VIP customer appreciation events. Products praised for health safety, easy cleaning, and modern design.
• Samsung VietnamminorOthersSamsung Vietnam procures Elmich cookware sets for employee welfare programs, gifting pots and pans to staff to enhance home cooking experiences. Products meet Samsung's stringent global supplier quality standards.
• LienVietPostBankminorOthersLienVietPostBank utilizes Elmich products for corporate gift programs targeting customers and employees, leveraging Elmich's custom manufacturing capabilities and European-standard quality.
• Coop, Glbus, Hruska Market, Prio Market (European Retail Chains)coreChannel Partner/ Reseller/ DistributorProducts distributed through major Central European retail chains including Coop, Glbus, Hruska Market, and Prio Market in Czech Republic and Slovakia, providing broad consumer access across the European market.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoX_-9w-sMjPPScHr4xRa7w
• Facebookfacebook.com/ElmichVietNam
• TikToktiktok.com/@elmichvn
• LinkedInlinkedin.com/company/elmich-viet-nam

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmich