Roboeduc

What Roboeduc does

Roboeduc is a Brazilian educational robotics company founded in 2008 in Natal, Rio Grande do Norte, by researchers from the Federal University of Rio Grande do Norte (UFRN) and the Federal Rural University of the Semi-Arid (UFERSA). It operates a school ("Escola de Inovação e Tecnologia") that uses robotics as a teaching tool linked to formal subjects — mathematics, Portuguese, biology, history, and geography — serving children and adolescents across four age tiers: Infantil, Fundamental I, Fundamental II, and Médio. The company operates a company-owned HQ in Natal, three franchise locations (Mossoró, Maceió, and Porto Alegre), and a "Roboeduc na Escola" program for partner schools.

The technical stack centers on the proprietary RoboEduc Software System — a virtual learning environment with digital materials and student/parent activity tracking — combined with physical robotics kits, 3D-printed components, and structured teaching materials. The 2018-launched Roboeduc Inbox extends the offering as Brazil's first distance-learning system for educational robotics: themed physical boxes containing microprocessors, LEDs, sensors, motors, and 3D-printed parts are paired with virtual learning objects (video lessons, games); the school-tier product is priced at R$2.50 per student per month in a full curriculum matrix and is reported deployed across 11 Brazilian states.

The company monetizes through tuition-based in-person courses, hardware (Inbox box) sales to families, school licensing/subscription for integrated curricula, teacher training ("Capacitação Docente"), and franchise fees. Adjacent programs include Escola Gamer and Escola Youtuber. Roboeduc is the only educational robotics graduate of UFRN's Inova incubator, has no disclosed external institutional or venture funding, and operates with a small team (11–50 employees) under an executive director and co-founder leadership structure.

Name

Roboeduc

Website

https://roboeduc.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Roboeduc is a Brazilian educational robotics company, founded in 2008 in Natal, that delivers age-tiered robotics curriculum (ages 3–18) via company-owned schools, franchises, school-channel partnerships, and the Roboeduc Inbox distance-learning kit deployed across 11 Brazilian states.

Ownership category

akta.pro rank

Product category

Educational Robotics Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics After-School & Enrichment Clubs (EDAMADAA)

akta.pro secondary industries

Robotics Learning Platforms (EDAFANAB), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• Educational robotics
• STEM education
• Robotics curriculum
• Children's coding education
• Distance learning robotics

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robotics Courses (In-Person): Tuition-based robotics courses for children and adolescents organized by age levels (Infantil, Fundamental I, Fundamental II, Médio), as well as specialty programs like Escola Gamer and Escola Youtuber.
2. Roboeduc Inbox Boxes: Sale of themed robotics boxes containing physical components, 3D printed parts, video lessons, and learning materials for distance learning or supplementary robotics education.
3. School Partnerships and Franchises: Licensing model where schools adopt the Roboeduc curriculum and methodology, including teacher training and ongoing support.
4. Teacher Training Courses: Qualification courses for educators to work with Educational Robotics support, as standalone courses or integrated into school programs.
5. Roboeduc Inbox Subscription (School): Monthly subscription model for schools using the full curriculum matrix, with per-student pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Roboeduc provides educational robotics programs that combine hands-on physical robotics kits with proprietary software and a methodology integrating robotics into formal subjects (Math, Portuguese, Biology, History, Geography). The company delivers in-person courses organized by age levels (Infantil, Fundamental I, Fundamental II, Médio), specialty programs (Escola Gamer, Escola Youtuber), and a distance-learning platform (Roboeduc Inbox) reaching 11 Brazilian states. It also licenses its curriculum to schools, operates a franchise network, and trains teachers in educational robotics.

Product overview

Roboeduc is an educational robotics company that offers a multi-product portfolio centered around its core Roboeduc software system and the Roboeduc Inbox EAD platform. The main school provides in-person robotics programs across age-based levels (Infantil through Médio), complemented by specialized programs like Escola Gamer and Escola Youtuber. The Roboeduc Inbox represents the company's distance learning expansion, delivering themed physical box kits combined with virtual learning objects for self-paced or mediated learning. Additional offerings include teacher training, school partnerships, a student tracking system, educational technology consulting, and customizable virtual learning objects. The products work together to provide a comprehensive educational robotics ecosystem spanning from early childhood to high school, with reach across multiple Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• Roboeduc Inbox: The first distance learning (EAD) system for Educational Robotics in Brazil, providing video lessons, electronic components, 3D-printed parts, and interdisciplinary materials organized into themed boxes (Smart City theme) for students.
• HelpEduc

Products and services

• Roboeduc Inbox Brazil's first distance-learning (EAD) system for educational robotics, providing themed physical kits (Smart City: Traffic Light, Train Gate, Smart Parking, Surface Train) with electronic components, 3D-printed parts, video lessons, games, and interdisciplinary content for schools and families outside major urban centers. Offered as a per-student monthly subscription to schools and as individual kits via the Roboeduc Inbox e-commerce storefront.
• Roboeduc School (Escola de Inovação e Tecnologia) The flagship in-person school operating from Natal, RN, delivering tuition-based robotics courses organized by age levels (Infantil, Fundamental I, Fundamental II, Médio), combining hands-on workshops, physical robotics kits, teaching materials, and the proprietary RoboEduc software platform to teach Math, Portuguese, Biology, History, and Geography through hands-on projects.
• Roboeduc na Escola (School Partnership Program)

Quantifiable outcome

• Students won 9 medals at the Brazilian Robotics Olympiad

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CNPq (Conselho Nacional de Desenvolvimento Científico e Tecnológico)coreOthersCNPq is a Brazilian federal agency that supports scientific and technological research. Roboeduc's connection likely stems from its academic origins through UFRN researchers.
• UFRN (Universidade Federal do Rio Grande do Norte)coreStrategic or Co-development PartnerRoboeduc was created by researchers from UFRN's Education and Computing departments. The company maintains strong ties with the university, originating from academic research and development of the educational robotics methodology.
• Inova UFRN (Technology Business Incubator)coreStrategic or Co-development PartnerRoboeduc is the only Educational Robotics company graduated from Inova UFRN's incubator program, demonstrating validation of their business model and methodology by the university's innovation ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wonder Workshop: Creator of Dash, Dot, and Cue educational robots with accompanying curriculum and teacher tools for K–8. Directly comparable as a STEM robotics platform targeting the same age range and school adoption model.
• Pitsco Education: Supplier of STEM and robotics kits, curriculum, and teacher training for K–12 schools. Comparable to Roboeduc's full-stack approach combining hardware kits with structured lesson content and educator enablement.
• LEGO Education: The dominant global provider of educational robotics kits and curriculum (including LEGO Mindstorms, SPIKE Prime, and WeDo). Competes directly with Roboeduc's robotics kits, teacher training, and K–12 curriculum integration, though at much larger global scale.
• BirdBrain Technologies: Maker of the Hummingbird and Finch educational robotics kits paired with curriculum. Direct competitor in the classroom-robotics-plus-curriculum niche Roboeduc serves.
• Ozobot: Educational robotics and coding platform (Ozobot Bit, Evo) used in K–12 classrooms worldwide. Comparable on the small-form-factor robotics kit plus lesson library model for school customers.
• VEX Robotics: Operator of the VEX educational robotics platform, kits, and the VEX Robotics Competition. Closely mirrors Roboeduc's model of combining robotics kits, structured curriculum, and competitive events such as the OBR.
• Makeblock: Provider of STEAM education robotics kits (mBot, Codey Rocky) and a full curriculum ecosystem. Direct peer on the hardware-kit plus software plus lesson-plan stack that Roboeduc offers through Roboeduc Inbox.
• Sphero: Provider of programmable educational robots (Sphero BOLT, indi) and STEAM curriculum for K–12. Overlaps with Roboeduc's age-tiered robotics programs and school-channel focus.

Regional players

• Happy Code: Brazilian franchise network offering technology and programming education for children and adolescents, including robotics. Comparable on the franchise-led Brazilian STEM enrichment model, though focused more broadly on coding than robotics specifically.

Broad incumbents

• Positivo Tecnologia (Positivo Educacional): Large Brazilian education company providing K–12 learning solutions, content, and technology to schools across Brazil. Competes with Roboeduc for school-channel budgets and curriculum integration mandates at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/roboeduc
• Facebookfacebook.com/roboeduc
• Instagraminstagram.com/roboeduc
• Xx.com/roboeduc
• LinkedInlinkedin.com/company/roboeduc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roboeduc