Dalane Energi
Dalane Energi (legal entity Dalane Energisalg AS) is a Norwegian regional electricity retailer founded in 1905, headquartered in Egersund, serving residential and business customers across the Dalane region and Ål municipality with Nord Pool spot-priced electricity contracts, a mobile app for consumption monitoring and EV smart charging, and dedicated energy advisory services for businesses.
- Company typePrivate
- Founded1905
- HeadquartersEgersund, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Dalane Energi does
Dalane Energi is a Norwegian regional electricity retailer operating under the legal entity Dalane Energisalg AS, headquartered in Egersund and serving residential and business customers across the Dalane region (Eigersund, Lund, Sokndal, Bjerkreim) with a dedicated outpost in Ål municipality. The company, tracing its roots to 1905 and operating as part of the Dalane Energi-konsernet group, supplies electricity through timespot contracts that follow Nord Pool exchange prices with thin retail markups (0–5.4 øre/kWh) and modest monthly fees (0–38 kr). Its product portfolio includes standard (Kraft 24), youth (Ung strøm), cabin (Hyttekraft), and prosumer (Plusskunde) contracts, plus the dedicated Ål kraftverk spotpris offering.
The underlying technology stack combines a Nord Pool-integrated spot pricing platform, a branded mobile application (iOS and Android) that provides real-time consumption monitoring, spot price forecasts, and smart EV charging across more than 16 automotive OEMs via OEM telemetry, and a proprietary pulse meter (Pulsmåler) that connects to the HAN port on the electricity meter to enable minute-level consumption tracking with app alerts. The mobile app supports Vipps and SMS authentication and offers EV scheduling that automatically targets the cheapest spot-price hours.
Dalane Energi monetizes electricity through usage-based per-kWh charges (the dominant stream), recurring monthly subscription/fixed fees, one-time hardware sales (pulse meters at 699 kr), and professional services revenue from dedicated energy advisors who deliver energy mapping, economic analysis, and subsidy-application support to business customers. Distribution is hybrid: self-service website ordering and phone customer service for residential customers, complemented by a sales-led approach with named advisors for SMB and enterprise accounts, with the mobile app functioning as the retention and engagement channel. The business reinforces its regional position through the Dalane Lyspunkt community sponsorship program and the annual Dalane Energi Cup football tournament.
Dalane Energi firmographics
Firmographics- Name
- Dalane Energi
- Legal name
- DALANE ENERGISALG AS
- Website
- https://dalane-energi.no
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dalane Energi (legal entity Dalane Energisalg AS) is a Norwegian regional electricity retailer founded in 1905, headquartered in Egersund, serving residential and business customers across the Dalane region and Ål municipality with Nord Pool spot-priced electricity contracts, a mobile app for consumption monitoring and EV smart charging, and dedicated energy advisory services for businesses.
- Ownership category
- akta.pro rank
Dalane Energi industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industry
- EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK)
Keywords
Where Dalane Energi is headquartered
LocationHeadquarters
- HQ city
- Egersund
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Dalane Energi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Electricity Supply (Strøm): Revenue from supplying electricity to residential and business customers. Pricing follows timespot model with Nord Pool exchange prices plus markup fees and monthly fixed charges. Customers pay per kWh consumed plus monthly fees.
- Monthly Subscription Fees: Monthly fixed charges for electricity contracts ranging from 29-38 kr per month depending on product type. Additional monthly fee of 19 kr for pulse meter data traffic.
- Hardware Sales (Pulsmåler): One-time sale of pulse meter hardware at 699 kr per unit for real-time consumption monitoring.
- Energy Consulting Services: Advisory services for business customers including energy mapping, analysis, economic calculations, and assistance with subsidy applications for energy efficiency improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Kraft 24: Standard timespot product with +5.4 øre/kWh markup and 38 kr/month fee |
| Usage-based | Monthly | Ung strøm: Youth product (under 35) with reduced markup of +4.4 øre/kWh |
| Usage-based | Monthly | Hyttekraft: Cabin electricity product with +4.4 øre/kWh markup |
| Usage-based | Monthly | Plusskunde: For customers producing own electricity with +5.4 øre/kWh markup |
| Usage-based | Monthly | Ål kraftverk spotpris: Local product in Ål municipality with no markup |
| Unit Pricing | Monthly | Pulsmåler: Hardware purchase for real-time consumption monitoring |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Dalane Energi product offering
Product offeringCore offering
Dalane Energi supplies electricity to residential and business customers in the Dalane region of Norway through timespot contracts priced against the Nord Pool power exchange plus a small markup and a monthly fixed fee. It supplements this with energy consulting services for businesses, the Dalane Energi mobile app for consumption monitoring, smart EV charging, and surplus electricity sales for prosumers, plus hardware sales such as the Pulsmåler (pulse meter) for real-time usage tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Dalane Lyspunkt: The company's sponsorship program that provides funds to local teams, associations, organizations, and activities in the four Dalane municipalities.
Products and services
- Kraft 24 Standard timespot electricity contract for residential customers in the Dalane region, priced at Nord Pool exchange rate plus a 5.4 øre/kWh markup and a 38 kr monthly fixed fee, with no binding period.
- Ung strøm Youth electricity contract for customers under 35 years old, priced at Nord Pool exchange rate plus a reduced 4.4 øre/kWh markup and a 29 kr monthly fee, with no binding period.
- Hyttekraft Electricity contract for cabin or holiday home owners, priced at Nord Pool exchange rate plus a 4.4 øre/kWh markup and a 29 kr monthly fee, requiring a primary residence electricity contract with Dalane Energi to qualify for a 1 øre/kWh discount on cabin consumption.
- Plusskunde Electricity contract for prosumers who produce their own electricity, priced at Nord Pool exchange rate plus a 5.4 øre/kWh markup and a 38 kr monthly fee, including the sale of surplus electricity back to the grid at timespot prices excluding VAT.
- Ål kraftverk spotpris Local timespot electricity product for customers in Ål municipality (municipality number 3328), priced at Nord Pool exchange rate with 0 øre/kWh markup and no monthly fee (7 kr paper invoice surcharge), with no binding period.
- Pulsmåler (Pulse Meter) Hardware device that connects to the HAN port on the customer's electricity meter to display real-time electricity consumption minute-by-minute, allowing customers to set consumption limits with app alerts. Sold at 699 kr per unit with an additional 19 kr monthly data traffic fee.
- Varmepumpe (Heat Pump) Additional product offering from Dalane Energi for residential customers in the Dalane region seeking heat pump solutions.
- Elbillader (EV Charger) Additional product offering for residential customers providing EV charging solutions, which can be paired with the app's smart charging (Ladeplan) feature to schedule charging to the cheapest price hours.
- Energy Consulting Services (Bedrift) Advisory services for business customers in the Dalane region, including energy mapping, energy analysis, economic calculations, and assistance with subsidy applications for energy efficiency improvements, delivered by dedicated energy advisors (energirådgivere).
- Dalane Energi Mobile App Mobile application for iOS and Android providing customers with full overview of electricity consumption and invoices, push notifications about spot prices, smart charging for EVs, real-time consumption tracking via the Pulsmåler, solar production monitoring, cost analysis with or without electricity support, and login via Vipps or SMS.
Companies that use Dalane Energi
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Dalane Energi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature4 records
Dalane Energi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dalane Energi KonserncoreDalane Energisalg AS is part of the Dalane Energi konsern (Dalane Energi Group). The group includes energy production, grid operations, and sales operations. The sales entity Dalane Energisalg focuses on electricity supply to end customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Dalane Energi competitors and assessment
Company assessmentDirect peers
- Agder Energi: Regional Norwegian power company covering the Agder counties, providing electricity retail, grid operations, and energy services. Directly comparable in business model (regional retailer + municipal ownership structure) and customer segments.
- Elmera Group (Fjordkraft): Norwegian electricity retailer serving residential and business customers nationwide, with digital-first GTM and mobile app. Direct competitor in the Norwegian retail electricity market with overlapping product set (spot pricing, smart charging).
- Lyse Energi: Norwegian regional utility headquartered in Stavanger, Rogaland — the same region as Dalane Energi. Offers electricity supply, telecom, and energy services to residential and business customers with hybrid digital/physical GTM. Closest geographic and structural comparable.
- Skagerak Energi: Regional Norwegian utility serving Vestfold and Telemark with electricity supply, grid services, and energy advisory. Comparable scale, ownership structure (county-owned), and product mix to Dalane Energi.
- Glitre Energi: Regional Norwegian utility in the Drammen/Viken area offering electricity supply, grid services, and energy consulting. Similar mid-sized regional utility model with residential and business segments.
- Trøndelag Kraft: Regional Norwegian utility in Trøndelag providing electricity retail, grid, and energy services. Comparable to Dalane Energi in scale, regional monopoly structure, and multi-product offering including EV charging and home energy services.
Broad incumbents
- Statkraft: State-owned Norwegian utility and Europe's largest renewable energy producer. Competes indirectly in retail electricity through subsidiaries and offers energy market services that overlap with Dalane Energi's grid/production activities within its parent group.
- BKK (Eviny): Large regional Norwegian utility in Vestland with electricity distribution, retail, and energy services. Comparable business model with broader geographic reach and more diversified service portfolio than Dalane Energi.
- Hafslund: One of Norway's largest utilities (Oslo-based) with electricity distribution, retail, and heating services. National-scale incumbent that competes with Dalane Energi in the retail electricity segment across multiple regions.
Emerging players
- Tibber: Norwegian digital-first electricity retailer with strong app-based smart charging, real-time consumption data, and home energy management focus. Competes with Dalane Energi's app-led differentiation but operates at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dalane Energi social profiles
Digital presenceDalane Energi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dalane Energi leadership team
Management profileNumber of profiles
Profiles2 records
Dalane Energi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dalane Energi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dalane Energi
What does Dalane Energi do?
Dalane Energi supplies electricity to residential and business customers in the Dalane region of Norway through timespot contracts priced against the Nord Pool power exchange plus a small markup and a monthly fixed fee. It supplements this with energy consulting services for businesses, the Dalane Energi mobile app for consumption monitoring, smart EV charging, and surplus electricity sales for prosumers, plus hardware sales such as the Pulsmåler (pulse meter) for real-time usage tracking.
Is Dalane Energi a public or private company?
Dalane Energi is a private company. It is classified as corporate owned and is currently operating.
When was Dalane Energi founded?
Dalane Energi was founded in 1905. It employs 51 to 100 people.
Where is Dalane Energi based?
Dalane Energi is headquartered in Egersund, Norway, in the Europe region.
How does Dalane Energi make money?
Four revenue lines are on record. Electricity Supply (Strøm) is the primary driver. The others are monthly Subscription Fees, hardware Sales (Pulsmåler) and energy Consulting Services.
Who are Dalane Energi's main competitors?
Direct peers on record are Agder Energi, Elmera Group (Fjordkraft), Lyse Energi, Skagerak Energi, Glitre Energi and Trøndelag Kraft. Broad incumbents are Statkraft, BKK (Eviny) and Hafslund. Tibber is listed as an emerging player.
Does Dalane Energi have an API?
No public API is recorded for Dalane Energi.
What industry is Dalane Energi in?
Dalane Energi's product category is Retail Electricity Supply. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of HSAOANAK, EV Charger Smart Load Integration with HVAC/Electrical Systems. Its NAICS code is 22112 and its SIC code is 4911.