spstiger
spstiger is a privately held Hamburg-based B2B e-commerce distributor (founded 2010, 1-10 employees) reselling industrial automation components - HMIs, PLCs, drives, sensors, remote I/O and routers - from Asian and selected Western manufacturers, serving German system integrators, machine builders, and mid-sized production companies with free technical support.
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What spstiger does
spstiger GmbH (operating as spstiger) is a Hamburg-based B2B online distributor of industrial automation components, founded in 2010 and operating an e-commerce storefront at spstiger.de. The company resells third-party automation hardware - principally HMI touch panels, PLC controllers, frequency inverters and servo drives, position sensors, remote I/O modules, industrial routers, and identification scanners - sourced from Chinese and Asian manufacturers including Kinco, Lanbao, Xinje, INVT, Solidot, Teltonika, and Newland, alongside selected Eaton control relays. The catalog targets cost-conscious alternatives to premium European and Japanese brands; products carry CE/RoHS certifications where applicable, and Eaton components additionally carry UL/cULus, DNV GL, and CSA markings.
The technical value proposition centers on inter-vendor interoperability: Kinco HMIs ship with pre-configured drivers for 60+ PLC families (Siemens S7, Mitsubishi, Allen-Bradley, Omron, Xinje, Beckhoff TwinCAT, CODESYS V3), and Solidot remote I/O modules support Modbus TCP, EtherCAT, and EtherNet/IP for integration with mainstream PLC masters. Wireless/remote-maintenance capability is delivered via EdgeAccess 2.0 and integrated VPN on selected HMIs. Distribution is exclusively direct-to-buyer through the company's own Shopware-based storefront, with free shipping within Germany, free technical support by phone and AnyDesk, an online training platform (StudyGood) covering Kinco and Xinje products, and a community forum (forum.spstiger.de) for peer support.
The revenue model is a hybrid of hardware resale (the dominant stream) and value-added technical services - free consulting, remote assistance, training, and project support - bundled with the hardware sale. Pricing is unit-based at B2B levels (excluding German VAT), with volume discounts on select SKUs (e.g., Teltonika antennas) and a 30-day test period offered on select HMI devices for new customers. The stated target segments are system integrators, machine builders, OEM manufacturers, and mid-sized production companies; published case studies and customer logos span manufacturing, food & beverage, water treatment, HVAC, cement, car-wash, welding, and freeze-drying operations, with the company citing "over 100 customers in Germany" actively using Kinco HMI products. Headcount remains in the 1-10 range, the entity is privately held with no disclosed funding rounds, and operating geography is limited to Germany.
spstiger firmographics
Firmographics- Name
- spstiger
- Legal name
- spstiger GmbH
- Website
- https://spstiger.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- spstiger is a privately held Hamburg-based B2B e-commerce distributor (founded 2010, 1-10 employees) reselling industrial automation components - HMIs, PLCs, drives, sensors, remote I/O and routers - from Asian and selected Western manufacturers, serving German system integrators, machine builders, and mid-sized production companies with free technical support.
- Ownership category
- akta.pro rank
spstiger industry classification
Industry- Product category
- Industrial Automation Components Distribution
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- PLC, HMI & SCADA Automation (EDAOAHAD)
Keywords
Where spstiger is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
spstiger business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware product sales: spstiger generates revenue primarily through the direct sale of automation hardware components (PLCs/HMIS, drives, sensors, accessories) to B2B customers. Products are sold at B2B pricing (excluding VAT) via the online storefront.
- Technical support and services: The company provides free technical support, remote assistance via AnyDesk, training, project support, and customization services as value-added offerings bundled with product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for automation components |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
spstiger product offering
Product offeringCore offering
spstiger operates a German B2B online shop that resells industrial automation components — including HMI touch panels, programmable logic controllers (SPS/PLC), frequency inverters, servo drives, remote I/O modules, position sensors, industrial routers and 2D/NFC scanners — primarily sourced from Kinco, Lanbao, Xinje, INVT, Solidot, Eaton, Teltonika, and Newland. The offering is bundled with free German-language technical consulting, remote support via AnyDesk, online training courses, and a community forum, with free shipping within Germany.
Product overview
spstiger is a German online shop for industrial automation technology, established in 2010, specializing in SPS (PLC), HMI touch panels, drive technology (frequency inverters, servo drives), position sensors, and network/IoT equipment from Asian manufacturers (primarily Kinco, Lanbao, Xinje, INVT, Solidot, Eaton, Teltonika, Newland) at competitive price-performance ratios. The product portfolio centers on Kinco HMI touch panels (from 4" to 21", including compact IoT-integrated MK series with built-in PLC, M2 series with VPN remote maintenance, and G2/Green Series with OPC UA), Kinco and Xinje PLC controllers (K6, K2, KS series), and frequency inverters (Kinco FV20, KC100; INVT GD series). Supporting products include Solidot Modbus TCP and EtherCAT remote I/O modules, Eaton easyE4 nano-PLCs with expansion modules, Lanbao position sensors (inductive, capacitive, light barriers, light sensors), Teltonika industrial routers/gateways, and Newland barcode/QR/NFC scanners. Services include free technical support via AnyDesk, online training courses, community forum, and project assistance. Products ship free within Germany with professional technical support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 100 spstiger customers in Germany actively using Kinco HMI products
- +1 more outcomes
Companies that use spstiger
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
spstiger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
spstiger partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
spstiger competitors and assessment
Company assessmentBroad incumbents
- Wago: German manufacturer of electrical interconnection and automation products including PLCs and I/O systems. Operates its own distribution network and competes broadly with spstiger's product categories.
- Phoenix Contact: Major German manufacturer of industrial automation, connection, and interface solutions including PLCs, I/O, and networking. Sells directly and through distribution, with product categories overlapping with spstiger's portfolio.
- Beckhoff Automation: German manufacturer of PC-based automation technology including PLCs, drives, motion control, and EtherCAT I/O. Sells through distribution channels that overlap with spstiger's automation product offerings.
Direct peers
- Distrelec: European electronics and automation distributor operating across multiple countries with a strong online catalog of components and B2B focus. Competes with spstiger in industrial automation distribution across European markets.
- Conrad Electronic: One of the largest German electronics distributors with an extensive catalog spanning components, tools, and automation products. Competes with spstiger across automation and electronics categories in the German B2B market.
- Voelkner: German online electronics distributor offering a broad catalog of components and industrial supplies. Operates in the same German B2B online distribution segment as spstiger with overlapping product categories.
- Bürklin: German specialty electronics distributor focused on components, tools, and supplies for engineers and B2B customers. Overlaps with spstiger in automation components and serves a similar German mid-market customer base.
- Automation24: German online distributor specializing in industrial automation components including sensors, controllers, HMIs, and safety technology. Directly competes with spstiger as a specialized B2B e-commerce automation retailer targeting German mid-market customers.
- RS Components (RS): Global electronics and industrial components distributor with strong online presence and B2B focus serving design engineers and maintenance buyers. Competes with spstiger across PLCs, drives, sensors, and automation components.
- Reichelt Elektronik: Major German online electronics distributor with a broad catalog of components, including industrial automation products. Directly competes with spstiger in the German B2B online distribution market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
spstiger compliance and trust
Trust signalCompliance6 records
spstiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
spstiger leadership team
Management profileNumber of profiles
spstiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
spstiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about spstiger
What does spstiger do?
spstiger operates a German B2B online shop that resells industrial automation components — including HMI touch panels, programmable logic controllers (SPS/PLC), frequency inverters, servo drives, remote I/O modules, position sensors, industrial routers and 2D/NFC scanners — primarily sourced from Kinco, Lanbao, Xinje, INVT, Solidot, Eaton, Teltonika, and Newland. The offering is bundled with free German-language technical consulting, remote support via AnyDesk, online training courses, and a community forum, with free shipping within Germany.
Is spstiger a public or private company?
spstiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was spstiger founded?
spstiger was founded in 2010. It employs 1 to 10 people.
Where is spstiger based?
spstiger is headquartered in Hamburg, Germany, in the Europe region.
How does spstiger make money?
Two revenue lines are on record. Hardware product sales are the primary driver. The others are technical support and services.
Who are spstiger's main competitors?
Broad incumbents on record are Wago, Phoenix Contact and Beckhoff Automation. Direct peers are Distrelec, Conrad Electronic, Voelkner, Bürklin, Automation24, RS Components (RS) and Reichelt Elektronik.
Does spstiger have an API?
No public API is recorded for spstiger.
What industry is spstiger in?
spstiger's product category is Industrial Automation Components Distribution. Its primary akta.pro industry code is EDAOAHAD, PLC, HMI & SCADA Automation. Its SIC code is 5084.