LampGallerian
Nordic Nest AB is a Sweden-based direct-to-consumer e-commerce retailer of curated Scandinavian home decor, lighting, furniture, and kitchenware, serving individual consumers and small B2B buyers through its owned nordicnest.se storefront and a portfolio of 20+ design brands.
- Company typePrivate
- Founded2002
- HeadquartersVäxjö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LampGallerian does
Nordic Nest AB, operating under the brand Nordic Nest (formerly Designonline), is a Sweden-based direct-to-consumer e-commerce retailer founded in 2002 and headquartered in Kalmar (with the source firmographics also referencing Växjö). The company sells curated Scandinavian home decor, lighting, furniture, kitchenware, textiles, and outdoor living products through its owned online storefront at nordicnest.se, carrying a portfolio of more than 20 recognized Scandinavian and European design brands including Ferm Living, HAY, Iittala, Louis Poulsen, Georg Jensen, Marimekko, Muuto, Gubi, Orrefors, and Le Creuset, alongside individually marketed products such as portable lamps and outdoor furniture sets.
The business operates as a pure e-commerce marketplace/aggregator with no physical retail footprint, generating revenue primarily through one-time transactional sales at marked-up retail prices. The go-to-market is direct-to-consumer via the owned storefront, supported by a B2B section for bulk orders, corporate gifting, and hospitality buyers. Customer acquisition is driven by organic and paid social media (Facebook, Instagram, TikTok), an email-based customer club offering 2% bonus rewards, a content/inspiration hub, and seasonal promotional campaigns with discounts of 20-70%. Pricing is structured as pay-as-you-go retail with a 30-day price guarantee, free shipping above 495 SEK, and a 30-day return policy.
The legal entity is Nordic Nest AB (Swedish private limited company, org. number 556628-1597), privately held with no disclosed external investors, parent company, or funding rounds. Headcount is reported at 1-10 employees. The company has no disclosed AI/ML capabilities, no proprietary technology stack beyond a standard e-commerce platform, no mobile app, and no API. All product, pricing, and customer signals indicate a small, established niche retailer with a long operating history but no publicly disclosed growth metrics.
LampGallerian firmographics
Firmographics- Name
- LampGallerian
- Legal name
- Nordic Nest AB
- Website
- https://lampgallerian.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nordic Nest AB is a Sweden-based direct-to-consumer e-commerce retailer of curated Scandinavian home decor, lighting, furniture, and kitchenware, serving individual consumers and small B2B buyers through its owned nordicnest.se storefront and a portfolio of 20+ design brands.
- Ownership category
- akta.pro rank
LampGallerian industry classification
Industry- Product category
- Online Home Furnishings Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE)
- akta.pro secondary industries
- Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where LampGallerian is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
LampGallerian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail sales: Nordic Nest generates revenue by selling Scandinavian home decor, lighting, furniture, and design products directly to consumers and businesses through their e-commerce platform. Revenue is primarily transaction-based, derived from product sales at marked-up prices from suppliers and brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with membership benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LampGallerian product offering
Product offeringCore offering
LampGallerian operates an online retail platform specializing in Scandinavian lighting and home furnishings, operated as part of Nordic Nest AB. The platform aggregates products from multiple designer brands across categories including lighting, furniture, kitchenware, tableware, decor, rugs and textiles, and outdoor furniture, serving both individual consumers (primary) and business customers in offices, hospitality, and corporate gifting (secondary) within Sweden.
Product overview
NordicNest is an online e-commerce platform for Scandinavian furniture and home furnishings, featuring a curated marketplace model that aggregates products from multiple designer brands. The platform offers a unified shopping experience across categories including tableware, kitchen, home decor, lighting, rugs and textiles, furniture, outdoor furniture, and room-based collections. The product portfolio is organized around featured brands (Ferm Living, Iittala, HAY, String, &Tradition, Marimekko, Louis Poulsen, Orrefors, Muuto, Swedese, Design House Stockholm, Georg Jensen, Le Creuset) alongside individual products like the Gubi Unplugged portable lamp, Haru Lounge outdoor furniture, Nordwik kitchen tools, Broste Copenhagen outdoor glassware, and Ferm Living decorative items. The platform previously operated as Designonline before rebranding in May 2019, and is headquartered in Kalmar, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Collection (Belysning)
Companies that use LampGallerian
Customer profileSegments2 records
Ideal customer profiles2 records
LampGallerian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LampGallerian partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
LampGallerian competitors and assessment
Company assessmentOthers
- Ferm Living: Danish lifestyle brand with strong lighting and home accessories assortment, sold direct-to-consumer globally and through curated Nordic retailers. Highly comparable in aesthetic and customer overlap.
- HAY: Danish contemporary design brand selling furniture, lighting, and accessories globally through D2C and wholesale. A key brand available through Nordic Nest and a potential direct competitor if it deepens D2C in Sweden.
- &Tradition: Danish design brand offering lighting and furniture with a Nordic aesthetic, sold via D2C and through retailers like Nordic Nest. Comparable as a brand-side peer in the same Scandinavian lighting category.
- Louis Poulsen: Premium Danish lighting manufacturer whose lamps are stocked by LampGallerian via Nordic Nest. Increasingly sells direct to consumers online, making it both a key supplier and an emerging disintermediation threat.
- Gubi: Danish design house known for lighting (e.g., the Unplugged portable lamp) and furniture, sold globally through D2C and select retailers. Comparable as both a brand carried by LampGallerian and a D2C competitor.
- Design House Stockholm: Swedish design producer and brand house offering Scandinavian lighting, furniture, and home accessories. Comparable as a Swedish design supplier present in LampGallerian's assortment and also pursuing D2C.
Broad incumbents
- IKEA: Global home furnishings incumbent with a large lighting assortment sold across physical and digital channels at mass-market price points. Defines the lower-price competitive ceiling for any Scandinavian lighting retailer.
Direct peers
- Svenskt Tenn: Iconic Swedish design retailer offering furniture, lighting, textiles, and home accessories with a heritage Scandinavian aesthetic. Competes for the same Swedish design-conscious customer as LampGallerian.
- Bolia: Danish design retailer selling Scandinavian furniture, lighting, and home accessories via D2C and showrooms across Europe. Closest direct competitor in the curated Nordic design positioning LampGallerian targets.
- Nordic Nest: The directly associated Scandinavian design e-commerce retailer (Nordic Nest AB, Kalmar) with overlapping lighting, furniture, and home decor assortment. Operates the brand portfolio and e-commerce infrastructure that LampGallerian's proposition relies on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LampGallerian social profiles
Digital presenceLampGallerian financial estimates
Financial estimateRevenue estimate
Valuation estimate
LampGallerian leadership team
Management profileNumber of profiles
LampGallerian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LampGallerian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LampGallerian
What does LampGallerian do?
LampGallerian operates an online retail platform specializing in Scandinavian lighting and home furnishings, operated as part of Nordic Nest AB. The platform aggregates products from multiple designer brands across categories including lighting, furniture, kitchenware, tableware, decor, rugs and textiles, and outdoor furniture, serving both individual consumers (primary) and business customers in offices, hospitality, and corporate gifting (secondary) within Sweden.
Is LampGallerian a public or private company?
LampGallerian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LampGallerian founded?
LampGallerian was founded in 2002. It employs 1 to 10 people.
Where is LampGallerian based?
LampGallerian is headquartered in Växjö, Sweden, in the Europe region.
How does LampGallerian make money?
One revenue line is on record: E-commerce retail sales.
Who are LampGallerian's main competitors?
Others on record are Ferm Living, HAY, &Tradition, Louis Poulsen, Gubi and Design House Stockholm. IKEA is listed as a broad incumbent. Direct peers are Svenskt Tenn, Bolia and Nordic Nest.
Does LampGallerian have an API?
No public API is recorded for LampGallerian.
What industry is LampGallerian in?
LampGallerian's product category is Online Home Furnishings Retail. Its primary akta.pro industry code is CRAIAHAE, Lamps Retail (Table, Floor, Desk), with a secondary code of CRAIAHAD, Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty). Its SIC code is 5700.