Blue Magnet Interactive
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Blue Magnet Interactive firmographics
Firmographics- Name
- Blue Magnet Interactive
- Legal name
- Blue Magnet Interactive Marketing & Media, LLC
- Website
- https://bluemagnetinteractive.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Magnet Interactive industry classification
Industry- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where Blue Magnet Interactive is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Magnet Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Comprehensive digital marketing services including SEO, paid media, social media, reputation management, email marketing, strategy consulting, and reporting/analytics. Services are sold as ongoing professional service engagements with recurring revenue potential.
- Website Design & Development: Custom website design and development services for hotels and businesses. One-time project-based revenue for website creation with ongoing maintenance opportunities.
- Booking Engine: Hotel internet booking engine (IBE) providing reservation technology with dynamic pricing, behavioral targeting, and OTA rate matching capabilities.
- Strategy & Consulting: Digital marketing consulting services including complimentary 30-minute consultations and comprehensive consulting engagements for hotels seeking deeper strategic guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Website Design - Refresh |
| One time/ perpetual license | Monthly | Website Design - New Build |
| Subscription | Monthly | SEO Services |
| Usage-based | Monthly | Paid Search - Prime Urban Markets |
| Usage-based | Monthly | Paid Search - Secondary Markets |
| Subscription | Monthly | Social Media Management |
| Usage-based | Monthly | Social Media Ads |
| Subscription | Monthly | Reputation Management |
| Usage-based | Monthly | Metasearch Ads - Google |
| Usage-based | Monthly | Metasearch Ads - TripAdvisor |
| Unit Pricing | Pay-as-you-go | Blog Marketing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Blue Magnet Interactive product offering
Product offeringCore offering
Blue Magnet Interactive is a full-service digital marketing agency that sells integrated internet marketing services—SEO, paid media, social media, reputation management, email marketing, strategy consulting, and reporting/analytics—bundled with custom WordPress website design. For the hospitality vertical, the firm additionally offers a specialized hotel digital marketing package and a hotel Internet Booking Engine (IBE) with dynamic pricing, behavioral targeting, and OTA rate matching to drive direct bookings.
Product overview
Blue Magnet Interactive is a full-service digital marketing agency, not a product company. Their offering is a unified suite of integrated marketing services rather than a modular product platform. The core portfolio consists of seven foundational services—SEO, Paid Media, Social Media Marketing, Reputation Management, Email Marketing, Strategy & Consulting, and Reporting & Analytics—supplemented by a Web Design service. All core services integrate holistically to boost cross-channel performance. For the hospitality vertical, they offer two specialized services: Hotel Digital Marketing (applying all core services to hotel operations) and a Booking Engine (IBE reservation system with dynamic pricing, behavioral targeting, and OTA rate matching). Technology partnerships with Pegasus (booking/CRS/GDS), Hotelchamp (AI personalization), The Hotels Network (CRO), MyHotelShop (metasearch), The Social Station (social/reputation), and Zoottle (email/WiFi) extend the platform capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 35% increase in revenue when business replies to at least 25% of online customer reviews
- +2 more outcomes
Companies that use Blue Magnet Interactive
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Blue Magnet Interactive technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Blue Magnet Interactive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PegasuscorePegasus provides cloud-based central reservations system (CRS) with comprehensive connections to global GDS, OTA, metasearch, and direct channels. Blue Magnet joined Pegasus' global partner network to provide hotels with comprehensive, end-to-end digital marketing and technology solutions.
- Midtown Athletic ClubscoreBlue Magnet partnered with Midtown Athletic Clubs to provide digital marketing services for Midtown's first hotel property. Blue Magnet's leadership and creative problem-solving approach resulted in project completion early and beating industry standards for web conversions.
- Kinzie HotelcoreStrategic digital marketing partnership aimed at growing Kinzie Hotel's online marketing presence through comprehensive digital strategy and execution.
- MyHotelShopcoreMetasearch ad management partner that enables hotels to be present where guests are looking. Shows room prices and availability on Google price comparison and guides guests to direct booking pages rather than OTAs.
- The Hotels NetworkcoreConversion rate optimization tools including price comparison, reviews summary, and saved guest searches integrated directly into hotel websites to increase bookings and strengthen ADR.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Blue Magnet Interactive competitors and assessment
Company assessmentDirect peers
- Hotelchamp: AI-driven personalization and CRO platform for hotel websites; a partner of Blue Magnet but also a competing capability that hotels can buy directly.
- Vizergy Hospitality Digital Marketing: Hospitality-exclusive digital marketing agency offering web design, SEO, paid media, and CRO for hotels; comparable scope of services and vertical focus.
- Screen Pilot: Digital marketing agency exclusively serving hotels and resorts, with capabilities across web design, SEO, paid media, and direct-booking optimization; near-direct competitor in the hotel-vertical niche.
- Milestone Internet Marketing: Hospitality-focused digital marketing agency offering SEO, paid media, web design, and content for hotels and resorts; directly comparable as a vertical specialist serving the same primary customer base.
- Travel Tripper (Hopper Partner): Provides direct booking engine, CRS, and digital marketing services for hotels; overlaps with Blue Magnet's booking engine and marketing stack.
- Net Affinity: Digital marketing agency purpose-built for hotels, offering SEO, PPC, web design, and metasearch; directly comparable as a hotel-only agency peer.
- The Hotels Network: Conversion rate optimization and direct-booking tools for hotels; partner of Blue Magnet but also a direct alternative for hotel CRO spend.
Broad incumbents
- Booking.com (Booking Holdings): Dominant OTA whose high commissions create the demand Blue Magnet addresses by helping hotels drive direct bookings; also a meta-buyer of metasearch ads Blue Magnet manages.
- SiteMinder: Global hotel commerce platform providing booking engine, channel manager, and direct booking tools; broader incumbent that competes with Blue Magnet's booking engine and attracts similar hotel clients.
Emerging players
- Leonardo (Hotel Solutions): Hospitality tech provider offering visual content, media management, and digital marketing tools for hotels; partial overlap in digital marketing and direct-booking enablement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Magnet Interactive social profiles
Digital presenceBlue Magnet Interactive compliance and trust
Trust signalCompliance3 records
Blue Magnet Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Magnet Interactive leadership team
Management profileNumber of profiles
Blue Magnet Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Magnet Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Magnet Interactive
What does Blue Magnet Interactive do?
Blue Magnet Interactive is a full-service digital marketing agency that sells integrated internet marketing services—SEO, paid media, social media, reputation management, email marketing, strategy consulting, and reporting/analytics—bundled with custom WordPress website design. For the hospitality vertical, the firm additionally offers a specialized hotel digital marketing package and a hotel Internet Booking Engine (IBE) with dynamic pricing, behavioral targeting, and OTA rate matching to drive direct bookings.
Is Blue Magnet Interactive a public or private company?
Blue Magnet Interactive is a private company. It is currently operating.
When was Blue Magnet Interactive founded?
Blue Magnet Interactive was founded in 2007. It employs 11 to 50 people.
Where is Blue Magnet Interactive based?
Blue Magnet Interactive is headquartered in Chicago, United States, in the North America region.
How does Blue Magnet Interactive make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Design & Development, booking Engine and strategy & Consulting.
Who are Blue Magnet Interactive's main competitors?
Direct peers on record are Hotelchamp, Vizergy Hospitality Digital Marketing, Screen Pilot, Milestone Internet Marketing, Travel Tripper (Hopper Partner), Net Affinity and The Hotels Network. Broad incumbents are Booking.com (Booking Holdings) and SiteMinder. Leonardo (Hotel Solutions) is listed as an emerging player.
Does Blue Magnet Interactive have an API?
No public API is recorded for Blue Magnet Interactive.
What industry is Blue Magnet Interactive in?
Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7310.