Real
Real NV, founded in 1989 in Sint-Gillis-Waas, Belgium, designs, produces, rents, and sells modular container-based units across eight proprietary product lines, serving construction, events, government, education, healthcare, industrial, and retail clients throughout Belgium and the Benelux.
- Company typePrivate
- Founded1989
- HeadquartersSint-gillis-waas, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Real does
Real NV, headquartered in Sint-Gillis-Waas, Belgium, designs, produces, rents and sells modular container-based spatial solutions under eight proprietary unit brands (REX, DINO, SOLID, SANI, BEL, MAX, XENTO, C-MAT). Founded in 1989 as part of the privately held REAL Group, the company operates from a 7,400m² production facility producing approximately 950 units per year, supported by a 3,000-unit rental fleet and an in-house logistics and technical service organization. Its customer base spans Belgian construction, events and festivals, education, healthcare, government, housing, industry and retail — with documented enterprise references including Crammerock, DPG Media's Q Beach House, Aertssen, Visser & Smit Hanab, Stadsbader, GM Recycling, Alco Bio Fuel Gent and the Sint-Gillis-Waas Police Department.
The business model is a hybrid of one-time unit sales and recurring rental contracts, augmented by professional services such as custom interior and exterior finishing, furniture, branding, technical maintenance, cleaning and septic/water services, plus machine rental (aerial work platforms, mini excavators) delivered via a partner network. Customers typically engage through direct enterprise sales with quote-based pricing; only a handful of second-hand DINO units carry public price points (from €2,950 ex. VAT). Nationwide coverage is delivered via the company's Flanders base, the Wallonia-based MODULCO unit acquired in 2023, and intra-group logistics synergies with sister companies LIMBA (transport), CORPORATION (steel works), REAL VERHUUR (equipment rental), PIMA (industrial electricity) and IDW (roof and wall cladding).
Real's product line is differentiated by an internally owned engineering and production stack, certifications including VCA, EPB, REI60 and BEN (Nearly Energy Neutral without solar panels), and a recent product cadence marked by the MAX unit (2023) and the XENTO unit (launched at Matexpo 2025). Distribution is direct and relationship-driven across Belgium and the broader Benelux, with event-driven demand spikes (festivals, construction project peaks) supplementing the recurring industrial and institutional book. The company is unlisted, has no disclosed external funding, and operates as a self-funded family-owned industrial business within the diversified REAL Group.
Real firmographics
Firmographics- Name
- Real
- Legal name
- Real NV
- Website
- https://real-nv.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Real NV, founded in 1989 in Sint-Gillis-Waas, Belgium, designs, produces, rents, and sells modular container-based units across eight proprietary product lines, serving construction, events, government, education, healthcare, industrial, and retail clients throughout Belgium and the Benelux.
- Ownership category
- akta.pro rank
Real industry classification
Industry- Product category
- Modular Buildings
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721), Office Furniture (except Wood) Manufacturing (337214)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), General Bldg Contractors - Nonresidential Bldgs (1540), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Modular/Offsite General Contracting & Installation (IMAFAAAK)
- akta.pro secondary industry
- Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)
Keywords
Where Real is headquartered
LocationHeadquarters
- HQ city
- Sint-gillis-waas
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Real business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Unit Sales: Sale of modular units (new and pre-owned/young units) to customers for permanent or temporary use
- Unit Rental: Short-term and long-term rental of modular units with flexible terms
- Custom Solutions & Services: Custom building solutions, furniture, interior/exterior finishing, branding, technical maintenance, cleaning services, septic tank emptying, water tank refill
- Machine Rental: Rental of aerial work platforms and mini excavators through partner network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DINO Site Hut - new out of range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Real product offering
Product offeringCore offering
Real manufactures, sells, and rents modular container-based units for temporary and permanent spatial solutions across construction, events, government, education, healthcare, industry, retail, and housing sectors. The company offers eight proprietary unit types (REX, DINO, SOLID, SANI, BEL, MAX, XENTO, C-MAT) with full project management from design to installation, supported by an in-house production facility of 7,400 m² producing 950 units per year and a fleet of 3,000 rental units.
Product overview
Real offers a comprehensive modular spatial solution platform centered on container-based units. Their product portfolio includes eight distinct unit types: REX (basic entry-level), DINO (robust construction site unit), SOLID (workshop unit), SANI (sanitary facilities), BEL (most popular office unit), MAX (nearly energy-neutral sustainable unit), XENTO (newest EPB-compliant unit), and C-MAT (stackable with security features). Units are available for rent or purchase, can be customized, and are supported by additional services including furniture, interior/exterior finishing, foundations, cleaning, maintenance, and transport. The company serves diverse sectors including construction, events, housing, offices, education, healthcare, government, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- REX: Basic entry-level modular unit.
- DINO
- SOLID
- SANI
- BEL
- MAX
- XENTO
- C-MAT
Products and services
- REX Unit Basic entry-level modular unit designed for simple spatial needs; available for rent or purchase as part of Real's standard modular portfolio.
- DINO Unit Robust construction site unit, 100% galvanized, stackable up to 2 levels, with break-in protection and included lighting/heating. Available in sizes from 2.40 x 2.40 m to 8.00 x 3.00 m for rent or purchase.
- SOLID Unit Workshop unit combinable with BEL60, stackable and switchable, with extra high double exterior door. Dimensions approximately 6.00 x 3.00 x 2.85 m.
- SANI Unit Modular unit equipped with toilets, showers, and lavabos for sanitary facilities in construction sites, events, and other applications.
- BEL Unit Most widely used office unit, switchable and stackable, with double glazing and shutter; interior usable as magnetic board. Dimensions approximately 6.00 x 3.00 x 2.85 m with internal height of 2.50 m.
- MAX Unit Sustainable unit meeting BEN (Bijna Energie Neutraal/Nearly Energy Neutral) standards without solar panels, EPB compliant with fire resistance REI60. Dimensions approximately 6.00 x 3.00 x 3.10 m.
- XENTO Unit Newest unit launched at Matexpo 2025, EPB-compliant with monoblock or split air conditioning, E-level ≤E50. Dimensions approximately 6.00 x 3.00 x 2.98 m with internal height of 2.59 m.
- C-MAT Unit Stackable container (up to 2 high) with burglary protection for windows and doors. Includes heating, electricity according to AREI standards, and lighting. Available in standard dimensions 6 ft, 8 ft, 10 ft, 20 ft, and 20+ ft.
- Custom Modular Solutions Tailored modular spatial solutions including custom building configurations, furniture, interior/exterior finishing, corporate branding, foundations, technical maintenance, cleaning services, septic tank emptying, and water tank refill for clients needing project-specific layouts.
- Machine & Equipment Rental (via Real Verhuur) Rental of aerial work platforms, mini excavators, and other construction machinery through Real Group's sister company Real Verhuur, offered as a complementary service to modular unit rentals.
Quantifiable outcome
- Placement of warehouse space in 1 day
- +3 more outcomes
Companies that use Real
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
Real technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Real partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- MODULCOcoreAcquired in 2023 to expand nationwide coverage. Located in Wallonia, MODULCO enables Real to provide land-dekkende service (nationwide coverage) across Belgium with favorable delivery times.
- TOTALflagshipFixed/strategic partner relationship. PIMA (part of Real Group) is a fixed partner of TOTAL, providing industrial electricity and civil works services.
- ArcelorMittal GentflagshipIDW (part of Real Group) is a fixed partner of ArcelorMittal Gent for industrial roof and wall cladding and asbestos removal.
- Vetrabo HousingminorJoint job tasting event partner in May, along with Lutze Group. Collaborative recruitment initiative.
- Lutze GroupminorJoint job tasting event partner in May, along with Vetrabo Housing. Collaborative recruitment initiative.
- Real Group Sister CompaniescoreReal Group comprises 6 companies: PIMA (industrial electricity since 1968), CORPORATION (steel constructions since 1974), IDW (roof/wall cladding since 1982), REAL VERHUUR (equipment rental since 1988), LIMBA (exceptional transport and crane trucks since 1989), MODULCO (modular buildings since 2023). Internal synergies include Corporation producing walkways for Real projects.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Real competitors and assessment
Company assessmentBroad incumbents
- WillScot: Large North American-focused mobile office, modular space and storage container company; comparably positioned as a fleet-based rental specialist with similar asset intensity.
Direct peers
- Algeco: Europe's largest modular space and portable building provider; competes head-to-head with Real on construction site offices, classrooms and industrial units across Benelux and beyond.
- Losberger De Boer: Major European supplier of temporary and semi-permanent modular buildings for events, sport and industry; overlaps directly with Real's events and industrial project portfolio.
- Portakabin: Modular building specialist focused on permanent and interim space solutions for education, healthcare and government; comparable in target segments and turnkey delivery model.
- CONTAINEX (Werner's Group): Container and modular building manufacturer with a dealer and rental network spanning Europe; offers office, sanitary and storage container systems directly comparable to Real's REX, BEL and SANI units.
- Modulaire Group: Pan-European modular space rental operator (formerly Algeco) with comparable product portfolio of portable cabins, storage containers and modular buildings targeting construction and infrastructure clients.
- Atco Structures: Global modular space and workforce housing provider with comparable portable building rentals and customized modular solutions across commercial and institutional sectors.
Others
- Mobile Mini: Storage container rental specialist serving construction and commercial customers; relevant as an adjacent provider of portable storage units that often sit alongside modular building deployments.
Regional players
- Container Service: Belgian container and modular unit rental/sales provider serving construction and event end-markets; a domestic competitor with overlapping unit types in Real's home market.
- Huisman Hünnefeld: European modular space and container leasing operator with overlapping rental offerings; comparable business model though primarily active in DACH rather than Benelux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Real social profiles
Digital presenceReal compliance and trust
Trust signalCompliance3 records
Real financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real leadership team
Management profileNumber of profiles
Real subsidiaries and ownership
Company hierarchySubsidiaries6 records
Real funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real
What does Real do?
Real manufactures, sells, and rents modular container-based units for temporary and permanent spatial solutions across construction, events, government, education, healthcare, industry, retail, and housing sectors. The company offers eight proprietary unit types (REX, DINO, SOLID, SANI, BEL, MAX, XENTO, C-MAT) with full project management from design to installation, supported by an in-house production facility of 7,400 m² producing 950 units per year and a fleet of 3,000 rental units.
Is Real a public or private company?
Real is a private company. It is classified as family owned and is currently operating.
When was Real founded?
Real was founded in 1989. It employs 51 to 100 people.
Where is Real based?
Real is headquartered in Sint-gillis-waas, Belgium, in the Europe region.
How does Real make money?
Four revenue lines are on record. Unit Sales are the primary driver. The others are unit Rental, custom Solutions & Services and machine Rental.
Who are Real's main competitors?
WillScot is listed as a broad incumbent. Direct peers are Algeco, Losberger De Boer, Portakabin, CONTAINEX (Werner's Group), Modulaire Group and Atco Structures. Mobile Mini is listed as an others. Regional players are Container Service and Huisman Hünnefeld.
Does Real have an API?
No public API is recorded for Real.
What industry is Real in?
Real's product category is Modular Buildings. Its primary akta.pro industry code is IMAFAAAK, Modular/Offsite General Contracting & Installation, with a secondary code of TLABAFAL, Specialty Access & Scaffolding Rental/Leasing. Its NAICS code is 337215 and its SIC code is 2540.