Name

BeCurious

Legal name

Becurious B.V.

Website

https://becurious.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Hotel digital marketing
• Hotel web design
• Hospitality SEO
• Hotel CMS
• Direct booking strategy

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Design & Development Services: Custom web design and development services for hotels and hotel groups, including bespoke websites, template-based websites (via Porter brand), and hotel group websites with multi-property management capabilities.
2. Digital Marketing Services: Online marketing services including SEO, Google Ads (SEA), Facebook/Instagram Ads, Meta Search Advertising, email marketing, and conversion optimization. Provided on ongoing basis with monthly reporting and optimization.
3. Hosting & Support Services: Website hosting on advanced servers with 99.91% uptime guarantee, security, maintenance, and support. Response time within 12 hours during support hours, emergency number available 24/7/365.
4. Hotel CMS Subscription: Subscription-based access to the proprietary Hotel Content Management System for managing website content, multi-language support, and performance monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BeCurious is a specialized digital marketing and web design agency for the hospitality industry, building hotel websites, integrated booking engines, and digital marketing strategies. Its core product is a proprietary Hotel Content Management System (CMS) that powers both custom-designed websites and template-based solutions via its Porter sub-brand, complemented by SEO, paid media, email marketing, and conversion optimization services aimed at helping hotels drive direct, commission-free bookings.

Product overview

BeCurious operates as a comprehensive digital marketing and web design agency for the hospitality industry, organized into three service divisions (Becurious Creative, Becurious Technology, and Becurious Performance) plus two specialist sub-brands: Porter for hotel website templates and Delicious Domain for restaurant websites. The core product is the proprietary Hotel Content Management System (CMS), a platform specifically designed for hoteliers to manage multilingual websites, bookings, and content. This CMS powers both custom-designed hotel websites and template-based solutions through Porter. Key add-on modules include the Integrated Booking Engine, Conversational Booking Engine, and Conversion Triggers. The service portfolio spans SEO, Google Ads, meta search advertising, email marketing, social media advertising, hotel photography/video, cookie consent management, and Generative Engine Optimization (GEO). The company serves approximately 150 hotels and hotel groups across the Netherlands and internationally, with a focus on driving direct, commission-free bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Porter: Premium hotel website templates for international market
• Delicious Domain

Products and services

• BeCurious Hotel Content Management System (CMS) Proprietary content management system built specifically for hoteliers, enabling management of multilingual website content, room types, special offers, events, galleries, SEO settings, with a real-time performance dashboard showing visitors, page views, reservations, revenue and conversion KPIs.
• Custom Web Design for Hotels Full-service custom hotel website design and development tailored to each hotel's unique brand identity, featuring responsive design, SEO optimization, and booking engine integration.
• Integrated Booking Engine Fully embedded booking engine matching hotel branding, eliminating redirects, and keeping guests on the website from first impression to confirmed booking. Connected to PMS or channel manager for real-time availability and pricing, supporting multi-property availability and tailored room presentation.
• Conversational Booking Engine Chat-based booking tool that enables hotels to convert conversations directly into reservations via a dynamic, conversational interface designed to increase conversion ratios.
• Porter – Premium Hotel Website Templates Premium template-based hotel website solution delivering high-performing websites that drive direct bookings, available in Essential, Complete, and Premium tiers for the international market.
• Delicious Domain Specialist label creating distinctive restaurant websites that convert online visitors into guests.
• Conversion Triggers Module within the BeCurious Hotel CMS displaying targeted, brand-styled notifications linked to reservation systems and email marketing programs, with Google Analytics integration and A/B testable messaging.
• Online Hotel Marketing Strategy Comprehensive online marketing strategies tailored to hotels and hotel groups, including monthly reporting, optimization, and pro-active campaign management.
• Google Ads for Hotels Search engine advertising (SEA) services for hotels including campaign setup, management, display ads, remarketing, and monthly performance reporting with ROI optimization.
• Search Engine Optimization (SEO) for Hotels Continuous SEO services improving both technical and content aspects of hotel websites, including monthly reports, Google Search Console setup, and Google Business Profile management.
• Meta Search Advertising Advertising on meta search platforms including Google Hotel Ads, TripAdvisor, Trivago, and Kayak, enabling hotels to compete with OTAs at lower commission rates.
• Email Marketing for Hotels Email marketing services using Mailchimp and Revinate, including newsletter design, segmentation, automated messaging, and monthly performance reporting.
• Facebook and Instagram Ads for Hotels Social media advertising campaigns targeting audiences by demographics, interests, and location, with retargeting capabilities for website visitors.
• Websites for Hotel Groups Multi-property website solutions with centralized CMS management, supporting multiple hotel locations under one content management system with real-time performance dashboard.
• Generative Engine Optimization (GEO) for Hotels Optimization service preparing hotel websites for AI-powered search engines and chatbots by implementing structured data, schema markup, FAQ content, and conversational content strategies.
• Hotel Photography Professional hotel photography services including room types, facilities, restaurants, and event spaces, optimized for web use.
• Hotel Video Professional video production for hotels including clips for room types, meeting rooms, facilities, and general hotel introductions for homepage placement.
• Hosting & Support Services Website hosting on advanced servers with 99.91% uptime guarantee, security, maintenance, and technical support, including response within 12 hours during support hours and a 24/7/365 emergency line.

Quantifiable outcome

• Clients generated more than €40 million in revenue in 2023 through Becurious and Porter services
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, supporting, minor and flagship.

• Booking Engine Technology ProviderscoreTechnology or IntegrationPartnership with booking engine technology providers for seamless integration of reservation systems into hotel websites. Works with most online reservation system providers including Synxis, MEWS, and others to create seamless connectivity between websites and booking engines.
• Property Management System ProviderscoreTechnology or IntegrationIntegration partnerships with Property Management System (PMS) providers to enable real-time availability and pricing on hotel websites.
• Hotel Photography SpecialistssupportingStrategic or Co-development PartnerNetwork of photography specialists with hospitality experience to create professional hotel imagery for websites.
• Copywriting PartnerssupportingStrategic or Co-development PartnerCopywriting specialists for hotel website content creation, including SEO-optimized text and marketing materials.
• Revenue Management ConsultantsminorStrategic or Co-development PartnerCollaboration with revenue management consultants to provide comprehensive hotel marketing solutions.
• Hosting ProviderscoreTechnology or IntegrationAdvanced server hosting for hotel websites with maximum uptime, speed, and security. Becurious hosts websites on their own advanced servers.
• Independent Hotel ShowflagshipGTM or Marketing PartnerParticipation as sponsor and exhibitor at Independent Hotel Show, the key event for independent hoteliers. Company has participated multiple years (2022, 2023, 2024, 2025, 2026) showcasing services to target audience.
• Global Revenue Forum 2025coreGTM or Marketing PartnerSponsorship of Amsterdam edition of Global Revenue Forum 2025, an international event for commercial leaders in hospitality. Company organized an inspiring workshop on increasing direct bookings.
• HotelSummit 2024coreGTM or Marketing PartnerProud partner of HotelSummit 2024, the leading annual congress for senior hotel management in the Netherlands. Event focused on 'The entrepreneurial hotelier' theme.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Hotelchamp: Hotel marketing automation platform providing on-site personalization, conversion tools and booking engine modules. Overlaps with Becurious's Conversion Triggers and booking engine offerings aimed at increasing direct conversions.
• Profitroom: Hospitality marketing platform combining a booking engine, channel manager and digital marketing services for hotels. Comparable to Becurious at the intersection of hotel website technology and marketing services, though more SaaS-productized.
• Milestone: US-based digital marketing agency purpose-built for hotels and the hospitality industry, offering CMS, SEO, paid media and content services. Direct competitor to Becurious across the same service stack targeting hotel groups seeking direct booking growth.
• Net Affinity: Ireland-based hospitality digital marketing agency providing hotel website design, SEO, PPC and direct booking solutions. Comparable to Becurious as a specialized agency focused exclusively on driving direct bookings for hotels through integrated web and performance marketing.
• Blue Magnet Interactive: Hospitality-focused digital marketing agency offering SEO, paid media, web design and content services for hotels. Direct competitor in the boutique hotel marketing agency segment where Becurious also competes.
• WIHP: Specialist hospitality digital marketing agency offering web design, SEO, paid media and direct booking strategies for independent hotels and groups. Highly comparable to Becurious in vertical focus, service mix, and target customer (independent and boutique hotels seeking to reduce OTA dependency).

Broad incumbents

• SiteMinder: Global hotel technology platform offering a channel manager, booking engine, website builder and demand-side tools used by tens of thousands of hotels. Comparable as a broad incumbent whose integrated suite overlaps with Becurious's CMS + booking engine + marketing stack, though SiteMinder's reach is far larger and more platform-driven.
• Mews: Amsterdam-based hospitality cloud platform offering PMS, POS and booking integrations, and an explicit BECURIOUS integration partner. Direct geographic and ecosystem peer — a broader incumbent whose PMS and booking ecosystem Becurious integrates with and competes against for technology mindshare with European hoteliers.
• Cloudbeds: Cloud-based hospitality platform combining PMS, booking engine and channel management, now including Atomize revenue management. Comparable as a broad incumbent offering end-to-end hotel commerce functionality that overlaps with Becurious's technology + marketing stack.

Emerging players

• Atomize: Hotel revenue management software now part of Cloudbeds, using automation and pricing intelligence to optimize hotel revenue. Adjacent emerging player — competes for the same hotel marketing/RM budget that Becurious's performance services rely on, though focused on pricing rather than direct digital channels.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/becurious-amsterdam
• Instagraminstagram.com/becurious
• Facebookfacebook.com/becurious-hotel-internet-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeCurious