Fisher Tire Company

What Fisher Tire Company does

Fisher Tire Company Inc. is a third-generation, family-owned automotive service business headquartered in Knoxville, Tennessee. Founded in 1948 by the grandfather of current owner Ray Fisher III, the company operates three retail storefronts across the Knoxville metro area (West at 10232 Kingston Pike, Bearden at 5001 Kingston Pike, and North at 3530 N Broadway), serving individual vehicle owners, including consumers in adjacent Oak Ridge and Lenoir City. The company sells tires from authorized dealerships of MICHELIN, BFGoodrich, Uniroyal, Continental, Hercules, and Pirelli, and offers a full range of auto repair services including brake repair, wheel alignment, oil changes, engine diagnostics, steering/suspension, climate control, and tire services.

The core technology stack is conventional automotive repair equipment - the company was the first auto shop in Knoxville to deploy a computer wheel balancer and nitrogen inflation system - supplemented by a website on the Net Driven platform offering an online diagnostic center (a vehicle-input questionnaire for remote assessment), an advanced quoting tool, license-plate-based tire lookup, online service scheduling, and SMS notifications. A proprietary sub-brand, Fisher Fast Lane, provides an express service tier targeting 1-hour or less completion for tire installs and wheel alignments on passenger and light truck vehicles. The company offers Fisher Fast Oil as a quick oil-change adjunct and sells alloy, steel, and chrome wheels. No AI/ML, proprietary software, or data assets are disclosed.

The business model is direct-to-consumer local retail: revenue is generated through one-time tire sales with installation and per-transaction fees for repair services. Pricing is not publicly disclosed and is delivered via online quoting tools, phone, or in-store; the company runs coupon and specials programs across brake repairs, alignments, A/C recharges, and oil changes. The company employs between 11 and 50 staff across the three locations, accepts Visa/Mastercard/Amex/Discover, and supports local non-profits (Mission of Hope, FCA Camps) as part of its community-involvement positioning. Distribution is exclusively through physical retail - no e-commerce shipping or outside geographic expansion is in evidence.

Name

Fisher Tire Company

Legal name

Fisher Tire Company Inc.

Website

https://fishertirecompany.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisher Tire Company is a third-generation, family-owned automotive service business operating three Knoxville, TN retail locations since 1948, selling tires from major brands and providing repair and maintenance services to individual vehicle owners in the greater Knoxville area.

Ownership category

akta.pro rank

Product category

Automotive Tire and Repair Services

NAICS

Tire Dealers (44134), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire retail sales
• Auto repair services
• Wheel alignment service
• Brake repair service
• Oil change service

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Retail sales of new tires from multiple major brands including MICHELIN, BFGoodrich, Uniroyal, Continental, Pirelli, and Hercules. Revenue generated through per-unit tire sales with installation.
2. Auto Repair Services: Automotive repair and maintenance services including brake repairs, wheel alignments, oil changes, engine diagnostics, steering/suspension, climate control, cooling systems, and tire services. Revenue generated per service transaction.
3. Fisher Fast Lane Express Service: Expedited tire installation and alignment service with guaranteed quick turnaround for qualifying vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fisher Tire Company is a family-owned automotive service business that retails new tires from major brands (MICHELIN, BFGoodrich, Uniroyal, Continental, Hercules, Pirelli) and provides full-service automotive repairs including brake repair, four-wheel alignment, oil changes (Fisher Fast Oil), engine diagnostics, steering and suspension work, climate control service, and tire services. The Fisher Fast Lane program offers expedited tire installations and wheel alignments with a 1-hour or less turnaround target for qualifying passenger and light truck vehicles. Three Knoxville-area storefronts serve individual vehicle owners across the Knoxville metropolitan area, Oak Ridge, and Lenoir City.

Product overview

Fisher Tire Company is a locally-owned automotive service business operating three retail locations in Knoxville, TN since 1948. The company operates as a tire retailer and auto repair shop offering a portfolio of tire products and repair services. The tire portfolio consists of five major brands: MICHELIN, BFGoodrich, Uniroyal, Continental, and Hercules — spanning passenger, performance, all-season, and light truck categories. Featured tire products include the MICHELIN CrossClimate2 all-weather tire and Uniroyal Tiger Paw Touring A/S. The service side includes auto repair offerings such as brake repair, wheel alignment, and oil changes, with an expedited service tier called Fisher Fast Lane for tire installs and alignments targeting 1-hour completion. Supporting features include an online diagnostic center, advanced quoting system, and SMS text notifications. The company was the first auto shop in Knoxville to have a computer balancer and nitrogen inflation equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Fisher Fast Lane: A dedicated service for tire installs and wheel alignments, offering service in 1 hour or less for 4-wheel passenger and light truck vehicles.

Products and services

• Fisher Fast Lane Express Service Dedicated express service lane offering tire installations and four-wheel alignments with a target completion time of one hour or less for qualifying passenger and light truck vehicles; available across Fisher Tire's three Knoxville locations.
• Fisher Fast Oil Quick oil change and lubrication service offering fast turnaround for routine vehicle maintenance; available at Fisher Tire Company locations in Knoxville, Tennessee.
• Brake Repair Service Comprehensive brake repair service including inspection, rotor replacement, front and rear disc brake repair, parking brake adjustment, and drum brake repair for passenger vehicles and light trucks.
• Wheel Alignment Service Four-wheel alignment service that adjusts suspension angles, reduces tire wear, improves handling, and supports safe vehicle operation; available at all Fisher Tire Company locations with expedited options through Fisher Fast Lane.
• Tire Services Tire service offerings that include computer wheel balancing, tire installation, tire repair, and tire rotation for passenger vehicles and light trucks.
• Wheels Wheel sales and installation category offering alloy wheels, steel wheels, and chrome finishes, including information on cast, machined, and forged wheel manufacturing processes.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MICHELINcoreOthersPremier tire brand partnership. Fisher Tire is an authorized MICHELIN dealer offering the full range of MICHELIN passenger and light truck tires including the CrossClimate2 all-season tire. MICHELIN tires come with the Promise Plan including 60-day satisfaction guarantee, 3-year roadside assistance, and limited mileage warranties.
• BFGoodrichcoreOthersAuthorized BFGoodrich tire dealer offering tires for passenger vehicles and light trucks.
• UniroyalcoreOthersAuthorized Uniroyal tire dealer. Uniroyal has been producing quality tires since 1892, known for affordable, dependable tires with models like Tiger Paw Touring A/S (75,000 mile warranty) and Laredo Cross Country Tour.
• ContinentalcoreOthersAuthorized Continental tire dealer. Continental is one of the world's largest automotive suppliers, manufacturing passenger, performance, summer, winter, and commercial tires with sustainability-focused production.
• Hercules TiresminorOthersHercules Tire & Rubber Company dealer, founded in 1952 and now manufactured by Cooper Tire & Rubber Company.
• PirelliminorOthersPremium tire brand available through Fisher Tire's tire catalog.
• Mission of HopeminorGTM or Marketing PartnerLocal non-profit organization supported by Fisher Tire Company through community involvement programs. Mission of Hope provides support to those in need in the Knoxville area.
• FCA (Fellowship of Christian Athletes) Camps - Team FCA-Competitors for ChristminorGTM or Marketing PartnerLocal non-profit organization supported by Fisher Tire Company through community involvement. FCA Camps provides youth development programs through sports.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pep Boys: Multi-service auto retailer offering tires, alignments, brakes, oil changes, and diagnostics across hundreds of U.S. locations. Direct peer in the tire-plus-auto-repair category, though at significantly larger scale.
• Firestone Complete Auto Care: National chain offering tires, alignments, brakes, oil changes, and diagnostics under the Bridgestone brand. Closely comparable business model to Fisher Tire's combined tire retail and full-service auto repair offering.
• Big O Tires: Franchised tire and auto service retailer with stores across the U.S. offering tires, alignments, brakes, and maintenance. Comparable franchise-based tire retail and light repair model serving similar consumer customers.
• Discount Tire: Largest U.S. tire retailer with hundreds of stores offering new tires, installation, and wheel services. Directly comparable to Fisher Tire as a tire-focused retail and installation operator, though operating at vastly greater scale and geographic reach.
• Monro Auto Service and Tire Centers: Multi-brand U.S. auto service chain operating under Monro, Mr. Tire, Tire Choice, and Mountain View Tire & Auto Service banners, offering tires, alignments, brakes, and maintenance. Directly comparable service portfolio to Fisher Tire Company.
• Les Schwab Tire Centers: Regional tire and auto service retailer concentrated in the Western U.S., known for customer service and free tire services. Closely comparable family-influenced, service-led retail tire and light repair business model.

Emerging players

• Tire Rack: Online tire retailer delivering tires to customers or installer partners nationwide. Indirect competitor that pressures local dealers like Fisher Tire on tire pricing transparency and selection, even though it does not perform on-site installation itself.

Broad incumbents

• Goodyear Tire & Rubber Company: Major global tire manufacturer with company-owned and franchised retail/service centers offering tires and auto services. Comparable to Fisher at the retail/service layer, though it also manufactures tires and operates at vastly larger scale.
• TBC Corporation (NTB, Tire Kingdom, Mavis): Major U.S. tire and automotive service retailer operating NTB, Tire Kingdom, and Mavis Tire Express brands across hundreds of locations. Directly comparable multi-store tire and auto service model, though at much greater scale.
• Walmart Auto Care Centers: Auto service centers located within Walmart stores offering tires, oil changes, and basic repairs. Adjacent competitor in the same tire and basic repair category, leveraging massive foot traffic and pricing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FisherTireCoBroadway
• Xx.com/FisherTireKnox
• LinkedInlinkedin.com/company/fisher-tire-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Tire Company